Social media metrics indicate whether your website is doing well or not. As an advertiser in social media, converting users into customers is crucial.
Monitoring the number of followers isn’t a bad thing at all. It helps you maintain and engage users. Additionally, it will provide points for improvement, should you need to increase your followers.
To engage with your target users, create relatable content for them. Encourage them to share, comment, and tell others about your website.
So, you want to make changes to your website to improve its appeal to potential customers. But you don’t know where to begin and what you should be measuring.
Clickbait isn’t always a good master plan. There’s no use if the user clicks your link and does not continue reading or purchasing your product.
To help you manage your website properly, Let’s discuss the top 9 social media metrics you should be keeping track of.
What are Social Media Goals?
Each goal has to have a related metric. Why? This will determine how well your social media strategy is. If there’s any need or recap, your metrics will do that for you.
Let’s take conversion as a metric. If you want to increase customers, you should make a way to convert users from your website.
Your goal is to make users stay on your page and persuade them to buy your products. You should consider putting in some effort to achieve this.
Why Track Social Media Metrics?
The success of your advertisements and commercials is reflected in your social media metrics. It’s important to measure this because it will significantly help you improve your website goals. Not only that, but you can attach essence to your content and, in return, convert more users into customers.
Another importance of social media metrics is that it serves as your general brand quality and health source. The value makes you shift your budget, team allocation, and overall social media management.
With all these things in mind, what are the top social media metrics you should measure?
9 Social Media Metrics To Measure
1. Number of Social Media Followers
The first social media metric you should measure is the number of followers. Many will say it’s conceited and won’t consider it. Still, if your goal is to increase branch reach and engaged followers, you have to contemplate this metric.
Sooner or later, it’ll become important to know how many followers you’ve gathered over time. Additionally, increasing followers also widens your brand reach.
If some of your accounts are better at generating more followers than others, you’ll have to shift focus. Another way to measure your followers is to use follower growth. This measures how fast your social media gains and loses followers in a set time.
So, how do you compute your growth rate? You have to divide the number of followers you gained by how much you started with. Then, multiply it by 100%.
Again, your goal is to monitor, retain and increase followers. So, you’ll have to dedicate your time and energy to those accounts that gain more.
In the analytics sections, it will show how many followers you have. To keep a record, you can save it in your spreadsheets.
2. Reach and Impressions
Your reach is the people who viewed your content and flagged it as unique. It can tell how big your audience is and how far your content has gotten. Of course, having a large audience is great, but it’s not everything.
On the other hand, impressions will indicate how often your content has been shown on a user’s timeline. Even if they don’t comment or share your content, it will give you an idea of how many users have seen your post.
How can these two help your social media metrics if they’re different? Here’s how.
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Impressions and reach show how much engagement you have with followers and users. If both are low, it’ll develop a low engagement rate. Presuming that this is the case, you have to revisit your content to target your desired audience.
Third, this metric is the most important. How many people are talking about your content? How and what are their means of spreading the word about your posts? Engaging with your followers and users will help retain them. As a result, your efforts won’t be in vain.
Below are the metrics you should watch out for;
How many people react to your posts? What do they say about it? Do they want others to know about it?
B. Click-Through Rate(CTR)
The click-through rate measures the number of people who click and read your link once they see your posts. CTR is assessed by dividing the number of clicks and the number of impressions.
C. Post Engagement Rate
If your post engagement rate is high, it means users and followers love your content. To compute, use this formula; (Number of likes and comments/number of followers)X 100.
D. Account Mentions
Your brand is promoted and made popular if mentioned on social media platforms. Account mentions detect how many times your content has been mentioned.
As an illustration, you can be shared and replied to in social media settings like Facebook and Twitter. These social media networks show who shares and retweets your posts. So, it’s essential to ponder on your goals on social media.
Image: Neil Patel
Do you put a value on replies and comments? Are you prioritizing shares and spreading the news?
4. Volume and Sentiments
Next, you must also measure volume and sentiments. The volume rate tells how much people talk about your posts and content online.
By the name itself, sentiment shows how people feel about your content. To measure your users’ sentiments, you can count emotions, like sad, angry, and happy.
These metrics can be measured by monitoring messages and relevant keywords online. The advantage of using these is you can stand out against your competitors. You get a picture of how they talk about your business against your counterpart in the same industry.
Additionally, you can also check the trends linked with volume and sentiments. Then, compare what the relevant keywords connected to your brand are.
5. Top Influencers
One of the best marketing strategies is having good influencers. Influencers will greatly help boost your business when it comes to popularity.
How do you find good influencers? You can go through the people who are talking about you online. Then, check if they are influencers and how wide their audience is. Keep track of your best supporters, and encourage them to engage in your content and posts.
Although not all influencers cover a wide audience, which doesn’t mean they can influence your brand.
6. Time and Rate of Response
The time and rate of response metric will help you understand how you manage the customer service approach. Using this can refine your action plans and improve your customer relations.
In most cases, you can monitor your response rate and time. Once you get a summary, you can decide if you need to hire a social media manager to up this metric.
Customers anticipate a response within an hour after filing a complaint. So, you have to resolve them as soon as you get them.
7. Social Channels
Your top goal should be to increase website traffic in social media marketing. One metric worth noting are your top social channels. The idea goes beyond the user liking your posts. They should go to your website and purchase your products.
Correspondingly, it’s essential to use the channels which bring more traffic to your website. It would be helpful to let your users’ stay on the page and purchase products.
Another thing you should also watch is what your users’ do once they’re on your page. Engage with them and create valuable content to avoid bounce-off rates. To monitor referrals, you can use Google Analytics.
The conversion metric should not be overlooked since you want to convert users into consumers. How do you do this? You must oversee the number of people who visited your website and purchased a product.
If running an advertisement or commercial, you must also record all users converted as customers. Lastly, you can take note of important actions your potential consumers make when they’re on your page. These actions may include scanning QR codes, signing up for newsletters, and others.
9. Social Channels Revenue
Finally, check on the gains your social channels made. How? You can use Google Analytics to measure this. To each conversion, add a dollar value. You can quickly calculate the money earned by your various sources, including social media, in this way.
Final Thoughts on Social Media Metrics
Since you’re an entrepreneur and want to promote your business through social media sites, these are the top metrics you should measure. Each point has access to various indications like website data, bounce-off rate, and conversions which are beneficial to your website.
The common social media metrics are engagement, conversions, reach, impressions, response time, and rate. These metrics give you an overall view of your website performance.
Here are other articles I’ve posted to help you gauge a better understanding of websites and online businesses.
- How To Build A Profitable Business. Flux Chargers story: From street selling to $ 110k/mo and 91 countries.
- Best E-Commerce Platforms in 2021
- How To Get Verified On Instagram For Free
Which among the 9 social media metrics will you use for your website? Let us know in the comment section.