Google Search Console is a must-have for businesses establishing their presence and ranks online.
Google Search Console is the best way to monitor, maintain and manipulate the data in the google search results for it to be in your favor and bear good results for your digital marketing campaign.
Let me tell you what I use as a marketing expert in maintaining a good rank, presence, and improvement for my search engine results and optimization. Introducing Google Search Console.
I monitor my website performance and digital presence closely, especially on search engine pages or browsers. With the Google Search Console, I can do it with a breeze. Let’s get to know it more.
What Google Search Console Is All About
An essential web service that I benefit from and recommend to you as well is this. With it, you can handle many concerns and must-need tasks to make your website the most outstanding among others.
It is an all-in-one dashboard that helps me in juggling everything I need to make all the analytics in my website make sense and allows me to achieve a wide range of benefits such as:
- Google performance and ranking report for the website or landing pages
- Seeing where queries bring me the most leads and traffic can help me keep better track of my AMP Pages and other mobile sites to optimize
- I get alerts for spam issues encountered by google on my site.
- Validation of web page appearances for google crawls or bots
Who Is Best To Use Google Search Console?
As a professional in digital marketing and everything about SEO, I believe that Google Search Console can help me reach more audiences and make my brand visible by ranking high with it.
You may think that it is only for individuals like me. However, this may also be used by others needing a boost to be on top of their SEO goals or targets. Here’s a breakdown of who can best use this tool:
I am certain that your blog and website will benefit from this tool. You can easily compare your blog to various pages for improvement, making it more popular and discovering better techniques.
2. Web Developers
When you think only SEO or marketing experts can benefit from this tool, I ask you to think again. Even developers in need of codes for websites can use them whenever markup errors are present.
Developers are tasked with creating your page and website through a series of codes and languages suitable for your optimization. This tool can avoid mistakes and head directly to the target.
3. Site Administrators/Organizers
In my line of business, I have site administrators in charge of tracking issues and problems on my website. With the Google console, everything else is easily maintained through the list.
4. Business Owners
As a business owner myself, I need to be aware of the basics of how I can optimize my website for Google and other search engines. This helps me be aware of what strategies to use to rank better.
5. Marketers and SEO Specialists
Being an SEO specialist, I need to focus on online marketing. With my use of the google search console, my job will be easier as all data is recorded for my review leading to a good result.
Setting Up The Google Search Console
With this part of the reference, I will help you start your journey into using your Google Search Console well. I will be sharing how you can set up your Google Search Console.
Here’s How you can start:
- Add Your Business
Log in to the Google Search Console site and click “Add Property.” Copy and Paste your homepage URL in the Domain field to select your property type for Domain verification.
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- Verify Your Site
You can do this in 3 simple ways. I won’t bother showing you the other steps as they are all the same, but these steps I’m going to share are what I find easiest to do personally:
- Via HTML File
- Through Code Snippet
- Via TXT Record
- Set It To Be Aligned To Your Country
This is needed so your business can figure out through Google’s bots and crawls which of the countries it is targeting. Once it is set up, you are good to go to explore and start optimizing.
This, for me, is the critical part when setting up your google search console, as this will determine the algorithm and targeted displays of your page. If not optimized, lower results will be gained.
- Check On Your Reports
In double-checking your efforts in all your social media and marketing campaigns, the reports this tool offers can be a good basis for a better understanding of what can be provided.
I check on these wide ranges of features and reports via the Google Search Console since everything is handed out to me easily. with this, you can see the allocated data on the following:
- Overview of your website URL
- Performance Overview
- Mobile Overview
- Security links
- Manual Actions
- AMPs or Accelerated Mobile Pages
Getting More Organic Traffic And The Data
Since your URL or website will now be part of the country you have set it, this will enable you to gain more traffic to your website as it has a piece of more detailed and targeted information on your goals.
Filtering and gathering all data for your reference through the Google Search Console is good. As I have mentioned, it is efficient and easy as the dashboard displays all I need for data and metrics.
Optimizing Your SEO with Google Console
I assure you that you can increase search engine optimization for your website through Google Search Console. Start by logging in, click “Performance,” and scroll down to “Queries.”
You will now see all the keywords your page ranks for and study the data needed to increase it. Separate the organic clicks of your optimized SEO against the local ones or paid ones for a better SEO grasp.
Why There Is A Need To Use Google Console
Using the Google search console will bear many benefits for you and your business. I emphasize that the data you input into the system allows you to understand users’ behavior and activity better.
Apart from it being a free service for business owners like you and me, here are some more advantages of using this tool which makes it a need for businesses wanting better visibility, rank, and optimization:
- It helps in integrating Google Analytics for better keyword matching and phrases
- It helps in gaining information about your site and its usability of it on mobile
- Good for learning the performance of your SEO efforts
- Concise representation of your content marketing progress
- Smarter site crawling through indexing of your site
Awesome Additional Features
Just when you thought that the Google Search Console was done with the surprises of its features, I have listed down a more detailed update on the analytics they have done.
Here are some of the awesome added features you’ll see in the updated version of this tool that you can expect to be your partner in strengthening your marketing game:
1. Link Building Reports
As a business owner or site administrator, this allows you to keep track of all the information on who links to your website or page.
2. URL Inspection
The crawling, indexing, and serving information for all searched URLs related to your page or website will be determined and inspected here.
3. Performance Report Improvement
For a certain amount of time, preferably the last 16 months, a review of your search analytics data is done and recorded as a comprehensive report.
4. Index Coverage Report
When your web page has indexed and encountered any issues, this report can break down all that has happened, allowing you to grasp better the next steps needed to resolve them.
The Index and performance report combined makes a more concrete prediction and advanced detection of what the user will do next, allowing your visibility to be locked in the search engine ranks.
If you are looking to rank up and have higher visibility online for your website and pages in business, then google search console can help you. With its features and added reports, that goal can be achieved.
Just remember to follow the steps, and don’t be afraid to explore all the steps and offers that the google search console can offer you and your business.
Did you have fun learning with this comprehensive report I made? Learn more and choose from the many available resources I have here.
Don’t be shy! Give me a quick shout-out in my comments section if you use Google search console or have anything to share about your experience with it.
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