Summary
Discord, while not as well-known as some social media platforms, is nevertheless a great marketing tool for anyone looking to establish a community. It incorporates personalization, promotion, and various communication techniques to help you better reach out to customers.
Although Discord is not ideal for every company, several organizations, including Adobe and Newegg, use it successfully. You might build unique client deals, introduce new ways to engage with your customers, and take your customer service to the next level with a little inspiration and innovation.
Discord is a communication platform with instant messaging, voice call, and video call features specifically made for the online gaming community. What does it have to do with marketing?
Back in the day, its sole purpose was for gamers to communicate with each other. But over the years, its use has been very versatile. And in this article, you’re going to learn more about how marketers like you can use Discord to your advantage.
If you want to know more about Discord, Forbes and Insider have both made in-depth articles about it. They talk about how this platform has gathered more diverse users and other topics. It’s really interesting, and you should read it.
What Is Discord?
Discord is a voice-over-IP (VoIP) system that combines video, voice, and text communication services. It’s frequently compared to Slack, and the chat architecture is very similar.
Its developers wanted a platform to connect with people in the gaming community at first. Discord has over 100 million monthly active users, and it shows no signs of slowing down.
This platform also places a heavy emphasis on community: Discord’s capacity to develop communities has aided in the platform’s popularity.
Discord is utilized by various groups, including study groups, creative societies, and hikers. Set up a Discord account and get started if you’re looking for a community to share your interests or build/grow an audience.
How Does Discord Work?
Discord, like most internet apps, begins with a download. To get the appropriate version, all you have to do is choose whatever device you’re using. Windows, Android, iOS, Linux, and macOS are all supported.
To use Discord, open the setup file after you’ve downloaded it. After that, it will check for any updates, and you may have to wait a few minutes for the interface to load. You’ll get an overview of Discord’s latest features and upgrades as it launches on your device.
Advantages Of Using Discord
1. You can choose your audience
Discord provides a bunch of customization possibilities. It has a similar appearance and feels like slack, so if you’ve used that program before, you should have no trouble browsing Discord.
One of the best advantages of Discord is that you can manage who is in your group. Discord allows for even greater control of how members are labeled than Facebook.
Every user can be allocated roles, and access to various channels on your server can be granted or restricted based on those roles.
2. Create Moderators And Tiered Groups
Within your server, you are not limited to just one Discord group. You can create many text and audio channels, and you may regulate who has access to them by assigning roles (which you can see on the right side of the screenshot above).
Varying chat groups will have different permissions for owners, admins, moderators, and members. This allows you to collaborate with your team on one channel while communicating with customers on another.
You may refine even more by creating unique groups for the most active members or specialist channels for certain departments, such as technical support and Discord marketing groups.
These layers and member levels allow for seamless organization and communication across numerous mediums. It’s the cornerstone of how to create a Discord community.
3. Fans Can Create Gan-Groups
If you’ve already established a brand, your brand enthusiasts have likely created a Discord community to support it. Many well-known businesses have fandoms, which form groups outside of official channels.
Participating in these fan-created clubs can significantly boost your cool factor, especially among younger generations.
Brands that don’t already have fan-created communities should start from the ground up. Also, don’t be scared to fake it until you make it.
You only get one chance to make a positive first impression, so make the most of it. With these components in place, you’ll be well on your way to establishing a healthy Discord community for your team to participate in.
How To Create A Discord Server
You can speak with other individuals after adding them as friends if you start talking to them. However, if you want to gather all of your friends and talk to them simultaneously, or if you want to talk to all of your coworkers simultaneously, you’ll need to create a server for everyone to join.
Open Discord
Log into your account with Discord either on your computer browser or the Discord app. If you don’t have one, it’s easy to make one. Discord will present you with the steps and input the data required to set up an account.
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Click On The Plus
Once you are logged in, you will see a panel on the left side of your screen. There should be a box with a green plus sign on it. Click that to start creating your server.
Choose What Your Server Will Be
After clicking the plus sign, Discord will present you with a window of options for different purposes. You can create your own or choose from gaming, school club, or study group. If you have an invitation to join a server, click on “Join a Server” at the bottom.
About your Server
After choosing, you will be asked who the server is for. The choices include the following:
- For a club or community
- For me and my friends
If you don’t know or are not sure about it, you can skip this if you want. After that, you can add a photo and name your server whatever you want, and when you’ve come up with a name, click “Create,” and you’re done.
And on the next part, you will be given another set of choices which are:
- For a club or community
- For me and my friends
Feel free to pick which one applies to you but if you’re not sure about it as well, you may skip this question.
When that’s done, you will see your server on the left side of your screen above the plus button. Now, you can invite your friends to join your server.
How to Delete Your Server
If you think you made a mistake, you can redo the whole process and delete the server you just made. To delete your server, right-click on your server from the side panel and click on server settings.
Once the server settings are open, hover your mouse cursor to the left side of the screen, then scroll to the very bottom.
Then press “Delete Server,” you will be asked to rewrite your server name to make sure you’re deleting the right one.
After that, you will be asked why you wanted to take down that server. You can click on which ones apply to you or ignore them by clicking outside the box.
6 Ways To Use Discord For Business
Now that you have a server, you’re ready to implement Discord into your business. And located below are a few ways of how you can do that.
1. Encouraging Engagement
Engagement is critical to the success of your company. Allowing your clients and consumers or potential customers to get to know you build trust and loyalty over time.
On top of that, engaging with your clients also enhances their experience regarding your product or service. And you can gain customer feedback to know more about what your target audience wants.
You can engage with your audience through various methods like directly talking to them through video calls or chat.
Another advantage is that you’ll be able to manage client concerns on a dedicated Discord server. People want prompt service, and because Discord communications arrive in real-time, you can respond quickly. Direct messages and private talks with members are simple to send.
2. Activity Monitoring
“Server insight” is a recent feature on Discord that allows you to study your insight to gather necessary data.
Studying these insights will help you understand where your members are coming from, the retention numbers of your members, channel & member engagement, And audience geography.
Your data can be aggregated daily, weekly, or monthly, and you can export it to a CSV file for additional study.
3. Promoting Your Brand
You should start a community if you want to create an area to attract larger groups of people.
Building a business-specific community server and several related channels for chat is the greatest method to promote your brand on Discord.
You can then ask users to join, have them discover you organically as they browse the site, or advertise it on your other social media channels and in marketing materials.
You can further promote your business within your community by providing links to your external social pages.
4. Better Control Over Who Views Your Content
To join your Discord server, people will require a special invite link. As a result, trolls and spammers are less likely to flock to your community.
Additionally, server administrators can delete messages and ban members who break the rules. They can also appoint moderators to oversee the community’s participants.
Discord has a strong usage policy of its own. In the first half of 2020, it also banned over 4 million accounts from spamming.
5. Efficient Communication
We all know that email is indispensable. However, it can be inconvenient at times. Imagine you’ve forgotten certain instructions, and they’ve been lost in the shuffle of communications.
And there are times when you can’t find the emailed image or video you need for a social media post. Discord could have been a lifesaver in such situations.
6. Finding like-minded individuals
You can meet like-minded people in different Discord servers while building your community.
Once you know what you’re looking for, finding related servers is simple. Ask your coworkers, do some research in your community, and join those groups.
You’ll meet other business owners and have the chance to collaborate with them. It will also assist you in reaching out to a larger portion of your target audience with your products and services.
To Sum Up!
Discord is primarily an app for real-time conversation between individuals, but it also has many advantages for organizations. You may also utilize Discord to promote your company.
Create a community, connect with like-minded people, and deliver prompt customer service. And it’s all completely free.
Have you used Discord before? If so, let me know how you’ve been using it for your business in the comments. I’d love to hear it!
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