Have you ever tried a certain product that is not well-known, but it was so good that you kept wondering why this product is not more famous? The answer is brand equity. Most people will choose brands that they are…
How to Respond to Customer Reviews to Improve ASO Rankings 2024
In today’s world, reviews determine if a user will buy a product or ignore it. The situation is no different when you are out in the market to purchase or download an app. For the year ending December 2019, Statista…
Generating Leads With OptinMonster: March 2024 Review
This post contains affiliate links for which I receive commissions. The reviews and opinions expressed in this article are my own. As a marketer, email is one of my most used mediums to drive conversions. They are relatively cheap and…
Your Guide To Using Discord As A Marketer
Discord is a communication platform with instant messaging, voice call, and video call features specifically made for the online gaming community. What does it have to do with marketing? Back in the day, its sole purpose was for gamers to…
The Steps You Need To Take To Improve Your PPC Campaigns
I published an ad online and utilized it as a pay-per-click campaign; how can I measure its success? The success of a pay-per-click campaign involves two conversion rates: click-through rate and cost-per-click. Increasing my ad’s click-through rate and lowering the…
Surfer SEO Review: Features, Pricing, Pros & Cons
Disclaimer: This post contains affiliate links in which I receive commissions. The reviews and opinions expressed in this article are my own. On-page SEO is extremely important and it refers to the enhancements that you can make to your webpage…
7 Types Of Visual Content You Need To Use In Your Marketing Campaigns
Visual content has become one of the most important elements in modern marketing campaigns. I use it to reach out to my target audience, establish a connection with them, and inspire them to take action. Using visual content is so…