While we didn’t know when we were creating the logo for our company Flux Chargers, it turned that the green and black colors that we picked for our brand truly represented the values that we were going for. Green alluded to organic growth and caring, while black represented the sleekness and forward-looking mantra of the company. I am really glad of the job that Miles Anthony did on the Flux logo:
Most of the time, the first interaction of a customer with your brand is through its logo, so it is very important to convey the right message from the get-go. Crafting the perfect logo, with its adequate spacing and attention-grabbing font is much of an art as it is a science.
Here is an infographic created by Colourfast that goes into much more detail regarding how different logo characteristics have been exploited by the industry leaders.