Top Market Research Tools To Uncover Actionable Insights

Have you ever wondered what it takes for businesses to stay afloat in the highly digitized market? Everyone seems fascinated by the breakneck development in technology, especially with how it pushes entrepreneurs like myself to reach greater heights than ever.…

Master Marketing With Data Analytics: How to Get Sustainable Results

In today’s fast-paced world of marketing, data reigns supreme! Companies simply can’t rely on guesswork to determine if their marketing strategies are paying off. They need to delve deep into the nitty-gritty of their key performance indicators (KPIs) to determine…

8 Commonly Misinterpreted Metrics in Google Analytics (And How to Set Them Straight)

Do you trust easily? I am, too, and sometimes, I wonder if it is good or bad. But one thing is certain regarding Google Analytics, trusting easily can be your downfall.  You shouldn’t trust easily when your business welfare is…

Mastering TAM SAM SOM: The Essential Formula for Market Analysis and Growth

Expert estimations are used to evaluate the potential size of a market and the sales revenue that may come from that market. Building a total addressable market is essential for every business, whether just getting started or entering a new…

The Power of Games as a Service (GaaS): How Marketers Can Leverage This Model

Developers use games as a Service (GaaS) to gain more revenue even after downloading the video game. It uses a variety of methods to monetize as well as get user engagements continuously.  For example, you may download the video game…

The Definitive Guide To Crafting A Professional Press Kit For Your Business

A press kit is a package of promotional information and materials you send to get media coverage for your project. Before creating one, it’s important to comprehend what they are and how they work.  The best press kits include everything…

Paid Marketing For B2B: A 2023 Guide

Every business, including business-to-business (B2B) companies, need marketing. This allows the business to remain on top against other competitors. Marketing also helps obtain qualified leads and increases opportunities for sales. Marketing can be done through various methods and strategies. Such…