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Today, e-commerce, in general, and digital marketing, in particular, perform the communication functions and provide opportunities to make deals, purchase, and complete payments.
In recent years, the rapid development of e-commerce has affected the theory and practice of promoting goods and services on the World Wide Web. This option of commerce is of interest — and it is no wonder.
Various e-commerce platforms and marketplaces appear daily. New content marketing strategies are constantly being developed, and e-commerce marketing is becoming more and more competitive. Brands are doing everything they can to maximize their income, increase traffic, and overtake their competitors. Some succeed, but some don’t.
Today, selling, buying, and advertising online are much more convenient, easier, and, often, cheaper than offline. The main thing is to understand how it works and what you need to achieve results in your e-commerce niche.
The development of global marketplaces and their growing availability allow everyone from anywhere in the world to buy and sell without borders.
In this article, I will show you the e-commerce marketing tools that will be useful for you to promote your e-commerce business in 2022. Let’s go!
Top E-commerce Marketing Channels
Suppose you have already chosen an e-commerce platform. So, it remains to deal with e-commerce marketing and develop a content marketing strategy. Let me show you what types of e-commerce marketing channels will help you with your business promotion.
Chatbots
You can use such online assistants in various ways — as a sales manager, technical support specialist, or virtual consultant. The main task of making a chatbot is more personal communication with the client. Perhaps, your potential buyers aren’t ready to wait much time, or it is inconvenient or hard to voice their problem in a call.
In addition, the chatbot informs customers about the company’s news, programs, activities, events, current promotions, and limited offers. The bot also frees customer support staff from the FAQs, thereby saving your company’s time and resources. If you have a chance to make a chatbot, be sure to use it.
Push Notifications
Push notifications are, first of all, quick and necessary information for the user. With the help of such notifications, you can inform the client about promotions and discounts, order status, payment, shipping, receipt, feedback, personal offers, and much more.
Push notifications are a cost-effective and fast way to deliver information to a customer. Many are loyal to them if they are sent moderately and to the point. So, it’s time to start and track your e-commerce business success with SEO tools.
Content Marketing
Content marketing is one of the leading areas of Internet marketing, which consists of spreading information about a brand and building its image and reputation. As a result, it leads to more views and possible sales in the future.
Choose the right platforms for posting info and think carefully about the channels for its distribution. Create high-quality content, shoot engaging brand videos, publish useful articles, and share tips with your audience.
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Email Marketing
Regardless of how you intend to use email, it’s extremely important for growing your e-commerce business, for instance, on Shopify. Email marketing has the biggest impact on your online store.
The purpose of your email newsletter can range from knowing your customer to increasing sales. Depending on your goal, you pick and design your theme, text, and call-to-action to achieve that goal.
User-Generated Content
User-generated content is any content — photos, videos, and posts you see online — created by users on the web. And you can actively use them to promote your e-commerce business.
If you see a post on FB or Instagram Reels or Stories mentioning your company or brand, it is a wonderful opportunity to thank the author and share this post in your account. This way, you increase the loyalty of potential customers and boost sales.
Online Marketplaces
Marketplaces are gaining popularity along with all online trading. A marketplace is an online platform where sellers and buyers find each other and interact.
As a rule, marketplaces are most effective for small companies and entrepreneurs who are not ready to deal with their products promotion, logistics, and storage. Large platforms with stable high traffic help you find your consumer.
Social Media Marketing
SMM is a popular tool in e-commerce marketing. Social networks — a large audience of potential buyers, clients, or simply loyal visitors. Today, SMM is not only comments, reposts, and likes but real sales as well.
Numerous e-commerce business owners try their hand at SMM marketing, attempting to independently promote their products or services on Facebook, Instagram, TikTok, etc. However, not everyone succeeds. But the solution is simple. It is enough to turn to professionals who will help you save money.
Affiliate Marketing
Affiliate marketing is an approach to promoting goods and services in which the advertiser pays only for a specific result (CPA — Cost Per Action). And it is actively developing in the world. Why don’t you try this method as part of your e-commerce marketing strategy?
The concept of affiliate marketing allows you to reduce marketing costs and expand the scope of business activities. Thus, you save on advertising but significantly increase traffic and sales, for instance, on WooCommerce.
Paid Advertising
This type of e-commerce marketing channel is in demand among online business owners. Effective online advertising exists in the form of graphics, text, animation, and video materials.
The bulk of paid advertising is placed through Facebook Ads, Google Adwords, banners on websites, influencers on TikTok/Instagram, and so on. This method allows you to increase sales and attract the target audience repeatedly. At the same time, you determine where to show commercial information and what budget to allocate for it.
Marketing Automation
Marketing automation is carried out with the help of programs that can automate marketing activities or tasks, optimize marketing workflows, and measure the results of marketing campaigns.
The software collects data about each visitor: time and data, search phrases, location, device, viewed pages, and visit duration. As a result, you can create a unique offer for the client and send a personal discount or a coupon.
Thanks to modern technologies, marketing automation services such as MailChimp have become available to small and medium businesses and entrepreneurs. Therefore, if this type of e-commerce marketing suits you, feel free to implement it.
Wrapping Up
The e-commerce industry is constantly changing. It brings a certain fear and uncertainty, but at the same time, it makes you understand and be interested in the field even more. E-commerce platforms empower business owners to earn more, help small businesses grow faster, and sell products all over the world.
The main advantages of e-commerce business are cost reduction, increased reach, expanding the target audience, and decreasing the number of intermediaries.
The main benefits for consumers are a large selection of options, ease of ordering without leaving home, the ability to compare prices on various e-commerce platforms and choose the most profitable offer.
As you have already understood, there are many ways to promote your e-commerce business. And the methods I have listed are still relevant in 2022. However, if you don’t want to develop your marketing strategy yourself or simply don’t have time for it, you can hire professionals in this field who will gladly help you.
I wish you the best of luck in developing your e-commerce marketing campaign and growing your online business!
