The digital marketing landscape continues to be shaken by the Facebook Ad Library. This tool allows marketers to “snoop” on ad graphics, headlines, copy, layout, the length of time it has been live, A/B testing, and more. It also allows you access to the landing pages of any Facebook, Messenger, or Instagram ad that is presently running.
As we all know, Facebook offers endless opportunities for all users, including a marketing feature that many business owners could put into good use.
The Facebook Ads Library lays out data, ideas, and revenues to benefit many businesses. Having this much information in your hand makes you wonder, “How should I use it better?”
In fact, there are many ways to make your business stand out among the competitors with the help of the Facebook Ads Library. Find out how in this blog. Read on!
The Facebook Ads Library
Today, many users can view the details of every ad currently active on the Facebook Ads Library. A public database like this shows you the necessary information about the ads, including the copy and image.
In addition, you get to know how long it’s been, the moment it launched, and other versions being tested.
How The Facebook Ads Library Can Affect Your Business
Going online or having a website for your business poses many potential benefits.
However, some are unique to Facebook. When combined with successful marketing, you can expect successful sales and profits. Find out some of the benefits of the Facebook ads library here.
Low-Cost Marketing Strategy
Small to medium businesses with a limited marketing budget choose Facebook for marketing activities due to its competitive price.
On the other hand, large businesses can use Facebook for trial marketing concepts and themes before committing to bigger engagement.
Basic Information of Your Business
Much like any other business owner would do, you can publicize your business, name, address, and contact details on your Facebook page.
You can also showcase your creativity and team effort by briefly describing your products and services. Promote your business by talking about the history of your business, its staff, and other aspects.
Raise Brand Awareness and Promotion
A simple click leads to awareness. Awareness attracts potential customers. And a customer’s positive experience opens the door for more customers.
Encourage your existing and potential customers to click the ‘Like’ button on your Facebook page so they can receive updates. The Facebook algorithm allows other people to see updates from the Facebook pages you liked.
In this way, your friends can see the updates on their timeline page, increasing awareness of your business.
Photo and Video Sharing
Visual presentation, such as sharing photos and videos, is an effective way of communication that leaves potential customers curious about your products. This allows them to see your product or service before visiting your premises.
There are ‘tagged photos’ or “tagged in this post” features on Facebook that indicate if a friend appears in them. Each tagged photo or post is exposed as an update on the tagged person’s Facebook account, where many of their friends can see it.
Consequently, this feature increases interest in the posts and your business.
What makes Facebook great is that it can generate all the information millions of users input into their profiles. With the help of this paid feature, it can analyze and deliver advertising to a target audience.
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For instance, a sushi restaurant could use Facebook to evaluate how many teenage women in California have listed “sushi” as their favorite food. The restaurant could then create a paid ad for sushi rolls and let it appear on the pages of that specific group of people.
Communication and Support
Being committed to customer service means letting your customers rate and leave messages about your products or services. Pay attention to what they say in your posts and messages. Look for ways to improve should any problem arise and find inspiration in their positive comments.
Ensure that you share only necessary information related to your business. This helps increase the credibility of your business, building long-term relationships with other Facebook users.
5 Ways To Take Advantage of The Facebook Ads Library
1. Explore Ads
It’s only natural to check out your competitors’ ads. However, the competition doesn’t stop there. Hundreds of industries are operating out there where you can discover and learn from their business strategies.
Do you have a favorite? Start looking around that brand’s competitors and figure out what they share in common. Consider what’s closer to home and examine brands different from your own. From there, you can find a handful of angles you’re not using and start testing.
How To Find Your Competitor’s Ads in The Facebook Ads Library
1. Start Facebook Ad Library
Start Facebook Ads Library by clicking here, or you can copy “facebook.com/ads/library” and paste it into the search bar. A typical search engine will appear. You have to ensure that you have selected the right country in the upper right corner of the screen before proceeding.
2. Choose A Category
After setting your location, select “Choose an ad category” and start your search. Facebook only has two ad categories: “All ads” and “Issues, elections, or politics.” You need to select “All ads” if you’re searching for commercial results.
3. Search A Brand
Type the ad you’re seeking into the search bar. It could be a brand or company. For example, for a Nike ad, type “Nike” into the search box, and you’ll find pages with related results.
Next, select the page you want, and all the related ads from that brand will appear on your page.
4. Click On Particular Ads
After choosing the page, you can select “See Ad Details” found on each ad. The information included in each ad will show the exact date for the ad when it started and the platform. Also, the ad will show if it runs multiple versions.
Filtering your search will help you reach your target country, impressions, and platform. The country box shows all the countries the ad is currently running for, or choose one country.
You can choose a platform where you want to search the ads specifically. These platforms include Facebook, Messenger, Instagram, and the like.
Lastly, the impression tab narrows down your search by telling you when the ads have been seen during a particular period.
2. Find Similar Adds and Compare
Have you heard of A/B testing? It is a fundamental factor in succeeding with Facebook Ads. Several of the most well-known brands in the world use the same testing.
It’s easier said than done. This is where you can take advantage of this feature. Make a checklist of ad features and run an A/B test the next time you post an ad.
3. What’s Trending?
Joining the trending design, layouts, and format will take you a few steps ahead of your marketing competitors! Don’t settle with a poor aesthetic, but that doesn’t mean you need to copy the same ad made by someone else!
Stay grounded in what works for you and what resonates with your business in the long term.
4. Make Your Ad Stand Out
As everyone says, “Think outside the box.” Have you seen how the biggest brands in your industry handle their ads?
The key is to ensure that your ad is attracting potential customers. Evaluate how long the ads have been posted. Compare your word choice, tone, and copy length. Are they pleasing to see and easy to understand?
You also have to ensure that your ad is aligned with your type of business, mission, and vision. Explore other promotional materials such as ebooks, videos, and other digital content.
5. The Best Time To Run Ads
Creativity and timing are everything when it comes to ads. Be wary of the possibility that your ads may or may not be live at the scheduled times you set for them. Pay attention to what the successful advertisers are doing and take notes from them.
Many businesses realign their sales operation on Black Friday, Valentine’s Day, or throughout the Christmas holiday season.
Observe what they put in them, how they post them, and where they belong. In this way, you’ll get the upper hand when it’s your turn.
Take Advantage of the Facebook Ads Library
Preparing for your business operations is a continuous process. There are many factors to consider when choosing the right marketing strategy. More importantly, you have to make sure it aligns with your business goals and blends well with the given time, resources, and trend.
Otherwise, you need to explore the Facebook Ads Library! There’s so much you can do with the resources you have in your hands. Don’t settle for a poorly-made ad or limited materials!
In this day and age, embracing modern technology plays a key role in several businesses. Explore more marketing strategies in the digital world and take cues from how others do it.
Liked what you’ve read? I’ve compiled some of my works about sales and digital marketing. I hope this will help you too!
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