Summary
Creating successful PPC ad campaigns will help drive traffic to your website. These Google Ad campaigns help you generate better leads for your businesses faster than organic content.
There are helpful ways to help increase an ad campaign’s PPC viewability and lower its cost-per-click. These two metrics are important analytics tools to drive the success you want for your business online.
Google Ads and other platforms offering PPC advertising like Instagram, Facebook, and LinkedIn are flexible in allowing you to control all your ad campaigns across all search engines.
You can log into your accounts whenever and wherever and adjust your keyword bids based on the Google Analytics report. Google Ads also allows you to pause ad campaigns that are not performing well and retarget your ad campaigns for segmented lists.
If you want to improve your PPC ad campaigns, ensure to follow the measures listed below and create the digital presence and brand awareness you want for your business.
I published an ad online and utilized it as a pay-per-click campaign; how can I measure its success? The success of a pay-per-click campaign involves two conversion rates: click-through rate and cost-per-click. Increasing my ad’s click-through rate and lowering the cost-per-click is important to help drive success to my campaign.
Pay-per-click advertising helps generate leads for growth and high audience engagement. There are practices proven to increase an ad’s PPC ad viewability and decrease cost-per-click. Let’s look at these practices and how they can help drive traffic and success to your business.
Make Ads Relevant to Campaign and Switch to Manual Bidding
Automatic bidding is ideal for start-up businesses that initially create their digital presence. With automatic bidding, Google is responsible for managing your bid as it identifies which measures are best for a campaign.
Many businesses have proven that automatic bidding can drive success to an ad campaign. It also saves time because Google handles bid monitoring to perform necessary adjustments. However,
manual bidding is more successful in lowering your ad’s CPA and increasing its viewability.
When you switch to manual bidding, you have the chance to prioritize and use keywords that will help drive better conversion rates. Manual bidding also helps you optimize your cost-per-action advertising for maximizing clicks and generating more leads.
When you decide to switch to manual bidding, keep in mind these helpful tips:
One Campaign At A Time
Manual bidding is time-consuming, especially when you have multiple ad campaigns. It’s recommended to focus on one campaign, measure its success, and scale up from there.
Lower the bids
Learn to lower the bids for your ad campaigns. Doing this hinders you from wasting too much money on keywords with poor conversion rates.
When you look at the analytics report and observe certain keywords getting enough impressions but no sales or poor site traffic, you can lower those keyword bids to avoid unnecessary keyword conversions.
Increase Bids on High Keyword Conversion Rate
You would know which keywords generate more sales to your business when you look at your statistical report. You must increase the bids on these useful keywords to help increase your ad’s position on search networks and your business sales.
Utilize Average CPC
Utilizing average CPC is important, especially when your website runs on different devices across a wide selection of search engines. The average CPC helps identify the right bids you need for manual bidding; it provides you with a report on exactly how much the cost-per-click is on certain keywords.
Switch to CPM Bidding
The CPM bidding can also help increase your ad’s clicks per dollar and visibility; it’s an ideal strategy for advertisers on the display network. The CPM bidding is right if your business improves and increases brand awareness.
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Utilize Remarketing and Segmented Lists
Remarketing is useful for visitor re-engagement, especially your audience who immediately never returned after making their initial visit to your site. This ad strategy is perfect for visitors who clicked on your Google ads but did not take additional action, such as subscribing to your newsletter or making purchases.
A remarketing campaign is proven to have a better ROI than an original campaign. This allows you to target your old audience, so you’re assured that they are interested in your ads and products. To utilize remarketing, follow these simple steps:
1. You must have a Google Remarketing Tag for your brand website.
2. Log into your Adwords account and go to the Audience tab.
3. Get the Remarketing Tag. Add this tag to all your website’s pages.
Ensure that you have defined your campaign’s membership duration by following this path:
1. Library
2. Audiences
3. Membership Duration
The membership duration helps prevent your ad campaigns from showing up when visitors have already lost their interest. With the help of Google Ads, it’s now easier for you to segment your ad’s remarketing list. Segmentation allows you to target an audience who might want to visit your site again.
An ideal time for a membership duration is around thirty days, and it should align with your objectives and sales cycles. However, the only way to gauge whether your remarketing is a success is to test it. Testing allows you to optimize your campaign depending on the outcome of your testing.
When you retarget your segmented list, you create ad campaigns focused on visitors who showed their interest in your brand. In this way, your marketing strategies can be more efficient and successful.
Create Engaging Campaigns Using Search Networks
Generating engaging campaigns using search networks can drive success to your brand, depending on its nature and what particular conversion goal you wish to achieve.
The main reason for using search networks only to create engaging campaigns is to avoid unnecessary clicks that may not convert to sales or leads.
Fine Tune Bids for Devices, Locations, and Timings for Maximum Reach
Adjusting bids based on different devices, locations, and timings help in lowering your CPC and maximizing your audience’s clicks to your landing page. The following are the factors you need to consider when fine-tuning your bids:
- What days drive the best sales?
- When is the best time of the day for successful conversions?
- What is the user’s favorite device?
- Which country drives the most traffic to your site?
- What are the worst days that don’t bring traffic or sales to your page?
If you can answer the questions listed above, you’ll have a better idea of creating and when to publish your ad campaigns to target the right audience.
With the help of Google Analytics, you can identify where your visitors are mostly coming from. Google Analytics also helps you identify the keywords driving the best traffic and conversion rates.
Enhance Your Keywords and Use Long-tail Variations
When enhancing your keywords, don’t forget to include long-tail variations because they help generate better organic traffic, as much as 80%. Even though long-tail keywords don’t generate very high click-through conversion rates, you’re guaranteed high-quality clicks.
Long-tail keywords may have lower volumes on search engines, but they can help in better lead generation.
In addition, long-tail keywords are not only valuable for high organic ranking on Google searches but are also recommended for paid marketing campaigns. They can successfully lower your ad’s cost per click because of less competition.
Using long-tail keywords is a great way to rank higher in search engines and attract more qualified traffic. Not only will you be able to target your ideal customers, but they’ll also pay less per click than those who don’t use long-tail keyword variations.
Improve Your PPC Campaign with PPC Ad Viewability and Cost-Per-Click
Increase your PPC ad viewability while lowering your cost-per-click to create effective PPC campaigns. Using these two crucial measures can help your company generate more qualified leads, raise brand recognition, and increase website traffic.
Google Adwords helps you flexibly control your ad campaign’s CPC and visibility online. Following the steps mentioned above will guarantee you lower CPC and increased PPC ad viewability, thereby driving better conversion rates and traffic to your site.
When you want faster conversion rates and success on your ad campaigns, it’s recommended to utilize PPC ad campaigns because they drive faster generation leads than organic traffic. These paid ads can help better traffic to your web pages.
In the comment section below, let me know which steps listed above have you undertaken for your business to improve the success of your PPC campaign.
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