If you want to increase your brand awareness, social media marketing is an ideal approach for you. It is an essential step for every company for their consumers. Properly maintaining brand awareness will allow you to prove to consumers that your brand is active and suitable for communication.
Research has shown that about 750-800 million people between the ages of 20-30 have taken Instagram marketing to the top. Instagram marketing is a popular medium among all social media platforms these days. But it has not yet been used by many small or medium business owners. Moreover, you can also use the Instagram platform for your brand promotion.
It is a fascinating platform with high-quality visuals and attractive pictures. Being popular with 800 million people is not easy, so Instagram is a strategic platform for digital marketers. In this article, let’s discuss the role of Instagram in social media marketing.
Instagram Marketing Essentials
Define Your Goals
The prime step in Instagram marketing is to set attainable goals. Setting a target will fix the upcoming chapters of your total marketing system, such as what your content will look like or what advertising formats will be there.
For small, medium, or big business owners, Instagram marketing helps in several ways, such as increasing brand voice, community building, online reputation management, boosting sales, increasing target audience, and insight marketing.
Make your goal consistent with your business and focus on more target audiences if you have good financial statistics. In addition, if you want to get good efficiency in Instagram marketing, you should fix a relevant, specific, accessible goal.
Build Your Business Account
You can open two types of accounts on Instagram, such as a personal account and a business account. In the case of business accounts, you will get more opportunities like tracking your business performance in real-time and giving more information about the company. Create a business account on Instagram by following the steps below:
- Give an attractive description of your business using 150 characters in your Instagram bio where you will tell why your service is different from others.
- Your business needs a unique logo for recognition which will be 110 x 110 pixels in size. It will reflect your service, and you can optimize it.
- Be sure to include your business website link in your Instagram account so that the audience can get the opportunity to visit your website directly. Except for the Instagram story, there is more exposure if you provide the website link in the profile description.
- You can add service-specific information, contact details, and CTA buttons to your Instagram business account. Otherwise, you will miss the opportunity to interact with customers.
Set Target Audiences
The second essential step is choosing target audiences for Instagram marketing. If you make a mistake, all your business effort will be wasted. Your typical customers as per your service and their age, location, occupation, gender should be in your knowledge.
The more you know about your customers, the more it will help you grow your business.
You can select your potential customers by using a data-driven approach without guesswork. You can also check your business-related hashtags on Instagram. Proper hashtags will help you get the target audience.
Take a look at users who use these hashtags and note how the customers have reacted to these posts. Check the comments section carefully to see what they wrote, and you can get an idea about their expectations.
Keep an Eye on Competitors
Take an investigating look at the profiles of your competitors to do Instagram Marketing properly. You need to know the location of your competitors, what kind of content they are posting, how they are interacting with customers, and how influencers are reacting.
By researching the hashtags of your competitor brands, you can get an idea of how popular they are.
Besides the successful tactics used by other brands, note the points they miss. These beneficial tactics will be effective for your brand promotion.
Suppose you want to promote your photography service via Instagram. You find that other photography services are sharing their portfolios. So, it would be much more acceptable if you hand out some hidden camera tricks.
Design High-Quality Content
The most lucrative part of social media marketing is content. Instagram marketing combines visuals and text to create high-quality content. On the Instagram platform, you will find a wide variety of formats for content creation. It can easily win the hearts of customers.
First, think about what message you want to give to your audience. Then, affix it to your specific product and post it according to company culture to entertain your audience.
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The second step is that whatever format you go for, will be perfect according to your goals. You can set a picture from the gallery, make a short video or record a long video to post on IGTV.
But keep in mind that a static image gets 28% more likes than a video. So, you can post in two ways to see which one is appropriate for your service according to the engagement statistics.
Make Your Regular Calendar
The success of Instagram marketing depends on how consistently you deliver content. Your audience expects regular updates from you. So, if you post at least 1-2 posts per day, customers will know about your activeness and concern.
You can maintain an editorial calendar and mark the date of the exceptional posting there. As a result, you will never miss a post and will be able to select hashtags according to the poll in advance. This tool will help you get deep analytics by automating your post.
Try to Grow With Followers
If you want the Instagram platform to be the only tool to promote your brand, keep increasing the audience. Always keep the audience engaged with your content. Sometimes, as a beginner, this might be difficult to achieve.
You can try to get more likes instantly to give an initial boost to your account.
For instance, if you are a cleaning service provider, target the working person and the single people who do not have enough time to do the housework. Another effective way is to use correct hashtags to increase your followers and engagement rate.
However, not all hashtags are suitable for all businesses, so select niche-wise hashtags to make the post more efficient. The most popular hashtags use millions of people or brands to increase their target audience. You will find those popular hashtags in the content of your competitors and followers.
Also, sometimes you can do paid promotions or Instagram advertising campaigns where you will have the opportunity to reach out to a lot more people.
Make Followers Your Customers
You can get countless likes and comments by creating quality content. It can’t boost your sales until those followers become your customers. So, you have to take care enough to make the followers customers.
You can notify your followers by publishing promotional posts, showcasing new products with features, updating deals and discounts, etc. Always post promotional posts with CTA, and encourage subscribers to click the website link.
Instagram has created various shopping posts that generate your sales funnel from specific content. As a result, the customer will buy it, and the conversion rate will increase. When you get your Instagram marketing strategy ready, you can verify its effectiveness. Moreover, you can boost KPI by knowing which case you need to be a little more careful.
Choose Beautiful Visuals and Tones
Visual content is something you should never ignore. Your Instagram content must be attractive, eye-catchy, and high quality. Moreover, you can choose a specific color for your brand that represents your service. Another issue is the visual consistency, and you can fix the balance by using Instagram filters.
Here are some tricks you can use to win the audience’s attention at first sight:
- Light backgrounds attract more customers than dark backgrounds.
- Blue and green images have more views and likes.
- Background images must always have a high pixel density. When you zoom, they do not explode.
7 Instagram Content Creation Tips
Post Your Best Selling Items
Don’t forget to post the details of the best-selling products as you entertain the viewers with funny posts. Ultimately your prime purpose is to sell the product.
Festive Discount Coupons
Giving a discount increases the number of sales. It is an old marketing strategy, so you must give discounts during the festive season.
A sarcastic relatable meme is a great content marketing tool that connects your audience with your brand.
Make a Video About Product Use
Create a scene where your customer can use your products. Create a short video with subtitles and post it on your Instagram feed.
New Podcast Videos With the FAQ
Do not forget to showcase your new set of products with a short FAQ session. You can select the questions from the comment section.
Introduction of CEO
At least post one video about your background, story, passion, and business idea. Your audience will be eager to know about you before purchasing your products.
Post Helping Tricks
Create a short post or video containing different experimental tips about your niche. It will help you create a fan base.
Show Your Followers Behind the Scene
If you want the business to look more transparent and reliable, record a short behind-the-scenes video without edits and share it with customers.
Instagram marketing is a part of social media marketing that allows you to promote your brand to the target audience. Instagram connects your brand with the right consumers, increases brand awareness, and helps boost sales.
With the help of Instagram Marketing, monthly, you can reach 1 billion people who can connect with your brand and service. Instagram will enhance your customer relationship with you. People like to associate with different brands through social networks.
Sales boosting is another foremost reason for the popularity of Instagram marketing. One of the core advantages of Instagram marketing is that it can reach many audiences at once who like to purchase from brand websites.
Thus, Instagram helps grow business with a handful of benefits, such as increasing engagement, expanding sales, increasing the number of target audiences, and strengthening your brand voice.