The world of event planning and organizing is extremely fluid and dynamic. It is changing rapidly and can get incredibly strenuous for both newbies and professionals alike!
As if the world is not already inequitable enough for women, event planning adds to the hurdle. Nevertheless, a career in event planning is also positively refreshing due to its creativity and financial viability.
So, what does it take for women to flourish in this industry? Gianna Gaudini, author of ‘The Art of Event Planning’ and AWS Head of Events, and Nicola Kastner, Global Vice President of Event Marketing Strategy at SAP, the two major experiential marketers leading the event marketing industry, break down how men and women can enjoy the equity of resources and opportunities in the world of event planning at Restart 2021.
Hubilo is a market leader in the Virtual and Hybrid event platform space. Hubilo makes it possible for organisations to provide an engaging & interactive event experience to their global audience and transform the way people connect, interact and host events.
Event planning takes a tremendous amount of creativity and human intervention. Therefore, it likely to be very sustainable compared to many other jobs that are rapidly being automated. In the words of Gianna Gaudini, “I think event planning is one of those careers that is never going to become automated because though there are companies that offer full-service event planning software, there’s just so many intricacies when it comes to event planning…”
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Restart 2021 is an experiential event where more than 4,000 professionals in marketing and event planning will network and learn from the speakers’ insights. More than 40 speakers will be present for the most intellectual conversations, speeches, and debates on the marketing and event industries’ future. The transition of the event industry from physical to virtual and hybrid forms will also be discussed.
Speakers like Gianna Gaudini, Nicola Kastner, and Rebecca Costa will shed light on how brands can leverage digital events for effective content and marketing strategies. “Due to the new ways customers and businesses interact, brands are no longer solely judged on the quality of their products or services but by the values they champion, and as marketers, our tactics need to change to reflect that accordingly,” says Nicola Kastner, Global VP, SAP.
The second episode of the four-episode hybrid virtual event, Restart 2021, called ‘The Showcase,’ featuring Gianna Gaudini and Nicola Kaster, will delve into the world of event planning and experiential marketing by women and how women have changed them for good and the better.
Other noteworthy speakers include Guy Kawasaki, Scott Brinker, Robert Safian, David Pogue, Jon Youshaei, Vaibhav Jain, Will Curran, and Adam Parry. Each of them will dive deeper into tactics that marketers can use in the post-COVID era to market their brands better.
Restart 2021 is all set to be held on the 23rd and 24th of March 2021. The event is divided into 12 sessions over two days. Register for Restart 2021 today to be a part of this mega event and become a future-ready marketer.