Summary
Text-based visual content does a lot of work for you – it informs, motivates, and clarifies. Yet it isn’t always easy to create or appealing to read, which is why text-based content is sometimes paired with visuals to convey its message.
More often than not, compelling graphics are used as supporting materials to break up long blocks of text or add a little visual flair to a post that already includes an engaging copy. These two, if used smartly, aid a powerful marketing campaign for your business.
Visual content has become one of the most important elements in modern marketing campaigns. I use it to reach out to my target audience, establish a connection with them, and inspire them to take action.
Using visual content is so important that some statistics say that posts with images are 94% more likely to get shared on social media than those without!
However, as crucial as visual content has become, many marketers fail to use it properly or realize the full potential of visuals in their marketing strategy. So, I will discuss the types of visual content you should implement in your marketing strategy.
Videos
Video marketing can be a powerful component of your online marketing campaign. Videos, particularly ones made on sites like Youtube, are a perfect way to humanize your brand and business.
Whether you make videos as professional content or for fun, your customers must know what’s going on behind the scenes. Vlogging (video blogging) allows you to convey that message effectively by taking advantage of video-sharing platforms, such as YouTube and Vimeo.
Check out my ” Top 6 Automated Video Creation Tools” for you to understand different tools you can use for your vlog creation.
Types of Videos You Can Use In Your Marketing Campaigns
Explainer Video
This type of video is a short, entertaining, and informative introduction to your business. It’s best to create an explainer video if you have a complicated product or concept that customers need a little help understanding.
Typography Videos
These are based on typography motion graphics. These are more than just overlaying text on the footage – they’re completely animated pieces created from scratch, using hand-drawn characters and original typefaces. It’s a graphic design that’s brought to life.
Live to Stream
In recent years, live video streaming has become all the rage. Every day, more and more platforms are becoming available for businesses to stream on—and there’s a huge variety to choose from.
From Facebook life and Periscope to Instagram TV and YouTube Live, social media channels build out their capabilities (and user bases) by allowing creators to make live video content.
Brand Videos
These are slick, polished videos that act as a company’s public-facing introduction video. They’re high-quality, but they’re not necessarily based on an original concept or a piece of engaging and entertaining content.
Product Review Video
If you have a physical product, you’ll want to create a video where your customer can easily see what it looks like, how it works, and why they need it.
This is one of your best tools for earning trust with customers—instead of relying on plain old text about your product; you can show them how it’s going to make their life better.
Images
Images play a very important role in today’s marketing campaign. There are times when you need to show how your product or service will look like.
You need to demonstrate your new idea and showcase the brand itself more often than not. Images take care of all these purposes with ease.
Images are more than just images; they can hold important information too!
Infographics
To explain something complicated, we use infographics nowadays. It makes things easy for readers to digest big chunks of information in no time at all.
One glance at an infographic is enough to tell a story, capture attention, and offer clarity about what you’re trying to say without having to read long texts that get lost on their way.
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Below are some Importance of infographics in marketing campaigns:
- Infographics are easy to share with others
- They can improve your SEO rankings
- Infographics are visually compelling to customers
- They can generate more visitors to your website
- Infographics are easy to Embed into websites
Presentations
Whether you’re pitching a potential client or trying to educate existing customers, nothing beats a solid PowerPoint presentation.
These graphics-heavy slideshows are great for walking people through a new product, comparing data points between products, giving a big-picture overview of your product line, or presenting research and statistics on your industry.
There are tons of reasons to use them. Also, including presentations in your marketing campaigns can help you impress prospects by showing how much thought you put into developing your work.
Remember, visual content is more likely to be shared than other types of content because it’s easier for readers to digest quickly online.
So if your goal is to get more traction from prospects (especially when engaging those prospects), having visual content that adds value is an important part of any marketing campaign.
Screenshots
Screenshots are another visual content type. This one might be a bit more commonly known, but screenshots are effective as far as visuals go! Not only do they show off your brand’s logo and make it easy for potential customers to find you on social media sites.
But they also allow users to visually see what you mean by providing a screen-grab of exactly what you mean. In addition, this is perfect if you have webinars or how-to videos that people may want to review later without having to refer back over an entire video.
Suppose people watch a webinar or video about using an app or service and need quick clarification. In that case, a screenshot allows them to take that information with them for future reference!
Benefits of Screenshots
- It helps you capture the information you weren’t expecting.
- Effective for capturing important messages.
- It allows you to show your customers things they might not have access to, like how the premium version of an app looks like.
- The screenshot helps you archive the past.
Animation
Animated illustrations are very effective for storytelling. These types of visuals will grab people’s attention and keep them engaged with your brand for a longer period.
You can use animation to express complex messages interestingly, provide instant gratification through interactive and engaging images, or put across ideas that might not be easily represented using other types of imagery.
You should use animated illustrations sparingly to deliver a specific message to convey your brand’s personality and improve engagement rates as they have little impact on search engines.
Also, if you use animation, give it a short description. Otherwise, it won’t be easy for readers to understand what is communicated.
For example, if you use an animated image to explain how something works, don’t forget to include some text or a clear voice-over to describe it better.
Examples of Animation Creation Softwares
Blender
Blender is an open-source 3D modeling software that can do everything from computer animation to film visual effects. Since it’s completely free, you won’t need to worry about any subscription fees.
It can be a little complicated to use and understand at first, but once you get comfortable with its basic tools, you’ll have no problem creating beautiful animations.
Adobe Character Animator
Character Animator is a good option for firms or agencies looking to create mobile or cartoon-style animations.
It’s a 3D animation program that allows you to craft 2D cartoons from your characters and backgrounds. Although it may not be as powerful as some paid software, it has all of its basic tools, and most importantly, you can use it for free.
Cinema 4D
Cinema 4D is another 3D animation program that allows you to create 2D and 3D animated projects.
It has a fairly steep learning curve, so it’s recommended for those who are well versed in more basic programs like Photoshop. But once you get used to its tools, it’ll make your animation creation process significantly faster.
Quotes
A quote from Dr. Seuss says, the more you read, the more things you will know. The more that you learn, the more places you’ll go.
This applies to marketing your business because content marketing is all about providing people with information and knowledge to make better decisions. So, what better way to do that than through quotes?
Using quotes from respectable people or legends in a domain gives readers something inspirational to think about.
Be sure not to source them improperly, though—if using someone else’s words for marketing purposes, it must be clear who originally said it and provide a citation so people are not confused. Quote sources should be included at least once at the end of each post, along with an author bio (title/affiliation).
Below are some reasons you should be using quotes in your marketing campaigns:
- Quotes are brief and easily consumed
- Quotes support influencer outreach
- Quotes elicit emotion
Leverage Visual For Your Campaigns
Marketers are always looking for more ways to promote their products and services. One great way to do that is through visuals – they’re usually more memorable than text-based content and easy to distribute on social media.
I wanted to offer some suggestions that might help you when designing your next marketing campaign, so I put together a comprehensive list of types of visual content to use in your marketing campaigns.
Liked the post? Read more on how to improve your marketing campaigns.
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Please drop a comment below and let me know your thoughts regarding these types of visual content.
