SEO competition is real, and we all must find ways to optimize and drive traffic to our sites properly. Whether we use Webflow or WordPress, both have promising features with SEO and site traffic.
Choosing which one to use will depend on our preferences, how much we are willing to pay, and what we want to happen with our websites.
Here is a comparison and review of Webflow and WordPress to help you make an informed decision.
I want to build my website but don’t know where to start. What should I do?
I go online and search for online platforms that allow people to create websites easily. Both Webflow and WordPress show up in the search results. So how do I know what to choose?
Webflow and WordPress are website-building platforms that allow web designers to create websites according to their choice of styles freely. Of course, no two platforms are similar.
Let’s dive right into the similarities and differences between WebFlow and WordPress to help us figure out which platform is best for us.
What is WebFlow?
WebFlow is an online website creator that allows anyone to create a good website without coding. This website builder also has a visual web design tool that gives a web developer the freedom to customize and design a website according to his preferences.
WebFlow is a hosted software so that anyone can use it for free. It makes money by providing premium features and upgrades that a developer can only use when he pays.
Aside from being a web design tool, WebFlow is also a CMS and a hosting platform. I can use a visual editor while creating a personalized website because WebFlow encourages everyone to create custom websites visually.
Key Features of WebFlow
WebFlow has many key features that make it one of the top-performing website-building platforms online. The features include:
- An intuitive editor
- Efficient drag and drop page builder
- Works with CMS data
- Has various easy to use page designs to choose from
- Allows users to publish directly to the web
- Flexible with any font and allows easy adjusting from tracking to line-height
All these key features will help us create a fully personalized website according to our liking and preferences.
WebFlow: Pros and Cons
A famous website builder like WebFlow also has pros and cons to help us decide if it’s the best website creator for us.
With WebFlow, anyone can create individualized websites and animations without the need to learn all about coding. With the drag and drop functionality on the page builder, we can personalize and build our pages depending on how we want them to appear in just a one-page interface.
Another advantage of WebFlow is that we can make edits to our pages directly, which allows us to glimpse what the pages will look like when they publish. WebFlow is a user-friendly web builder that invites collaborators to review our content before publicizing our websites.
One major disadvantage of WebFlow is that it requires us to do some research or learning for familiarity. It is not a recommended web developer for a beginner.
However, WebFlow has a wide array of libraries of different video tutorials that can help beginners navigate Webflow.
What is WordPress?
WordPress is one of the most popular web creators online. It is free, open-source software that is readily downloadable to create websites.
With WordPress, we only need to purchase the domain and the hosting, and then our website can be up and running in no time. Since WordPress is free, almost 40% of the web creators use this to create blogs, online stores, business websites, and so much more.
Key Features of WordPress
WordPress has several key features that make it one of the trusted web developers by most internet users. These key features are:
- Contains highly customizable designs
- Search engines are SEO-friendly
- Highly responsive sites even on mobile
- A readily downloadable mobile app for on the go users
- With multiple plugins for website customization
- High security and powerful media management
All these key features make WordPress an easy and accessible website creator for all web developers online.
WordPress: Pros and Cons
Even a famous web creator like WordPress has its pros and cons. These advantages and disadvantages can help us decide whether this is the best website for us.
WordPress gives us all the power over our site and all our data. It is completely customizable, which allows us to make our websites individualized.
This is also a great choice for developers who are just starting since it is free to use by anyone.
WordPress also does not require us to be expert coders for our websites to turn out great. Even a beginner can have a smooth and good-looking website created in just a few hours.
Another major advantage of using WordPress is that it can help create websites that are SEO optimized. Its site is also mobile-friendly, so anyone who wants to have a good website ranking on Google can use this to create websites.
Even though WordPress has a wide selection of different themes and selections, some still opt to create their designs for their websites. Anyone who wants to use a completely personalized design will need to learn how to code it or hire a third-party developer.
Another disadvantage of using WordPress is that owning a WordPress website means managing it ourselves; we are completely responsible for all updates and maintenance needed for our sites.
However, if we take advantage of the managed hosting from WordPress, then it can help us with the maintenance that our sites might need in the future.
✋ Stop worrying about SEO and have me do it for you
PS: Ready to work with the 0.01% of all SEOs worldwide? Click here.
Compare and Contrast: WebFlow vs. WordPress
Today, many web developers are comparing WebFlow and WordPress, giving us different points of view that can help us choose. Let us dive deeper into how these two software differs in various aspects of website development.
1. Ease of Use
Both web creators are fairly easy to use with point-and-click editors and ready-to-use selections of layouts and templates.
WordPress is simple to use, with almost half of the web developers choosing this platform over other system software. Everything is laid out on their app to help you understand and know how to navigate WordPress.
For WebFlow, there is still a bit of a learning curve, especially for beginners. However, their platform does a great job of guiding beginners with their video tutorials online.
WordPress also has better CMS capabilities compared to WebFlow. WordPress has more options and categories for different content types and a feature that allows native comments.
For WebFlow, the different design elements may distract content writers from writing, making it not a recommended web-making platform for content publishers.
2. Designs and Templates
Both platforms offer different theme and template options for websites. These templates are mostly free.
WordPress provides anyone access to different WordPress themes, which are free and mobile-friendly. For beginners, they can opt to use these ready-to-use themes and switch them anytime they wish.
WordPress templates and themes are easy to use and are customizable depending on what the user wants. Another good thing about WordPress is that it separates design elements from the content; this ensures that the design is consistent throughout the entire website.
WebFlow is also equipped with a wide selection of templates that are either paid or free. These templates are also mobile-friendly and are user-friendly on most websites.
Editing templates on WebFlow is made easier with its powerful visual editor. The visual editor allows us to change aspects of the template depending on our website’s look.
Any changes we make will apply sitewide.
However, the main issue with WebFlow designs and templates is once a template is selected, we do not have the liberty to change it anytime we want to. The option to choose a new template is only available if we create a new project again.
One of the most popular eCommerce platforms globally is WooCommerce, and we need WordPress to use this. This eCommerce platform is a free WordPress plugin which most people use for their online stores.
Aside from WooCommerce, WordPress has other plugins for eCommerce that allow flexible payment schemes and software downloads. It also allows users to sell anything they want to sell.
With WebFlow, there is limited eCommerce functionality, and how many products you can sell depends on your WebFlow plan. The main payment service for eCommerce on WebFlow is Stripe.
A good feature of eCommerce on WebFlow is that it is easy to add products to the site. Users will have to add product details, images, and other needed information.
However, WebFlow does not allow selling subscription and membership services and products. We can only use this to sell digital goods such as software, different apps, ebooks, and music.
Ranking high on search engines to drive traffic to our websites is also an important feature to consider. With WordPress, it is search engine-friendly which is why it’s the best place to start blogs.
WordPress makes it easy for us to boost traffic to our websites and increase engagement with our content. It also comes with many built-in and extension options that can help us with search engine optimization.
There are various options to create URLs, change settings for the permalink, and content organization based on different categories.
All these options make sure that our website becomes visible to different search engines with the help of WordPress plugins.
Just like WordPress, WebFlow also has different built-in features to help with SEO. Users can add title tags, meta descriptions, and URLs to improve the traffic of their website.
However, we have to pay or upgrade our WebFlow plans to premium for more advanced SEO features.
5. Add-ons and Integrations
The power of add-ons and integrations will all come into play once the website is up and running. These add-ons can make our life easier by recommending third-party tools and extensions to better our sites.
WordPress has a wide selection of plugins and add-ons that can optimize our site. With thousands of third-party providers and extensions, it can guarantee traffic and engagement with our website.
Unlike WordPress, WebFlow has a more limited list of add-ons and integrations that we can use for our sites. Users will have to watch video tutorials for other integrations to connect them with their websites and avoid bugs or errors.
Different support options are great, especially when web developers need help or encounter problems with their websites.
WordPress has different free community support online, ranging from social media groups to different support forums online. This web creator is a community-driven software that allows web developers worldwide to connect and interact with one another in times of need.
WebFlow has a library full of video tutorials on how to navigate the site. It also has email customer support to help developers encountering problems with site handling and navigation.
Although support groups are more sparse, there are still community support forums available online for WebFlow users.
WordPress and WebFlow are both web-building platforms that provide developers with online tools to help them develop their personalized websites. These websites can either be for blog content or business stores.
One may outweigh the other depending on different key features. The decision to select which one to use will depend on the user.
Let me know in the comments whether you have experienced using WordPress or WebFlow in developing your brand.
Liked this article? Know more about SEO and Content Engagement: