{"id":29568,"date":"2021-09-09T01:46:22","date_gmt":"2021-09-09T08:46:22","guid":{"rendered":"https:\/\/alejandrorioja.com\/?post_type=web-story&p=29568"},"modified":"2021-09-09T03:18:52","modified_gmt":"2021-09-09T10:18:52","slug":"ways-to-improve-your-ecommerce-conversion-rate","status":"publish","type":"web-story","link":"https:\/\/alejandrorioja.com\/web-stories\/ways-to-improve-your-ecommerce-conversion-rate\/","title":{"rendered":"Top 4 Effective Ways To Improve Your Ecommerce Conversion Rate"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&family=Oranienbaum&family=Public+Sans\" 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style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6172839506172839% 0.6172839506172839% 0.6172839506172839% 0.6172839506172839% \/ 0.7936507936507936% 0.7936507936507936% 0.7936507936507936% 0.7936507936507936%\" id=\"el-42d3cd2a-11b2-4f13-9d0c-67510cce933d\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:1.7708333333333337% 0;font-family:&quot;Oranienbaum&quot;,serif;font-size:0.728155em;line-height:0.9;text-align:center;padding:NaN% NaN%;color:#000000\"><span><span style=\"font-weight: 700; text-transform: uppercase\">Top 4 Effective Ways To Improve Your Ecommerce Conversion Rate<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page 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3392w,https:\/\/images.unsplash.com\/photo-1605902711622-cfb43c4437b5?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw2fHxlY29tbWVyY2V8ZW58MHx8fHwxNjMxMTc3MTIz&ixlib=rb-1.2.1&fm=jpg&w=2544&h=1699&fit=max 2544w,https:\/\/images.unsplash.com\/photo-1605902711622-cfb43c4437b5?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw2fHxlY29tbWVyY2V8ZW58MHx8fHwxNjMxMTc3MTIz&ixlib=rb-1.2.1&fm=jpg&w=1696&h=1133&fit=max 1696w,https:\/\/images.unsplash.com\/photo-1605902711622-cfb43c4437b5?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw2fHxlY29tbWVyY2V8ZW58MHx8fHwxNjMxMTc3MTIz&ixlib=rb-1.2.1&fm=jpg&w=848&h=566&fit=max 848w,https:\/\/images.unsplash.com\/photo-1605902711622-cfb43c4437b5?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw2fHxlY29tbWVyY2V8ZW58MHx8fHwxNjMxMTc3MTIz&ixlib=rb-1.2.1&fm=jpg&w=340&h=227&fit=max 340w\" sizes=\"(min-width: 1024px) 74vh, 164vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-16.26214%;top:63.75405%;width:124.02913%;height:54.20712%;transform:rotate(10deg);opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-48830afb-9f96-4465-be04-b96194b22d11\">\n<div class=\"fill\" style=\"background-color:#000;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.59223%;top:73.94822%;width:72.81553%;height:16.99029%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6666666666666667% 0.6666666666666667% 0.6666666666666667% 0.6666666666666667% \/ 1.9047619047619049% 1.9047619047619049% 1.9047619047619049% 1.9047619047619049%\" id=\"el-52f3d09e-d5d5-4fba-848b-57c0f16487f8\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:-0.8166666666666664% 0;font-family:&quot;Oranienbaum&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:NaN% NaN%;color:#000000\"><span><span style=\"color: #fff\">You have set up your website, put up a great content marketing plan,<\/span><\/p>\n<p><span style=\"color: #fff\">How do you turn visitors into buyers?<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"717f9e7a-fb90-4630-90fc-6981f0963a7d\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-2d7bc730-22fc-4d58-8c39-37ed65c1052f\",\"keyframes\":[{\"transform\":\"scale(1)\",\"offset\":0},{\"transform\":\"scale(1.25)\",\"offset\":0.33},{\"transform\":\"scale(0.975)\",\"offset\":0.66},{\"transform\":\"scale(1)\",\"offset\":1}],\"delay\":0,\"duration\":1000,\"easing\":\"ease-in-out\",\"fill\":\"both\",\"iterations\":1}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-19e3046a-4232-42f5-bcf6-8e917e3a498d\",\"keyframes\":[{\"transform\":\"scale(1)\",\"offset\":0},{\"transform\":\"scale(1.25)\",\"offset\":0.33},{\"transform\":\"scale(0.975)\",\"offset\":0.66},{\"transform\":\"scale(1)\",\"offset\":1}],\"delay\":50,\"duration\":1000,\"easing\":\"ease-in-out\",\"fill\":\"both\",\"iterations\":1}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-f3b65831-38b1-4baf-ae0b-fca38e54d32a\",\"keyframes\":[{\"transform\":\"scale(1)\",\"offset\":0},{\"transform\":\"scale(1.25)\",\"offset\":0.33},{\"transform\":\"scale(0.975)\",\"offset\":0.66},{\"transform\":\"scale(1)\",\"offset\":1}],\"delay\":100,\"duration\":1000,\"easing\":\"ease-in-out\",\"fill\":\"both\",\"iterations\":1}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-79c61116-a0d0-4e64-917d-89fa5077abe7\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-10.27508%;width:100%;height:120.55016%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7ef4154b-3fa1-452f-8ad1-6b27e2c74989\">\n<div style=\"position:absolute;width:101.82991%;height:100%;left:-0.91496%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/11\/images\/templates\/street-style-on-the-go\/page04_bg.png\" alt=\"man in white long sleeve shirt and black pants standing on road during daytime\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.2233%;width:100%;height:118.4466%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e737e6a6-c4ef-438c-9d56-752cb07fe85a\">\n<div class=\"fill\" style=\"background-image:linear-gradient(0turn, rgba(0,0,0,0.7) 0%, rgba(0,0,0,0) 51%);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:84.78964%;width:76.45631%;height:16.99029%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 1.9047619047619049% 1.9047619047619049% 1.9047619047619049% 1.9047619047619049%\" id=\"el-79f0f310-892a-4e22-b960-97f33bf98df2\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:1.2301587301587302% 0;font-family:&quot;Oranienbaum&quot;,serif;font-size:0.809061em;line-height:1;text-align:center;padding:NaN% NaN%;color:#000000\"><span><span style=\"color: #70ffa9\">HERE ARE THE TOP 4 WAYS<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:41.50485%;top:6.95793%;width:10.19417%;height:6.79612%;opacity:1\">\n<div id=\"anim-2d7bc730-22fc-4d58-8c39-37ed65c1052f\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(1)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2618ee74-b460-41bc-bf79-ab03945bb7de\"><a href=\"https:\/\/google.com\" data-tooltip-text=\"Product Domain\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 50 50\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Tap<\/title><circle opacity=\"0.7\" cx=\"25\" cy=\"25\" r=\"25\" fill=\"#70FFA9\"><\/circle><circle cx=\"25\" cy=\"25\" r=\"11.9048\" fill=\"white\"><\/circle><\/svg><\/a><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:54.12621%;top:27.02265%;width:10.19417%;height:6.79612%;opacity:1\">\n<div id=\"anim-19e3046a-4232-42f5-bcf6-8e917e3a498d\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(1)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e961ad3d-4583-4668-a61a-270dee386a3b\"><a href=\"https:\/\/google.com\" data-tooltip-text=\"Product Domain\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 50 50\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Tap<\/title><circle opacity=\"0.7\" cx=\"25\" cy=\"25\" r=\"25\" fill=\"#70FFA9\"><\/circle><circle cx=\"25\" cy=\"25\" r=\"11.9048\" fill=\"white\"><\/circle><\/svg><\/a><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:36.16505%;top:65.37217%;width:10.19417%;height:6.79612%;opacity:1\">\n<div id=\"anim-f3b65831-38b1-4baf-ae0b-fca38e54d32a\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(1)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-19750fef-2288-45b5-a636-8442c8384399\"><a href=\"https:\/\/google.com\" data-tooltip-text=\"Product Domain\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 50 50\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Tap<\/title><circle opacity=\"0.7\" cx=\"25\" cy=\"25\" r=\"25\" fill=\"#70FFA9\"><\/circle><circle cx=\"25\" cy=\"25\" r=\"11.9048\" fill=\"white\"><\/circle><\/svg><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"67f8cefb-7c27-4d8d-a705-943380b1de89\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-98bf3b48-e645-4513-9100-d43bd681d3d7\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4fc4bce6-4d26-43ad-bf24-5d7b4f37fbe4\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-10.43689%;top:-10.03236%;width:128.64078%;height:143.85113%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8b90b36a-ecf8-47e0-9cb0-63218931cdbc\">\n<div style=\"position:absolute;width:100%;height:105.86632%;left:0%;top:-2.93316%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/11\/images\/templates\/street-style-on-the-go\/page06_bg.png\" alt=\"man and woman walking on street\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.2233%;width:100%;height:118.4466%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-482664d3-7f20-4dcc-afb7-8887d99a52d3\">\n<div style=\"position:absolute;width:118.4466%;height:100%;left:-9.2233%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1586880244386-8b3e34c8382c?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw3fHxlY29tbWVyY2V8ZW58MHx8fHwxNjMxMTc3MTIz&ixlib=rb-1.2.1&fm=jpg&w=3840&h=5760&fit=max\" alt=\"media\/unsplash:F1I4IN86NiE\" srcSet=\"https:\/\/images.unsplash.com\/photo-1586880244386-8b3e34c8382c?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw3fHxlY29tbWVyY2V8ZW58MHx8fHwxNjMxMTc3MTIz&ixlib=rb-1.2.1&fm=jpg&w=3840&h=5760&fit=max 3840w,https:\/\/images.unsplash.com\/photo-1586880244386-8b3e34c8382c?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw3fHxlY29tbWVyY2V8ZW58MHx8fHwxNjMxMTc3MTIz&ixlib=rb-1.2.1&fm=jpg&w=3072&h=4608&fit=max 3072w,https:\/\/images.unsplash.com\/photo-1586880244386-8b3e34c8382c?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw3fHxlY29tbWVyY2V8ZW58MHx8fHwxNjMxMTc3MTIz&ixlib=rb-1.2.1&fm=jpg&w=2304&h=3456&fit=max 2304w,https:\/\/images.unsplash.com\/photo-1586880244386-8b3e34c8382c?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw3fHxlY29tbWVyY2V8ZW58MHx8fHwxNjMxMTc3MTIz&ixlib=rb-1.2.1&fm=jpg&w=1536&h=2304&fit=max 1536w,https:\/\/images.unsplash.com\/photo-1586880244386-8b3e34c8382c?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw3fHxlY29tbWVyY2V8ZW58MHx8fHwxNjMxMTc3MTIz&ixlib=rb-1.2.1&fm=jpg&w=768&h=1152&fit=max 768w,https:\/\/images.unsplash.com\/photo-1586880244386-8b3e34c8382c?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHw3fHxlY29tbWVyY2V8ZW58MHx8fHwxNjMxMTc3MTIz&ixlib=rb-1.2.1&fm=jpg&w=340&h=510&fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-21.60194%;top:-15.04854%;width:141.01942%;height:44.01294%;transform:rotate(-10deg);opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2e907df2-759c-4173-bcf6-fdb29dbda261\">\n<div class=\"fill\" style=\"background-color:rgba(112,255,169,0.5);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-19.90291%;top:-16.82848%;width:141.01942%;height:44.01294%;transform:rotate(10deg);opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-45bcd259-fb9a-4c21-8c6e-e7ef3a0c50bc\">\n<div class=\"fill\" style=\"background-color:rgba(112,255,169,0.5);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:1.13269%;width:81.79612%;height:23.6246%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5934718100890208% 0.5934718100890208% 0.5934718100890208% 0.5934718100890208% \/ 1.36986301369863% 1.36986301369863% 1.36986301369863% 1.36986301369863%\" id=\"el-592e9a85-cfeb-4b23-85ee-2be306fb698c\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:1.891691394658754% 0;font-family:&quot;Oranienbaum&quot;,serif;font-size:0.809061em;line-height:0.9;text-align:center;padding:NaN% NaN%;color:#000000\"><span><span style=\"font-weight: 700\">1.&nbsp;Know your baseline numbers<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:71.68285%;width:65.7767%;height:15.04854%;opacity:1\">\n<div id=\"anim-98bf3b48-e645-4513-9100-d43bd681d3d7\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7380073800738007% 0.7380073800738007% 0.7380073800738007% 0.7380073800738007% \/ 2.1505376344086025% 2.1505376344086025% 2.1505376344086025% 2.1505376344086025%\" id=\"el-161444e7-0c6f-4f41-8ef5-587d4dfaa05f\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:-0.8136531365313653% 0;font-family:&quot;Oranienbaum&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:NaN% NaN%;color:#000000\"><span><span style=\"color: #170101\">View your website analytics. If you don\u2019t know your conversion rate or trust your numbers, then you won\u2019t know how you can optimize your site.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"cd82cda9-2c39-4204-8df1-f5575e42647e\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-fd195322-fcce-4eaf-b489-38d5ad724489\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-102a3c91-4e16-4fc4-8d7c-745cd1ba3c3c\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.06149%;width:100%;height:118.4466%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-b3caf96f-8f2c-44c7-9d44-9b1de6bef28e\">\n<div style=\"position:absolute;width:100.05302%;height:100%;left:-0.02651%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/11\/images\/templates\/street-style-on-the-go\/page07_bg.png\" alt=\"woman in red and white sweater wearing pink knit cap\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.2233%;width:100%;height:118.4466%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;transform:scale3d(1, -1, 1)\" class=\"mask\" id=\"el-2c9ba44e-c4b3-4d8d-beca-2357013fdffb\">\n<div style=\"position:absolute;width:266.15093%;height:100%;left:-83.07546%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1559087316-f8860a97e7ba?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyMXx8ZWNvbW1lcmNlfGVufDB8fHx8MTYzMTE3NzI0MA&ixlib=rb-1.2.1&fm=jpg&w=6016&h=4016&fit=max\" alt=\"media\/unsplash:dHPZ27-fbqE\" srcSet=\"https:\/\/images.unsplash.com\/photo-1559087316-f8860a97e7ba?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyMXx8ZWNvbW1lcmNlfGVufDB8fHx8MTYzMTE3NzI0MA&ixlib=rb-1.2.1&fm=jpg&w=6016&h=4016&fit=max 6016w,https:\/\/images.unsplash.com\/photo-1559087316-f8860a97e7ba?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyMXx8ZWNvbW1lcmNlfGVufDB8fHx8MTYzMTE3NzI0MA&ixlib=rb-1.2.1&fm=jpg&w=4812&h=3212&fit=max 4812w,https:\/\/images.unsplash.com\/photo-1559087316-f8860a97e7ba?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyMXx8ZWNvbW1lcmNlfGVufDB8fHx8MTYzMTE3NzI0MA&ixlib=rb-1.2.1&fm=jpg&w=3609&h=2409&fit=max 3609w,https:\/\/images.unsplash.com\/photo-1559087316-f8860a97e7ba?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyMXx8ZWNvbW1lcmNlfGVufDB8fHx8MTYzMTE3NzI0MA&ixlib=rb-1.2.1&fm=jpg&w=2406&h=1606&fit=max 2406w,https:\/\/images.unsplash.com\/photo-1559087316-f8860a97e7ba?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyMXx8ZWNvbW1lcmNlfGVufDB8fHx8MTYzMTE3NzI0MA&ixlib=rb-1.2.1&fm=jpg&w=1203&h=803&fit=max 1203w,https:\/\/images.unsplash.com\/photo-1559087316-f8860a97e7ba?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyMXx8ZWNvbW1lcmNlfGVufDB8fHx8MTYzMTE3NzI0MA&ixlib=rb-1.2.1&fm=jpg&w=340&h=227&fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:5.50162%;width:76.45631%;height:25.24272%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 1.282051282051282% 1.282051282051282% 1.282051282051282% 1.282051282051282%\" id=\"el-1c0e5058-3388-46ed-8a4c-d25e912f3781\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:1.2301587301587302% 0;font-family:&quot;Oranienbaum&quot;,serif;font-size:0.809061em;line-height:1;text-align:center;padding:NaN% NaN%;color:#000000\"><span><span style=\"font-weight: 700; color: #70ffa9\">2. Start at the bottom of the funnel<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:71.68285%;width:76.69903%;height:23.46278%;opacity:1\">\n<div id=\"anim-fd195322-fcce-4eaf-b489-38d5ad724489\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.3793103448275863% 1.3793103448275863% 1.3793103448275863% 1.3793103448275863%\" id=\"el-6645ce91-65fe-43b5-81a1-2f95f08ed5cb\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:-0.6977848101265823% 0;font-family:&quot;Oranienbaum&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:NaN% NaN%;color:#000000\"><span><span style=\"font-weight: 700; color: #fcfafa\">For most eCommerce websites, this is the checkout flow.<\/span><\/p>\n<p><span style=\"font-weight: 700; color: #fcfafa\">If you improve the conversion rate of your final purchase page by 5%, your overall sales will go up by 5%.\u201d<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"e59e8a55-ebe7-48cc-b5c5-69ba91ab7297\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-f00b4d37-fa2f-4ca5-88d0-9f6a75b7c233\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(251,119,104)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3b189d48-b906-4c12-9c1c-a73f7c721a5b\">\n<div style=\"position:absolute;width:142.23195%;height:100%;left:-21.11597%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1560393464-5c69a73c5770?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyM3x8cHJvZHVjdHxlbnwwfHx8fDE2MzExNzgzODk&ixlib=rb-1.2.1&fm=jpg&w=2925&h=3656&fit=max\" alt=\"media\/unsplash:GnWKTJlMYsQ\" srcSet=\"https:\/\/images.unsplash.com\/photo-1560393464-5c69a73c5770?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyM3x8cHJvZHVjdHxlbnwwfHx8fDE2MzExNzgzODk&ixlib=rb-1.2.1&fm=jpg&w=2925&h=3656&fit=max 2925w,https:\/\/images.unsplash.com\/photo-1560393464-5c69a73c5770?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyM3x8cHJvZHVjdHxlbnwwfHx8fDE2MzExNzgzODk&ixlib=rb-1.2.1&fm=jpg&w=2340&h=2925&fit=max 2340w,https:\/\/images.unsplash.com\/photo-1560393464-5c69a73c5770?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyM3x8cHJvZHVjdHxlbnwwfHx8fDE2MzExNzgzODk&ixlib=rb-1.2.1&fm=jpg&w=1755&h=2194&fit=max 1755w,https:\/\/images.unsplash.com\/photo-1560393464-5c69a73c5770?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyM3x8cHJvZHVjdHxlbnwwfHx8fDE2MzExNzgzODk&ixlib=rb-1.2.1&fm=jpg&w=1170&h=1462&fit=max 1170w,https:\/\/images.unsplash.com\/photo-1560393464-5c69a73c5770?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyM3x8cHJvZHVjdHxlbnwwfHx8fDE2MzExNzgzODk&ixlib=rb-1.2.1&fm=jpg&w=585&h=731&fit=max 585w,https:\/\/images.unsplash.com\/photo-1560393464-5c69a73c5770?ixid=MnwxMzcxOTN8MHwxfHNlYXJjaHwyM3x8cHJvZHVjdHxlbnwwfHx8fDE2MzExNzgzODk&ixlib=rb-1.2.1&fm=jpg&w=340&h=425&fit=max 340w\" sizes=\"(min-width: 1024px) 36vh, 80vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-21.60194%;top:-20.87379%;width:141.01942%;height:44.01294%;transform:rotate(-10deg);opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-272183e6-c572-4fbe-9e54-4ae57b19626c\">\n<div class=\"fill\" style=\"background-color:rgba(112,255,169,0.5);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-19.90291%;top:-20.87379%;width:141.01942%;height:44.01294%;transform:rotate(10deg);opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2f8ac7bc-499c-4e97-8959-463c8e20c16d\">\n<div class=\"fill\" style=\"background-color:rgba(112,255,169,0.5);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.37864%;top:0%;width:75.24272%;height:23.46278%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6451612903225806% 0.6451612903225806% 0.6451612903225806% 0.6451612903225806% \/ 1.3793103448275863% 1.3793103448275863% 1.3793103448275863% 1.3793103448275863%\" id=\"el-a22422ad-f9d7-49e4-93a9-307bf2180fbf\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:2.0153225806451607% 0;font-family:&quot;Oranienbaum&quot;,serif;font-size:0.792880em;line-height:0.9;text-align:center;padding:NaN% NaN%;color:#000000\"><span><span style=\"font-weight: 700\">3. Include a product guarantee<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.59223%;top:73.6246%;width:72.81553%;height:19.41748%;opacity:1\">\n<div id=\"anim-f00b4d37-fa2f-4ca5-88d0-9f6a75b7c233\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6666666666666667% 0.6666666666666667% 0.6666666666666667% 0.6666666666666667% \/ 1.6666666666666667% 1.6666666666666667% 1.6666666666666667% 1.6666666666666667%\" id=\"el-4e426846-152a-449f-b79e-fcbf05eb7688\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:-0.7350000000000001% 0;font-family:&quot;Oranienbaum&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:NaN% NaN%;color:#000000\"><span><span style=\"font-weight: 700; color: #f5eeee\">Add a sense of security<\/span><\/p>\n<p><span style=\"font-weight: 700; color: #f5eeee\">For instance, adding a badge saying 30-day money-back guarantee will help you with sales<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"a3030e08-6462-4246-bda4-530a477aec31\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-76be3cc4-35c6-4c7f-8bf2-437679d72b04\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d5499d1e-e9e7-4544-a21e-b928f92bf124\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-0.72816%;top:-17.0712%;width:101.45631%;height:126.53722%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e850c642-b414-4283-a2c5-e0c50a1c8a95\">\n<div style=\"position:absolute;width:105.35298%;height:100%;left:-2.67649%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/11\/images\/templates\/street-style-on-the-go\/page10_bg.png\" alt=\"woman in black leather jacket standing on sidewalk during daytime\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.2233%;width:100%;height:118.4466%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;transform:scale3d(1, -1, 1)\" class=\"mask\" id=\"el-378b6f2c-b8c5-462b-a5b2-7f878a335304\">\n<div class=\"fill\" style=\"background-image:linear-gradient(0turn, rgba(0,0,0,0.7) 0%, rgba(0,0,0,0) 50%);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:5.50162%;width:76.45631%;height:16.99029%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 1.9047619047619049% 1.9047619047619049% 1.9047619047619049% 1.9047619047619049%\" id=\"el-b9683800-cf47-4386-96d5-fccc9bbd8677\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:1.2301587301587302% 0;font-family:&quot;Oranienbaum&quot;,serif;font-size:0.809061em;line-height:1;text-align:center;padding:NaN% NaN%;color:#000000\"><span><span style=\"font-weight: 700; color: #70ffa9\">4. Add a personal touch<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.59223%;top:73.6246%;width:72.81553%;height:19.09385%;opacity:1\">\n<div id=\"anim-76be3cc4-35c6-4c7f-8bf2-437679d72b04\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6666666666666667% 0.6666666666666667% 0.6666666666666667% 0.6666666666666667% \/ 1.694915254237288% 1.694915254237288% 1.694915254237288% 1.694915254237288%\" id=\"el-640c400d-a7e9-4c54-9137-b6f8f83d63a7\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:-0.7350000000000001% 0;font-family:&quot;Oranienbaum&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:NaN% NaN%;color:#000000\"><span><span style=\"font-weight: 700; color: #f5eeee\">People like new things, and having a different look from other websites can help catch people&#8217;s attention and even improves the chances that they&#8217;ll buy your product.\u201d<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"e046e6d1-0633-4298-9726-763c408bbce4\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-30c1f5cb-7f91-411b-b2b4-05f2801b5741\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-32.52427%;top:-39.64401%;width:141.50485%;height:167.79935%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ea88354c-57ea-43df-9bad-432380f0e314\">\n<div style=\"position:absolute;width:100.16743%;height:100%;left:-0.08372%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/11\/images\/templates\/street-style-on-the-go\/page11_bg.png\" alt=\"woman sitting on brown concrete surface wearing brown boots beside brown leather handbag\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.2233%;width:100%;height:118.4466%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-41ea520c-94a0-4a47-a0df-522df64387f6\">\n<div class=\"fill\" style=\"background-image:linear-gradient(0turn, rgba(0,0,0,0.7) 0%, rgba(0,0,0,0) 50%);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:51.94175%;width:76.45631%;height:31.39159%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 1.0309278350515463% 1.0309278350515463% 1.0309278350515463% 1.0309278350515463%\" id=\"el-cd9a9891-e73f-4fad-9587-2a7eb4a86339\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0.934920634920635% 0;font-family:&quot;Oranienbaum&quot;,serif;font-size:0.614887em;line-height:1;text-align:center;padding:NaN% NaN%;color:#000000\"><span><span style=\"color: #70ffa9\">Develop an understanding of the average rate of conversion in your industry<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:14.07767%;top:85.92233%;width:71.84466%;height:9.38511%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6756756756756757% 0.6756756756756757% 0.6756756756756757% 0.6756756756756757% \/ 3.4482758620689653% 3.4482758620689653% 3.4482758620689653% 3.4482758620689653%\" id=\"el-57bb1bc8-e907-4ab1-a109-b588ed8c5dd6\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0.9290540540540541% 0;font-family:&quot;Public Sans&quot;,sans-serif;font-size:0.323625em;line-height:0.9;text-align:center;padding:NaN% NaN%;color:#000000\"><span><span style=\"color: #fff\">and consequently developing a plan which can improve your site\u2019s performance.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"78887218-eb63-4166-9e99-5101d819d218\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-51bc1535-5db1-4450-9257-a7cee7f9e121\",\"keyframes\":{\"transform\":[\"translate3d(198.70129%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-ec2aba0b-8384-47d3-ba2e-cf18aec7e9c4\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-ca89c882-44c1-48be-831a-62d9184852e3\",\"keyframes\":{\"transform\":[\"scale(0.15)\",\"scale(1)\"]},\"delay\":0,\"duration\":3000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#000\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3be27294-cc7d-4987-8bfb-d3852c67e9ff\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-13.83495%;top:-14.88673%;width:128.8835%;height:40.29126%;transform:rotate(10deg);opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2ae36a17-0bcd-4e10-84cd-a999fe945bc0\">\n<div class=\"fill\" style=\"background-color:rgba(78,78,78,0.5);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-13.83495%;top:65.04854%;width:128.8835%;height:40.29126%;transform:rotate(10deg);opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0cb9e18e-08fd-4b1a-8066-2d723d04fbf3\">\n<div class=\"fill\" style=\"background-color:rgba(78,78,78,0.5);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-13.59223%;top:20.06472%;width:128.8835%;height:40.29126%;transform:rotate(-15deg);opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8d3c7497-0b84-4a78-9075-400ccf6ae068\">\n<div class=\"fill\" style=\"background-color:rgba(78,78,78,0.5);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:5.50162%;width:76.45631%;height:20.38835%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 1.5873015873015872% 1.5873015873015872% 1.5873015873015872% 1.5873015873015872%\" id=\"el-25426855-7f3e-4455-9ccb-62fd2b494b17\"><a href=\"https:\/\/alejandrorioja.com\/ways-to-improve-your-ecommerce-conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0.9841269841269845% 0;font-family:&quot;Oranienbaum&quot;,serif;font-size:0.647249em;line-height:1;text-align:center;padding:NaN% NaN%;color:#000000\"><span><span style=\"color: #70ffa9; text-transform: uppercase\">Check the complete Guide >> here <<<\/span><\/span><\/p>\n<p><\/a><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:62.86408%;top:66.34304%;width:18.68932%;height:18.77023%;opacity:1\">\n<div id=\"anim-51bc1535-5db1-4450-9257-a7cee7f9e121\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(198.70129%, 0px, 0)\">\n<div id=\"anim-ec2aba0b-8384-47d3-ba2e-cf18aec7e9c4\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-ca89c882-44c1-48be-831a-62d9184852e3\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.15)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d2501a37-076f-4e57-99d9-0f4c28b7a5f4\">\n<div style=\"position:absolute;width:150.64938%;height:100%;left:-25.32469%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2021\/08\/Alejandro-Rioja-head-shot-1.jpg\" alt=\"Alejandro Rioja head shot\" srcSet=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2021\/08\/Alejandro-Rioja-head-shot-1.jpg 1600w,https:\/\/alejandrorioja.com\/wp-content\/uploads\/2021\/08\/Alejandro-Rioja-head-shot-1-1540x1540.jpg 1540w,https:\/\/alejandrorioja.com\/wp-content\/uploads\/2021\/08\/Alejandro-Rioja-head-shot-1-1536x1536.jpg 1536w,https:\/\/alejandrorioja.com\/wp-content\/uploads\/2021\/08\/Alejandro-Rioja-head-shot-1-770x770.jpg 770w,https:\/\/alejandrorioja.com\/wp-content\/uploads\/2021\/08\/Alejandro-Rioja-head-shot-1-768x768.jpg 768w,https:\/\/alejandrorioja.com\/wp-content\/uploads\/2021\/08\/Alejandro-Rioja-head-shot-1-600x600.jpg 600w,https:\/\/alejandrorioja.com\/wp-content\/uploads\/2021\/08\/Alejandro-Rioja-head-shot-1-385x385.jpg 385w,https:\/\/alejandrorioja.com\/wp-content\/uploads\/2021\/08\/Alejandro-Rioja-head-shot-1-300x300.jpg 300w,https:\/\/alejandrorioja.com\/wp-content\/uploads\/2021\/08\/Alejandro-Rioja-head-shot-1-150x150.jpg 150w,https:\/\/alejandrorioja.com\/wp-content\/uploads\/2021\/08\/Alejandro-Rioja-head-shot-1-100x100.jpg 100w,https:\/\/alejandrorioja.com\/wp-content\/uploads\/2021\/08\/Alejandro-Rioja-head-shot-1-96x96.jpg 96w,https:\/\/alejandrorioja.com\/wp-content\/uploads\/2021\/08\/Alejandro-Rioja-head-shot-1-20x20.jpg 20w\" sizes=\"(min-width: 1024px) 8vh, 19vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.74757%;top:67.96117%;width:45.87379%;height:12.29773%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1.0582010582010581% 1.0582010582010581% 1.0582010582010581% 1.0582010582010581% \/ 2.631578947368421% 2.631578947368421% 2.631578947368421% 2.631578947368421%\" id=\"el-eba4007e-9f7d-457b-8726-1064c9174c96\"><a href=\"https:\/\/alejandrorioja.com\" data-tooltip-icon=\"https:\/\/cdn.alejandrorioja.com\/wp-content\/uploads\/2019\/12\/Alejandro-Rioja-Blog.png\" data-tooltip-text=\"\ud83d\ude80 Alejandro Rioja - Learn the Best SEO, SEM, and Growth Tactics\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:1.455026455026455% 0;font-family:&quot;Public Sans&quot;,sans-serif;font-size:0.323625em;line-height:0.9;text-align:left;padding:NaN% NaN%;color:#000000\"><span><span style=\"color: #fff\">Follow Alejandro Rioja here for more useful guides and reviews<\/span><\/span><\/p>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optimizing the conversion of your site is a useful approach to raise the conversion rate. 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