{"id":15811,"date":"2016-11-17T10:15:40","date_gmt":"2016-11-17T18:15:40","guid":{"rendered":"https:\/\/alejandrorioja.com\/blog\/?p=15811"},"modified":"2023-10-10T14:16:38","modified_gmt":"2023-10-10T21:16:38","slug":"flux-ventures","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/flux-ventures\/","title":{"rendered":"What Flux Ventures is: Dreams and Plans"},"content":{"rendered":"\n
\"flux<\/figure><\/div>\n\n\n\n

Written circa 2016. <\/em><\/p>\n\n\n\n

A lot of people have been asking me what <\/span>Flux Ventures<\/span> is, what the plans for the future are and what I envision Flux Ventures to become. I decided to write this blog post to answer these questions and hope that this serves as a memoir when Flux Ventures starts trading on the NASDAQ within the next ten years (ticker: FLXV).<\/span><\/p>\n\n\n\n

A little bit of history about Flux Ventures, LLC.<\/b><\/h2>\n\n\n\n

Flux Ventures was envisioned to emulate the <\/span>Virgin Group<\/span><\/a>. <\/span><\/p>\n\n\n\n

I am a big fan of what <\/span>Richard Branson<\/span><\/a> has done with the Virgin brand and I want to follow his footsteps. <\/span><\/p>\n\n\n\n

Flux Ventures\u2019 mission is to disrupt multiple industries and become a market leader in them. We don\u2019t fear any big players (perhaps because we\u2019re naive or just stubborn). Eventually, we want Flux to become a worldwide recognizable brand associated with innovation and high quality. <\/span><\/i><\/p><\/blockquote>\n\n\n\n

Throughout the past year and a half, we have focused on developing skills that allow us to discover market inefficiencies on which to capitalize. We are big on <\/span>A\/B testing<\/span><\/a> and <\/span>automation<\/span><\/a>. Flux Ventures is currently valued at $6-9M. <\/span><\/p>\n\n\n\n

Miles Anthony is my co-founder.<\/p>\n\n\n\n

Current companies<\/b><\/h2>\n\n\n\n

Flux Chargers <\/b><\/h3>\n\n\n\n
\"Flux<\/a><\/figure><\/div>\n\n\n\n

In June 2015, during the StartupUCLA summer accelerator<\/a>, we launched our first product and company: a portable charger<\/a> named the Flux Charger<\/a>.<\/p>\n\n\n\n

Although most people considered the portable charger market to be very saturated and dominated by big corporations, we saw potential to innovate on branding and with a memorable form factor. <\/span><\/p>\n\n\n\n

In less than a year, we captured a very sizable portion of the market and gained #1 rank across the board in over 70 countries and publications like <\/span>Yahoo Tech, Digital Trends, MobileMag, GizMag<\/span><\/a> and others. Not to mention dozens of 5-star reviews on <\/span>Amazon<\/span><\/a>.<\/span><\/p>\n\n\n\n

Flux Chargers is evolving into <\/span>Flux Electronics<\/span> over the next few months to include more consumer electronics under the Flux brand. This company is set to make over $1M in revenue in the next 12 months. <\/span><\/p>\n\n\n\n

Flux.LA<\/b><\/h3>\n\n\n\n
\"dowa-mockups\"<\/a><\/figure><\/div>\n\n\n\n

Taking the knowledge and reputation that we built from Flux Chargers, we expanded our brand by providing the services that we saw people needed the most: development and social media marketing. <\/span><\/p>\n\n\n\n

Thus, in December 2015, we launched <\/span>Flux.LA<\/span><\/a> a software and design consulting firm that specializes in <\/span>SEO, design and marketing<\/span><\/a>. We\u2019ve had the privilege to work with companies and organizations like Google Glass, UCLA, and other Fortune 1000 companies and startups. <\/span><\/p>\n\n\n\n

Young Slacker Media<\/b><\/h3>\n\n\n\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

Flux Ventures is also in charge of <\/span>Young Slacker Media<\/span><\/a>, a very <\/span>profitable snapchat channel<\/span><\/a> that helps connect brands with younger audiences through clever, raw and unedited marketing. <\/span><\/p>\n\n\n\n

Although the Young Slacker channel started mainly as my personal hobby, I saw an opportunity to monetize on my audience so I decided to build this Young Slacker persona about my life. <\/span><\/p>\n\n\n\n

Young Slacker owns So Influential<\/a> and Future Sharks<\/a>. <\/p>\n\n\n\n

Flux Capital<\/b><\/h3>\n\n\n\n
\"flux-capital-logo\"<\/figure><\/div>\n\n\n\n

Flux Capital<\/span><\/a> is our venture capital fund. <\/span><\/p>\n\n\n\n

With this venture, we like to fund projects that resemble the same hustling values that we praise at Flux Ventures. <\/span><\/p>\n\n\n\n

Following the steps of Buffett, we only invest in projects that we fully understand.<\/span><\/p>\n\n\n\n

Moreover, we only invest if we know for a fact the founders are <\/span>bauses<\/span><\/a>, which means never using excuses and using all the tools (i.e. Google, connections) to learn how to do something and get it done. <\/span><\/p>\n\n\n\n

My favorite investment thus far has been <\/span>Everipedia<\/span><\/a>, a fast growing company that recently received a $30M Series A. <\/span><\/p>\n\n\n\n

<\/figure>\n\n\n\n

Big vision<\/b><\/h2>\n\n\n\n

\u201cSo Alejandro, where do you envision Flux Ventures in 5 and 10 years? What other companies do you plan to build?\u201d<\/span><\/i><\/p>\n\n\n\n

I am a very inquisitive and excited person; and so is everyone on the Flux team. <\/span><\/p>\n\n\n\n

Every time we have a meeting we like to bounce off ideas of what other ventures we would like to start. <\/span><\/p>\n\n\n\n

So here are some of the ideas I have for companies in the future:<\/span><\/p>\n\n\n\n

Ever since I was 14, I wanted to build my own <\/span>restaurant chain<\/b>. Not a junk-food chain but rather a high quality and healthy fast food chain. The restaurants I look up to right now are: Eatsa (they employ \u201cno\u201d humans) and <\/span>Cava<\/span><\/a> (really good food and perfect branding). <\/span><\/p>\n\n\n\n

Furthermore, to follow that trend, I would like to produce a <\/span>superfood product sold at stores<\/b>, like a healthy and not overpriced cereal bar. Pardon the pun, but I would like to <\/span>raise the bar<\/span><\/i> on cereal bars. <\/span><\/p>\n\n\n\n

I would also like to create my own <\/span>accelerator<\/b>. I learned a lot during the summer at StartupUCLA. Now, I want to teach founders <\/span>how to sell<\/span><\/a> and help their startups grow so that later on Flux Capital can make an institutional investment in their companies. <\/span><\/p>\n\n\n\n

Other companies include: Flux Real Estate, Flux Records (just like the OG Virgin Records since I really want to release my own rap song), Flux Hotels and a mobile app\/ SaaS product (because it wouldn\u2019t be a real startup unless I am trying to acquire millions of users, would it?). <\/span><\/p>\n\n\n\n

Here are some other <\/span>great ideas that I might not have the time to pursue<\/span><\/a>.<\/span><\/p>\n\n\n\n

Last words<\/b><\/h2>\n\n\n\n

I am Flux and Flux is me. <\/span><\/p>\n\n\n\n

There is nothing that I enjoy more than working towards this dream.<\/span><\/p>\n\n\n\n

It is because I want Flux Ventures to become the worldwide brand I just described that I am able to put 10, 14 even sometimes 17 hours of work per day. <\/span><\/p>\n\n\n\n

I sincerely want Flux to transform the world. And I won\u2019t stop until it happens.<\/span><\/p>\n\n\n\n

Sign up here and get my free ebook on “How to find a niche and ways to determine if your niche is indeed profitable”

[email-download-link namefield=”YES” id=”10″] <\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Written circa 2016. A lot of people have been asking me what Flux Ventures is, what the plans for the future are and what I envision Flux Ventures to become. I decided to write this blog post to answer these questions and hope that this serves as a memoir when Flux Ventures starts trading 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