{"id":16244,"date":"2020-10-01T01:04:00","date_gmt":"2020-10-01T08:04:00","guid":{"rendered":"https:\/\/alejandrorioja.com\/blog\/?p=16244"},"modified":"2023-10-10T04:35:03","modified_gmt":"2023-10-10T11:35:03","slug":"what-is-seo","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/what-is-seo\/","title":{"rendered":"What is SEO – And How Does it Work? [Intro for Beginners]"},"content":{"rendered":"\n

Today, there are over 1.8B websites in existence<\/a>. <\/p>\n\n\n\n

How can you ensure that people find your site when they search on Google, Yahoo, Baidu or Bing?<\/p>\n\n\n\n

Your site needs to be trustworthy, have content that answers the query of the user and be well-designed. <\/p>\n\n\n\n

This is all covered in the world of SEO<\/strong> (Search Engine Optimization).<\/p>\n\n\n\n

If you are new to SEO, don’t fret. <\/p>\n\n\n\n

In this post I will cover the basics of SEO (including its definition) and provide you with a guide to do SEO yourself (for free). <\/p>\n\n\n\n

Read on.<\/p>\n\n\n\n

What does SEO mean?<\/h2>\n\n\n\n

SEO stands for Search Engine Optimization<\/strong>, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine<\/em> (such as Google).<\/p>\n\n\n\n

In short, SEO can be defined as a digital marketing strategy that helps increase the quantity and quality of the traffic to your site.<\/p>\n\n\n\n

The optimization part of SEO comprises a series of steps that you can take to rank higher on Google and thus get free organic traffic<\/a>.<\/p>\n\n\n\n

Notice that I said steps, <\/em>meaning that as long as you follow each of the steps (and are patient) you will notice great results.<\/p>\n\n\n\n

Although it may seem tedious and painful at the start, SEO can actually be rather fun and easy to implement.<\/p>\n\n\n\n

The best way to understand SEO<\/a> nowadays is to break down its meaning. In that manner, SEO is:<\/p>\n\n\n\n

  1. A marketing discipline<\/strong> – understanding SEO is crucial to all your marketing efforts because this way you will be able to drive traffic to your website and generate leads and conversions. You not only need to write content that Google likes but also content that will resonate with your audience.<\/li>
  2. A technical task <\/strong>– knowing the best practices to optimize your content and site is important if you are planning to compete for traffic. People that know the ins and outs of search engine optimization are highly sought after because the ROI they bring is high.<\/li>
  3. An exciting field – <\/b>I don’t know about you but to me, creating dope content and generating leads for free is quite amazing. Also, I love the ever evolving nature of SEO and the fact that it requires marketers like me to constantly read up on new algorithm changes<\/a> and more.<\/li><\/ol>\n\n\n\n

    For you visual learners, here’s a cool simple video that describes SEO in detail.<\/p>\n\n\n\n

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