{"id":16814,"date":"2022-03-10T00:01:00","date_gmt":"2022-03-10T08:01:00","guid":{"rendered":"https:\/\/alejandrorioja.com\/blog\/?p=16814"},"modified":"2023-09-26T19:50:32","modified_gmt":"2023-09-27T02:50:32","slug":"on-page-seo","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/on-page-seo\/","title":{"rendered":"11 Simple On-Page SEO Tips to Rank First on Google 2024\ud83d\ude80"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">Google analyzes <strong>over 200 factors<\/strong> to rank your site.&nbsp;<\/span>Here are the top 11 to rank in 2020 and beyond. <\/p>\n\n\n\n<p>I wish I had known even a handful of them when I started blogging.<\/p>\n\n\n\n<p><span style=\"font-weight: 400\">In the beginning, it was really hard for me to <\/span><b>write<\/b>&nbsp;<b>articles that will <a href=\"https:\/\/alejandrorioja.com\/what-is-seo\/\">SEO<\/a> well<\/b><span style=\"font-weight: 400\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">In fact, for almost a year I had no real organic traffic because my strategy was flawed. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Then I got serious and started blogging more and more and eventually created a <\/span><span style=\"font-weight: 400\">blueprint that I follow every time to get my blog posts ranked<\/span><span style=\"font-weight: 400\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">This SEO blueprint has helped all of my <\/span><span style=\"font-weight: 400\">Flux Ventures businesses<\/span><span style=\"font-weight: 400\"> gather hundreds of thousands of impressions and visitors each month, <a href=\"https:\/\/sociable.co\/business\/portable-chargers-alejandro-rioja\/\" target=\"_blank\" rel=\"noopener\">not mention over $200,000 in sales<\/a>.<\/span><\/p>\n\n\n\n<p>Today, I&#8217;ll show you my<span style=\"font-weight: 400\">&nbsp;proven tips to create amazing content that will be loved by search engines&nbsp;<\/span><span style=\"font-weight: 400\">and readers alike.<\/span><\/p>\n\n\n\n<p>If you follow the tips I give, your onsite SEO will be perfect in no time.<\/p>\n\n\n\n<p>You will generate traffic effortlessly and also generate leads while you sleep.<\/p>\n\n\n\n<p>Ready to learn the secret of <strong>on-page optimization<\/strong>?<\/p>\n\n\n\n<p>Let&#8217;s start with the basics&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Top 10 On Page SEO Techniques (Backed by Data)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/ZWiNz-7gZ24?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #3366ff\">What is On-Page SEO?<\/span><\/h2>\n\n\n\n<p>On-Page SEO refers to the enhancements that you can make to your site to have it rank better on search engines.<\/p>\n\n\n\n<p>These can be either to the content (i.e. text) or to the design (i.e. look) of your site.<\/p>\n\n\n\n<p>This is in contrast to <a href=\"https:\/\/alejandrorioja.com\/off-page-seo\/\">off-page SEO<\/a>, which includes things done outside of your site such as creating backlinks and social shares.<\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Following are 11 different <\/span><b>white-hat<\/b> <b>on-page seo factors <\/b><span style=\"font-weight: 400\">you can optimize to rank higher on Google. I listed them in terms of difficulty vs. payout, so that if you work your way from the top you will find the best results with the least amount of effort.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #3366ff\">1. Pick very good keywords<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">A big part of whether or not your content will rank and drive traffic depends on&nbsp;<a href=\"https:\/\/alejandrorioja.com\/keyword-research\/\">the keywords that you select<\/a>. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Competing for difficult keywords with a brand new domain and a poor backlink profile is useless.<\/span><\/p>\n\n\n\n<p>Similarly, ranking #1 for very esoteric keywords that no one searches won&#8217;t do much for you.<\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The solution: You need to start with keywords that are relatively simple and that still get a decent amount of traffic.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How can you find the best keywords for your industry?&nbsp;<\/strong><\/h3>\n\n\n\n<p>I wrote an <a href=\"https:\/\/alejandrorioja.com\/keyword-research\/\">entire guide on keyword selection<\/a>, but here&#8217;s the TL;DR&#8230;<\/p>\n\n\n\n<ol><li>First, write down any potential topics that you&#8217;d like to write about that pertain to your industry.<br>For instance if you have a gadget review site, you can write things like &#8220;iPhone XS warranty&#8221;, &#8220;Samsung vs. iPhone&#8221;, &#8220;RokuTV installation guide&#8221;, etc.<\/li><li>Type those keywords on<span style=\"font-weight: 400\">&nbsp;<\/span><a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Google Keyword Planner<\/span><\/a><span style=\"font-weight: 400\"> or on the keyword search on <\/span><a href=\"http:\/\/ahrefs.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Ahrefs<\/span><\/a><span style=\"font-weight: 400\">. You can also use a tool like <a href=\"http:\/\/ubersuggest.com\/\" target=\"_blank\" rel=\"noopener\">Ubersuggest<\/a>. Add any other relevant keywords you find this way to your list.<br><\/span><\/li><li>Now google the keywords you picked and copy the url for the site that ranks #1 for those keywords.<\/li><li>Paste the url on Ahrefs and hit &#8220;organic keywords&#8221;, from there you&#8217;ll see a list of keywords your competitors are ranking for.<br><figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18613\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/steal-competitor-keywords-min.png\" alt=\"steal competitor keywords\" width=\"1936\" height=\"482\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/steal-competitor-keywords-min.png 1936w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/steal-competitor-keywords-min-768x191.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/steal-competitor-keywords-min-1536x382.png 1536w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/steal-competitor-keywords-min-770x192.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/steal-competitor-keywords-min-385x96.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/steal-competitor-keywords-min-1540x383.png 1540w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/steal-competitor-keywords-min-20x5.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/steal-competitor-keywords-min-600x149.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/steal-competitor-keywords-min-1024x255.png 1024w\" sizes=\"(max-width: 1936px) 100vw, 1936px\" \/><\/figure><\/li><li>? Another way to find keywords, especially for product affiliate marketing, is to hop on Amazon and search for a product. The autocomplete function will show you related upsells and is a gold-mine for keywords. Note, you can get the volume data to show next to each keyword by installing <a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noopener\">KeywordsEverywhere<\/a> on Chrome.<br><figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18614\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/amazon-keyword-research.png\" alt=\"amazon keyword research\" width=\"698\" height=\"338\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/amazon-keyword-research.png 1086w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/amazon-keyword-research-768x372.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/amazon-keyword-research-770x373.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/amazon-keyword-research-20x10.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/amazon-keyword-research-385x186.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/amazon-keyword-research-600x291.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/amazon-keyword-research-1024x496.png 1024w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/figure><\/li><li>Lastly, you can look into Quora, your industry&#8217;s subReddit, and even the Google related searches for other keyword ideas.<br><figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18615\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/related-keyword-searches.png\" alt=\"related keyword searches\" width=\"440\" height=\"284\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/related-keyword-searches.png 744w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/related-keyword-searches-20x13.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/related-keyword-searches-385x248.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/related-keyword-searches-600x387.png 600w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/figure><\/li><\/ol>\n\n\n\n<p>Once you&#8217;ve followed these steps, you should have a list of very solid keywords.<\/p>\n\n\n\n<p><span style=\"font-weight: 400\">With that keyword list handy, you can now pick the topics that make the most sense for your domain authority, domain age, your expertise and niche.<br><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">I personally like keywords whose difficulty is low-to-medium and that generate at least 1000 searches per month. (You can get those keywords metrics using Google Keyword Planner or any of these <a href=\"https:\/\/alejandrorioja.com\/seo-tools\/\">SEO tools<\/a>)&nbsp;<\/span><\/p>\n\n\n\n<p>Armed with your ideal keywords, it&#8217;s time to..<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #3366ff\">2. Write Amazing Content that is over 2000 words<\/span><\/h2>\n\n\n\n<p>First, let&#8217;s define amazing content.<\/p>\n\n\n\n<p>Amazing content is content that:<\/p>\n\n\n\n<ul><li>covers a topic in depth<\/li><li>and more importantly, provides value to the reader, answering all their questions<\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">I know that writing 300-500 word blog posts is easy, but trust me, the extra effort that it takes to write a longer blog post will be well worth it.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why should you write long-form content?<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Backlinko analyzed over 1M blog posts and concluded that posts that are ~1900 words long will rank better than shorter posts.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1321\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/long-form-content-outranks-thin-content.png\" alt=\"long form content outranks thin content\" class=\"wp-image-18617\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/long-form-content-outranks-thin-content.png 1920w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/long-form-content-outranks-thin-content-768x528.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/long-form-content-outranks-thin-content-1536x1057.png 1536w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/long-form-content-outranks-thin-content-770x530.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/long-form-content-outranks-thin-content-20x14.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/long-form-content-outranks-thin-content-385x265.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/long-form-content-outranks-thin-content-1540x1060.png 1540w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/long-form-content-outranks-thin-content-600x413.png 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<p>Through my own personal experiments I can attest that my longer blog posts tend to do much better than the shorter ones.<\/p>\n\n\n\n<p>This post for instance easily sits over 3500 words. (which I wrote over a few iterations, not at once)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Here&#8217;s how I write comprehensive content<\/strong><\/h3>\n\n\n\n<ol><li>I first get the cluster of keywords that I want to include in my post, and think of the structure of my post.<br>For instance if I&#8217;m writing a &#8220;how to run a marathon guide&#8221;, I would want to include a section for goal setting, practicing, what to eat before\/after practice, some good gear\/snacks to have handy, etc.<\/li><li>I fill in the blanks of each section with the most useful and direct information I can.<\/li><li>I search for my target keyword and try to summarize the top 10 articles on the first page of Google, making my article more comprehensive than any other article out there. (This is called the&nbsp;<a href=\"https:\/\/backlinko.com\/skyscraper-technique\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Skyscraper Technique<\/span><\/a>).<\/li><li>If you follow this, quite effortlessly you can be at ~1000-1500 words. <strong>At this point I&#8217;m ready to publish my article<\/strong> (after having followed tips #3 and #4 below).<\/li><li>?I let my article get indexed by Google and then I monitor the keywords that are bringing traffic to my site using Search Console. From there, I&#8217;ll usually find a handful of keywords that I didn&#8217;t think about before, such as &#8220;on-page SEO checklist&#8221;, which I now include into my post (ideally as new section, if applicable).<br><figure><img loading=\"lazy\" decoding=\"async\" width=\"2184\" height=\"968\" class=\"aligncenter size-full wp-image-18619\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/search-console-audit-min.png\" alt=\"search console audit\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/search-console-audit-min.png 2184w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/search-console-audit-min-768x340.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/search-console-audit-min-1536x681.png 1536w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/search-console-audit-min-2048x908.png 2048w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/search-console-audit-min-770x341.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/search-console-audit-min-20x9.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/search-console-audit-min-385x171.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/search-console-audit-min-1540x683.png 1540w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/search-console-audit-min-600x266.png 600w\" sizes=\"(max-width: 2184px) 100vw, 2184px\" \/><\/figure><\/li><li>? A mistake I see people make is to never update their old posts. You can easily revive an old post and add 200-300 words. I constantly revise my posts and add new information that wasn&#8217;t available previously. This taps into the freshness factor I&#8217;ll cover later.<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Why does long form content do so well?<\/h3>\n\n\n\n<p>Because Google wants to show its users the most complete and accurate information possible.<\/p>\n\n\n\n<p>Google wants you to find all the answers to your questions on result #1.<\/p>\n\n\n\n<p>The only way for your site to do this is to cover a topic in as much depth as you can.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pro tip:<\/strong> break long complex paragraphs into bite-sized sentences and space them out.<\/h4>\n\n\n\n<p>You&#8217;ll notice that my blog posts are written one line at the time.<\/p>\n\n\n\n<p>This is intentional.<\/p>\n\n\n\n<p>First, it helps with the flow and readability.<\/p>\n\n\n\n<p>Secondly, it increases the time visitors spend on my site, which is <a href=\"https:\/\/alejandrorioja.com\/rankbrain\/\">a metric Google likes to look into<\/a>.<\/p>\n\n\n\n<p>Increasing the &#8220;dwell time&#8221; of your posts<span style=\"font-weight: 400\">&nbsp;will do wonders to your site rankings. &nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pro tip #2: Add depth to your content with keyword variations<\/strong><\/h4>\n\n\n\n<p>I briefly touched this a few paragraphs above but I wanted to make sure this idea had its separate section.<\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Keyword variations [also known as LSI (Latent Semantic Indexing) keywords] are essentially just words that are related to your target keywords.<\/span><\/p>\n\n\n\n<p>For instance, in this <strong>On-Page SEO guide<\/strong>, I&#8217;ve included words such as &#8220;on-site optimization&#8221; and &#8220;writing SEO content&#8221;.<\/p>\n\n\n\n<p>All of these keywords that I&#8217;ve sprinkled (not stuffed) throughout my post will help me rank for thousand of other possible keyword combinations.<\/p>\n\n\n\n<p>This keyword variety helps <a href=\"https:\/\/alejandrorioja.com\/rankbrain\/\">Google&#8217;s Rankbrain understand the context and content of my article<\/a>.<\/p>\n\n\n\n<p>Try to naturally include synonyms of keywords, but don&#8217;t overdo it.<\/p>\n\n\n\n<p><span style=\"font-weight: 400\">I like to have a keyword density target should of around 1-2%. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">You should try to achieve this with a mix of exact match and partial match keywords. Use <\/span><a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Yoast SEO<\/span><\/a><span style=\"font-weight: 400\"> to check that your post is good to go.<\/span><\/p>\n\n\n\n<p>I also like to drop my target keyword in the first paragraph of my article.<\/p>\n\n\n\n<p><strong>Keywords and Content are good to go, now what?<\/strong><\/p>\n\n\n\n<p>Don&#8217;t underestimate the power of these first 2 tips.<\/p>\n\n\n\n<p>If you do nothing but follow the aforementioned 2 SEO tips, you will do much better than if you do all the remaining ones on average or crappy content.<\/p>\n\n\n\n<p>Now let&#8217;s take that 2000-3000 word monster article and give it the love it deserves.<\/p>\n\n\n\n<p>For that look into tip #3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;color: #3366ff\">3. Optimize your Meta Title and Meta Description<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Meta titles and meta descriptions are super relevant when it comes to ranking. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">A pro tip is to always include your keyword towards the start of the title. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">As you can see in this post, I front-loaded the title with \u201cOn-Page SEO\u201d, the keywords I am targeting. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">On the meta description, be as succinct as possible, conveying the general idea of your post but leaving some cliffhanger at the end so that people are inclined to know more.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Also include the LSI keywords (i.e. variations of your keyword) you found on tip #1. (You can also use&nbsp;HitTail)<\/span><\/p>\n\n\n\n<p>Here\u2019s the meta description I chose for this article:<\/p>\n\n\n\n<p><em>\u201cGoogle analyzes over 200 factors to <strong>rank your site<\/strong>. What if you knew them all? <strong>Optimize your site<\/strong> with this ultimate <strong>On-Page SEO checklist.<\/strong> \u201d<\/em><\/p>\n\n\n\n<p>\u2757\ufe0fRemember that Google&#8217;s new guidelines for meta description are 920px&nbsp; (about 158 characters) for desktop and 680px (or 120 characters) for mobile. Make those count.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to boost your CTR<\/h3>\n\n\n\n<p>CTR (or click-through rate) is one of the&nbsp;<a href=\"https:\/\/alejandrorioja.com\/what-is-seo\">main factors that Google takes into consideration when ranking sites<\/a>.<\/p>\n\n\n\n<p>The site that ranks #1 for a particular keyword will arguably get the most clicks.<\/p>\n\n\n\n<p>So a good practice to follow is to create compelling titles that will get you clicks even if you\u2019re result #2, #3 or #6.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Add modifiers to make your SEO meta titles more juicy<\/h4>\n\n\n\n<p>To create compelling titles, you should include modifiers.<\/p>\n\n\n\n<p>Some very good modifiers for titles are<\/p>\n\n\n\n<ul><li>Numbers (which incite curiosity) i.e. \u201c6 facts about weight loss\u201d, \u201c No. 5 will scare you\u201d &#8220;19 ways to do X&#8221;<\/li><li>Words like \u201cultimate guide\u201d, \u201cessential\u201d, &#8220;free&#8221;, &#8220;quick&#8221;, &#8220;effortless&#8221;, &#8220;best&#8221; etc<\/li><li>Compilation or reviews \u201cMust-Try Tilapia Recipes\u201d, \u201cTop 10 psychology books\u201d (people love compilations)<\/li><li>Year \u2013 \u201c<a href=\"https:\/\/alejandrorioja.com\/seo-tips\/\">How to do SEO in 2020<\/a>\u201d, &#8220;Christmas 2020 shopping list&#8221;<\/li><li><figure><img decoding=\"async\" class=\"emoji\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/11\/svg\/1f525.svg\" alt=\"?\"><\/figure>&nbsp;Massive tip below<\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">You can find some of the potential modifiers by looking at the \u201cSearches Related to X\u201d at the bottom of each Google Search.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\"><figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16820 \" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/seo-related-searches.png\" alt=\"related searches seo\" width=\"285\" height=\"308\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/seo-related-searches.png 402w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/seo-related-searches-20x22.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/seo-related-searches-385x416.png 385w\" sizes=\"(max-width: 285px) 100vw, 285px\" \/><\/figure><\/span><\/h2>\n\n\n\n<p>An added benefit of modifiers (besides increasing your CTR) is that modifiers will help you rank for long-tail keywords almost effortlessly thanks to <a href=\"https:\/\/alejandrorioja.com\/rankbrain\/\">Google&#8217;s Rankbrain<\/a>.<\/p>\n\n\n\n<p>Below are 2 more ways to crush your CTRs&#8230;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Use emojis on your meta title ?<\/h4>\n\n\n\n<p><span style=\"font-weight: 400\">A <\/span><a href=\"https:\/\/alejandrorioja.com\/seo-tips\/\"><span style=\"font-weight: 400\">top SEO tip<\/span><\/a><span style=\"font-weight: 400\"> for meta tags is to use emojis. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">As you can see, this attention-grabbing yellow icons will drive your CTR through the roof. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Higher CTR = higher Google rankings.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1072\" height=\"480\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/emojis-for-higher-CTR-on-SEO.png\" alt=\"on page seo emoji\" class=\"wp-image-16818\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/emojis-for-higher-CTR-on-SEO.png 1072w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/emojis-for-higher-CTR-on-SEO-768x344.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/emojis-for-higher-CTR-on-SEO-770x345.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/emojis-for-higher-CTR-on-SEO-20x9.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/emojis-for-higher-CTR-on-SEO-385x172.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/emojis-for-higher-CTR-on-SEO-600x269.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/emojis-for-higher-CTR-on-SEO-1024x459.png 1024w\" sizes=\"(max-width: 1072px) 100vw, 1072px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n\n\n\n<ul><li>You can get the Decimal HTML Entry code for any given emoji by searching on&nbsp;<a href=\"http:\/\/www.iemoji.com\/\" target=\"_blank\" rel=\"noopener\">iEmoji<\/a>. (You can also activate the emoji keyboard on mac by pressing Ctrl + Cmd + Space)<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Make your site stand-out with Schema Markup<\/h4>\n\n\n\n<p>Schema Markup allows you to add things like ratings, images, author name, etc to your result, as shown here:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"204\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/rich-schema-SEO-factors.png\" alt=\"rich schema seo factor\" class=\"wp-image-16817\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/rich-schema-SEO-factors.png 980w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/rich-schema-SEO-factors-768x160.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/rich-schema-SEO-factors-770x160.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/rich-schema-SEO-factors-385x80.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/rich-schema-SEO-factors-20x4.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/rich-schema-SEO-factors-600x125.png 600w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400\">Luckily for you there&#8217;s a handy WordPress plugin here:&nbsp;<\/span><a href=\"https:\/\/wordpress.org\/plugins\/all-in-one-schemaorg-rich-snippets\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Rich Schemas<\/span><\/a><span style=\"font-weight: 400\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">You can also test your structured data with <\/span><a href=\"https:\/\/developers.google.com\/structured-data\/testing-tool\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">this tool by Google<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">?Win the featured snippet (and make it rain)<\/h4>\n\n\n\n<p>The Featured Snippet is the box that usually appears when you ask a question whose answer can be found in steps or can be answered in a paragraph.<\/p>\n\n\n\n<p>Here&#8217;s an example:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"678\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/featured-snippet.png\" alt=\"featured snippet\" class=\"wp-image-18623\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/featured-snippet.png 1210w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/featured-snippet-768x430.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/featured-snippet-770x431.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/featured-snippet-20x11.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/featured-snippet-385x216.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/featured-snippet-600x336.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/11\/featured-snippet-1024x574.png 1024w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/figure><\/div>\n\n\n\n<p>To win the featured snippet you should structure your subheadings in a way that answers people&#8217;s questions.<\/p>\n\n\n\n<p>If you are discussing &#8220;5 steps to weight loss&#8221;, then each subheading should be one of those 5 steps.<\/p>\n\n\n\n<p>Paragraph snippet answers should be around 40-60 words long for the best chances of winning the snippet.<\/p>\n\n\n\n<p>Note: you will only win the featured snippet if you are <a href=\"https:\/\/alejandrorioja.com\/seo-tips\/\">already ranking on the first page of Google<\/a>.<\/p>\n\n\n\n<p>Next tip is a very easy win..<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;color: #3366ff\">4. Have short and descriptive urls<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Which url do you prefer?<\/span><\/p>\n\n\n\n<ol><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">yoursite.com\/blog\/archive\/10\/22\/2018\/this-the-seo-strategy-I-use-lol\/page\/1<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">yoursite.com\/seo-strategy<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">yoursite.com\/?p=345<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400\">I certainly hope you picked #2. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Search engines have the same preference:&nbsp;<\/span><span style=\"font-weight: 400\">Matt Cutts from the Google Algorithms team stated that the first 3-5 words in your url are given <\/span><a href=\"https:\/\/www.stephanspencer.com\/matt-cutts-interview\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">more weight<\/span><\/a><span style=\"font-weight: 400\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">When it comes to choosing the slug, try to make it as short as possible while still fitting your keyword in.&nbsp;<\/span><\/p>\n\n\n\n<p>In some cases, stop words should be removed but it\u2019s fine if you leave them there. (Stop words are words like \u201ca\u201d, \u201cthe\u201d, \u201cis\u201d).<\/p>\n\n\n\n<p>Here are other things to keep in mind:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"321\" height=\"157\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/seo-permalink-url.jpeg\" alt=\"seo permalink url white hat\" class=\"wp-image-16967\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/seo-permalink-url.jpeg 321w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/seo-permalink-url-20x10.jpeg 20w\" sizes=\"(max-width: 321px) 100vw, 321px\" \/><\/figure><\/div>\n\n\n\n<p>Note: On WordPress to change the default Permalink structure go to <strong>Settings > Permalinks.&nbsp;<span style=\"font-weight: 400\">Then select \u201cPost Name\u201d as your permalink.<\/span><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;color: #3366ff\">5. Take advantage of the H1, H2, H3 hierarchy<\/span><\/h2>\n\n\n\n<p>As we mentioned on tip #3, headers will help you win featured snippets.<\/p>\n\n\n\n<p>Here&#8217;s a quick run-through of each Heading tag&#8217;s purpose:<\/p>\n\n\n\n<ol><li><span style=\"font-weight: 400\">H1 should be reserved <strong>exclusively<\/strong> for the title of your post. It is important that you check that your website structure (or WordPress theme) respects this. Please take a second to check that NOW.<\/span><\/li><li>You can use H2 tags for subheadings if you are writing a \u201c6 steps\u201d guide for instance. You can sprinkle your keyword in one or two H2 subheadings for an <a href=\"https:\/\/flux.la\/perfect-seo-optimized-article\/\" target=\"_blank\" rel=\"noopener\">added SEO boost.<\/a><\/li><li>And finally H3, H4 for any additional sub-steps that your guide has. Tip: on WordPress, you can highlight some text then press Ctrl + Alt Option + 3 for an H3 tag for instance.<\/li><\/ol>\n\n\n\n<p>Don&#8217;t forget to include an intro and a conclusion to tie it all together. But more importantly&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;color: #3366ff\">6. Make your post exciting with images, videos, and audio<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Not everyone learns purely by reading. When you write content, target also the auditory and visual learners. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Not only will this get you more readers but will also increase the <\/span><b>time on site<\/b><span style=\"font-weight: 400\">, a very important metric for Google when it comes to deciding if your site is worth showing on the SERPs.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Moreover, adding multimedia to your post will also make your post seem more complete and therefore will get you a higher chance of bringing in those organic backlinks.<\/span><\/p>\n\n\n\n<p>I usually like to embed videos into my posts, because my readers love them.<\/p>\n\n\n\n<p>?Since I don&#8217;t generally have the time to do videos about SEO, I will often just go on Youtube and find a really good video to embed.<\/p>\n\n\n\n<p>For example, here&#8217;s a solid On-Page SEO walkthrough by Brian Dean.<\/p>\n\n\n\n<figure><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Don&#8217;t forget about the alt-text<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400\">Alt-text helps crawlers understand what the images are all about. Make sure you include some keywords when naming your images.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"642\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/alt-text-on-page-seo.png\" alt=\"alt text on page seo\" class=\"wp-image-16824\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/alt-text-on-page-seo.png 592w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/alt-text-on-page-seo-20x22.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/alt-text-on-page-seo-385x418.png 385w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/figure><\/div>\n\n\n\n<p>Now let&#8217;s talk about linking&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;color: #3366ff\">7. Link to previous posts and other authoritative sites<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Outbound and inbound linking is critical to a <a href=\"https:\/\/alejandrorioja.com\/write-perfect-seo-article\/\">healthy SEO article<\/a>. <\/span><\/p>\n\n\n\n<p>Internal linking refers to linking to other pages on your site. External links are links to other sites.<\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Cross-linking your content will not only lead to lower bounce-rates but also can help you forge a stronger relationship with your readers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">A great example of internal linking is <a href=\"http:\/\/www.wikipedia.org\" target=\"_blank\" rel=\"noopener\">Wikipedia<\/a>. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Notice that every link is keyword-rich and links to a very authoritative and extensive post about that topic. <\/span><\/p>\n\n\n\n<div class=\"wp-block-image wp-image-16819\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1564\" height=\"552\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/inbound-linking-seo.png\" alt=\"inbound linking seo\" class=\"wp-image-16819\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/inbound-linking-seo.png 1564w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/inbound-linking-seo-768x271.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/inbound-linking-seo-1536x542.png 1536w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/inbound-linking-seo-770x272.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/inbound-linking-seo-385x136.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/inbound-linking-seo-1540x544.png 1540w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/inbound-linking-seo-20x7.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/inbound-linking-seo-600x212.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/inbound-linking-seo-1024x361.png 1024w\" sizes=\"(max-width: 1564px) 100vw, 1564px\" \/><figcaption>Fun Fact: I was born in Bolivia<\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400\">For outbound links, you should link to 4-6 external sites per post. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Since I manage other sites (like <\/span><a href=\"http:\/\/futuresharks.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Future Sharks<\/span><\/a><span style=\"font-weight: 400\">, <\/span><span style=\"font-weight: 400\">Flux Ventures<\/span><span style=\"font-weight: 400\"> and <\/span><a href=\"http:\/\/youngslacker.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Young Slacker<\/span><\/a><span style=\"font-weight: 400\">), I like to link to some of them and also to a few sites that I don\u2019t own to mix the outbound linking DA, DR of the post.&nbsp;<\/span><\/p>\n\n\n\n<p>Two caveats when linking<\/p>\n\n\n\n<ol><li>You should only link to relevant and useful resources.<\/li><li>Also ideally you shouldn&#8217;t directly link to third party blog posts that are targeting the same keywords.<\/li><\/ol>\n\n\n\n<p>When you link to someone, make sure to drop them an email telling them so! They might shout you out on their social media profiles, getting you more social traffic.<\/p>\n\n\n\n<p>Speaking of social signals&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;color: #3366ff\">8. Make sharing super easy and encourage blog comments<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/alejandrorioja.com\/easily-rank-on-google\/\"><span style=\"font-weight: 400\">Social signals now make a considerable dent in rankings<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Take a look at the social shares of this article.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1592\" height=\"768\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/sharing-buttons-on-page-seo.png\" alt=\"sharing buttons on page seo\" class=\"wp-image-16823\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/sharing-buttons-on-page-seo.png 1592w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/sharing-buttons-on-page-seo-768x370.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/sharing-buttons-on-page-seo-1536x741.png 1536w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/sharing-buttons-on-page-seo-770x371.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/sharing-buttons-on-page-seo-20x10.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/sharing-buttons-on-page-seo-385x186.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/sharing-buttons-on-page-seo-1540x743.png 1540w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/sharing-buttons-on-page-seo-600x289.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/sharing-buttons-on-page-seo-1024x494.png 1024w\" sizes=\"(max-width: 1592px) 100vw, 1592px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The added benefit of social sharing is that you will get more traffic from social networks and <\/span><a href=\"https:\/\/alejandrorioja.com\/high-cpc-adsense-keywords\/\"><span style=\"font-weight: 400\">make more revenue through ads<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Moreover, that extra exposure will probably also land you some juicy backlinks.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">You can add social buttons with <a href=\"https:\/\/wordpress.org\/plugins\/simple-social-buttons\/\" target=\"_blank\" rel=\"noopener\">this easy WordPress plugin<\/a>. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Additionally, you should encourage people to comment on your post. Google notices this interaction and rewards you for creating this buzz-worthy content. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">A simple &#8220;comment below what your new favorite SEO technique is&#8221; will give you a great amount of engagement.&nbsp;<\/span><\/p>\n\n\n\n<p>Now let&#8217;s get technical, shall we?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;color: #3366ff\">9. Optimize Your Site (Technical Changes)<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Three very important things you need to have on your site<\/span><\/p>\n\n\n\n<ol><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Fast loading content (no-heavy Javascript, all loaded via a premium CDN [content delivery network]). You can install a cache plugin like <a href=\"https:\/\/wordpress.org\/plugins\/wp-fastest-cache\/\" target=\"_blank\" rel=\"noopener\">WordPress Fastest Cache<\/a> to solve this. You can also invest in a premium CDN.&nbsp;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Small Image sizes: You should reduce the file size of the images before you upload them to your editor, with a tool like <a href=\"https:\/\/imagecompressor.com\/\" target=\"_blank\" rel=\"noopener\">ImageCompressor<\/a>.&nbsp;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mobile responsiveness (If your site is still not optimized for mobile, what the heck are you doing? Google has <\/span><a href=\"https:\/\/webmasters.googleblog.com\/2015\/04\/rolling-out-mobile-friendly-update.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">explicitly stated<\/span><\/a><span style=\"font-weight: 400\"> that it will penalize sites that are not mobile-ready) You can buy a ready-made responsive theme from <a href=\"https:\/\/themeforest.net\/\" target=\"_blank\" rel=\"noopener\">Themeforest<\/a>&nbsp;and save you the headache. <\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400\">Pro tip: Install the <\/span><a href=\"https:\/\/wordpress.org\/plugins\/amp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">AMP plugin for WordPress<\/span><\/a><span style=\"font-weight: 400\"> to rank even higher.<\/span><\/p>\n\n\n\n<p>If you are not comfortable with making the technical changes, talk to your developer (or web host) about making these important changes to your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;color: #3366ff\">10. Create backlinks to your optimized article (this is the real ranking factor)&nbsp;?<\/span><\/h2>\n\n\n\n<p>Even though backlinks are not technically considered part of On-Site Optimization, I wanted to include them here because they are super important.<\/p>\n\n\n\n<p><span style=\"font-weight: 400\">A lot of guides about the <\/span><b>perfect seo post <\/b><span style=\"font-weight: 400\">always seem to omit the fact that you need to create backlinks for that specific page\/post.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">When you analyze the top results for any given keyword you will notice that the top results will generally have a <\/span><b>strong backlink profile<\/b><span style=\"font-weight: 400\">. <\/span><\/p>\n\n\n\n<p>On Ahrefs, if you type a given keyword on their Keyword Research tool you will find just about how many backlinks you need to rank at the top 10.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1024\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts.png\" alt=\"How To Do Keyword Research and Use Keywords in Your Posts ahrefs\" class=\"wp-image-17352\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts.png 1920w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-768x410.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-1536x819.png 1536w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-320x170.png 320w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-770x411.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-640x340.png 640w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-20x11.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-385x205.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-1540x821.png 1540w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-600x320.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-1024x546.png 1024w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-280x150.png 280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<p>For instance, a website writing about &#8220;hire a plumber&#8221; needs ~20 backlinks to be in the top 10 results.<\/p>\n\n\n\n<p>Once you have an amazing piece of content and know roughly how many backlinks you need, it&#8217;s a simple game.<\/p>\n\n\n\n<p><span style=\"font-weight: 400\">You can build backlinks by reaching out to bloggers and have them link your article, guest posting on great sites, and more. (I wrote more about my ranking tips and backlinking techniques on my <\/span><a href=\"https:\/\/alejandrorioja.com\/seo-tips\"><span style=\"font-weight: 400\">SEO guide<\/span><\/a><span style=\"font-weight: 400\">.)<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;color: #3366ff\">11. Bonus: Don&#8217;t just stop here. Keep your content fresh by regularly updating and optimizing old posts<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/fresh-content.jpg\" alt=\"\" class=\"wp-image-16816\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/fresh-content.jpg 1920w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/fresh-content-768x432.jpg 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/fresh-content-1536x864.jpg 1536w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/fresh-content-770x433.jpg 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/fresh-content-20x11.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/fresh-content-385x217.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/fresh-content-1540x866.jpg 1540w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/fresh-content-600x338.jpg 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/01\/fresh-content-1024x576.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">You can push the freshness score of your post up by taking a look at trends, updating posts with new information and also looking at seasonal things like Holidays.<\/span><\/p>\n\n\n\n<p>A hack that also works is to update the published date of your posts whenever you make substantial changes to them. I have experienced a bump in rankings whenever my posts seem recently published.<\/p>\n\n\n\n<p>?Lastly, take full advantage of the data available to you via Google Analytics and Google Search Console. Both of these places will show you the keywords that are driving traffic to each blog post, which pages are performing well, and more.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-text-color\" style=\"color:#001aa3\">Don&#8217;t forget to get my free Ebook on &#8220;11 simple on-page SEO tips to rank first on Google&#8221; below.  <br><br> [email-download-link namefield=&#8221;YES&#8221; id=&#8221;9&#8243;] <\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #3366ff\">My 5 Favorite WordPress SEO Plugins<\/span><\/h2>\n\n\n\n<p>Here&#8217;s my ultimate essentials when it comes to wordpress SEO plugins<\/p>\n\n\n\n<ol><li><a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener\">Yoast SEO<\/a>: to review every on-page detail I&#8217;ve discussed here<\/li><li><a href=\"https:\/\/wordpress.org\/plugins\/wp-fastest-cache\/\" target=\"_blank\" rel=\"noopener\">WP Fastest Cache<\/a>: to load content fast<\/li><li><a href=\"https:\/\/wordpress.org\/plugins\/shortpixel-image-optimiser\/\" target=\"_blank\" rel=\"noopener\">Shortpixel<\/a>: for image optimization<\/li><li><a href=\"https:\/\/wordpress.org\/plugins\/amp\/\" target=\"_blank\" rel=\"noopener\">AMP<\/a>: to render blazingly fast websites on mobile<\/li><li><a href=\"https:\/\/wordpress.org\/plugins\/redirection\/\" target=\"_blank\" rel=\"noopener\">Redirection<\/a>: for 301 redirects<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">A word of warning about Blackhat seo ?<\/h3>\n\n\n\n<p>So far, all the techniques I&#8217;ve shared have been fully white-hat and complaint with Google&#8217;s best practices.<\/p>\n\n\n\n<p>If you follow these steps you should see your posts rank within a few weeks.<\/p>\n\n\n\n<p>However, you might be tempted to shortcut your way to the top of Google.<\/p>\n\n\n\n<p>You might come across some shiny new technique on a forum that claims #1 rankings by means of artificial backlinks, doorway pages, cloaking, PBNs and so forth.<\/p>\n\n\n\n<p>I encourage you to <em>stay away<\/em> from these.<\/p>\n\n\n\n<p>These techniques might get you ranked quickly today, but rest assured Google will catch up to them tomorrow, destroying all your rankings and probably even penalizing you.<\/p>\n\n\n\n<p>It is much better to build a site for the long-term with quality content and quality links.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Conclusion<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">I&#8217;ve shared with you my <a href=\"https:\/\/alejandrorioja.com\/white-hat-seo-techniques\/\">best white-hat SEO tips<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">These are the top on-page SEO factors out there that have helped me get over 100,000 visitors per month to my site.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If you follow this checklist, you will start seeing more traffic and higher SERP positions (also a&nbsp;<a href=\"https:\/\/alejandrorioja.com\/increase-alexa-rank\/\">higher Alexa rank<\/a>).<\/span><\/p>\n\n\n\n<p>As a quick recap,&nbsp;<span style=\"font-weight: 400\">you need to <\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400\"><a href=\"https:\/\/alejandrorioja.com\/keyword-research\/\"><span style=\"font-weight: 400\">Select the right keywords<\/span><\/a>&nbsp;and their variations<\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Write long posts of over 2000 words<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use compelling meta copy to increase CTR<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Link to high authority domains and link to other posts when appropriate<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Structure your post with H-tags, bold keywords, alt text, intro and conclusion<\/span><\/li><li>Add images and videos<\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Clean up your permalinks<\/span><\/li><li>Encourage sharing and commenting<\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create backlinks to your article<\/span><\/li><li>Review and update your articles every so often<\/li><li>Ignore the blackhat temptation<\/li><\/ul>\n\n\n\n<p>Here&#8217;s a handy infographic about On-Page SEO from Brian Dean from <a href=\"http:\/\/backlinko.com\" target=\"_blank\" rel=\"noopener\">backlinko.com<\/a>&nbsp;to drive all my points home:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"9440\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/on-page-seo-infographic.png\" alt=\"on page seo infographic\" class=\"wp-image-18564\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/on-page-seo-infographic.png 1160w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/on-page-seo-infographic-768x6250.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/on-page-seo-infographic-770x6266.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/on-page-seo-infographic-385x3133.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/on-page-seo-infographic-20x163.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/on-page-seo-infographic-600x4883.png 600w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400\">Hope you found this post valuable. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If you did, drop a 5+ sentence comment telling me which factor you didn\u2019t know about and share this article with your marketing friend. I&#8217;m running a contest to give a <a href=\"https:\/\/www.instagram.com\/fluxchargers\/\" target=\"_blank\" rel=\"noopener\">free Flux Charger<\/a> to one lucky commenter!&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">(Commenting will also earn you a free backlink!)<\/span><\/p>\n\n\n\n<p>Read also:<\/p>\n\n\n\n<ul><li>My <a href=\"https:\/\/alejandrorioja.com\/seo-tips\/\">list of hot SEO tips<\/a>&nbsp;to shoot up to #1<\/li><li><a href=\"https:\/\/alejandrorioja.com\/mobile-seo-mistakes\/\">how NOT to do mobile SEO<\/a><\/li><li><a href=\"https:\/\/alejandrorioja.com\/keyword-research\/\">How to find keywords your competitor aren&#8217;t targeting<\/a><\/li><li><a href=\"https:\/\/alejandrorioja.com\/off-page-seo\/\">9 Off-Page SEO Factors you need to know about<\/a><\/li><li>&#8212;-> Do not miss: <a href=\"https:\/\/alejandrorioja.com\/best-articles\/\">the best articles on digital marketing I&#8217;ve ever written<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google analyzes over 200 factors to rank your site.&nbsp;Here are the top 11 to rank in 2020 and beyond. I wish I had known even a handful of them when I started blogging. In the beginning, it was really hard for me to write&nbsp;articles that will SEO well. In fact, for almost a year I&hellip;<\/p>\n","protected":false},"author":1,"featured_media":27649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[144],"tags":[],"lang":"en","translations":{"en":16814},"uagb_featured_image_src":{"full":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",1200,675,false],"thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",128,72,false],"medium":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",1200,675,false],"medium_large":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",768,432,true],"large":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",1200,675,false],"1536x1536":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",1200,675,false],"2048x2048":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",1200,675,false],"post-thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",80,75,true],"goodlife-thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",80,75,true],"goodlife-grid":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",320,270,true],"goodlife-latest":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",320,225,true],"goodlife-latestshort":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",320,170,true],"goodlife-vertical":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",320,420,true],"goodlife-gallery":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",320,150,true],"goodlife-galleryvertical":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",320,350,true],"goodlife-poststyle1":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",770,433,true],"goodlife-thumbnail-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",40,150,true],"goodlife-thumbnail-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",160,150,true],"goodlife-thumbnail-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",20,18,true],"goodlife-grid-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",160,540,true],"goodlife-grid-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",640,540,true],"goodlife-grid-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",20,16,true],"goodlife-latest-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",160,450,true],"goodlife-latest-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",640,450,true],"goodlife-latest-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",20,14,true],"goodlife-latestshort-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",160,340,true],"goodlife-latestshort-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",640,340,true],"goodlife-latestshort-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",20,10,true],"goodlife-vertical-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",160,675,true],"goodlife-vertical-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",640,675,true],"goodlife-vertical-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",20,26,true],"goodlife-gallery-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",160,300,true],"goodlife-gallery-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",640,300,true],"goodlife-gallery-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",20,9,true],"goodlife-galleryvertical-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",160,675,true],"goodlife-galleryvertical-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",640,675,true],"goodlife-galleryvertical-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",20,21,true],"goodlife-poststyle1-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",385,217,true],"goodlife-poststyle1-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",1200,675,false],"goodlife-poststyle1-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",20,11,true],"woocommerce_thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",300,169,true],"woocommerce_single":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",100,100,true],"web-stories-poster-portrait":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",640,360,false],"web-stories-publisher-logo":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",96,54,false],"web-stories-thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/Copy-of-Canva-Review-2.png",150,84,false]},"uagb_author_info":{"display_name":"Alejandro Rioja","author_link":"https:\/\/alejandrorioja.com\/author\/alerioja\/"},"uagb_comment_info":2117,"uagb_excerpt":"Google analyzes over 200 factors to rank your site.&nbsp;Here are the top 11 to rank in 2020 and beyond. I wish I had known even a handful of them when I started blogging. In the beginning, it was really hard for me to write&nbsp;articles that will SEO well. In fact, for almost a year I&hellip;","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts\/16814"}],"collection":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/comments?post=16814"}],"version-history":[{"count":0,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts\/16814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/media\/27649"}],"wp:attachment":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/media?parent=16814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/categories?post=16814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/tags?post=16814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}