{"id":17348,"date":"2022-03-01T07:39:00","date_gmt":"2022-03-01T15:39:00","guid":{"rendered":"https:\/\/alejandrorioja.com\/blog\/?p=17348"},"modified":"2023-10-10T06:35:08","modified_gmt":"2023-10-10T13:35:08","slug":"keyword-research","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/keyword-research\/","title":{"rendered":"How to Do Keyword Research &#8211; The Complete Guide 2024"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">When I started blogging, I simply <a href=\"https:\/\/alejandrorioja.com\/best-articles\/\">wrote a lot of articles<\/a> without caring so much about the keywords I was targeting. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">I just wrote and hoped for the best. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">As I quickly found out, this approach led to no visits to my blog because my posts only ranked for keywords with very low volume, if at all. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">But as I got <\/span><a href=\"https:\/\/alejandrorioja.com\/what-is-seo\/\"><span style=\"font-weight: 400\">more and more proficient in SEO<\/span><\/a><span style=\"font-weight: 400\">, I discovered a <\/span><a href=\"https:\/\/alejandrorioja.com\/seo-tips\/\"><span style=\"font-weight: 400\">blueprint that keeps putting my site at the top of Google every time<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">This blueprint, combined with some solid <\/span><b>keyword research<\/b><span style=\"font-weight: 400\"> is all you need to also rank at the top. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">In today\u2019s post, I will show you how you can <\/span><i><span style=\"font-weight: 400\">easily find keywords to target<\/span><\/i><span style=\"font-weight: 400\"> and how to <\/span><i><span style=\"font-weight: 400\">include those in your posts effortlessly<\/span><\/i><span style=\"font-weight: 400\"> to increase your traffic and rankings. <\/span><\/p>\n\n\n\n<p>Want help with your site&#8217;s SEO audit and campaign? Hire me for a consultation.<\/p>\n\n\n<div data-block-name=\"woocommerce\/handpicked-products\" data-columns=\"2\" data-edit-mode=\"false\" data-products=\"[23495,26553]\" class=\"wc-block-grid wp-block-handpicked-products wc-block-handpicked-products has-2-columns has-multiple-rows\"><ul class=\"wc-block-grid__products\"><li class=\"wc-block-grid__product\">\n\t\t\t\t<a href=\"https:\/\/alejandrorioja.com\/product\/30-min-consultation\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t<div class=\"wc-block-grid__product-onsale\">\n\t\t\t<span aria-hidden=\"true\">Sale<\/span>\n\t\t\t<span class=\"screen-reader-text\">Product on sale<\/span>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/30-min-seo-consultation.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"30 Min Consultation\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/30-min-seo-consultation.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/30-min-seo-consultation.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/30-min-seo-consultation.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/30-min-seo-consultation.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/30-min-seo-consultation.png 300w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/30-min-seo-consultation.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/30-min-seo-consultation.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">30 Min Consultation<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><del aria-hidden=\"true\"><span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>500<\/span><\/del> <ins><span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>250<\/span><\/ins><\/div>\n\t\t\t\t<div class=\"wc-block-grid__product-rating\"><div class=\"star-rating\" role=\"img\" aria-label=\"Rated 4.73 out of 5\"><span style=\"width:94.6%\">Rated <strong class=\"rating\">4.73<\/strong> out of 5 based on <span class=\"rating\">15<\/span> customer ratings<\/span><\/div><\/div>\n\t\t\t\t<div class=\"wp-block-button wc-block-grid__product-add-to-cart\"><a href=\"?add-to-cart=23495\" aria-label=\"Add to cart: &ldquo;30 Min Consultation&rdquo;\" data-quantity=\"1\" data-product_id=\"23495\" data-product_sku=\"\" data-price=\"250\" rel=\"nofollow\" class=\"wp-block-button__link  add_to_cart_button ajax_add_to_cart\">Add to cart<\/a><\/div>\n\t\t\t<\/li><li class=\"wc-block-grid__product\">\n\t\t\t\t<a href=\"https:\/\/alejandrorioja.com\/product\/comprehensive-seo-audit-strategy\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/10\/seo-audit-1.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Comprehensive SEO Audit and SEO Strategy\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/10\/seo-audit-1.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/10\/seo-audit-1.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/10\/seo-audit-1.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/10\/seo-audit-1.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/10\/seo-audit-1.png 300w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/10\/seo-audit-1.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/10\/seo-audit-1.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">Comprehensive SEO Audit and SEO Strategy<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>9,500<\/span><\/div>\n\t\t\t\t<div class=\"wc-block-grid__product-rating\"><div class=\"star-rating\" role=\"img\" aria-label=\"Rated 4.89 out of 5\"><span style=\"width:97.8%\">Rated <strong class=\"rating\">4.89<\/strong> out of 5 based on <span class=\"rating\">9<\/span> customer ratings<\/span><\/div><\/div>\n\t\t\t\t<div class=\"wp-block-button wc-block-grid__product-add-to-cart\"><a href=\"?add-to-cart=26553\" aria-label=\"Add to cart: &ldquo;Comprehensive SEO Audit and SEO Strategy&rdquo;\" data-quantity=\"1\" data-product_id=\"26553\" data-product_sku=\"\" data-price=\"9500\" rel=\"nofollow\" class=\"wp-block-button__link  add_to_cart_button ajax_add_to_cart\">Add to cart<\/a><\/div>\n\t\t\t<\/li><\/ul><\/div>\n\n\n<p><span style=\"font-weight: 400\">I will also explain what keywords are, how to use them, what not to do (very important!), and the one <\/span><i><span style=\"font-weight: 400\">deep, dark secret to getting Google\u2019s attention.<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Ready?<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Keyword Research Tutorial: From Start to Finish\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/OMJQPqG2Uas?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">In the Beginning\u2026 The Start of Keywords<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">When the internet started there was no good way to find the information or websites you wanted. In fact, everyone had to keep a list of the web address that they liked. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Then search engines came along to fix this problem.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The very first search engine was called Archie. It was created in 1990 by Alan Emtage at McGill University in Montreal. It was, in essence, a database of file names that one could search to find what they were looking for.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">In 1991, Tim Berners-Lee invented the concept of the World Wide Web. It was a system whereby information could be transferred easily and quickly. <\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400\">Related: <\/span><\/i><a href=\"https:\/\/alejandrorioja.com\/history-of-blogging\/\"><i><span style=\"font-weight: 400\">Read about the history of blogging<\/span><\/i><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">It didn\u2019t take long for a bunch of search engines to show up. Each of them, including Google, are based on some simple principles. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">A <\/span><i><span style=\"font-weight: 400\">spider<\/span><\/i><span style=\"font-weight: 400\"> goes out and looks for web pages. Those pages are scanned and cataloged. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">How does the spider understand what the page is all about?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">It uses keywords and keyword density to figure out the main topic of the page. With this information, the spider tags the page and clusters it in a category such as \u201chealth care\u201d for example. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;color: #3366ff\">What are keywords?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Keywords and their use on websites is really not an unfathomable idea. In fact, when you step back from it a bit, they are quite simple.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Dictionary.com defines a keyword as, \u201ca word or concept of great significance.\u201d It goes on to say, \u201can informative word used in an information retrieval system to indicate the content of a document.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Keywords are words in any document that tell you what the document is about. In fact, it\u2019s not that hard to demonstrate, particularly when you\u2019re looking at non-fiction items.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Let\u2019s consider the following passage, scanning only the keywords highlighted:<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400\">\u201c<\/span><\/i><span style=\"color: #339966\"><i><span style=\"font-weight: 400\">Michael Jordan<\/span><\/i><\/span><i><span style=\"font-weight: 400\"> (born February 17, 1963) is a professional American <\/span><\/i><span style=\"color: #339966\"><i><span style=\"font-weight: 400\">basketball<\/span><\/i><\/span><i><span style=\"font-weight: 400\"><span style=\"color: #339966\"> player<\/span>, Olympic athlete, businessperson and actor. Considered one of the best <\/span><\/i><i><span style=\"font-weight: 400\"><span style=\"color: #339966\">basketball<\/span> players<\/span><\/i><i><span style=\"font-weight: 400\"> ever, Michael Jordan dominated the sport from the mid-1980s to the late 1990s. He led the Chicago Bulls to six National Basketball Association <\/span><\/i><span style=\"color: #339966\"><i><span style=\"font-weight: 400\">championships<\/span><\/i><\/span><i><span style=\"font-weight: 400\"> and earned the NBA&#8217;s Most Valuable Player Award five times. With five regular-season MVPs and three All-Star MVPs, Jordan became the most decorated player in <\/span><\/i><span style=\"color: #339966\"><i><span style=\"font-weight: 400\">NBA<\/span><\/i><\/span><i><span style=\"font-weight: 400\"> history.\u201d &#8211; (From <\/span><\/i><a href=\"https:\/\/www.biography.com\/people\/michael-jordan-9358066\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400\">Biography.com<\/span><\/i><\/a><i><span style=\"font-weight: 400\">)<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Here is a list of potential keywords: Michael Jordan, basketball, basketball players, championships, NBA. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">With these keywords the spider might make the following associations (as explained in my <\/span><a href=\"https:\/\/alejandrorioja.com\/rankbrain\/\"><span style=\"font-weight: 400\">RankBrain<\/span><\/a><span style=\"font-weight: 400\"> article):<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Michael Jordan <-> basketball, basketball player <-> NBA <-> championships<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">By simply scanning for keywords Google can clearly understand what that passage is all about and start ranking that site for keywords like <\/span><i><span style=\"font-weight: 400\">\u201cwho is michael jordan?\u201d <\/span><\/i><span style=\"font-weight: 400\">or <\/span><i><span style=\"font-weight: 400\">\u201cmichael jordan championships\u201d<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">So in short, keywords give us the main topic of an article. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">So now that you know what keywords are and what they look like, how do you decide what keywords to use on your website? How can you maintain great keyword usage throughout the site?<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;color: #3366ff\">How to find the right keywords<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Here are 3 simple ways to find good keywords for your site<\/span><\/p>\n\n\n\n<ol><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Write a list of what your website is about<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Look at what Google and other tools say about those words<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Steal keywords from your competitors<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400\">I will go in depth about each of them now. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Step One: Make a list<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">I\u2019m going to use a single example throughout the rest of the article to make it easy to track the progress of a single website.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The business: <strong>Frank\u2019s Plumbing and Heating<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Location: <strong>Iowa City, Iowa<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The first thing that Frank needs to do is a make a list of words that are relevant to what he does. It\u2019s simply a list of nouns and verbs that relate to his business.<\/span><\/p>\n\n\n\n<ol><li><span style=\"font-weight: 400\">Toilet<\/span><\/li><li><span style=\"font-weight: 400\">Sink<\/span><\/li><li><span style=\"font-weight: 400\">Plumbing<\/span><\/li><li><span style=\"font-weight: 400\">Pipes<\/span><\/li><li><span style=\"font-weight: 400\">Emergency service&nbsp;<\/span><\/li><li><span style=\"font-weight: 400\">Leaks<\/span><\/li><li><span style=\"font-weight: 400\">Installation<\/span><\/li><li><span style=\"font-weight: 400\">Construction<\/span><\/li><li><span style=\"font-weight: 400\">Sewer<\/span><\/li><li><span style=\"font-weight: 400\">Shower<\/span><\/li><li><span style=\"font-weight: 400\">Faucet<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400\">Those are all words that relate to Frank\u2019s plumbing business. That\u2019s not everything, but it\u2019s a great start. Armed with his list, Frank is going to see what search engines have to say about what he does.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Use Ubersuggest for More Keywords<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400\">One thing that you can do now is to take your list to <\/span><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Ubersuggest<\/span><\/a><span style=\"font-weight: 400\">. It\u2019s a free tool that will take your main keywords and expand on them.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">All you have to do is enter a keyword and Ubersuggest will show you a list of related keywords that you can try. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The Ubersuggest list can also be used to estimate how good your initial list was in terms of volume, CPC and competition. (Related: <\/span><a href=\"https:\/\/alejandrorioja.com\/high-cpc-adsense-keywords\/\"><span style=\"font-weight: 400\">here are the highest paying Adsense keywords<\/span><\/a><span style=\"font-weight: 400\">) <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">This list can be compared to the tool that\u2019s next, Google\u2019s Keyword Tool.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Step 2: Use Google Keyword Search and other Keyword Research tools<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Since Google is the big dog, I will speak about Google most of the time. Everything you do for Google will work well for Bing, Yahoo, Baidu, and every other search engine. Google is used for nearly 68% of all internet searches.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Another important note is that only 15% of all searches are unique. That means that 85% of all searches are repeated. That\u2019s why keywords work well, but at the same time <\/span><a href=\"https:\/\/alejandrorioja.com\/rankbrain\/\"><span style=\"font-weight: 400\">exact-match keywords are not as useful as they used to be<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Google offers a great and free keyword search tool: <\/span><a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">its Keyword Planner<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If you are new to Adwords, you will need to open an account to use it. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Follow their instructions to set up an account. Don\u2019t worry, you don&#8217;t have to spend money. You only need to promise to think about it.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">After you\u2019re in, you\u2019ll see this page:<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"548\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-do-keyword-research.png\" alt=\"how to do keyword research\" class=\"wp-image-17351\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-do-keyword-research.png 975w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-do-keyword-research-768x432.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-do-keyword-research-770x433.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-do-keyword-research-20x11.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-do-keyword-research-385x216.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-do-keyword-research-600x337.png 600w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">You will want to search using a phrase, for now.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Frank is just going to type \u201cPlumbing\u201d into the search box:<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"548\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-do-keyword-research-2.png\" alt=\"how to do keyword research 2\" class=\"wp-image-17350\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-do-keyword-research-2.png 975w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-do-keyword-research-2-768x432.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-do-keyword-research-2-770x433.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-do-keyword-research-2-20x11.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-do-keyword-research-2-385x216.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-do-keyword-research-2-600x337.png 600w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">There is a box at the bottom that he can use to focus on Iowa City. Since he doesn\u2019t have a national business, he will put the city name in there. Frank doesn\u2019t speak Spanish, so he is going to use English words.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"548\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords.png\" alt=\"\" class=\"wp-image-17354\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords.png 975w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords-768x432.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords-770x433.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords-20x11.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords-385x216.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords-600x337.png 600w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Now we have a list of keywords:<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"548\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords-1.png\" alt=\"how to find keywords - Google Keyword Planner\" class=\"wp-image-17356\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords-1.png 975w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords-1-768x432.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords-1-770x433.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords-1-20x11.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords-1-385x216.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords-1-600x337.png 600w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">By clicking on the \u201cAvg. Monthly Searches\u201d, you can arrange the keywords that Google supplies you in order of the most searched.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Note that the first result, \u201cplumbing supply,\u201d isn\u2019t useful to a plumber, so Frank eliminates it from his list. The next few words, though, are perfect Frank\u2019s needs.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Here are other <\/span><a href=\"https:\/\/alejandrorioja.com\/seo-tools\/\"><span style=\"font-weight: 400\">tools you can use to do keyword research<\/span><\/a><span style=\"font-weight: 400\"> (and more, like backlink building). <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Step 3: Stealing keywords <\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">The next thing to do is to \u2018steal\u2019 keywords from your best competitors.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Frank will Google, \u201cplumbers near me.\u201d The first three or four listing, as long as they are actual competitors will work great.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">We\u2019re going to use a new and somewhat simpler tool:<\/span><a href=\"https:\/\/www.semrush.com\/features\/domain-vs-domain\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400\">https:\/\/www.semrush.com\/features\/domain-vs-domain\/<\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Another tool that you can use is <\/span><a href=\"http:\/\/ahrefs.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Ahrefs<\/span><\/a><span style=\"font-weight: 400\">. For more tools for keyword research tools click <\/span><a href=\"https:\/\/alejandrorioja.com\/seo-tools\/\"><span style=\"font-weight: 400\">here<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Both of these companies offer a very low introductory price, so you can get started with this and also check out the massive suite of SEO tools that each offers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The first plumber on Frank\u2019s list came up as:<\/span><a href=\"https:\/\/hawkeyesewer.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400\">https:\/\/hawkeyesewer.com\/<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Simply put the website URL and hit enter.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"548\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords-2.png\" alt=\"how to find keywords 2\" class=\"wp-image-17355\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords-2.png 975w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords-2-768x432.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords-2-770x433.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords-2-20x11.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords-2-385x216.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/how-to-find-keywords-2-600x337.png 600w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The page will give you results of the keyword density on the Hawkeye Sewer website.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Here you can see what Hawkeye Sewer is doing right. Do that with two or three more websites, and you have a great keyword list to work from.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Using Google Search to Find Suggested Keywords<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">At the bottom of the first page of Google searches there is always a list of related search terms that you can look at.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">When Frank types in \u201cplumber Iowa City\u201d, we can see that Google makes suggestions of other searches that you can use.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">These search suggestions can be incorporated into your list of keywords and phrases so that you can try to capture that traffic as well.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Put it all together<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400\">Now, you can just put it all together, copy and paste all the keywords into an Excel spreadsheet that weight the words based on keyword density on different sites, as well as the monthly search information from Google. You can sort this by Volume or Difficulty and get writing. <\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><b>Keyword Difficulty<\/b><\/h5>\n\n\n\n<p><span style=\"font-weight: 400\">One thing that you can do to make your life easier is to discover the \u201ckeyword difficulty\u201d of the primary keyword or phrase that you\u2019re using.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">One tool that you can use to figure this out easily is <\/span><a href=\"https:\/\/kwfinder.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">KW Finder<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">When you type in the keywords there, you\u2019ll see keyword difficulty numbers. The higher the number, the more difficult it will be to rank for that keyword. It simply means that there\u2019s a lot of competition.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If you have a website that is already getting a lot of traffic, you can reorient your text to that word.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">On the other hand, if you have a new website, you might look for a number that\u2019s low (<10-20). It will allow you to rank in a smaller niche. Later, when you\u2019ve gotten traffic from the new keyword, you can go for the harder words.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Additionally, you can find a wealth of other keywords at Ahref\u2019s Keyword Explorer. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">When we type a keyword like \u201chire a plumber\u201d we can see that it\u2019s difficulty is 18 and that we need about 20 backlinks to rank in the top 10 results for this keyword.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1024\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts.png\" alt=\"How To Do Keyword Research and Use Keywords in Your Posts ahrefs\" class=\"wp-image-17352\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts.png 1920w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-768x410.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-1536x819.png 1536w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-320x170.png 320w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-770x411.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-640x340.png 640w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-20x11.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-385x205.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-1540x821.png 1540w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-600x320.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-1024x546.png 1024w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/02\/How-To-Do-Keyword-Research-and-Use-Keywords-in-Your-Posts-280x150.png 280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<p>You will also see various search suggestions and other keyword opportunities you might have missed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Some More Tools You Can Use<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400\">Here is a <a href=\"https:\/\/alejandrorioja.com\/seo-tools\/\">list of great online tools that you can use to look up keywords<\/a>, check on competitors, and improve your page ranking.<\/span><\/p>\n\n\n\n<ol><li><a href=\"http:\/\/trends.google.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Google Trends<\/span><\/a><span style=\"font-weight: 400\"> &#8211; free &#8211; Google Trends tracks keyword usage in real time. This allows you to see what keywords are on the rise and which ones aren\u2019t as popular. You can focus your energy writing on new keywords because presumably there isn&#8217;t as much in-depth content about that topic yet.&nbsp;<\/span><\/li><li><a href=\"https:\/\/www.wordstream.com\/keywords\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Wordstream<\/span><\/a><span style=\"font-weight: 400\"> &#8211; free &#8211; Enter your competitor\u2019s URL, industry, and location and you can see what the searches are in that are for their keywords. It\u2019s a powerful free tool that allows you really see what\u2019s going on.<\/span><\/li><li><a href=\"https:\/\/moz.com\/explorer\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Moz Keyword Explorer<\/span><\/a><span style=\"font-weight: 400\"> &#8211; paid &#8211; Moz is one of the leading resources for SEO tools online. Their keyword explorer is designed to make the data simple by showing you how tough the competition is for any given keyword.<\/span><\/li><li><a href=\"http:\/\/semrush.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">SEMRush<\/span><\/a><span style=\"font-weight: 400\"> &#8211; paid &#8211; SEMRush is mostly an advertising platform, but that same data is used for SEO and marketing your website. SEMRush has some great keyword tools that you can use to dominate in your category.<\/span><\/li><li>the Amazon Search bar &#8211; free &#8211; If you go to <a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener\">Amazon.com<\/a> and type a product keyword, the auto-suggest feature will show you a gold mine of keywords that have commercial intent.<\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noopener\">KeywordsEverywhere<\/a> &#8211; free &#8211; This chrome addon will show you volume, CPC and competition scores for each keyword search you perform.<\/li><li>Quora &#8211; free &#8211; If you go to Quora and analyze the wording of the questions that people ask over and over, you can find keyword patterns to include in your next article.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">How to Use Keywords in your Blog Post or Article<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Have you ever read some text on a website that constantly repeats a single phrase over and over, awkwardly? \u201cBest plumber, Iowa City\u201d is put in every few lines. There are some things that you can do that don\u2019t affect SEO, can make reading the text much more pleasant.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">In fact, this is often the hardest part about using keywords on your page. Many people end up hiring a professional writer to do the writing, just so they don\u2019t have to try to figure it out.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Here are a few things that you might know about or heard of that can make using keywords harder. Follow these guidelines and it\u2019ll be much easier.<\/span><\/p>\n\n\n\n<p><b>Stop Words<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Stop words are common words that appear throughout a language. \u201cA\u201d, \u201can, \u201cthe\u201d, and \u201cand\u201d are all very common in your language. In fact, \u201cthe\u201d is the most commonly used word in the English language.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">For many years, \u201cstop words\u201d were just that. They were words that would stop Google from reading on. \u201cFrank the Best Plumber in Iowa City\u201d would only be read as Frank. Google has improved this over time. In fact, the Hummingbird upgrade on the Google algorithm was designed just for that.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Today, you can use stop words in your keywords and your text. So \u201cBest plumber, Iowa City\u201d can be written as \u201cthe best plumber in Iowa City\u201d <\/span><a href=\"https:\/\/alejandrorioja.com\/seo-tips\/\"><span style=\"font-weight: 400\">without losing SEO juice<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<p><b>Punctuation<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Another place that text on a web page can get strange is with punctuation. Google ignores most punctuation. So a phrase like, \u201cMany people are looking for the best plumber. Iowa City has many qualified people, but Frank is the best,\u201d will be read correctly by Google.<\/span><\/p>\n\n\n\n<p><b>Use Keywords in your URL, Alt text, Headings, and Meta <\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">These are all elements of your writing and your SEO. It\u2019s best to keep the titles clean. Here are some other ways you can <\/span><a href=\"https:\/\/alejandrorioja.com\/on-page-seo\/\"><span style=\"font-weight: 400\">improve your On-Page SEO<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\n\n\n\n<p><b>Use LSI Keywords<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Latent Semantic Index (LSI) Keywords simply refers to synonyms or variations of your main keyword. For example instead of repeating \u201cbest plumber in Iowa\u201d, you could use \u201chighest rated plumbing service in Iowa\u201d. Not only this will help you rank for tons of related keywords (thanks to <\/span><a href=\"https:\/\/alejandrorioja.com\/rankbrain\/\"><span style=\"font-weight: 400\">Google\u2019s Rankbrain algorithm<\/span><\/a><span style=\"font-weight: 400\">) but will also make your text more readable. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">The GIANT SECRET about SEO and rankings<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Here\u2019s the big secret. The one that\u2019s at the heart of everything that Google is doing. This is worth millions of dollars in SEO work and data analysis. And it has to do with a very simple <\/span><a href=\"https:\/\/alejandrorioja.com\/white-hat-seo-techniques\/\"><span style=\"font-weight: 400\">white hat SEO strategy<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The simple secret is to <\/span><a href=\"https:\/\/alejandrorioja.com\/write-perfect-seo-article\/\"><span style=\"font-weight: 400\">write great content<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">That\u2019s it. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">When you write content that is valuable (like this post!), people will spend a lot of time reading it, people will organically share it and all of this will boost your site to the top. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">What not to do (unless you want to piss off Google)<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><b>1. Doing Keyword Stuffing<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">The biggest no-no for Google with keywords is \u2018keyword stuffing.\u2019, which means simply putting your keywords as often as possible in your text. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">From&nbsp;<\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/66358?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Google<\/span><span style=\"font-weight: 400\">:<\/span><\/a><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400\">&#8220;Keyword stuffing&#8221; refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site&#8217;s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site&#8217;s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.<\/span><\/i><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400\">Examples of keyword stuffing include:<\/span><\/i><\/p>\n\n\n\n<ul><li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">Lists of phone numbers without substantial added value<\/span><\/i><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Blocks of text listing cities and states a webpage is trying to rank for<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Repeating the same words or phrases so often that it sounds unnatural, for example:<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">We sell custom cigar humidors. Our custom cigar humidors are handmade. If you\u2019re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at custom.cigar.humidors@example.com.\u201d<\/span><\/li>\n<\/ul>\n<\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Many, many websites, early on, used keyword stuffing to try to get Google\u2019s attention. It worked, for about a year. Nonetheless, it\u2019s not hard to look around today and still see websites with a bunch of keywords packed on a page.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">One of the biggest examples is lists of the towns that you work in. If you\u2019re a plumber, you might work in 20 towns and cities. Many web designers will put a huge list of all the towns at the bottom of the page. That\u2019s not only not going to get you the results you need, it\u2019s likely to make the Google bot mark your site down.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If you want to list the towns, create a nice, separate page for each town and list them on your site. Your developer can even make the pages invisible to people, but visible to Google. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Keyword stuffing isn\u2019t a positive way to get Google\u2019s attention. It is considered a very bad blackhat technique<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b style=\"color: #333333\">2. Using Irrelevant Keywords<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">A plumber shouldn\u2019t have a lot of references to football, the Super Bowl, Valentine\u2019s day, and other things that have nothing to do with the business. The more focused and targeted your keywords, the better.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b style=\"color: #333333\">3. Picking Keywords That Have No Traffic<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Don\u2019t make the mistake of working on keywords that don\u2019t get any traffic. Very often, people will go with their instincts. Do the research that I talked about above.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b style=\"color: #333333\">4. Placing All your Eggs in One Keyword<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Making only one keyword the focus of your website is a huge mistake. So often people, especially ones who are specialists, will get too focused on a single keyword because they\u2019re worried that they will get calls from people that want things that they don\u2019t offer. It\u2019s a good thing to say to people, \u201cSorry, I don\u2019t do that, but let me refer to you to my friend,\u201d rather than looking at a phone that never rings. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Summary Of All Need to Know About Keywords<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">I went over a lot in this post. Here\u2019s a quick recap about keyword research:<\/span><\/p>\n\n\n\n<ul><li><span style=\"font-weight: 400\">You need to make sure that you do proper keyword research. Don\u2019t skip this really important step in building a website or even posting a blog post. <\/span><\/li><li><span style=\"font-weight: 400\">If you are new, focus on keywords with lower competition. <\/span><\/li><li><span style=\"font-weight: 400\">Picking the right keywords is just half of the battle, the other half is <\/span><a href=\"https:\/\/alejandrorioja.com\/write-perfect-seo-article\/\"><span style=\"font-weight: 400\">creating the best post ever<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/li><li><span style=\"font-weight: 400\">Write for real people. Don&#8217;t be too obsessed with how Google will interpret your post. Write so that real people will want to read it. This will <\/span><a href=\"https:\/\/alejandrorioja.com\/how-to-build-profitable-business\/\"><span style=\"font-weight: 400\">generate you tons of business<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/li><li><span style=\"font-weight: 400\">Don\u2019t make the blackhat mistakes above, especially keyword stuffing. <\/span><\/li><li>No matter what happens, put up the best website and content that you can. Here are some of the <a href=\"https:\/\/www.b12.io\/resource-center\/website-design\/how-to-choose-the-best-website-builder-in-2020.html\" target=\"_blank\" rel=\"noopener\">best website builders<\/a> that can help you with both.<\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">If you enjoyed this post and have found new ideas to find keywords, please share it with a friend and drop a comment below. I read them all. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">(And additional benefit of dropping a comment is that you can build a very quick and easy backlink to your site)<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Be sure to also check out:<\/span><\/p>\n\n\n\n<ol><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">My collection of <\/span><a href=\"https:\/\/alejandrorioja.com\/best-articles\/\"><span style=\"font-weight: 400\">best articles about SEO<\/span><\/a><\/li><li style=\"font-weight: 400\"><a href=\"https:\/\/alejandrorioja.com\/what-is-seo\/\"><span style=\"font-weight: 400\">What is SEO?<\/span><\/a><span style=\"font-weight: 400\"> (Intro for beginners all the way to advanced) &nbsp;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to do <\/span><a href=\"https:\/\/alejandrorioja.com\/white-hat-seo-techniques\/\"><span style=\"font-weight: 400\">white hat SEO<\/span><\/a><span style=\"font-weight: 400\"> and be a nice guy in Google\u2019s eye<\/span><\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>When I started blogging, I simply wrote a lot of articles without caring so much about the keywords I was targeting. I just wrote and hoped for the best. As I quickly found out, this approach led to no visits to my blog because my posts only ranked for keywords with very low volume, if&hellip;<\/p>\n","protected":false},"author":1,"featured_media":27354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[2,144],"tags":[],"lang":"en","translations":{"en":17348,"fr":20230,"pt":20234,"zh":20235,"hi":20236,"ja":20237,"ru":20238,"ar":20239,"it":20240,"nl":20241,"ko":20242},"uagb_featured_image_src":{"full":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",1200,675,false],"thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",128,72,false],"medium":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",1200,675,false],"medium_large":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",768,432,true],"large":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",1200,675,false],"1536x1536":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",1200,675,false],"2048x2048":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",1200,675,false],"post-thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",80,75,true],"goodlife-thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",80,75,true],"goodlife-grid":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",320,270,true],"goodlife-latest":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",320,225,true],"goodlife-latestshort":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",320,170,true],"goodlife-vertical":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",320,420,true],"goodlife-gallery":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",320,150,true],"goodlife-galleryvertical":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",320,350,true],"goodlife-poststyle1":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",770,433,true],"goodlife-thumbnail-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",40,150,true],"goodlife-thumbnail-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",160,150,true],"goodlife-thumbnail-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",20,18,true],"goodlife-grid-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",160,540,true],"goodlife-grid-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",640,540,true],"goodlife-grid-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",20,16,true],"goodlife-latest-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",160,450,true],"goodlife-latest-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",640,450,true],"goodlife-latest-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",20,14,true],"goodlife-latestshort-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",160,340,true],"goodlife-latestshort-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",640,340,true],"goodlife-latestshort-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",20,10,true],"goodlife-vertical-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",160,675,true],"goodlife-vertical-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",640,675,true],"goodlife-vertical-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",20,26,true],"goodlife-gallery-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",160,300,true],"goodlife-gallery-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",640,300,true],"goodlife-gallery-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",20,9,true],"goodlife-galleryvertical-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",160,675,true],"goodlife-galleryvertical-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",640,675,true],"goodlife-galleryvertical-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/11\/keyword-search.png",20,21,true],"goodlife-poststyle1-small":["https:\/\/alejandrorioja.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