{"id":17563,"date":"2022-03-04T22:53:00","date_gmt":"2022-03-05T06:53:00","guid":{"rendered":"https:\/\/alejandrorioja.com\/blog\/?p=17563"},"modified":"2023-10-24T19:41:26","modified_gmt":"2023-10-25T02:41:26","slug":"off-page-seo","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/off-page-seo\/","title":{"rendered":"9 Must-Have Off-Page SEO Factors: 2024 Checklist"},"content":{"rendered":"\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-c9cc673c uagb-inline_notice__outer-wrap\"><h4 class=\"uagb-notice-title\">Summary<\/h4><div class=\"uagb-notice-text\"><p>If you want to drive massive organic traffic to your site, you need an effective off-page SEO strategy. If you are not sure where to being, a keen focus on these nine essential factors like the number of inbound links, the quality of those inbound links, the speed of building those links, number of Social shares, local SEO, citations, anchor text, domain age, and business reviews will help you get started.<\/p><\/div><\/div>\n\n\n\n<p>For all the <a href=\"https:\/\/alejandrorioja.com\/what-is-seo\/\">many fields of SEO<\/a> that people have come up with over the years, there are only two major kinds of SEO: On-Page and Off Page.<\/p>\n\n\n\n<p>As the phrase suggests, On-Page SEO (also known as <a href=\"https:\/\/alejandrorioja.com\/on-page-seo\/\">on-site SEO<\/a>) focuses on making sure that all elements (such as content and h2 tags) within a website are geared towards making it attractive to both users and search engines. I explained this in more depth on <a href=\"https:\/\/alejandrorioja.com\/on-page-seo\/\">this post<\/a>.<\/p>\n\n\n\n<p>Off-page SEO (or off-site SEO), on the other hand, is all about making an impact on your search engine results pages (SERPs) rankings by implementing measures outside of your own website and hoping they would stick as off-page SEO factors.<\/p>\n\n\n\n<p>While On-Page and Off-Page SEO are both important, many would agree that the key to the success of your <a href=\"https:\/\/www.seophoenix.net\/phoenix-seo-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO efforts<\/a> would be the kind of Off-Page work that you do.<\/p>\n\n\n\n<p>If you want to know where you stand with your site&#8217;s SEO, sign up for my expert SEO audit session here: <\/p>\n\n\n<div data-block-name=\"woocommerce\/handpicked-products\" data-columns=\"1\" data-products=\"[26553]\" class=\"wc-block-grid wp-block-handpicked-products wc-block-handpicked-products has-1-columns has-multiple-rows\"><ul class=\"wc-block-grid__products\"><li class=\"wc-block-grid__product\">\n\t\t\t\t<a href=\"https:\/\/alejandrorioja.com\/product\/comprehensive-seo-audit-strategy\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/10\/seo-audit-1.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Comprehensive SEO Audit and SEO Strategy\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/10\/seo-audit-1.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/10\/seo-audit-1.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/10\/seo-audit-1.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/10\/seo-audit-1.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/10\/seo-audit-1.png 300w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/10\/seo-audit-1.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/10\/seo-audit-1.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">Comprehensive SEO Audit and SEO Strategy<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>9,500<\/span><\/div>\n\t\t\t\t<div class=\"wc-block-grid__product-rating\"><div class=\"star-rating\" role=\"img\" aria-label=\"Rated 4.89 out of 5\"><span style=\"width:97.8%\">Rated <strong class=\"rating\">4.89<\/strong> out of 5 based on <span class=\"rating\">9<\/span> customer ratings<\/span><\/div><\/div>\n\t\t\t\t<div class=\"wp-block-button wc-block-grid__product-add-to-cart\"><a href=\"?add-to-cart=26553\" aria-label=\"Add to cart: &ldquo;Comprehensive SEO Audit and SEO Strategy&rdquo;\" data-quantity=\"1\" data-product_id=\"26553\" data-product_sku=\"\" data-price=\"9500\" rel=\"nofollow\" class=\"wp-block-button__link  add_to_cart_button ajax_add_to_cart\">Add to cart<\/a><\/div>\n\t\t\t<\/li><\/ul><\/div>\n\n\n<p>Off-page SEO, after all, focuses almost exclusively on&nbsp;<strong>building*high quality* links to your site<\/strong>, and we all know that it\u2019s these incoming links that help you get some real traffic that would get you to the top spots of search engines.<\/p>\n\n\n\n<p>As with on-page SEO, off-page SEO involves a lot of factors and understanding the essential ones will play a huge role in the success of your website.<\/p>\n\n\n\n<p>Let&#8217;s review the main off-page SEO areas you need to take a look at<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Off Page SEO Case Study: 110% More Traffic in 14-Days\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/pqe7U4YOGOA?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. The number of inbound links<\/h2>\n\n\n\n<p>The fact that Google puts a premium on the number of inbound links that a website has when establishing its authority makes it one of the most basic and essential off-page SEO factors.<\/p>\n\n\n\n<p>Think of an inbound link as a vote of confidence from somebody else for a particular page on your website. The more links point to your pages, the better your chances of getting noticed by Google and other search engines, which could then lead to improved visibility and ranking there.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. The quality of those inbound links<\/h2>\n\n\n\n<p>Quantity is good, but the quality of incoming links is important too.<\/p>\n\n\n\n<p>While it\u2019s nice to get links even from relatively obscure sites, getting them from well-established ones who are considered an authority in your niche, is infinitely more preferable.<\/p>\n\n\n\n<p>A one-way link also has more weight than a reciprocal link. The relevance of the page that is linked to should also be considered.<\/p>\n\n\n\n<p>A link from a health site to a financial services site, for example, won\u2019t have as much impact as a link from a fellow financial services company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. The speed of building those links<\/h2>\n\n\n\n<p>Aside from the quantity and quality of inbound links, another off-page factor that should be considered is the speed at which you built those inbound links.<\/p>\n\n\n\n<p>Link building efforts that yield results in an unnaturally fast fashion&#8211; could make search engines suspicious, and rightly so.<\/p>\n\n\n\n<p>Your two-week old site getting, say, 5,000 low-quality links in one day does appear suspicious, and that could lead to penalties on your site.<\/p>\n\n\n\n<p>To stay on top of this off-page SEO factor, avoid using automated tools that generate thousands of links instantly. Stick with a steady link-building campaign to get the best results.<\/p>\n\n\n\n<p>Hint: You can get links by guest blogging.<\/p>\n\n\n\n<p>Hint #2: <a href=\"https:\/\/alejandrorioja.com\/guest-post-sites\/\">You can guest blog on any of my sites<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Number of Social shares<\/h2>\n\n\n\n<p>It has been almost eight years since Matt Cutts, then-head of Google\u2019s Webspam team, confirmed that Google uses social shares as ranking signals.<\/p>\n\n\n\n<p>Today, almost all websites have social media engagement. Social shares are also a clear indication of valuable content, or people wouldn\u2019t share them at all in the first place. <a href=\"https:\/\/alejandrorioja.com\/easily-rank-on-google\/\">Search engines will consider this<\/a> when determining which pages to put at the top of the SERPs.<\/p>\n\n\n\n<p>I suggest including social share buttons on your posts. You can do that using any of <a href=\"https:\/\/bloggingwizard.com\/top-wordpress-social-sharing-plugins-2014\/\" target=\"_blank\" rel=\"noopener\">these plugins<\/a>.<\/p>\n\n\n\n<p>You can also get more shares using <a href=\"https:\/\/quuupromote.co\/\" target=\"_blank\" rel=\"noopener\">QuuuPromote<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Local SEO<\/h2>\n\n\n\n<p>For businesses that have an actual brick-and-mortar store, local SEO is one off-page SEO factor on which they should put a lot of resources.<\/p>\n\n\n\n<p>After all, a significant percentage of Internet users look for local services and goods online.<\/p>\n\n\n\n<p>It\u2019s also a fact that location directly influences most search results these days, regardless of whether the search was done on a desktop computer or a mobile device.<\/p>\n\n\n\n<p>By integrating local SEO with its marketing campaign, a business boosts its chances being found by online users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Citations<\/h2>\n\n\n\n<p>Citations are inbound links that come to you through Yelp, Angie\u2019s List, CitySearch, and other online directories.<\/p>\n\n\n\n<p>If you want to boost your backlink profile and help make it easier for people to find you, then you would want to submit your site to as many high-quality directories as possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Anchor text<\/h2>\n\n\n\n<p>The typically blue text that appears and becomes clickable when you create a hyperlink is called an anchor text, and it is what search engines use to ascertain what kind of information can be found in the destination page.<\/p>\n\n\n\n<p>So if the anchor text says \u201c<a href=\"https:\/\/alejandrorioja.com\/seo-tips\/\">how to do seo<\/a>,\u201d Google and other search engines will assume that indeed, the page provides content that will help people optimize their site.<\/p>\n\n\n\n<p>As a result, that page stands a much better chance of ranking for that keyword and other related or similar keywords.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Domain age<\/h2>\n\n\n\n<p>As mentioned above, off-page factors are things you have no control over, and the age of your domain is a prime example of things you can\u2019t really do much about.<\/p>\n\n\n\n<p>Naturally, a domain that\u2019s been in place for five or six years looks better in the eyes of Google, and that is a factor that can help you rank better.<\/p>\n\n\n\n<p>So if you can help it, never let your domain go in exchange for a new one if your site is already of a certain age.<\/p>\n\n\n\n<p>But if you need to rebrand always use a 301 redirect from the old domain to your newer one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Business reviews<\/h2>\n\n\n\n<p>Positive reviews help a business gain trust and confidence in their brand. The more positive reviews you get, the better, because Google will pick up that signal and take it to mean that <a href=\"https:\/\/alejandrorioja.com\/flux-ventures\">your business is good enough to recommend to its users<\/a>.<\/p>\n\n\n\n<p>A warning though: don\u2019t even think about paying for positive reviews or putting up fake ones. You will be found out sooner or later, and there will be consequences.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-thb-accent-color has-text-color wp-element-button\">Feel free to download my free Ebook on 9 Must-Have Off-Page SEO Factors by signing up here! <br><br> [email-download-link namefield=&#8221;YES&#8221; id=&#8221;5&#8243;] <\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>There are dozens of other off-page SEO ranking factors, and the ones mentioned above are just to get you started. Take advantage of these off page SEO ranking factors, and you will eventually boost your online presence and brand awareness, and improve your ranking in the SERPs.<\/p>\n\n\n\n<p>Also read:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/alejandrorioja.com\/rankbrain\/\">Google Rankbrain: The Latest Big Algorithm Change by Google<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/alejandrorioja.com\/seo-tips\/\">A step-by-step strategy to do SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/alejandrorioja.com\/on-page-seo\/\">What is on-page SEO?<\/a><\/li>\n<\/ul>\n\n\n\n<p>Know any other off-page factors that improve rankings? Let me know in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For all the many fields of SEO that people have come up with over the years, there are only two major kinds of SEO: On-Page and Off Page. As the phrase suggests, On-Page SEO (also known as on-site SEO) focuses on making sure that all elements (such as content and h2 tags) within a website&hellip;<\/p>\n","protected":false},"author":1,"featured_media":27738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[144],"tags":[],"lang":"en","translations":{"en":17563},"uagb_featured_image_src":{"full":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",1200,675,false],"thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",128,72,false],"medium":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",1200,675,false],"medium_large":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",768,432,true],"large":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",1200,675,false],"1536x1536":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",1200,675,false],"2048x2048":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",1200,675,false],"post-thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",80,75,true],"goodlife-thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",80,75,true],"goodlife-grid":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",320,270,true],"goodlife-latest":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",320,225,true],"goodlife-latestshort":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",320,170,true],"goodlife-vertical":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",320,420,true],"goodlife-gallery":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",320,150,true],"goodlife-galleryvertical":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",320,350,true],"goodlife-poststyle1":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",770,433,true],"goodlife-thumbnail-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",40,150,true],"goodlife-thumbnail-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",160,150,true],"goodlife-thumbnail-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",20,18,true],"goodlife-grid-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",160,540,true],"goodlife-grid-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",640,540,true],"goodlife-grid-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",20,16,true],"goodlife-latest-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",160,450,true],"goodlife-latest-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",640,450,true],"goodlife-latest-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",20,14,true],"goodlife-latestshort-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",160,340,true],"goodlife-latestshort-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",640,340,true],"goodlife-latestshort-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",20,10,true],"goodlife-vertical-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",160,675,true],"goodlife-vertical-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",640,675,true],"goodlife-vertical-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",20,26,true],"goodlife-gallery-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",160,300,true],"goodlife-gallery-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",640,300,true],"goodlife-gallery-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",20,9,true],"goodlife-galleryvertical-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",160,675,true],"goodlife-galleryvertical-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",640,675,true],"goodlife-galleryvertical-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",20,21,true],"goodlife-poststyle1-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",385,217,true],"goodlife-poststyle1-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/Off-page-SEO.png",1200,67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Rioja","author_link":"https:\/\/alejandrorioja.com\/author\/alerioja\/"},"uagb_comment_info":16,"uagb_excerpt":"For all the many fields of SEO that people have come up with over the years, there are only two major kinds of SEO: On-Page and Off Page. As the phrase suggests, On-Page SEO (also known as on-site SEO) focuses on making sure that all elements (such as content and h2 tags) within a website&hellip;","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts\/17563"}],"collection":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/comments?post=17563"}],"version-history":[{"count":1,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts\/17563\/revisions"}],"predecessor-version":[{"id":31193,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts\/17563\/revisions\/31193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/media\/27738"}],"wp:attachment":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/media?parent=17563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/categories?post=17563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/tags?post=17563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}