{"id":17862,"date":"2021-01-19T12:50:20","date_gmt":"2021-01-19T20:50:20","guid":{"rendered":"https:\/\/alejandrorioja.com\/blog\/?p=17862"},"modified":"2023-10-12T14:00:40","modified_gmt":"2023-10-12T21:00:40","slug":"100-bucks-facebook-ad-budget","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/100-bucks-facebook-ad-budget\/","title":{"rendered":"What To Do If You Only Have $100 For Marketing (Facebook Ad Budget)"},"content":{"rendered":"

Post written by: Anthony Tisara (want to write here?<\/a>)<\/p>\n

Alejandro: This topic is one my favorites because it is so relatable to so many starting entrepreneurs. I still remember the days when I used to sell my products in the street<\/a> to get additional marketing dollars.<\/p>\n

The early days are probably the hardest because there’s limited funds (but unlimited will!). I asked Anthony to write a post on doing marketing with a small budget and see what’s possible if you only have $100 to promote your brand\/product on Facebook. Notice how he not only gives a clear advice but also backs it up with a real case study.<\/p>\n

Now, let’s hear it from Anthony…<\/p>\n

 <\/p>\n

Would you be interested in learning about an effective strategy that can be used to bring your business highly qualified leads with only $100 dollars in marketing?<\/p>\n

How about if I show you a complete breakdown of the strategy I used for one of my clients and share the exact results we achieved with $100?<\/p>\n

The strategy I used involved Facebook Advertising<\/strong>. I can\u2019t tell you how many business owners I\u2019ve run into that overlook the effective, and extremely cheap marketing vehicle known as Facebook advertising. Worse yet, many of them just straight up ignore Facebook because they clicked \u2018Boost Post\u2019 once and didn\u2019t automatically generate new business.<\/p>\n

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The Art of Effective Facebook Advertising<\/strong><\/h2>\n

Thanks to Facebook\u2019s scary accurate ability to target audiences and deliver ads, direct response marketing strategies<\/a> have made the platform one of the cost efficient lead generation tools available to marketers when they approach it correctly.<\/p>\n

Think of your Facebook ads like a billboard on one of the busiest highways in the world.<\/p>\n

If you can create a strong irresistible offer for your target then put that over an eye-catching design to interrupt the potential customer from mindlessly scrolling on Facebook then you can run a Facebook Advertising campaign that works.<\/p>\n

Real Client Example:<\/strong><\/h3>\n

I\u2019m going to break down a small budget campaign that I recently ran for a local Pilates studio in Scottsdale, Arizona. My client\u2019s Pilates business does extremely well in the winter but since most of her business comes from snowbirds who leave in the summer, she\u2019s left with a much smaller client base during this time.<\/p>\n

Facebook was clearly the best option for her to quickly generate new business from residents who live in Scottsdale year round without breaking the bank on a large marketing budget.<\/p>\n

I\u2019ll start with my targeting…Who would be the best market to show my ads to? I ended up creating an audience with the following requirement.<\/p>\n