{"id":18762,"date":"2022-03-11T21:59:00","date_gmt":"2022-03-12T05:59:00","guid":{"rendered":"https:\/\/alejandrorioja.com\/blog\/?p=18762"},"modified":"2023-09-26T20:13:21","modified_gmt":"2023-09-27T03:13:21","slug":"amazon-seo","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/amazon-seo\/","title":{"rendered":"Simple Amazon SEO Guide for 2024: Crack the Algorithm"},"content":{"rendered":"\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__outer-wrap uagb-inline_notice__align-left uagb-block-423dfca4\"><h4 class=\"uagb-notice-title\">Summary<\/h4><div class=\"uagb-notice-text\"><p>People who search on Amazon are 3x more likely to purchase than people who search on Google which makes ranking well on Amazon a very important step for your business. ASO (Amazon Store Optimization) is a set of optimizations that help your listings page to rank higher with the relevant keywords. Things that fall under ASO are better images, a higher number of reviews, better keyword targeting, etc.<\/p><p>But that\u2019s not all. Other factors that affect your rankings on Amazon are stock availability, text match relevancy, product price, sales velocity, and more. Sales velocity is crucial and you can increase it by including contextual information, using high-quality images, using bullet-points, encouraging legit reviews, using flash sales, and more. Unicorn Smasher and MerchantWords, KeywordsEverywhere, and AMZtracker are some of the best tools that can help you out in this process.<\/p><\/div><\/div>\n\n\n\n<p>When I started my first e-commerce business, <a href=\"https:\/\/www.instagram.com\/fluxchargers\/\" target=\"_blank\" rel=\"noopener\">Flux Chargers<\/a>, we <a href=\"https:\/\/alejandrorioja.com\/how-to-sell\/\">struggled a lot getting sales<\/a>. <\/p>\n\n\n\n<p>There were so many things to focus on from customer development to <a href=\"https:\/\/alejandrorioja.com\/contact-bloggers\/\">PR<\/a> to <a href=\"https:\/\/alejandrorioja.com\/what-is-seo\/\">SEO<\/a> that frankly we left <a href=\"https:\/\/www.amazon.com\/sp?seller=A2DVX2S8JHC5W6\" target=\"_blank\" rel=\"noopener\">our Flux Amazon store<\/a> behind. <\/p>\n\n\n\n<p>Little did we know that a simple set of tweaks would take us <a href=\"https:\/\/alejandrorioja.com\/how-to-build-profitable-business\/\">from $100\/mo to $100,000\/mo in sales<\/a>. <\/p>\n\n\n\n<p>The beauty of ranking well on Amazon is that people who search on Amazon are 3x more likely to purchase than people who search on Google. <\/p>\n\n\n\n<p>In this post, I\u2019ve included my <strong>best Amazon store optimization tricks<\/strong>, all tried and true.<\/p>\n\n\n\n<p>At the end I\u2019ll also show you how to find profitable products if you haven\u2019t decided what to sell yet. <\/p>\n\n\n\n<p>Hope you enjoy this guide! (If you do, share it!)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"[LESSON] How To Master Amazon SEO & Rank For ANY Keyword \ud83e\udd2f\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QxYnX3FZazM?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Amazon ASO\/SEO?<\/strong><\/h2>\n\n\n\n<p>ASO stands for Amazon Store Optimization. Most people also refer to it as Amazon SEO (<a href=\"https:\/\/alejandrorioja.com\/what-is-seo\/\">Search Engine Optimization<\/a>). <\/p>\n\n\n\n<p>In short, it is a set of optimizations that you can do your listings page to help it rank higher for the keywords that matter the most to you and your buyers. <\/p>\n\n\n\n<p>Those improvements can include: better images, higher number of reviews, <a href=\"https:\/\/alejandrorioja.com\/keyword-research\/\">better keyword targeting<\/a>, and more that I\u2019ll cover below. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How Does SEO Work for Amazon?<\/strong><\/h3>\n\n\n\n<p>In essence, Amazon SEO is very similar to <a href=\"https:\/\/alejandrorioja.com\/seo-tips\/\">pure Google SEO<\/a>. <\/p>\n\n\n\n<p>Having a great experience (i.e. a thorough product description, beautiful pictures, and great reviews) will lead to higher rankings on the Amazon search engine. <\/p>\n\n\n\n<p>This is turn will lead to more searches, and eventually more sales. <\/p>\n\n\n\n<p>Let\u2019s dive into these concepts in much more depth by first understanding how the Amazon searches are powered&#8230;<\/p>\n\n\n\n<p><strong>Amazon\u2019s A9 &#8211; the new search engine<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is the A9 Algorithm?<\/strong><\/h2>\n\n\n\n<p>Amazon\u2019s A9 algorithm is what determines which products show up when you do a search (i.e. \u201cbaby wipes\u201d) and in which order those products appear. <\/p>\n\n\n\n<p><em>(The division that builds, maintains, and makes improvements to Amazon\u2019s search engine is called the \u201cA9 Division\u201d. The search engine is called A9 because the word algorithm has 9 letters and the A represents Amazon)<\/em><\/p>\n\n\n\n<p>The A9 algorithm powers Amazon\u2019s search box, which decides what product recommendations it should show the user by using data from thousands of queries that people already created. <\/p>\n\n\n\n<p>These recommendations are also modified by the <strong>customer\u2019s past purchases<\/strong> and shopping preferences, and as well as other factors including price and shipping times.<\/p>\n\n\n\n<p>A lot of sellers don\u2019t realize the importance of optimizing their Amazon\u2019s listings. <\/p>\n\n\n\n<p>I\u2019ve seen countless of products that have meager descriptions and fail to even entice me to buy. <\/p>\n\n\n\n<p>Compared to the time and effort that you could spend on <a href=\"https:\/\/alejandrorioja.com\/easily-rank-on-google\/\">ranking a site on Google<\/a>, it is much simpler and faster to crack Amazon\u2019s algorithm.<\/p>\n\n\n\n<p>And quite similar to Google, optimizing your Amazon\u2019s search rankings is necessary because:<\/p>\n\n\n\n<ol><li>35% of online shoppers click <strong>only<\/strong> on the first featured product on a search page<\/li><li>About 70% of shoppers never click on the second page of results<\/li><li>The first few products usually take away around 64% of the clicks<\/li><\/ol>\n\n\n\n<p>Now let\u2019s look at how to rank #1 on Amazon&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Factors that Affects Amazon Rankings<\/strong><\/h2>\n\n\n\n<p>The Amazon\u2019s rankings can be influenced by both direct and indirect factors.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Direct Factors<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1) Stock availability<\/strong><\/h3>\n\n\n\n<p>Needless to say, but if your product has run out of stock and won\u2019t be in stock anytime soon, Amazon might demote or remove your listing completely. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2) Text Match Relevancy<\/strong><\/h3>\n\n\n\n<p>The most important direct factor is the text match relevancy. That is how well does your product title, description and copy match the keywords typed by the user? <\/p>\n\n\n\n<p>Notice for instance the title we are using on our <a href=\"https:\/\/www.instagram.com\/fluxchargers\/\" target=\"_blank\" rel=\"noopener\">Flux portable charger<\/a>:<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\"><em>Flux <\/em><strong><em>Portable Charger<\/em><\/strong><em> 4,000 mAh, Ultra Slim <\/em><strong><em>External Battery Pack<\/em><\/strong><em> with Built in Cords for <\/em><strong><em>iPhone Xs, iPhone X, iPhone 8s, iPhone 8, Galaxy s7, Galaxy s7 Edge<\/em><\/strong><em> (Premium Aluminum <\/em><strong><em>Power Bank<\/em><\/strong><em>)<\/em><\/p>\n\n\n\n<p>We have aimed to include the most relevant keywords that most of our buyers could use, i.e. portable charger for iPhone 8s. This helps that listing rank high for any given combination of {portable charger, battery pack, power bank} + {phone model}. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3) Product Price<\/strong><\/h3>\n\n\n\n<p>Amazon wants to offer you the best product and a reasonable price, since their main focus is to have happy customers. <\/p>\n\n\n\n<p>Therefore, if you are selling a commodity product or a product that is very similar from your competitors, you will need to have a price differentiator to rank higher. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to pick a good product Title on Amazon<\/strong><\/h2>\n\n\n\n<p>Having a great product title is key when it comes to increasing your Amazon sales. <\/p>\n\n\n\n<p>Therefore, this part should be completed without thorough keyword research. <\/p>\n\n\n\n<p>A simple way to do this is to type your target keyword (i.e. vacuum cleaner) and see what other people have picked as their titles. <\/p>\n\n\n\n\n\n<p>Below is a quick list of the title elements that Amazon recommends to sellers:<br><\/p>\n\n\n\n<ol><li>Brand <\/li><li>The actual name of the product<\/li><li>Packaging quantity<\/li><li>Product line<\/li><li>Material<\/li><li>Color<\/li><li>Product types<\/li><li>And other modifiers such as size (small, medium, large), weight <\/li><\/ol>\n\n\n\n<p>For example, here\u2019s Juan Valdez\u2019 coffee description:<\/p>\n\n\n\n<p><em>Juan Valdez Gourmet Balanced Colombian Coffee, Organic Ground, 10 oz<\/em><br><\/p>\n\n\n\n<p>When you are creating your listing you want to make sure you pick a product category that is as narrow as possible, that way you can win the \u201cAmazon\u2019s choice\u201d tag. <\/p>\n\n\n\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__gradient-background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"925\" height=\"617\" class=\"wp-block-cover__image-background wp-image-18767\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/12\/camera-with-product-on-table_925x.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/12\/camera-with-product-on-table_925x.jpg 925w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/12\/camera-with-product-on-table_925x-768x512.jpg 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/12\/camera-with-product-on-table_925x-770x514.jpg 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/12\/camera-with-product-on-table_925x-20x13.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/12\/camera-with-product-on-table_925x-385x257.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2018\/12\/camera-with-product-on-table_925x-600x400.jpg 600w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><strong>How to create an amazing Amazon product copy<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p>Similarly as in the product title, you want your product description to not only be keyword-rich but also useful to the user. <\/p>\n\n\n\n<p>A great way to do this is to reverse engineer the top results for the particular keywords you are targeting. <\/p>\n\n\n\n<p>First, search your desired keyword (\u201cdining table\u201d)<\/p>\n\n\n\n<p>Then, open the top 7-10 results on a new tab and take note of any interesting keywords that either keep popping up or that are an excellent USP unique selling proposition (i.e. \u201cwith chairs included\u201d or \u201clifetime warranty\u201d)<\/p>\n\n\n\n<p>What I like to do now is put all that information into a spreadsheet (brand, title, price, reviews, description, top keywords) and try to come up with a product and product description that beats them in at least 2-3 categories. <\/p>\n\n\n\n<p>By doing this you will not only gather a solid amount of keywords but you will have also analyzed all your competitors, their strengths and shortcomings. <\/p>\n\n\n\n<p>Now make sure your product copy has a healthy balance between keywords and <a href=\"https:\/\/alejandrorioja.com\/how-to-sell\/\">the right words that are going to make you sell more<\/a>. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Indirect Factors<\/strong><\/h2>\n\n\n\n<p>Now let\u2019s talk about many other factors that indirectly affect Amazon rankings. <\/p>\n\n\n\n<p><strong>The Key to Amazon Rankings is Sales Velocity<\/strong><\/p>\n\n\n\n<p>Another important metric that Amazon takes into account is how fast your product is selling, or sales velocity. <\/p>\n\n\n\n<p>If you can sell inventory on a daily basis, that\u2019s great. Even better if you can sell multiple per hour. <\/p>\n\n\n\n<p>Nothing can move you up the Amazon search ranks like the sales velocity. <\/p>\n\n\n\n<p>Amazon\u2019s ultimate goal is to maximize revenue per customer (RPC). Therefore, it keeps promoting those products who are selling the best, because that represents the most earnings opportunity for them. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How can you sell more on Amazon and increase your sales velocity?<\/strong><\/h2>\n\n\n\n<p>Here are a few things that work:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1)Include Contextual Information<\/strong><\/h3>\n\n\n\n<p>Adding additional contextual information in your Amazon listing will help you increase your sales. <br><\/p>\n\n\n\n<p>Contextual information can include things like hidden features, wow factors, reviews from reputable sources (\u201cas seen on CNBC\u201d), software compatibility (PC\/Mac), etc. <br><\/p>\n\n\n\n<p>As an example, when you search an item in Amazon\u2019s search box, let\u2019s say for example a \u201cscanner\u201d, you would see lots of additional keyword results as a suggestion. With this kind of information, you can recommend contextual information, such as:<br><\/p>\n\n\n\n<ul><li>Does the product offer a feature that your competitors haven\u2019t thought of yet?<\/li><li>Does it fit in the pocket?<\/li><li>Can it be used in PCs? Is it compatible with Macbooks?<\/li><li>Is the scanner compatible with other additional IOTs?<\/li><\/ul>\n\n\n\n<p>When you answer these kinds of questions in your product\u2019s customer concerns, you can increase conversations with your customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2) Use Beautiful High-Quality Images<\/strong><\/h3>\n\n\n\n<p>Make sure to use large, high-quality product images to enable the app\u2019s zoom function. <br><\/p>\n\n\n\n<p>According to the recommendations of Amazon, the images should at least be 1000&#215;1000 pixels, as it would enable their zoom function on their site. <br><\/p>\n\n\n\n<p>(The smallest file should be at least 500x500px.)<br><\/p>\n\n\n\n<p>The zoom function has been proven to increase sales, and it is very helpful for potential buyers as it allows them to have a closer view of the product. <br><\/p>\n\n\n\n<p>Multiple images also allow the customer to view the product from different angles, read nutritional labels, warnings, and get a feel for the size and shape of the product. <br><\/p>\n\n\n\n<p>Some sellers have also reported that adding 360-degree rotating images increased their conversion rates <a href=\"https:\/\/conversionxl.com\/blog\/how-images-can-boost-your-conversion-rate\/\" target=\"_blank\" rel=\"noopener\">about 27%<\/a>. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Consider Using Bullet Points<\/strong><\/h3>\n\n\n\n<p>On Amazon\u2019s product descriptions, using bullet points has been proven to be another opportunity for you to increase your product\u2019s conversion rates. <br><\/p>\n\n\n\n<p>Bullets points make the content much easier to read than just reading a block of texts, which help increase conversion rates.<br><\/p>\n\n\n\n<p>They can also clarify your product\u2019s features, which will be indexed by Amazon\u2019s algorithm to boost search rankings. <br><\/p>\n\n\n\n<p>Make sure your bullet points are extremely detailed. I also like to use the checkmark emoji as a bullet point which creates a positive psychological association with the product. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Use an Enhanced Amazon Brand Content<\/strong><\/h3>\n\n\n\n<p>You can really make your content shine with the help of the A+ Tool and <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/202102950\" target=\"_blank\" rel=\"noopener\">Enhanced Brand Content<\/a>. <br><\/p>\n\n\n\n<p>With the Amazon Enhanced Brand Content tool, you can modify the description field of your products, allowing you to add more images and even a company storyline. <br><\/p>\n\n\n\n<p>Different brands can enhance texts and images, and then add various design aspects to their product\u2019s description.<br><\/p>\n\n\n\n<p>Also, building a very strong brand by means of a<a href=\"https:\/\/alejandrorioja.com\/pr-marketing\/\">ppearing on publications such as Forbes, Techcrunch or Fox <\/a>will help a ton. <br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Ran out of creativity for your Amazon Descriptions?<\/strong><\/h3>\n\n\n\n<p>Sometimes you just hit writer\u2019s block and can\u2019t think of anything to put on your products description. <br><\/p>\n\n\n\n<p>Maybe you\u2019ve read <a href=\"https:\/\/alejandrorioja.com\/best-articles\/\">all my marketing articles<\/a> and still can\u2019t quite find the right words to put together an stellar product copy. <br><\/p>\n\n\n\n<p>What do you do now?<br><\/p>\n\n\n\n<p>You look at your competitor and their product reviews, and use their exact language in your copy. <br><\/p>\n\n\n\n<p>Why this works: Since you are using the words that your potential customers already use, you will create a much better connection with them through your messaging. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. (Big booster) Encourage Product Reviews<\/strong><\/h3>\n\n\n\n<p>Social proof is massive. <br><\/p>\n\n\n\n<p>About 84% of customers trust online reviews <a href=\"https:\/\/www.inc.com\/craig-bloem\/84-percent-of-people-trust-online-reviews-as-much-.html\" target=\"_blank\" rel=\"noopener\">as much as they trust their friend\u2019s recommendations<\/a>. <br><\/p>\n\n\n\n<p>If they see a product with 4+ stars, they will be very compelled to pulled the trigger. <br><\/p>\n\n\n\n<p>Since Amazon is aware of this, it promotes the products with the best average reviews. At the volume and scale of Amazon, this helps as a great way to filter quality products from shitty ones. &nbsp;<br><\/p>\n\n\n\n<p>Needless to say: A competing product that has a lot of reviews, tend to rank much higher than products with relatively low reviews.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Get higher conversions using flash sales<\/strong> \u23f0<br><\/h3>\n\n\n\n<p>Who doesn\u2019t love a deal? <br><\/p>\n\n\n\n<p>Amazon shoppers certainly do. <br><\/p>\n\n\n\n<p>To offer what Amazon calls a Lighting Deal, you must be a Professional Seller with at least 5 Seller Feedback Ratings per month and an overall rating of at least 3.5-stars. Additionally, products must meet these criteria:<br><\/p>\n\n\n\n<ul><li>Have a sales history and at least a 3-star rating on Amazon<\/li><li>Include as many variations as possible<\/li><li>Not a restricted product or offensive, embarrassing or inappropriate product<\/li><li>Your product needs to be Prime eligible in all states, including Puerto Rico<\/li><li>Items must be in New Condition<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Add useful FAQ and Q&A\u2019s sections<\/strong><br><\/h3>\n\n\n\n<p>Even the most thorough product description might miss an important question from a customer. <\/p>\n\n\n\n<p>Make sure you are not preventing a sale by having a section where you answer the most important questions. <br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Be consistent on all your channels<\/strong><br><\/h3>\n\n\n\n<p>Your website should also be consistent with your Amazon store. <\/p>\n\n\n\n<p>If you promise a lifetime warranty on your website but fail to do so on Amazon, people might not shop there and that will lower your rankings. <\/p>\n\n\n\n<p>You should also aim to have all the variations, sizes and colors in all of your stores. This also includes Ebay, Facebook stores. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>After the sale<\/strong><\/h2>\n\n\n\n<p>If you are looking to build a long lasting brand and company, you need to make sure your customers are satisfied throughout the whole product experience. <br><\/p>\n\n\n\n<p>That means that the customer journey doesn\u2019t end with the purchase, but rather it is just getting started. <br><\/p>\n\n\n\n<p>Having a low return rate and low order defect rate will also help you boost your rankings. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Blackhat Amazon SEO: Don\u2019t Use these Tactics to Increase your Products Reviews<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>As you might know, some sellers tend to resort to fishy techniques to increase their product\u2019s reviews. <br><\/p>\n\n\n\n<p>A few ways they do this is by manipulating the URLs appending some keywords to the end such as \u201cdog+food\u201d so that Amazon thinks the buyers typed those keywords when they were surfing for products. <br><\/p>\n\n\n\n<p>Then they employ people to write fake reviews. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to get legit Amazon reviews<\/strong><\/h2>\n\n\n\n<p>A better way to get real Amazon reviews is to include a small thank you card inside your product and encourage people to give their honest feedback. A great way to encourage them is to give them an incentive such as:<\/p>\n\n\n\n<ul><li>we will email you a discount code for your next purchase<\/li><li>extending their product warranty by 1 extra year<\/li><li>doing a giveaway of another product among the reviewers<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>My Favorite tools for Amazon sellers<\/strong><\/h2>\n\n\n\n<ol><li><a href=\"https:\/\/www.unicornsmasher.com\/\" target=\"_blank\" rel=\"noopener\">Unicorn Smasher<\/a> and <a href=\"https:\/\/www.merchantwords.com\/january70off\" target=\"_blank\" rel=\"noopener\">MerchantWords<\/a> will show you an estimate of product serach volume and other keyword details<\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noopener\">KeywordsEverywhere<\/a>: shows you how many people are<\/li><li><a href=\"https:\/\/www.amztracker.com\/#5c132cc2d96aa\" target=\"_blank\" rel=\"noopener\">AMZtracker<\/a>: will help you optimize everything possible in your Amazon listing, it can also help you track competitors and estimate their sales. <\/li><\/ol>\n\n\n\n<p>Other tools that might come in handy are covered in my <a href=\"https:\/\/alejandrorioja.com\/seo-tools\">SEO tools roundup<\/a>. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How does Amazon SEO differ from Google SEO?<\/strong><\/h2>\n\n\n\n<p>On Amazon each search is ranked relative to the user\u2019s previous purchasing habits. <\/p>\n\n\n\n<p>Unlike Google, Amazon doesn\u2019t directly take into account social media, domain authority, or backlinks (debatable) to determine the rank of a product. <\/p>\n\n\n\n<p>However, having a strong brand and a lot of social buzz will certainly drive a lot of brand queries and will eventually lead to stronger rankings. <\/p>\n\n\n\n<p>You can shoot up to the first spot on an Amazon search very quickly if you have a solid product with great sales and reviews. With Google, it still takes months of building domain authority until you get first page rankings. <\/p>\n\n\n\n<p>Since Amazon owns the entire sales funnel, it can track each customer\u2019s moves with more accuracy; understanding where they clicked, how long they stayed on each site and which products they viewed before deciding on one. <\/p>\n\n\n\n<p>You must aim to have a long product page view time and a low bounce rate (when someone views your product but ends up leaving or purchasing something else). <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Amazon is arguably the best place to sell your items. <\/p>\n\n\n\n<p>Optimizing your store and product means having thorough product titles and descriptions, high quality images, and great keyword selection.<\/p>\n\n\n\n<p>But it also requires having a great quality product, answering all your customer concerns and providing amazing value post-purchase. <\/p>\n\n\n\n<p>If you liked this Amazon SEO guide, please send it to a friend!<\/p>\n\n\n\n<p>Lastly, comment 3-5 sentences relevant to Amazon optimization, how you do it, and what you are selling, and get entered into a raffle to win a post on <a href=\"https:\/\/soinfluential.com\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Soinfluential<\/a> or <a href=\"https:\/\/remarkablemag.com\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Remarkable<\/a>. <\/p>\n\n\n\n<p>To learn more about SEO, read:<\/p>\n\n\n\n<ul><li>My step-by-step <a href=\"https:\/\/alejandrorioja.com\/seo-tips\/\">SEO tutorial to crush Google<\/a><\/li><li>How to do <a href=\"https:\/\/alejandrorioja.com\/keyword-research\/\">keyword research like a pro<\/a><\/li><li><a href=\"https:\/\/alejandrorioja.com\/rankbrain\/\">What is Google Rankbrain?<\/a><\/li><li>How to <a href=\"https:\/\/alejandrorioja.com\/youtube-seo\/\">optimize Youtube videos<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When I started my first e-commerce business, Flux Chargers, we struggled a lot getting sales. There were so many things to focus on from customer development to PR to SEO that frankly we left our Flux Amazon store behind. Little did we know that a simple set of tweaks would take us from $100\/mo to&hellip;<\/p>\n","protected":false},"author":1,"featured_media":20639,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[2],"tags":[],"lang":"en","translations":{"en":18762,"ja":21819,"ar":21820,"hi":21821,"fr":21822,"es":21823,"nl":21824,"de":21825,"zh":21826,"it":21827,"pt":21828,"ko":21829,"ru":21830},"uagb_featured_image_src":{"full":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO.png",1200,675,false],"thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-150x150.png",96,96,true],"medium":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-300x300.png",300,300,true],"medium_large":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-768x432.png",768,432,true],"large":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-1024x576.png",1024,576,true],"1536x1536":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO.png",1200,675,false],"2048x2048":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO.png",1200,675,false],"post-thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-80x75.png",80,75,true],"goodlife-thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-80x75.png",80,75,true],"goodlife-grid":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-320x270.png",320,270,true],"goodlife-latest":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-320x225.png",320,225,true],"goodlife-latestshort":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-320x170.png",320,170,true],"goodlife-vertical":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-320x420.png",320,420,true],"goodlife-gallery":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-320x150.png",320,150,true],"goodlife-galleryvertical":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-320x350.png",320,350,true],"goodlife-poststyle1":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-770x433.png",770,433,true],"goodlife-thumbnail-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-40x150.png",40,150,true],"goodlife-thumbnail-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-160x150.png",160,150,true],"goodlife-thumbnail-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-20x18.png",20,18,true],"goodlife-grid-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-160x540.png",160,540,true],"goodlife-grid-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-640x540.png",640,540,true],"goodlife-grid-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-20x16.png",20,16,true],"goodlife-latest-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-160x450.png",160,450,true],"goodlife-latest-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-640x450.png",640,450,true],"goodlife-latest-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-20x14.png",20,14,true],"goodlife-latestshort-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-160x340.png",160,340,true],"goodlife-latestshort-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-640x340.png",640,340,true],"goodlife-latestshort-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-20x10.png",20,10,true],"goodlife-vertical-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-160x675.png",160,675,true],"goodlife-vertical-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/01\/how-to-sell-more-on-amazon-amazon-ASO-640x675.png",640,675,true],"goodlife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Rioja","author_link":"https:\/\/alejandrorioja.com\/author\/alerioja\/"},"uagb_comment_info":3,"uagb_excerpt":"When I started my first e-commerce business, Flux Chargers, we struggled a lot getting sales. There were so many things to focus on from customer development to PR to SEO that frankly we left our Flux Amazon store behind. Little did we know that a simple set of tweaks would take us from $100\/mo to&hellip;","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts\/18762"}],"collection":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/comments?post=18762"}],"version-history":[{"count":0,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts\/18762\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/media\/20639"}],"wp:attachment":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/media?parent=18762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/categories?post=18762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/tags?post=18762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}