{"id":19387,"date":"2021-01-09T15:11:30","date_gmt":"2021-01-09T23:11:30","guid":{"rendered":"https:\/\/alejandrorioja.com\/blog\/?p=19387"},"modified":"2023-10-15T08:54:12","modified_gmt":"2023-10-15T15:54:12","slug":"sponsored-blog-posts","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/sponsored-blog-posts\/","title":{"rendered":"Sponsored Blog Posts: The Ultimate Guide"},"content":{"rendered":"\n<p><strong> <\/strong><br>We are living in a time where consumers are smart and conscious about the decisions they make. <\/p>\n\n\n\n<p>Whether it\u2019s a beauty cream or a <a href=\"https:\/\/twitter.com\/fluxchargers\" target=\"_blank\" rel=\"noopener\">brand new portable charger<\/a>, consumers want to know whether the money they are spending is going to be worthwhile or not. <\/p>\n\n\n\n<p>And it\u2019s hard to <a href=\"https:\/\/alejandrorioja.com\/how-to-sell\/\">convince to consumers to buy<\/a> with conventional marketing tactics. <\/p>\n\n\n\n<p>Today, consumers will most likely buy if they read\nabout a product or service on a blog they trust or if an influencer they\nbelieve in encourages them to do so. &nbsp;<\/p>\n\n\n\n<p>In fact, a <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1VtOsQMlLMtoaUrBEkFkUYq-dvT56dnN27EsPahf1CAs\/edit#gid=1225498629\" target=\"_blank\" rel=\"noopener\">survey<\/a>\nin 2018 revealed that more than 20% of 18-34 year old individuals actually made\nan expensive purchase when they saw influencer endorsement of the item in\nquestion. <\/p>\n\n\n\n<p>A Facebook Ad or a nice Instagram post alone is not enough\nanymore to create shoppers into buyers. <\/p>\n\n\n\n<p>Therefore, digital marketers are focusing on creating\ntrust. And they do this through variety of ways like creating \u201csocial proof\u201d or\nusing \u201ctestimonials and ratings\u201d.&nbsp; <\/p>\n\n\n\n<p>Another popular way of gaining trust is through\nsponsored posts or guest blogging.&nbsp; <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"How to Get Sponsored and Make Money Blogging + GIVEAWAY | LE TOTE x Chictopia\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/VgMRfgPnTbw?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>As a side note, here&#8217;s how you can get brands to pay you to post content<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The difference between sponsored and \u201cnormal\u201d guest posts<\/h2>\n\n\n\n<p>Sponsored posts are blog posts that you write and then have them posted on blogs and websites your target audience is interested in. <\/p>\n\n\n\n<p>But there\u2019s a catch \u2013 sponsored posts come with fee. Blogs accepting sponsored posts ask for a fee to publish your article. <\/p>\n\n\n\n<p><strong>The fee for a sponsored post can range from $50 to $5000<\/strong>. The bigger the blog and larger the audience, the higher the cost. <\/p>\n\n\n\n<p>The key to successful sponsored posts is that it needs to be great content. <\/p>\n\n\n\n<p>That\u2019s what <a href=\"https:\/\/neilpatel.com\/blog\/guide-to-online-branding-1\/\" target=\"_blank\" rel=\"noopener\">Neil Patel believes in<\/a>. To create brand authority online, Neil suggests that the sponsored post that you write should in fact have content that is even better than the one you have on your own blog.<\/p>\n\n\n\n<p>Sponsored posts have always been a darling of digital\nmarketers for a long time. They help in increasing a brand\u2019s exposure online\nand being posted on target audience preferred blogs, it creates trust and<a href=\"https:\/\/alejandrorioja.com\/how-to-build-your-brand-authority-using-seo\/\">\nauthority<\/a> as well. <\/p>\n\n\n\n<p>But one must ask \u2013 what are the benefits and are they\nworth the cost? And even if the fee is not the issue, how do you choose the\nright blogs and website is?&nbsp; What does\nGoogle have to say about sponsored posts?<\/p>\n\n\n\n<p>These are some of the questions you need answers for. Luckily\nfor you, you are at the right place on the internet \u2013 So let\u2019s dig in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 Reasons to Use Sponsored Posts<\/h2>\n\n\n\n<p>Here are few of the reasons why you need to consider sponsored posts in your digital marketing plan: <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1) Speaking about yourself in a more promotional way:<\/strong><\/h4>\n\n\n\n<p>When you make a sponsored\npost, you pay a blog or website to publish content that will highlight your\nproduct or service benefits. You can use promotional tone, describe what you\nare selling and even lead readers to your landing page. <\/p>\n\n\n\n<p>It\u2019s a win-win situation as you are not only promoting yourself but also get to access confirmed readers that are <a href=\"https:\/\/alejandrorioja.com\/how-to-sell\/\">genuinely interested in what you are selling<\/a>. <\/p>\n\n\n\n<p>As the oldest rule of\nthumb in conversion optimization states \u2013 if your website brings in more\ntargeted traffic in, there is greater chance that your conversion rate will go\nup. And with sponsored posts, you can do just that. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2) Linking to landing pages\/money pages:<\/strong><\/h4>\n\n\n\n<p>One of the key\ningredients of sponsored posts is using a URL that leads to your preferred\nlanding page. <br>\n<br>\nLanding pages are web pages where you want your customers to arrive when they\ninteract with one of the many advertising touchpoints online. Like Facebook\nAds, Google AdWords campaign or a sponsored post. <\/p>\n\n\n\n<p>The aim of having landing\npages is to encourage visitors that are coming from your promotional activities\nto become your customers. <\/p>\n\n\n\n<p>When you make a sponsored\npost \u2013 you are allowed one link that can be directed to a landing page of your\nchoosing.<\/p>\n\n\n\n<p>The best part about\nsponsored post is that you are posting your content on a site where your target\naudience is reading content on your niche passionately. So, having your landing\npages linked to it gives you an opportunity to convert them into customers. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3) It\u2019s way faster:<\/strong><\/h4>\n\n\n\n<p>Compared to traditional\nguest blogging, sponsored posts are way faster and efficient. <\/p>\n\n\n\n<p>When you go online\nfinding good places to post your content online, you will end up spending a lot\nof time searching for blogs that accept posts, writing emails to them and what\nnot. <\/p>\n\n\n\n<p>But with sponsored posts,\nits way quicker. You target websites and blogs where your key audiences are visiting\nand engaging with content more vigorously. <\/p>\n\n\n\n<p>Once you choose the sites\nwhere you want to post your content, you can check their sponsored post\npolicies, ask them their fee and have it published. That\u2019s all there is to it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to choose blogs for sponsored posts<\/h2>\n\n\n\n<p>First things first, you need to find good blogs where\nyou can post your content.<\/p>\n\n\n\n<p>To choose a blog for sponsored posts, you need to keep\nin mind that your objective is to expose your content to your target audience.\nWhat this means is that the blog you are choosing should feature content that\nis relevant to your niche. <\/p>\n\n\n\n<p>For instance, if you are running an e-commerce store that is selling baby care products. Now for you, ideally the best blogs would be <a href=\"https:\/\/www.scarymommy.com\/\" target=\"_blank\" rel=\"noopener\">Scary Mommy<\/a> or <a href=\"https:\/\/mom.me\/\" target=\"_blank\" rel=\"noopener\">mom.me<\/a> since they are already actively publishing content in this industry. (If you want to promote your SEO services, <a href=\"https:\/\/alejandrorioja.com\/guest-post-sites\/\">this site<\/a> is ideal.) <\/p>\n\n\n\n<p>Here posting content that leads parents to your online\nstore will be worthwhile compared to posting on sports website. <\/p>\n\n\n\n<p>Knowing this, keep the following considerations in\nmind: <\/p>\n\n\n\n<ol><li>The blog content is relevant to your product or service. <\/li><li>The audience of the blog is your own target audience. <\/li><li>The blog has active community of readers \u2013 check their social media and comment section for this. <\/li><li>The owners of the blogs are active on their social media accounts \u2013 they are posting regularly on their accounts and engaging with their followers.<\/li><li>Check that traffic your target blog or website is getting \u2013 while bloggers do tell you their monthly traffic to entice you, you can check it yourself by using tools as <a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"noopener\">Similar Web<\/a>, <a href=\"https:\/\/www.semrush.com\/lp\/backlinks\/en\/?https:\/\/www.semrush.com\/lp\/sem\/en\/%3Fkw=semrush&cmp=EE_SRCH_Brand_Semrush_EN&label=Brand_Semrush&Network=g&Device=c&gclid=Cj0KCQjws5HlBRDIARIsAOomqA11memTGh1vHYkGULml60hGMTbTLb_UgLT9mddwSt3SGyppXAMelRsaAn0iEALw_wcB\" target=\"_blank\" rel=\"noopener\">SEMrush<\/a> or <a href=\"https:\/\/ahrefs.com\" target=\"_blank\" rel=\"noopener\">Ahrefs<\/a> <\/li><li>Another metric that you need to keep in mind is <a href=\"https:\/\/moz.com\/learn\/seo\/domain-authority\" target=\"_blank\" rel=\"noopener\">domain authority<\/a> or DA. It measures how high or low a website will rank on search engine results page. It measures the score on the scale of 0-100. You should choose blogs with DA 45 or above. Those having DA of 75 or above are more expensive. <\/li><li>Look into domain rating as well. Like DA, it is measured on a scale of 0-100 and measures the strength of a website\u2019s backlink profile. If you are looking for blogs, choose those that have the strongest profiles. &nbsp;<\/li><li>Lastly, review the content that is already posted on the blog you are considering. Check their last ten blog posts and see if they offer valuable and compelling content. Focus on their grammar, punctuation and formatting. Keep in mind that you will be paying money to get your content posted, you don\u2019t want it to be part of a substandard blog. <\/li><\/ol>\n\n\n\n<p><em>Here are <a href=\"https:\/\/alejandrorioja.com\/what-is-seo\/\">other SEO metrics<\/a> you might want to check. <\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to find potential blogs<\/h2>\n\n\n\n<p>Now comes the tricky part \u2013 searching for blogs that accept\nsponsored posts. <\/p>\n\n\n\n<p>Well, like all things we search online, its best to\nstart our search on Google. It\u2019s one of the best ways to find good blogs within\nyour niche where you can add in sponsored posts. <\/p>\n\n\n\n<p>For instance, if you are looking for sports related blogs,\nsearch with the following phrases: <\/p>\n\n\n\n<ul><li>Guest\nposts sports blogs <\/li><li>Write\nfor us sports blog<\/li><li>Sport\nblogs accepting guest posts<\/li><li>Sponsored\npost contribution<\/li><li>Submit\na story<\/li><\/ul>\n\n\n\n<p>Using your keyword along with words \u201cwrite for us\u201d or\n\u2018\u2019guest post\u2019\u2019 will help you to easily find blogs that are accepting sponsored\nposts. <br>\n<br>\nHere\u2019s what Google showed with \u201cwrite for us sports blog\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"883\" height=\"791\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Write-for-us-sports-blog.jpg\" alt=\"\" class=\"wp-image-19390\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Write-for-us-sports-blog.jpg 883w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Write-for-us-sports-blog-768x688.jpg 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Write-for-us-sports-blog-770x690.jpg 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Write-for-us-sports-blog-20x18.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Write-for-us-sports-blog-385x345.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Write-for-us-sports-blog-600x537.jpg 600w\" sizes=\"(max-width: 883px) 100vw, 883px\" \/><\/figure>\n\n\n\n<p>Here\u2019s another way of finding blogs for your sponsored\nposts \u2013 check what your competition is up to. <\/p>\n\n\n\n<p>Your competitors like you are also interested in\ncreating sponsored posts to <a href=\"https:\/\/www.pointvisible.com\/blog\/how-to-increase-organic-traffic-with-evergreen-content\/\" target=\"_blank\" rel=\"noopener\">increase\norganic traffic<\/a> to their money pages and build their\nauthority online. <\/p>\n\n\n\n<p>So, what should you do? Basically if <a href=\"https:\/\/alejandrorioja.com\/what-is-seo\/\">you know your SEO,<\/a>\nand have been working on it, you will be able to find our where your\ncompetitors have been posting their content on different blogs. <\/p>\n\n\n\n<p>A good backlink intersect analysis will show where your competition has link you don\u2019t. You can reach out to those sites and see if they would also be interested in featuring your content too! &nbsp;<br> <br>There are few other <a href=\"https:\/\/alejandrorioja.com\/seo-tools\/\">SEO tools<\/a> that you can use to check backlinks of your competitors like Moz\u2019s and Ahrefs link explorer which shows you the backlinks of your competitors along with the blogs where they have posted their content on. <\/p>\n\n\n\n<p>Here is an example of Ahrefs intersect analysis which\nis helping you to find the links of your competitors.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"829\" height=\"456\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Ahrefs-intersect-analysis.jpg\" alt=\"\" class=\"wp-image-19391\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Ahrefs-intersect-analysis.jpg 829w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Ahrefs-intersect-analysis-768x422.jpg 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Ahrefs-intersect-analysis-770x424.jpg 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Ahrefs-intersect-analysis-20x11.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Ahrefs-intersect-analysis-385x212.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Ahrefs-intersect-analysis-600x330.jpg 600w\" sizes=\"(max-width: 829px) 100vw, 829px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Link-intersect-1024x758.jpg\" alt=\"\" class=\"wp-image-19393\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Link-intersect-1024x758.jpg 1024w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Link-intersect-768x569.jpg 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Link-intersect-770x570.jpg 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Link-intersect-20x15.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Link-intersect-385x285.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Link-intersect-600x444.jpg 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/Link-intersect.jpg 1136w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Lastly, one of the shortest routes to easily find\nblogs that accept sponsored posts is through lists available online. <\/p>\n\n\n\n<p>For instance, here\u2019s one made by Matt Ahlgren who lists more than 200 websites and blogs that are accepting sponsored content! &nbsp;Here his <a href=\"https:\/\/www.websitehostingrating.com\/list-of-200-websites-that-accept-guest-posts\/\" target=\"_blank\" rel=\"noopener\">list<\/a>. Another one that you can use is by Alejandro Rioja and <a href=\"https:\/\/alejandrorioja.com\/guest-post-sites\/\">features confirmed sites<\/a> where you can publish your content. <\/p>\n\n\n\n<p>By the way, don&#8217;t just stop at blogs, you can also pay for sponsored content on Instagram, Youtube and other platforms. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What does Google think about sponsored posts?<\/h2>\n\n\n\n<p>Did you know that Google once ran a sponsored posts\ncampaign itself? <\/p>\n\n\n\n<p>Back in the day, when Google was trying to promote\nChrome as a browser, the internet was littered with posts promoting Chrome as\none of the foremost browsers online. <\/p>\n\n\n\n<p>The campaign was run by Unruly Media for Google and it\nwas subject of the <a href=\"https:\/\/www.washingtonpost.com\/business\/technology\/google-chromes-sponsored-posts-explained\/2012\/01\/03\/gIQAascfYP_story.html?noredirect=on&utm_term=.11e38a38fcb8\" target=\"_blank\" rel=\"noopener\"><strong>The Washington Post<\/strong><\/a>\nnews article highlighting how the company violated its own rule. <\/p>\n\n\n\n<p>So, does this mean that Google doesn\u2019t allow sponsored\nposts? <\/p>\n\n\n\n<p>In 2017, Google released a <a href=\"https:\/\/webmasters.googleblog.com\/2017\/05\/a-reminder-about-links-in-large-scale.html\" target=\"_blank\" rel=\"noopener\">warning<\/a>\nto digital marketers regarding using inbound links through large scale link\nbuilding article campaigns. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"580\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/GooglesWarning.jpg\" alt=\"\" class=\"wp-image-19394\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/GooglesWarning.jpg 853w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/GooglesWarning-768x522.jpg 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/GooglesWarning-770x524.jpg 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/GooglesWarning-20x14.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/GooglesWarning-385x262.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/04\/GooglesWarning-600x408.jpg 600w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><\/figure>\n\n\n\n<p>Why? Because there was an increase in spammy links\nbeing used by marketers in their content online.&nbsp; <\/p>\n\n\n\n<p><strong>Google\nfurther wrote that it doesn\u2019t stop marketers from making sponsored posts online\nif they are full of information, helping in educating another site\u2019s or blog\u2019s\nusers and creating awareness about the company. <\/strong><\/p>\n\n\n\n<p>It will only penalize if the marketers use links in large\nscale campaigns to trick Google Algorithm to get <a href=\"https:\/\/alejandrorioja.com\/link-building-techniques\/\">higher\nranking<\/a>. <\/p>\n\n\n\n<p>Here are the factors that the search engine listed in\nits message that can get you penalized: <\/p>\n\n\n\n<ol><li>By\nadding too many keyword rick links in the content that direct user to the\ntarget website. <\/li><li>Using\nlarge scale campaign where you end up posting articles on variety of large\nwebsites. <\/li><li>Creating\ncontent that is irrelevant and not informative. <\/li><li>Duplicating\ncontent or using same content across different sites. The links that are spammy\nin nature should feature <a href=\"https:\/\/support.google.com\/webmasters\/answer\/96569?hl=en\" target=\"_blank\" rel=\"noopener\">rel=\u201dnofollow\u201d<\/a>. <\/li><\/ol>\n\n\n\n<p>In summary \u2013 <strong>Google doesn\u2019t condemn sponsored posts<\/strong> if you play by the rules. <br> <br>Which means we come back to the quality of your sponsored post \u2013 just like Neil Patel says, it needs to be great. It should be full of information and should not be a sales pitch but a blog that readers want to read and share with others. <\/p>\n\n\n\n<p>Don\u2019t spam it with links just so that you can check\noff one more item from your <a href=\"https:\/\/alejandrorioja.com\/how-to-do-seo\/\">list of things to\ndo for SEO.<\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When are sponsored posts a worth investment? <\/h2>\n\n\n\n<p>Bloggers know the value of their online presence and\ncharge a fee for sponsored posts. So, what can you do here? <\/p>\n\n\n\n<p>The best course of action here is to evaluate your\nonline marketing goals and your budget. Let\u2019s discuss this with an example. <\/p>\n\n\n\n<p>A blog for car reviews charges $500 for a single post.\nNow you know that you can use the same amount on Facebook to get thousands of\nimpressions or run a campaign on Google AdWords to get clicks on your website. <\/p>\n\n\n\n<p>But you also know that the blog has at least 100,000\npage views every week. So, you can measure your success through \u201cpage per view\u201d\nmodel and pay 500 dollars to reach that confirmed audience. <\/p>\n\n\n\n<p>Another factor to consider when making this decision\nis the blog\u2019s community. Some blogs may not have large audiences, but they do have\nsmall, dedicated loyal readers who are active online to discuss what they are\npassionate about. <\/p>\n\n\n\n<p>Getting your content published on blogs like these can\ntake you much further organically compared to conventional marketing means. <\/p>\n\n\n\n<p>In nutshell, sponsored posts are wonderful way to increase\norganic traffic to your website but its important to consider all the factors\nlisted above. <\/p>\n\n\n\n<p>You will be spending time in researching and\ndeveloping content that will become your online ambassador on reputed blogs and\nwebsites. <\/p>\n\n\n\n<p>Not to forget the cost that may even leave a dent on your wallet. <br> <br>So, make sure you do this right. <br><\/p>\n\n\n\n<p>If you are interested to make a sponsored post for your product or business and don\u2019t know where to start, simply leave a message in the comment section below and start the discussion.<\/p>\n\n\n\n<p>(Guest Post by <a href=\"https:\/\/www.pointvisible.com\/\" target=\"_blank\" rel=\"noopener\">PointVisible<\/a>. Want to <a href=\"https:\/\/alejandrorioja.com\/guest-post-sites\/\">guest post here<\/a>?)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are living in a time where consumers are smart and conscious about the decisions they make. Whether it\u2019s a beauty cream or a brand new portable charger, consumers want to know whether the money they are spending is going to be worthwhile or not. And it\u2019s hard to convince to consumers to buy 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