{"id":20157,"date":"2022-03-08T16:26:00","date_gmt":"2022-03-09T00:26:00","guid":{"rendered":"https:\/\/alejandrorioja.com\/blog\/?p=16065"},"modified":"2021-05-08T12:37:52","modified_gmt":"2021-05-08T19:37:52","slug":"guia-de-seo","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/es\/guia-de-seo\/","title":{"rendered":"Mi mejor gu\u00eda SEO para 2021"},"content":{"rendered":"\n<p><em>\u00bfEncontraste esta gu\u00eda SEO a trav\u00e9s de una b\u00fasqueda en Google? <\/em><\/p>\n\n\n\n<p><em>S\u00ed, mis <strong>estrategias SEO r<\/strong><\/em><strong><em>ealmente funcionan (y son bastante simples<\/em><\/strong><em>).&nbsp;<\/em><\/p>\n\n\n\n<p>Hoy les mostrar\u00e9 las t\u00e9cnicas exactas de optimizaci\u00f3n del sitio web que utilizo para conducir m\u00e1s de 180.000 visitantes cada mes a este sitio, todo de forma org\u00e1nica.&nbsp;<\/p>\n\n\n\n<p>He estado haciendo SEO durante los \u00faltimos 7+ a\u00f1os, y a lo largo de esos a\u00f1os, he tratado de consumi<strong><a href=\"https:\/\/alejandrorioja.com\/what-is-seo\/\">r toda la informaci\u00f3n sobre SEO<\/a> que pude conseguir en mis mano<\/strong>s. <\/p>\n\n\n\n<p>Este tutorial condensa toda esa informaci\u00f3n (adem\u00e1s de nuevas t\u00e9cnicas de clasificaci\u00f3n que funcionan especialmente bien en 2021).<\/p>\n\n\n\n<p>Te garantizo que incluso si tienes experiencia con SEO, encontrar\u00e1s un truco o dos en este post que ayudar\u00e1 a tu blog o sitio de WordPress a clasificarte m\u00e1s alto en Google. (Incluso podr\u00edas aprender de<a href=\"https:\/\/alejandrorioja.com\/rankbrain\/\"> qu\u00e9 se t<\/a>rata Rankbrain)<\/p>\n\n\n\n<p><strong>Goodies<\/strong>: Esta es una gu\u00eda de consejos de SEO No-BS donde no s\u00f3lo te ense\u00f1ar\u00e9 las t\u00e9cnicas, sino que tambi\u00e9n te vincular\u00e1 a plugins, herramientas y tutoriales para implementarlos. Esta gu\u00eda est\u00e1 pensada tanto para principiantes como para SEOavanzados avanzados.&nbsp;<\/p>\n\n\n\n<p>La mayor\u00eda de las estrategias que enumero aqu\u00ed utilizan plugins de WordPress, pero esta gu\u00eda no se limita a WordPress. Los principios funcionan para tiendas Shopify, Woocommerce, Medium, Blogger y sitios autohospedados. Incluso funciona par<a href=\"https:\/\/alejandrorioja.com\/youtube-seo\">a YouTube SE<\/a>O.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>Deber\u00edas trabajar a lo largo de cada paso sin saltarte nada si realmente quieres lograr los resultados y mejorar tu SEO. Por lo tant<strong>o, marque esta p\u00e1gina y siga volviendo a ella hasta que haya terminado con el tutoria<\/strong>l.<\/em><\/p><\/blockquote>\n\n\n\n<p>\u00bfListo? Empecemos desde arriba.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/gmB_TC92I8w?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>Aqu\u00ed hay un video de Neil Patel que resume mi publicaci\u00f3n.&nbsp;<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1) Los conceptos b\u00e1sicos de SEO<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Definici\u00f3n de SEO<\/h3>\n\n\n\n<p><a href=\"https:\/\/alejandrorioja.com\/what-is-seo\/\">SEO significa Optimi<strong>zaci\u00f3n de motores de b\u00fasqueda, que <\/strong><\/a>es una manera de realizar ingenier\u00eda inversa de c\u00f3mo un motor de b\u00fasqueda (es decir. Google) funciona con el fin de clasificarse m\u00e1s alto en la p\u00e1gina de resultados del motor de b\u00fasqueda (SERP). <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00bfPor qu\u00e9 es importante el SEO?<\/strong><\/h4>\n\n\n\n<p>\u00a0\u00a0<\/em><\/p>\n\n\n\n<p>&nbsp;&nbsp; <\/p>\n\n\n\n<p><em>&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<p><em>\u00a0\u00a0<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp; <\/p>\n\n\n\n<p>&nbsp; &nbsp;<\/p>\n\n\n\n<p>&nbsp; <\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n\u00a0\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<p>&nbsp;&nbsp;<\/p>\n\n\n\n<p><em>&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<ol><li>&nbsp;&nbsp;&nbsp;&nbsp; <\/li><li>&nbsp;&nbsp;&nbsp;<\/li><li>&nbsp;&nbsp;<\/li><li>&nbsp;&nbsp;&nbsp;<\/li><li>&nbsp;&nbsp;<ul><li>&nbsp; <\/li><li>&nbsp; &nbsp;  <\/li><\/ul><ul><li>&nbsp; <ul><li>&nbsp; <\/li><\/ul><ul><li>&nbsp;&nbsp;&nbsp; <\/li><\/ul><ul><li>&nbsp; <em>&nbsp;<\/em>  <\/li><\/ul><\/li><\/ul><\/li><li>&nbsp;&nbsp;&nbsp;<\/li><li>&nbsp;&nbsp; <\/li><li>&nbsp;&nbsp;<\/li><li>&nbsp;<\/li><\/ol>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<ol><li>&nbsp;&nbsp;&nbsp; <ul><li>&nbsp;&nbsp;&nbsp; <\/li><li>&nbsp;&nbsp;&nbsp; <\/li><\/ul><\/li><li>&nbsp;&nbsp;&nbsp;&nbsp;   &nbsp; <ul><li>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/li><li>&nbsp;&nbsp;  &nbsp; &nbsp; <\/li><li>&nbsp;&nbsp;&nbsp; &nbsp;   <\/li><\/ul><\/li><li>&nbsp;&nbsp;&nbsp;&nbsp;<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n\u00a0\n<\/div><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<p>&nbsp;&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<p><em>&nbsp; <\/em><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1321\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/12\/length-of-content-seo.png\" alt=\"\u00a0\" class=\"wp-image-16907\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/12\/length-of-content-seo.png 1920w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/12\/length-of-content-seo-768x528.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/12\/length-of-content-seo-1536x1057.png 1536w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/12\/length-of-content-seo-770x530.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/12\/length-of-content-seo-20x14.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/12\/length-of-content-seo-385x265.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/12\/length-of-content-seo-1540x1060.png 1540w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/12\/length-of-content-seo-600x413.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/12\/length-of-content-seo-1024x705.png 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;&nbsp;<\/p>\n\n\n\n<ul><li>&nbsp;&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p>&nbsp;&nbsp;<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<p>&nbsp;&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<ul><li>&nbsp;<\/li><li>&nbsp;<\/li><li>&nbsp;&nbsp;&nbsp;&nbsp; <\/li><li>&nbsp;<\/li><\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<p>&nbsp; <\/p>\n\n\n\n<p>&nbsp;&nbsp;<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">&nbsp;<\/h4>\n\n\n\n<ol><li>&nbsp;&nbsp;&nbsp;&nbsp;<\/li><li>&nbsp;&nbsp;&nbsp;<\/li><li>&nbsp;&nbsp;<\/li><li>&nbsp;&nbsp;<\/li><li>&nbsp;&nbsp;<\/li><\/ol>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<ol><li>&nbsp;&nbsp;&nbsp;<\/li><li>&nbsp;<\/li><li>&nbsp;<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&nbsp;<\/strong> <\/h2>\n\n\n\n<p>&nbsp; <\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;&nbsp;<\/h3>\n\n\n\n<p>&nbsp; <\/p>\n\n\n\n<p>&nbsp;&nbsp; <\/p>\n\n\n\n<p><em>&nbsp;<\/em> <\/p>\n\n\n\n<p>&nbsp; <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;&nbsp;<\/h3>\n\n\n\n<p><em>&nbsp; <\/em><\/p>\n\n\n\n<p><em>&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp; <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;&nbsp;<\/h3>\n\n\n\n<p><em>&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><em>&nbsp; <\/em><\/p>\n\n\n\n<p>\u00a0 <\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1628\" height=\"698\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.27.06.png\" alt=\"\" class=\"wp-image-16097\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.27.06.png 1628w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.27.06-768x329.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.27.06-1536x659.png 1536w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.27.06-770x330.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.27.06-20x9.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.27.06-385x165.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.27.06-1540x660.png 1540w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.27.06-600x257.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.27.06-1024x439.png 1024w\" sizes=\"(max-width: 1628px) 100vw, 1628px\" \/><\/figure><\/div>\n\n\n\n<p><em>&nbsp;<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"547\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.28.07.png\" alt=\"\" class=\"wp-image-16098\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.28.07.png 1920w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.28.07-768x219.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.28.07-1536x438.png 1536w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.28.07-770x219.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.28.07-385x110.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.28.07-1540x439.png 1540w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.28.07-20x6.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.28.07-600x171.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.28.07-1024x292.png 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<p><em>&nbsp;&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"388\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.38.23.png\" alt=\"\" class=\"wp-image-16099\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.38.23.png 924w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.38.23-768x322.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.38.23-770x323.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.38.23-20x8.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.38.23-385x162.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/04\/Screenshot-2017-04-21-17.38.23-600x252.png 600w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/figure><\/div>\n\n\n\n<p><em>&nbsp; <\/em><\/p>\n\n\n\n<p><em>&nbsp;<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">&nbsp;<\/h4>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>\u00a0\u00a0<\/strong>\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"514\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/01\/keywords-everywhere-cpc.png\" alt=\"\" class=\"wp-image-16937\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/01\/keywords-everywhere-cpc.png 1920w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/01\/keywords-everywhere-cpc-768x206.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/01\/keywords-everywhere-cpc-1536x411.png 1536w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/01\/keywords-everywhere-cpc-770x206.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/01\/keywords-everywhere-cpc-385x103.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/01\/keywords-everywhere-cpc-1540x412.png 1540w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/01\/keywords-everywhere-cpc-20x5.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/01\/keywords-everywhere-cpc-600x161.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2017\/01\/keywords-everywhere-cpc-1024x274.png 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<p>&nbsp;&nbsp;<\/p>\n\n\n\n<p>&nbsp;&nbsp;<br><\/p>\n\n\n\n<p>&nbsp; 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