{"id":20313,"date":"2020-11-23T11:25:00","date_gmt":"2020-11-23T19:25:00","guid":{"rendered":"https:\/\/alejandrorioja.com\/blog\/?p=20313"},"modified":"2023-10-18T11:16:33","modified_gmt":"2023-10-18T18:16:33","slug":"7-ways-to-combine-email-and-social-media-marketing","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/7-ways-to-combine-email-and-social-media-marketing\/","title":{"rendered":"7 Ways to Combine Email and Social Media Marketing"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Email and social media are considered two of the best channels for engaging with customers (aside from <a class=\"rank-math-link\" href=\"https:\/\/alejandrorioja.com\/what-is-seo\/\">organic search<\/a>), but most marketers treat them as two separate platforms. <\/p>\n\n\n\n<p>In fact, they\u2019re typically even more effective when combined together to take advantage of each one\u2019s unique strengths.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Creating a more cohesive online experience will move users through the sales funnel more efficiently and help you achieve your marketing goals.<\/p><\/blockquote>\n\n\n\n<p>Today, I will cover a few of the most powerful strategies for using email and social media together for better traffic and sales. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"How Can You Combine Social Media and Email Marketing? | The Email Minute EP19\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/v5zBITb_sRI?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. Encourage People to Sign Up for Your Lists via Social<\/h2>\n\n\n\n<p>The simplest way to make your email and social media presences complement each other is to lead users across channels to engage with your brand on multiple platforms. <\/p>\n\n\n\n<p>You can put a link to your website in your social media bio, for example, and make occasional posts advertising your email list.<\/p>\n\n\n\n<p><em>Related: here&#8217;s <a href=\"https:\/\/flux.la\/how-to-get-more-instagram-followers\/\" target=\"_blank\" rel=\"noopener\">how to grow your Instagram followers<\/a>. <\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep the messaging consistent<\/h3>\n\n\n\n<p>Keep in mind that effective cross-channel promotion depends on a consistent brand impression across every platform. <\/p>\n\n\n\n<p>Readers will lose interest if your email content has a different tone from what they\u2019re used to seeing on your social media profiles.<\/p>\n\n\n\n<p>You can do the same thing in reverse by including links to your social media pages in every marketing email. <\/p>\n\n\n\n<p>Most brands add these buttons at the bottom of each message near the unsubscribe button. Use the social media platform\u2019s logo as the button to draw your audience\u2019s attention.<\/p>\n\n\n\n<p>In addition to gathering email addresses through social media, you can also upload your contact list back to social media to create more continuous interactions across channels. <\/p>\n\n\n\n<p>Twitter, Facebook, and other social media platforms make it easy to sync your email list through Custom Audiences. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Use Retargeting Ads on Facebook<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"342\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/ad-retargeting.png\" alt=\"\" class=\"wp-image-20320\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/ad-retargeting.png 1024w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/ad-retargeting-768x257.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/ad-retargeting-770x257.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/ad-retargeting-385x129.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/ad-retargeting-20x7.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/ad-retargeting-600x200.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It\u2019s substantially cheaper to sell to existing customers than to new ones, and retargeting is one of the most valuable kinds of marketing campaigns. <\/p>\n\n\n\n<p>Facebook provides a variety of retargeting options that make it the perfect place to get started with your first retargeting campaign.<\/p>\n\n\n\n<p>Facebook allows you to create three basic kinds of custom audiences depending on the goals of each campaign:<\/p>\n\n\n\n<ol><li>The first option, customer list, simply finds people on Facebook who have already engaged with you through email, over the phone, or via another channel.<\/li><li>Website traffic audiences, on the other hand, target people who have visited your brand\u2019s website or performed certain actions, such as making a purchase. The Facebook pixel enables you to track user behavior using numerous parameters for thorough customization during each campaign.<\/li><li>Finally, app activity audiences behave similarly to website traffic audiences but are based on activity in a game or app. All three types of custom audiences can be useful, so don\u2019t forget to test out different options depending on your buyer personae.<\/li><\/ol>\n\n\n\n<p>You can apply retargeting to email specifically by setting up campaigns that target users who clicked through on your marketing emails. <\/p>\n\n\n\n<p>This is the perfect way to engage with readers on multiple channels and <a class=\"rank-math-link\" href=\"https:\/\/alejandrorioja.com\/how-to-sell\/\">move them through the sales funnel more quickly<\/a>.<\/p>\n\n\n\n<p>While Facebook\u2019s native retargeting tools are robust on their own, you can access even more functionality with a third-party service that offers additional features. <\/p>\n\n\n\n<p><a class=\"rank-math-link\" href=\"https:\/\/www.perfectaudience.com\/\" target=\"_blank\" rel=\"noopener\">Perfect Audience<\/a>, for example, is designed to facilitate retargeting campaigns through your website, app, or Facebook page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Try multiple types of campaigns <\/h3>\n\n\n\n<p>With so many options available to marketers,\nit\u2019s impossible to determine which types of campaigns will perform best for any\ngiven business. The only way to consistently improve and stay ahead of the\ncompetition is to try new strategies whenever possible\u2014don\u2019t be afraid to\nexperiment with unconventional tactics.<\/p>\n\n\n\n<p>Retargeting campaigns generally lead to a\nhigher conversion rate and lower cost per sale than those that target new\nusers, so it\u2019s important to make retargeting a priority in your marketing\npractices. Facebook is just one method for retargeting, as you can also set up\nretargeting campaigns via email and other channels.<\/p>\n\n\n\n<p><a class=\"rank-math-link\" href=\"https:\/\/www.omnisend.com\/blog\/drip-campaign\/\" target=\"_blank\" rel=\"noopener\">Drip email campaigns<\/a>, for example, allow you to configure certain emails to send automatically in response to certain triggers. They\u2019re one of the best strategies for maximizing your email marketing ROI as they target users at specific points in the sales cycle.<\/p>\n\n\n\n<p>Here&#8217;s an example of how we do it at <a class=\"rank-math-link\" href=\"https:\/\/twitter.com\/fluxchargers\" target=\"_blank\" rel=\"noopener\">Flux Chargers<\/a>. <em>Like the charger? Use the code ALE to get 20% off. <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"1024\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/email-drip-campaign-760x1024.png\" alt=\"\" class=\"wp-image-20316\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/email-drip-campaign-760x1024.png 760w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/email-drip-campaign-768x1035.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/email-drip-campaign-770x1038.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/email-drip-campaign-20x27.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/email-drip-campaign-385x519.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/email-drip-campaign-600x809.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/email-drip-campaign.png 1006w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Welcome emails are a common drip campaign that introduce new subscribers to your brand and keep them interested in your products. <\/p>\n\n\n\n<p>Most consumers expect a welcome email when they sign up for a newsletter, so this is a great starting point if you\u2019re new to drip email campaigns.<\/p>\n\n\n\n<p>Cart abandonment sequences are another kind of drip campaign that targets users who added a product to their cart before leaving your site. <\/p>\n\n\n\n<p>The majority of online shopping carts are abandoned before the purchase, so converting even a small percentage of abandoned carts could have a significant impact on your sales numbers.<\/p>\n\n\n\n<p>Are you running an e-commerce business? <a href=\"https:\/\/alejandrorioja.com\/create-million-dollar-ecommerce-business\/\">Read this guide<\/a> to take it to the next level (aka. millions of dollars in sales)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Showcase User-Generated Content<\/h2>\n\n\n\n<p>Your own content should always be the focus of your email and social media campaigns, but user-generated content can contribute to audience engagement and make your brand more interesting. <\/p>\n\n\n\n<p>More and more businesses are focusing on user-generated content (UGC) across all marketing channels.<\/p>\n\n\n\n<p>User-generated content includes a wide variety of <a href=\"https:\/\/www.foleon.com\/topics\/building-and-applying-a-content-marketing-strategy\" target=\"_blank\" rel=\"noopener\">content forms depending on your brand\u2019s strategies<\/a>. <\/p>\n\n\n\n<p>Some marketers gather user responses in giveaways or contests while others simply publish high-quality content as they receive it. <\/p>\n\n\n\n<p>Your approach should be based on what you expect your audience to engage with.<\/p>\n\n\n\n<p>Posting at least some user-generated content adds more diversity to your feed and shows readers that you\u2019re interested in interacting with your audience. <\/p>\n\n\n\n<p>Like word of mouth, user-generated content is essentially free marketing for your brand. This shouldn\u2019t be a one-time thing\u2014user-generated content should be part of your ongoing email and social media strategies.<\/p>\n\n\n\n<p><a href=\"http:\/\/authoritydaily.com\/\" target=\"_blank\" rel=\"noopener\">Authority Daily<\/a> does this really well by showcasing some of the best reactions to their posts via their email campaign. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Collect Email Addresses via Social Media<\/h2>\n\n\n\n<p>Just as you can gain social media followers through email, you can also add to your email list by finding new contacts on social media. <\/p>\n\n\n\n<p>It\u2019s easy to lead social media users directly to your email newsletter and add a reliable new source of leads to your email capture tactics.<\/p>\n\n\n\n<p>Twitter, for example, offers a lead generation card that\u2019s designed to streamline the email capture process for Twitter users. <\/p>\n\n\n\n<p>Rather than simply tweeting a link to your site, you can give followers the option to sign up for your email list without leaving Twitter.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"291\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/twitter-generation-card.png\" alt=\"\" class=\"wp-image-20325\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/twitter-generation-card.png 480w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/twitter-generation-card-385x233.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/twitter-generation-card-20x12.png 20w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure><\/div>\n\n\n\n<p>Lead generation cards include a headline along with a short description of your newsletter and a call to action that leads to your newsletter. <\/p>\n\n\n\n<p>Many brands combine these cards with a <a class=\"rank-math-link\" href=\"https:\/\/venngage.com\/blog\/lead-generation\/\" target=\"_blank\" rel=\"noopener\">lead magnet<\/a> to increase their sign-up rate\u2014lead magnets are a relatively affordable way to grow your email list.<\/p>\n\n\n\n<p>Facebook\u2019s call to action feature on their <a class=\"rank-math-link\" href=\"https:\/\/www.facebook.com\/business\/help\/1481110642181372\" target=\"_blank\" rel=\"noopener\">Lead Form ads<\/a>, directs users to a dedicated landing page instead of allowing them to sign up on Facebook. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/facebook-lead-ads-3-step-process.jpg\" alt=\"\" class=\"wp-image-20326\" width=\"511\" height=\"287\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/facebook-lead-ads-3-step-process.jpg 676w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/facebook-lead-ads-3-step-process-20x11.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/facebook-lead-ads-3-step-process-385x217.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/facebook-lead-ads-3-step-process-600x338.jpg 600w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><\/figure><\/div>\n\n\n\n<p>You can choose the button and site URL along with an optional alternative URL for users on mobile devices.<\/p>\n\n\n\n<p>By pinning a lead generation card to your Twitter profile or including a call to action on your Facebook page, you can make your newsletter the first thing social media users see when they visit your page. <\/p>\n\n\n\n<p>This should lead to a consistent stream of new leads, especially if you already have a strong social media presence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Create A Private Facebook Group<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/private-FB-group-1024x426.png\" alt=\"\" class=\"wp-image-20330\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/private-FB-group-1024x426.png 1024w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/private-FB-group-768x320.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/private-FB-group-770x320.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/private-FB-group-20x8.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/private-FB-group-385x160.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/private-FB-group-600x250.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2019\/12\/private-FB-group.png 1055w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Exclusive content is one of the most commonly\nused lead magnets, and it\u2019s a great way to give back to your most loyal\ncustomers. Private Facebook groups are an innovative strategy for lead\ngeneration that connects your email and social media audiences.<\/p>\n\n\n\n<p>As with any lead magnet, the most important element of this strategy is ensuring that the group provides a unique value that users couldn\u2019t get anywhere else. <\/p>\n\n\n\n<p>It won\u2019t be a good incentive if it ends up providing the same information that\u2019s publicly available on Facebook.<\/p>\n\n\n\n<p>With that in mind, you need to invest in a <a class=\"rank-math-link\" href=\"https:\/\/www.socialpilot.co\/blog\/content-for-facebook-audience\" target=\"_blank\" rel=\"noopener\">consistent stream of high-quality content<\/a> if you\u2019re serious about creating a great Facebook group. <\/p>\n\n\n\n<p>It\u2019s often difficult to strike the right balance between adding new users and maintaining the exclusivity that makes it a worthwhile opportunity.<\/p>\n\n\n\n<p>A truly unique private Facebook group is an invaluable resource, and it can be one of the most effective lead magnets in nearly any field. <\/p>\n\n\n\n<p>You can even ask for more in exchange for admittance to the group\u2014instead of simply requiring users to sign up for your email newsletter, for example, you could have them share your brand on social media or refer new leads to your contact list.<\/p>\n\n\n\n<p>It\u2019s critical to create a group that responds to common user questions or concerns in a helpful and informative way. <\/p>\n\n\n\n<p>Identifying the best strategies for a private Facebook group is all about understanding the unique needs of your customer personae. You can also gather customer feedback to learn more about their experience and how you can help.<\/p>\n\n\n\n<p>One of my favorite FB marketing groups is <a href=\"https:\/\/www.facebook.com\/groups\/stackgrowth\/\" target=\"_blank\" rel=\"noopener\">Stacking Growth<\/a> btw. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Make a Messenger Bot<\/h2>\n\n\n\n<p>A FB messenger list might be one of the best email lists out there right now. <\/p>\n\n\n\n<p>With over <a href=\"https:\/\/medium.com\/olyo\/messenger-chatbots-can-lead-your-campaigns-to-a-98-open-rate-7292db19158f\" target=\"_blank\" rel=\"noopener\">80%+ open rate<\/a>, it destroys the ~10% open rates of emails. <\/p>\n\n\n\n<p>The power of the bot not only comes from the high engagement but the ability for your customers to communicate with your business in an automated way. <\/p>\n\n\n\n<p>You can create sequences that answer the most common questions such as your business hours, location, product specs, or even route people to the specific FAQ or Docs page. <\/p>\n\n\n\n<p>Also, you can blast discounts and promotions to everyone who signed up for your Messenger list. <\/p>\n\n\n\n<p>You can build a bot using <a href=\"http:\/\/manychat.pxf.io\/3xWVK\" target=\"_blank\" rel=\"noopener\">ManyChat<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Use CRM to keep it all organized!<\/h2>\n\n\n\n<p>Its obvious that to combine email and social media, you will have to go back and forth these forums alot. The best way to ensure you have it all together is by the use of a CRM software. It will help you combine social media and email by keeping all your data on a single platform. Through this, you will also get access to featurs like automatic email integration which will enble you to capture your outbound and inbound emails automatically so you can keep tracking your leads timely.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping up!<\/h2>\n\n\n\n<p>Email and social media were once two completely separate platforms, but forward-thinking marketers are now looking for innovative ways to combine their strengths.<\/p>\n\n\n\n<p>These are just a few of the most effective tactics for connecting your email and social media campaigns to maximize traffic, subscriptions, and sales.<\/p>\n\n\n\n<p>How do you use the power of both in your business? Let me know in the comments (I&#8217;ll check out your site!)<\/p>\n\n\n\n<p>If you enjoyed this, read:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/alejandrorioja.com\/100-bucks-facebook-ad-budget\/\">What to do if you only have $100 to do marketing<\/a><\/li><li>My collection of <a href=\"https:\/\/alejandrorioja.com\/best-articles\/\">best marketing guides<\/a> which include SEO, social, and more. <\/li><li><a href=\"https:\/\/alejandrorioja.com\/high-cpc-adsense-keywords\/\">Highest CPC Keywords and Best Adsense Niches [2020]<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Email and social media are considered two of the best channels for engaging with customers (aside from organic search), but most marketers treat them as two separate platforms. In fact, they\u2019re typically even more effective when combined together to take advantage of each one\u2019s unique strengths. Creating a more cohesive online experience will move 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