{"id":21046,"date":"2022-02-13T10:22:38","date_gmt":"2022-02-13T18:22:38","guid":{"rendered":"https:\/\/alejandrorioja.com\/blog\/?p=21046"},"modified":"2023-10-06T17:30:52","modified_gmt":"2023-10-07T00:30:52","slug":"how-to-respond-to-customer-reviews-to-improve-aso-rankings","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/how-to-respond-to-customer-reviews-to-improve-aso-rankings\/","title":{"rendered":"How to Respond to Customer Reviews to Improve ASO Rankings 2024"},"content":{"rendered":"\n

In today\u2019s world, reviews determine if a user will buy a product or ignore it<\/a>. <\/p>\n\n\n\n

The situation is no different when you are out in the market to purchase or download an app. <\/p>\n\n\n\n

For the year ending December 2019, Statista reports that there are approximately 2.5 million apps on the Google Play Store, whereas the Apple App Store houses 1.9 million of them.<\/p>\n\n\n\n

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Reviews tend to be a mixed bag. Some of them will be good, and others will be the very opposite. We must handle them carefully if we want to excel at ASO or App Store Optimization, be it Google\u2019s or Apple\u2019s. <\/p>\n\n\n\n

This brings us to the elephant in the room: how to reply to negative reviews?<\/strong><\/p>\n\n\n\n

In this article, we look at the best ways of dealing with customer reviews to ensure your ASO ratings improve. We have also added insight on how to reply to negative reviews.<\/p>\n\n\n\n

Note: ASO can also refer to Amazon Store Optimization, which I wrote about in the past<\/a>. <\/em><\/p>\n\n\n\n

Why is it important to reply to reviews?<\/h2>\n\n\n\n

Reviews are an essential medium to understand consumer sentiment. <\/p>\n\n\n\n

Most of the time, there is no direct contact between the manufacturer and the end-user. Reviews are the only source that informs the maker of the user\u2019s sentiments. <\/p>\n\n\n\n

Google\u2019s I\/O report states that developers reply to more than 100,000 reviews daily, and it results in a hike in their app rating by 0.7 stars on average.<\/p>\n\n\n\n

How Often to Respond to Customer Reviews?<\/h4>\n\n\n\n

There are several stages in the life of your app, which may define the strategy that you employ for your Google App Store Optimization<\/a>. In the initial days, it would be feasible for you to reply to every review and that too promptly, be it positive or negative. <\/p>\n\n\n\n

It will help you to understand the consumer whom your product is catering to and how you can improve your offerings. During initial days of app launch, it makes sense to run sponsored reviews campaign with platforms like AppReviews Ninja to boost Android app reviews<\/a>.<\/p>\n\n\n\n

Once your app has got ample traction, timely replying isn\u2019t mandatory as before. What is more important is you read the reviews carefully and help them when they are in a fix. <\/p>\n\n\n\n

How to reply to negative reviews to achieve perfect App Store Optimization?<\/h3>\n\n\n\n

An essential part of Apple or Google App Store optimization is dealing with the negative reviews. Responding to unfavorable app reviews has become an Achilles\u2019 heel for the developers. <\/p>\n\n\n\n

Many of them failed to tackle the issue, which led to their downfall and complete removal from the market.<\/p>\n\n\n\n

Here is how you can master the art of how to reply to negative reviews efficiently and win the Google App Store optimization battle:<\/p>\n\n\n\n

If there is a genuine problem, don\u2019t shy away from accepting it<\/h4>\n\n\n\n

If there is a problem, you should not be shy about admitting it. The primary thing to understand is how to receive it constructively:<\/p>\n\n\n\n