{"id":21121,"date":"2021-05-18T09:53:00","date_gmt":"2021-05-18T16:53:00","guid":{"rendered":"https:\/\/alejandrorioja.com\/blog\/?p=21093"},"modified":"2021-05-09T13:03:08","modified_gmt":"2021-05-09T20:03:08","slug":"%e7%90%86%e8%a7%a3-%e7%bc%96%e7%a8%8b-seo","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/zh\/%e7%90%86%e8%a7%a3-%e7%bc%96%e7%a8%8b-seo\/","title":{"rendered":"\u4e86\u89e3\u7a0b\u5e8f\u6027SEO\uff1a\u521d\u5b66\u8005\u6307\u5357"},"content":{"rendered":"\n<p>\u81ea\u4ece\u6211\u7684\u804c\u4e1a\u751f\u6daf\u5f00\u59cb\u4ee5\u6765\uff0c\u6211\u4e00\u76f4\u9075\u5faa\u4e00\u6761\u89c4\u5219\uff01<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u5982\u679c\u4f60\u60f3\u5728\u751f\u610f\u4e0a\u8301\u58ee\u6210\u957f\uff0c\u90a3\u4e48\u4f60\u5fc5\u987b\u53bb\u4f60\u7684\u5ba2\u6237\u6240\u5728\u7684\u5730\u65b9\u3002\u5728\u5f53\u4eca\u4ee5\u6280\u672f\u4e3a\u4e3b\u5bfc\u7684\u4e16\u754c\u4e2d\uff0c\u6d88\u8d39\u8005\u6bd4\u4ee5\u5f80\u66f4\u9891\u7e41\u5730\u4e0a\u7f51\u3002\u00a0<\/p><\/blockquote>\n\n\n\n<p>&quot;\u4e92\u8054\u7f51\u5973\u738b&quot;\u739b\u4e3d\u00b7\u7c73\u514b\u548c\u5979\u7684<a href=\"https:\/\/www.vox.com\/recode\/2019\/6\/11\/18651010\/mary-meeker-internet-trends-report-slides-2019\" target=\"_blank\" rel=\"noopener\">2019\u5e74\u4e92\u8054\u7f51\u8d8b\u52bf<\/a>\u62a5\u544a\u6982\u8ff0\u4e86\u4e00\u4e9b\u5f15\u4eba\u5165\u80dc\u7684\u7edf\u8ba1\u6570\u636e\uff0c\u5176\u4e2d\u6700\u5f15\u4eba\u6ce8\u76ee\u7684\u662f\u4e92\u8054\u7f51\u7528\u6237\u6570\u91cf\u7684\u589e\u957f\u548c\u6570\u5b57\u6d88\u8d39\u8005\u884c\u4e3a\u3002\u00a0<\/p>\n\n\n\n<p>Meek<a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2019\/08\/21\/three-digital-marketing-trends-that-can-bring-you-closer-to-your-customers\/#77d94f474966\" target=\"_blank\" rel=\"noopener\">er \u5f3a\u8c03\u4e86<\/a>\u672a\u6765\u5c06\u5851\u9020\u548c\u5f71\u54cd\u6570\u5b57\u8425\u9500\u683c\u5c40\u7684\u6570\u5b57\u8425\u9500\u8d8b\u52bf\uff0c\u5176\u4e2d\u4e4b\u4e00\u662f\u5e7f\u544a\u548cSEO\u7684\u7f16\u7a0b\u8425\u9500\u76db\u884c\u3002\u00a0<\/p>\n\n\n\n<p>\u60a8\u662f\u5426\u66fe\u7ecf\u60f3\u77e5\u9053\uff0c\u50cf Zillow\u3001TripAdvisor \u548c Yelp \u8fd9\u6837\u7684\u805a\u5408\u7f51\u7ad9\u5982\u4f55\u62e5\u6709\u6570\u767e\u9875\u7684\u76ee\u6807\u5185\u5bb9\uff1f\u4f60\u6709\u6ca1\u6709\u95ee\u8fc7\u81ea\u5df1\u4ed6\u4eec\u662f\u600e\u4e48\u505a\u5230\u7684\uff1f\u00a0<\/p>\n\n\n\n<p>\u7b54\u6848\u662fSEO\uff01<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u5b9a\u671f\u5173\u6ce8\u6211<a href=\"https:\/\/alejandrorioja.com\/seo-tools\/\">\uff0c\u4f60\u5c31\u4f1a\u77e5\u9053\u6211\u6700\u8fd1\u590d\u4e60\u4e86\u4e00\u4e9b\u6700\u597d\u7684SE<\/a>O\u5de5\u5177\uff0c\u6211\u5efa\u8bae\u4f60\u7ed9\u8fd9\u4e2a\u9605\u8bfb\uff0c\u8ba9\u81ea\u5df1\u719f\u6089\u8fd9\u4e9b\u975e\u5e38\u91cd\u8981\u7684\u5de5\u5177\u3002<\/p>\n\n\n\n<p>\u4f46\u4eca\u5929\uff0c\u6211\u5c06\u6982\u8ff0\u7f16\u7a0bSEO\u7684\u57fa\u672c\u77e5\u8bc6\uff0c\u5982\u4f55\u521b\u5efaSEO\u9a71\u52a8\u7684\u7740\u9646\u9875\uff0c\u4ee5\u53ca\u5982\u4f55\u6269\u5c55\u5b83\u4eec\u3002\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Found Friday - Programmatic SEO and Content Marketing\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/395ZThjU28Q?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u7a0b\u5e8f\u6027 SEO\uff1f\u00a0<\/h2>\n\n\n\n<p>\u7f16\u7a0b SEO \u662f\u4f7f\u7528\u4ee3\u7801\u5927\u89c4\u6a21\u521b\u5efa\u9875\u9762\u3002\u4f8b\u5982\uff0c\u4e3a&quot;\u57ce\u5e02\u6700\u4f73\u9152\u5e97&quot;\u521b\u5efa 100 \u9875\uff0c\u8fd9\u662fAirbnb\u548c Expedia \u7b49\u516c\u53f8\u4f7f\u7528\u7684\u4e00\u79cd\u6280\u672f\u3002<\/p>\n\n\n\n<p>\u8fd9\u662fSEO\u4e2d\u4e00\u4e2a\u76f8\u5bf9\u8f83\u65b0\u7684\u6982\u5ff5\uff0c\u6d89\u53ca\u5728\u66f4\u5927\u8303\u56f4\u5185\u5f00\u53d1\u7740\u9646\u9875\u3002\u6b64\u65b9\u6cd5\u5141\u8bb8\u60a8\u521b\u5efa\u76ee\u6807\u9875\u9762\uff0c\u65e8\u5728\u5728\u641c\u7d22\u5f15\u64ce\u4e0a\u83b7\u5f97\u66f4\u591a\u7684\u79fb\u52a8\u3001\u8bed\u97f3\u548c\u672c\u5730\u641c\u7d22\u3002\u4e3a\u4e86\u5339\u914d Google \u641c\u7d22\u6761\u76ee\u7684\u7edd\u5bf9\u6570\u91cf\uff0c\u91c7\u7528\u6b64\u6280\u672f\u7684\u7f51\u7ad9\u90e8\u7f72\u4e86\u5927\u91cf\u5305\u542b\u53ef\u4fee\u6539\u5185\u5bb9\u7684\u7f51\u9875\u3002\u00a0<\/p>\n\n\n\n<p>\u8fd9\u662f\u805a\u5408\u7ad9\u70b9\u5e38\u7528\u7684\u65b9\u6cd5\uff0c\u7528\u4e8e\u4f7f\u7528\u5168\u9762\u548c\u5927\u89c4\u6a21\u5143\u6570\u636e\u521b\u5efa\u548c\u4f18\u5316\u7740\u9646\u9875\u3002\u5b83\u8f83\u5c11\u662f\u5173\u4e8e\u6743\u5a01\u3001\u4fe1\u606f\u6216\u8d28\u91cf\u7684\u5185\u5bb9\uff0c\u800c\u662f\u6709\u5173\u521b\u5efa\u5177\u6709\u4e8b\u52a1\u610f\u56fe\u7684\u7528\u6237\u53cb\u597d\u548c\u5927\u5bb9\u91cf\u767b\u5f55\u9875\u3002\u00a0<\/p>\n\n\n\n<p>\u6b64\u6280\u672f\u4e5f\u53ef\u4ee5\u89c6\u4e3a\u4e00\u4e2a\u8fc7\u7a0b\uff0c\u5176\u4e2d\u68c0\u6d4b\u6392\u540d\u56e0\u7d20\u53ca\u5176\u66f4\u6539\uff0c\u66f4\u65b0\u8f6f\u4ef6\u6216\u811a\u672c\uff0c\u5e76\u6839\u636e\u6392\u540d\u56e0\u5b50\u7684\u4fee\u6539\u8fdb\u884c\u66f4\u6539\uff0c\u5e76\u53cd\u6620\u5728\u7f51\u7ad9\u7684\u7279\u5b9a\u9875\u9762\u4e0a\u3002\u00a0<\/p>\n\n\n\n<p>\u542c\u8d77\u6765\u5f88\u7b80\u5355\uff1f\u8fd9\u4f3c\u4e4e\u5f88\u5bb9\u6613\uff0c\u4f46\u5f53\u6211\u4eec\u7ee7\u7eed\u8fd9\u7bc7\u6587\u7ae0\u65f6\uff0c\u4f60\u4f1a\u610f\u8bc6\u5230\u5b83\u53ef\u80fd\u4e0d\u50cf\u542c\u8d77\u6765\u90a3\u4e48\u5bb9\u6613\u3002\u00a0<\/p>\n\n\n\n<p>\u76f8\u5173\uff1a<a href=\"https:\/\/alejandrorioja.com\/on-page-seo\/\"> \u7b80\u5355\u6709\u6548\u7684\u9876\u90e8\u9875\u9762 SEO<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7a0b\u5e8f\u6027SEO\u7684\u8981\u7d20\u00a0<\/h2>\n\n\n\n<p>\u901a\u5e38\uff0c\u7a0b\u5e8f\u5316 SEO \u6709\u4e09\u4e2a\u8981\u7d20\uff1a\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u7814\u7a76\u4e0e\u5f00\u53d1 \uff08\u7814\u53d1\uff09<\/h3>\n\n\n\n<p>\u7814\u53d1\u65e8\u5728\u56de\u7b54\u4ee5\u4e0b\u95ee\u9898\uff1a\u00a0<\/p>\n\n\n\n<ul><li>\u6bcf\u6708\u8fdb\u884c\u591a\u5c11\u6b21\u641c\u7d22\uff1f<\/li><li>\u4eba\u4eec\u5982\u4f55\u641c\u7d22\u4e0e\u60a8\u7684\u4e1a\u52a1\u4ea7\u54c1\u76f8\u5173\u7684\u5185\u5bb9\uff1f<\/li><li>\u54ea\u4e9b\u9875\u9762\u4e0e\u641c\u7d22\u67e5\u8be2\u76f8\u5173\uff1f<\/li><\/ul>\n\n\n\n<p>R&D \u56f4\u7ed5\u91cf\u5316\u641c\u7d22\u8005\u610f\u56fe\u3001\u641c\u7d22\u7ed3\u679c\u4e4b\u95f4\u7684\u7ade\u4e89\u4ee5\u53ca\u7528\u6237\u5982\u4f55\u641c\u7d22\u7528\u4e8e\u67e5\u627e\u9875\u9762\u7684\u5173\u952e\u5b57\u7684\u95ee\u9898\u5c55\u5f00\u3002\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u6280\u672f<\/h3>\n\n\n\n<p>\u6280\u672f\u5143\u7d20\u5305\u62ec\u67e5\u8be2\u7684\u89e3\u7b54\uff0c\u4f8b\u5982\uff1a\u00a0<\/p>\n\n\n\n<ul><li>\u641c\u7d22\u5f15\u64ce\u53ef\u4ee5\u6293\u53d6\u7f51\u7ad9\u4e0a\u7684\u6240\u6709\u9875\u9762\u5417\uff1f\u00a0<\/li><li>\u6211\u4eec\u5982\u4f55\u8ba9\u641c\u7d22\u5f15\u64ce\u5bf9\u6211\u4eec\u60f3\u8981\u7684\u9875\u9762\u8fdb\u884c\u722c\u7f51\uff1f\u00a0<\/li><li>\u5f15\u64ce\u662f\u5426\u67e5\u770b\u9875\u9762\u4e0a\u7684\u5185\u5bb9\uff1f<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u5185\u5bb9<\/h3>\n\n\n\n<p>\u6709\u5173\u5185\u5bb9\u7684\u95ee\u9898\u5305\u62ec\uff1a\u00a0<\/p>\n\n\n\n<ul><li>\u641c\u7d22\u5f15\u64ce\u662f\u5426\u8ba4\u4e3a\u6211\u4eec\u7684\u5185\u5bb9\u76f8\u5173\uff1f\u00a0<\/li><li>\u641c\u7d22\u5f15\u64ce\u8ba4\u4e3a\u6211\u4eec\u7684\u7f51\u7ad9\u503c\u5f97\u4fe1\u4efb\u5417\uff1f<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u952e\u8bcd\u7814\u7a76<\/h2>\n\n\n\n<p>SEO \u662f\u6240\u6709\u5173\u4e8e\u6355\u83b7\u4e0e\u60a8\u7684\u9875\u9762\u6216\u4e1a\u52a1\u76f8\u5173\u7684\u641c\u7d22\u6d41\u91cf\uff0c\u641c\u7d22\u610f\u56fe\u56e0\u60a8\u4f7f\u7528\u7684\u5173\u952e\u5b57\u800c\u5f02\u3002\u00a0<\/p>\n\n\n\n<p>\u5173\u952e\u5b57\u7814\u7a76\u5df2\u7ecf\u662f\u4e00\u4e2a\u5408\u7406\u5df2\u77e5\u7684SEO\u7a0b\u5e8f\uff0c\u4f46\u5927\u89c4\u6a21\u5e94\u7528\u5b83\u53ef\u4ee5\u662f\u76f8\u5f53\u4e0d\u540c\u7684\uff0c\u56e0\u4e3a\u5b83\u6d89\u53ca\u4e00\u4e2a\u4fee\u6539\u7684\u65b9\u6cd5\u3002\u60a8\u5c06\u67e5\u627e\u5e76\u5217\u51fa\u5934\u8bcd\uff0c\u4f7f\u7528\u5173\u952e\u5b57\u7814\u7a76\u5de5\u5177\u68c0\u67e5\u5176\u641c\u7d22\u91cf\uff0c\u8bc6\u522b\u4e3b\u8981\u548c\u8f85\u52a9\u6807\u8bc6\u7b26\uff08\u5305\u62ec\u4fee\u9970\u7b26\uff09\uff0c\u5e76\u4f7f\u7528\u7f16\u7a0b\u8bed\u8a00 Python \u5c06\u5b83\u4eec\u653e\u5728\u4e00\u8d77\u3002\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u67e5\u627e\u60a8\u7684\u5934\u90e8\u6761\u6b3e\u00a0<\/strong><\/h3>\n\n\n\n<p>\u5934\u672f\u8bed\u53ef\u4ee5\u8003\u8651\u4f60\u5c06\u6392\u540d\u7684\u7c7b\u522b\uff0c\u5728\u5e7f\u6cdb\u7684\u6c34\u5e73\u3002\u4f8b\u5982\uff0cZillow \u53ef\u80fd\u4f1a\u4f7f\u7528\u4e0e\u623f\u5730\u4ea7\u76f8\u5173\u7684\u8bcd\u8bed\uff0c\u4ee5\u53ca\u4e0e\u5ea6\u5047\u548c\u65c5\u884c\u76f8\u5173\u7684 TripAdvisor \u672f\u8bed\u3002\u00a0<\/p>\n\n\n\n<p>\u5934\u8bcd\u672c\u8eab\u5df2\u5305\u542b\u641c\u7d22\u5377\uff0c\u4f46\u901a\u5e38\u4f7f\u7528\u4fee\u6539\u5668\u8fdb\u884c\u641c\u7d22\u3002\u8981\u4e86\u89e3\u641c\u7d22\u91cf\uff0c\u53ef\u4ee5\u4f7f\u7528\u5173\u952e\u5b57\u7814\u7a76\u5de5\u5177\uff0c\u5982 Googl<a href=\"https:\/\/alejandrorioja.com\/keyword-research\/\">e \u8d8b\u52bf<\/a>\u3002\u00a0<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u8ba9\u6211\u4f7f\u7528\u4e0e\u5047\u671f\u76f8\u5173\u7684\u672f\u8bed\u3002\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/OPRbkM6i3dZkocbgp3wEXehZpGfsf_Ogm-b_6nv3lLLnHXmpdv4pDATRX3G5Tdx_ht8hYCwaROKz_llg1xIaoqLA9sbuEwnJN-N040iZRwhs6Jq3pvYbdE6vrFjKb-0dwgjzEAUp\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u6211\u4ece\u8fd9\u4e9b\u5934\u672f\u8bed\u5f00\u59cb\uff0c\u4e86\u89e3\u4e0e\u6bcf\u4e2a\u672f\u8bed\u76f8\u5173\u7684\u603b\u4ea4\u6613\u91cf\u3002\u00a0<\/p>\n\n\n\n<p>\u4e4b\u540e\uff0c\u6211\u53ef\u4ee5\u901a\u8fc7\u5411\u5217\u8868\u4e2d\u6dfb\u52a0\u66f4\u591a\u672f\u8bed\u6765\u5c3d\u53ef\u80fd\u5145\u5b9e\u5217\u8868\u3002\u4e3a\u6b64\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u5982\u4e0b\u5de5\u5177\uff1a\u00a0<\/p>\n\n\n\n<ol><li>\u5173\u952e\u8bcd \u65e0\u5904\u4e0d\u5728<\/li><li>\u4f18\u6b65\u5efa\u8bae<\/li><li><a href=\"https:\/\/alejandrorioja.com\/whatsmyserp-review\">Whatsmyser<\/a>p<\/li><li>\u8c37\u6b4c\u5e7f\u544a<\/li><li>\u83ab\u5179<\/li><li>\u68ee\u9c81\u4ec0\u00a0<\/li><li>\u641c\u7d22\u5f15\u64ce\u4e2d\u7684&quot;\u4eba\u5458\u4e5f\u641c\u7d22&quot;\u9009\u9879\u00a0\u00a0<\/li><\/ol>\n\n\n\n<p>\u6b64\u5916\uff0c\u4f7f\u7528\u5de5\u5177\uff0c\u60a8\u53ef\u4ee5\u67e5\u770b\u573a\u666f\u4e2d\u7ade\u4e89\u5bf9\u624b\u7684\u9875\u9762\uff0c\u4ee5\u4e86\u89e3\u4ed6\u4eec\u5728\u6807\u9898\u6807\u7b7e\u4e2d\u6392\u540d\u7684\u5173\u952e\u5b57\u3002\u6dfb\u52a0\u5217\u8868\u4e2d\u4efb\u4f55\u7a81\u51fa\u7684\u5185\u5bb9\u3002\u00a0<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u7684\u5934\u672f\u8bed\u662f\u5173\u4e8e\u623f\u5b50\u6253\u626b\uff0c\u90a3\u4e48\u8fd9\u91cc\u6709\u4e00\u4e9b\u6392\u5217\u3002\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/ZvuaLIz_Z09y9mL_P9QRbJQKpUBLAxX_EyKQvJ4tWDZL48lrVZcd49SdrLhiISpTiU5dP0RW85vhkcjoF6evEcr-8s0wYac5ES853xxIw7hriCzci0xKyicFjYXa__09v_78Pu-A\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u8bc6\u522b\u4fee\u6539\u5668<\/h3>\n\n\n\n<p>\u8c37\u6b4c\u641c\u7d22\u559c\u6b22\u901a\u8fc7\u7ed9\u7528\u6237\u63d0\u4f9b\u81ea\u52a8\u641c\u7d22\u5efa\u8bae\u6765\u5e2e\u52a9\u4ed6\u4eec\u3002\u4f7f\u7528 SEO \u5de5\u5177\uff08\u5982 Uber 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class=\"wp-block-heading\">\u5168\u90e8\u653e\u5728\u4e00\u8d77<\/h3>\n\n\n\n<p>\u73b0\u5728\uff0c\u6211\u4eec\u5c06\u7ee7\u7eed\u524d\u8fdb\uff0c\u5e76\u7ed3\u5408\u5173\u952e\u5b57\u5728\u4e00\u8d77\uff0c\u4e3a\u5e7f\u6cdb\u7684\u5217\u8868\u3002\u5982\u679c\u60a8\u5927\u89c4\u6a21\u64cd\u4f5c\uff0c\u62e5\u6709\u8d85\u8fc7 100k \u5173\u952e\u5b57\u5e76\u975e\u4e0d\u5408\u7406\uff0c\u4f46\u53ea\u9700 2k \u5173\u952e\u5b57\u5373\u53ef\u83b7\u5f97\u826f\u597d\u7684\u89c1\u89e3\u3002\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ve3OtfNut9gx6wj8zoT7-9JVk3b9cqV8qUn9pfIksyDl2QUx_P_a9xKjSBJt8_L2LxCwt2kEYboik6kWhzIApq0qqnyqP9m4mYgXL-Wt3koxqc69fmh_BGNysdl4KiSUf2sQfqso\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u6211\u4eec\u5e0c\u671b\u83b7\u5f97\u6240\u6709\u53ef\u80fd\u7684\u5173\u952e\u5b57\u548c\u4fee\u6539\u5668\u7248\u672c\uff0c\u5e76\u4e3a\u6b64\u90e8\u5206\u7684\u76ee\u7684\uff0c\u6211\u4eec\u5047\u8bbe\u6211\u4eec\u4e13\u6ce8\u4e8e\u5ea6\u5047\u5c4b\u79df\u8d41\u5229\u57fa\u3002\u6b64 Python \u811a\u672c\u5c06\u5141\u8bb8\u60a8\u505a\u5230\u8fd9\u4e00\u70b9\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u4f7f\u7528\u6b64\u811a\u672c\u4f5c\u4e3a\u60a8\u81ea\u5df1\u7684\u811a\u672c\uff0c\u5982\u679c\u60a8\u4e13\u6ce8\u4e8e\u4e0d\u540c\u7684\u5229\u57fa\uff0c\u5219\u53ea\u9700\u66ff\u6362\u5934\u8bcd\u548c\u57ce\u5e02\u72b6\u6001\u5bf9\uff08&quot;&quot;\u5185\u9ec4\u8272\u6587\u672c[ ]\uff09\u5373\u53ef\u751f\u6210\u4e00\u7ec4\u4e0d\u540c\u7684\u5173\u952e\u5b57\u3002\u6b64\u5916\uff0c\u8fd8\u6709\u66f4\u591a\u7684\u5934\u90e8\u672f\u8bed\u548c\u57ce\u5e02\u72b6\u6001\u5bf9\uff0c\u60a8\u9700\u8981\u4f7f\u7528\u66f4\u591a\u7684 CSV \u6587\u4ef6\u3002<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/aepkLzIMgvCeqd3LVikNIhbCRa0FEsjO2PatqrE3Cn_6-7hDkgiDG1jW_kxh6c-QE_bd8aP77xEmkMj74M_oUhGWNECeDbw8Mq8W2pFJdcRZs6aaVGhz-g7fS6JAKDVzH7jnuAgm\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u8fd0\u884c\u6b64\u811a\u672c\u65f6\uff0c\u60a8\u5c06\u83b7\u5f97\u975e\u5e38\u8be6\u5c3d\u7684\u5173\u952e\u5b57\u9009\u9879\u5217\u8868\u3002\u00a0<\/p>\n\n\n\n<p>\u5982\u60a8\u6240\u89c1\uff0cpython \u811a\u672c\u4f1a\u5bfc\u81f4\u5173\u952e\u5b57\u548c\u57ce\u5e02\u72b6\u6001\u5bf9\u7684\u6bcf\u4e00\u79cd\u53ef\u80fd\u6392\u5217\u3002\u4f7f\u7528\u7a0b\u5e8f\u7684\u6587\u672c\u5bfc\u5165\u529f\u80fd\u5728 Excel \u4e2d\u67e5\u770b\u7ed3\u679c\uff0c\u5e76\u4e14\u60a8\u5b9e\u9645\u4e0a\u5df2\u7ecf\u521b\u5efa\u4e86\u5173\u952e\u5b57\u6807\u8bb0\u3002\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/wCLGdx4SoKDPP69vuknf6_3SBT6s-P0vWtS_mAuzJOgedaErQ5AAsOIenAzzN0DiG8LU4qSlGitNLxhVYE-WdZkOMQa18XfOlZt5NI-F57tNqz-4-tEGzUP2Z9xsGc5knetUORTs\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5982\u679c\u4e0d\u719f\u6089 Python \u7f16\u7801\uff0c\u5219\u6709\u5f88\u591a\u5728\u7ebf\u7a7a\u95f4\u53ef\u4f9b\u5b66\u4e60\u3002\u6b64\u5916\uff0cMac \u9884\u5b89\u88c5\u4e86 Python \u7f16\u7801\u8f6f\u4ef6\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u4e0a\u9762\u663e\u793a\u7684\u786e\u5207\u811a\u672c\u8fdb\u884c\u4f7f\u7528\uff0c\u5e76\u4fee\u6539\u60a8\u7684\u7279\u5b9a\u5173\u952e\u5b57\u3002\u00a0<\/p>\n\n\n\n<p>\u5305\u542b\u8f85\u52a9\u4fee\u9970\u7b26\u53ef\u80fd\u5f88\u6709\u7528\uff0c\u4f46\u6ca1\u6709\u5fc5\u8981\u3002\u5982\u679c\u60f3\u8981\uff0c\u8bf7\u786e\u4fdd\u5728\u811a\u672c\u4e2d\u5305\u62ec\u53e6\u4e00\u4e2a\u6570\u7ec4\uff0c\u5e76\u5728 Excel \u8f93\u51fa\u4e2d\u5305\u542b\u53e6\u4e00\u5217\u3002\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/CIpHJ8zD-_eKSXvdGVhnopYvAprQ0yxl1XxbDTVVrjVHfq8vQ87VmH0M4-dYSEnfMzU-UHJfR2N-popKkG8EykPjiFVtZL_fYF-5tBlVzSfVyKE1rlr0Tn9_0LQRZQck6hXup-Rk\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5728\u5927\u578b\u5173\u952e\u5b57\u7814\u7a76\u9879\u76ee\u4e2d\u4f7f\u7528 Excel \u76f8\u5f53\u68d8\u624b\uff0c\u4f46\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u60a8\u4f1a\u53d1\u73b0\u8fd9\u4e9b\u672f\u8bed\u4f1a\u5feb\u901f\u8fbe\u5230\u5de5\u4f5c\u8868\u7684\u6700\u5927\u5bb9\u91cf\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u5176\u4ed6\u5de5\u5177\u548c\u6570\u636e\u5206\u6790\u5e73\u53f0\uff0c\u5982 Google BigQuery \u548c SQL\u3002\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u83b7\u53d6\u641c\u7d22\u5377<\/h3>\n\n\n\n<p>\u8c37\u6b4c\u5e7f\u544a\u5de5\u5177\u5e76\u6ca1\u6709\u771f\u6b63\u63d0\u4f9b\u51c6\u786e\u7684\u6570\u636e\uff0c\u4f46\u5728\u7f16\u7a0bSEO\u4e2d\uff0c\u6211\u4eec\u4e0d\u9700\u8981\u51c6\u786e\u3002\u6211\u4eec\u9700\u8981\u5c06\u65b9\u5411\u6570\u636e\u7528\u4f5c\u6bd4\u8f83\u70b9\u3002\u00a0\u00a0<\/p>\n\n\n\n<p>Adwords \u7684\u5173\u952e\u5b57\u9650\u5236\u975e\u5e38\u4f4e\uff0c\u56e0\u6b64\u60a8\u9700\u8981\u4f7f\u7528\u865a\u62df\u52a9\u624b\u5c06\u8fd9\u4e9b\u5b50\u6bb5\u5212\u5206\u4e3a\u5757\u548c\u5757\uff0c\u6216\u8005\u4f7f\u7528\u5173\u952e\u5b57 Keg \u7684\u6210\u672c\u6765\u5141\u8bb8\u60a8\u7ba1\u7406\u5927\u6279\u91cf\u6570\u636e\u3002\u00a0<\/p>\n\n\n\n<p>\u5c06 Excel \u6570\u636e\u8fd0\u884c\u5230 Adwords \u6216\u5176\u4ed6\u6570\u636e\u5206\u6790\u5de5\u5177\u4e2d\u53ef\u751f\u6210\u5177\u6709\u641c\u7d22\u91cf\u7684\u5173\u952e\u5b57\uff0c\u5982\u4e0b\u6240\u793a\u3002\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/k-eM3phtki5YB_8Pqn3dCJcibxRTOIZP02K4Zbp0_W5BKOd_3Wf18IauOciNtnKVSZD8xc1P8CAHFRrxKHdUveSsMSJe5ZR-cMWdujwEfz4idf7DlZvlA5D93G6P5BdbaorJNYl9\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u4ece\u5217\u4e2d\u68c0\u7d22\u6570\u636e\uff0c\u5e76\u4f7f\u7528 Excel \u4e2d\u7684 VLOOKUP \u51fd\u6570\u8fde\u63a5\u5b83\u4eec\u3002\u5982\u679c Excel \u592a\u5927\uff0c\u5219\u4e0a\u8f7d\u5230 SQL \u8868\uff0c\u7136\u540e\u52a0\u5165\u76f8\u5173\u5217\u3002\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u89c4\u6a21\u7ade\u4e89\u5206\u6790<\/h2>\n\n\n\n<p>\u6536\u96c6\u4e00\u6574\u5957\u5173\u952e\u5b57\u540e\uff0c\u4e0b\u4e00\u6b65\u662f\u5bf9\u6570\u636e\u8fdb\u884c\u5927\u89c4\u6a21\u6392\u540d\uff0c\u4ee5\u83b7\u5f97\u5b9d\u8d35\u7684\u7ade\u4e89\u89c1\u89e3\u3002\u5728\u8c03\u6574\u7ade\u4e89\u5bf9\u624b\u7684\u5c3a\u5bf8\u65f6\uff0c\u6392\u540d\u53ef\u4ee5\u88ab\u89c6\u4e3a\u6700\u76f4\u63a5\u3001\u6700\u6709\u7528\u7684\u6570\u636e\u3002\u00a0<br><\/p>\n\n\n\n<p>\u9876\u7ea7\u73a9\u5bb6\u88ab\u5b9a\u4e49\u4e3a\u90a3\u4e9b\u5728\u6240\u9009\u5229\u57fa\u7684\u524d10\u540d\u4e2d\u5173\u952e\u8bcd\u6700\u591a\u7684\u7f51\u7ad9\u3002\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u5feb\u901f\u641c\u7d22\uff0c\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u7684\u8868\u73b0\u3002\u00a0<br><\/p>\n\n\n\n<p>\u7ea6 5\uff0c000 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class=\"wp-block-heading\">\u5728\u6bd4\u4f8b\u4e0b\u521b\u5efa\u7740\u9646\u9875<\/h2>\n\n\n\n<p>\u4e00\u65e6\u4f60\u786e\u5b9a\u4e86\u4f60\u7684\u5173\u952e\u5b57\uff0c\u5e76\u505a\u4e86\u4e00\u4e2a\u7ade\u4e89\u5206\u6790\uff0c\u73b0\u5728\u662f\u65f6\u5019\u751f\u6210\u7740\u9646\u9875\u4e86\u3002\u8fd9\u662f\u7f16\u7a0bSEO\u4e2d\u7684\u5173\u952e\u6311\u6218\u4e4b\u4e00\uff0c\u56e0\u4e3a\u6bcf\u4e2a\u9875\u9762\u7684\u5185\u5bb9\u9700\u8981\u662f\u552f\u4e00\u7684\u3002\u00a0<br><\/p>\n\n\n\n<p>\u7f16\u7801\u9875\u9762\u4e0d\u662f\u786c\u90e8\u5206;\u5bf9\u9875\u9762\u8fdb\u884c\u7f16\u7801\u3002\u60a8\u7684\u5de5\u7a0b\u56e2\u961f\u80af\u5b9a\u53ef\u4ee5\u901a\u8fc7\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u521b\u5efa\u60a8\u60f3\u8981\u7684\u6a21\u677f\u548c\u8bbe\u8ba1\u3002\u4ee5\u4e0b\u662f\u521b\u5efa\u9875\u9762\u65f6\u9700\u8981\u8003\u8651\u7684\u4e00\u4e9b\u63d0\u793a\u3002\u00a0\u00a0<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5355\u9875\uff0c\u5355\u4e00\u610f\u56fe\u00a0<\/h3>\n\n\n\n<p>\u51e0\u4e4e\u6ca1\u6709\u5fc5\u8981\u4e3a\u5173\u952e\u5b57\u7684\u6bcf\u4e00\u4e2a\u53ef\u80fd\u7684\u6392\u5217\u521b\u5efa\u7740\u9646\u9875\uff0c\u56e0\u4e3a\u8c37\u6b4c\u5728\u8bc6\u522b\u540c\u4e49\u8bcd\u65f6\u76f8\u5f53\u4e0d\u9519\u3002\u4f46\u662f\uff0c\u60a8\u9700\u8981\u6bcf\u4e2a\u7528\u6237\u641c\u7d22\u610f\u5411\u521b\u5efa\u4e00\u4e2a\u9875\u9762\u3002\u00a0<br><\/p>\n\n\n\n<p>\u8bb0\u4f4f\u8c37\u6b4c\u5b9a\u4e49\u7684\u610f\u56fe &#8211; \u800c\u4e0d\u662f\u4f60\u3002\u6b64\u610f\u56fe\u57fa\u4e8e\u4ece\u7528\u6237\u6570\u636e\u521b\u5efa\u7684\u7b97\u6cd5\uff0c\u4e0e\u4efb\u4f55\u7b97\u6cd5\u4e00\u6837\uff0c\u5b83\u5e76\u4e0d\u5b8c\u7f8e\u3002\u00a0<br><\/p>\n\n\n\n<p>\u4e3a\u6b64\uff0c\u8bf7\u82b1\u4e00\u4e9b\u65f6\u95f4\u5de6\u53f3\u6d4f\u89c8\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762 \uff08SERP\uff09\uff0c\u5e76\u7279\u522b\u6ce8\u610f Google 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class=\"wp-block-heading\">\u907f\u514d\u95e8\u9053\u9875<\/h3>\n\n\n\n<p>Google 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/W2WqqRlryGzbMV7xslsXDYLxYyVrRD4kRgZV2Aar0L9DnUzEwgDYyGf3B6pDRd63t8llqk2f9B9y_ClukhUsce6UJY-YcULW2LlNLXNYcOkUQOxtnjAfJzap4vW1Ppi3Dh2gmP7_\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u521b\u5efa\u9875\u9762\u65f6\uff0c\u8bf7\u95ee\u81ea\u5df1\u4ee5\u4e0b\u95ee\u9898\u3002\u00a0<\/p>\n\n\n\n<ol><li>\u5982\u679c\u6ca1\u6709 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/bWbQx0l3Qvpst2CkZOKMS-wbCst4shl5WmmcZF6MDbfqCO5Y__qX1RU353R1F5KGglAN1zK46sF92aF2N9KUs8uuIxQewVu_t0nqHsn_vKR3z9AtZCLlWCrWrrT9QIJsB-_wvLL7\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u4f9b\u5e94\u5546\u88ab\u6fc0\u52b1\u63d0\u4f9b\u5185\u5bb9\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u5f00\u5c55\u4e1a\u52a1\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u7559\u4e0b\u8bc4\u8bba\u3002\u6b64\u5916\uff0c\u5e02\u573a\u522e\u64e6\u548c\u6536\u96c6\u7684\u6570\u636e\uff08\u5982\u62a5\u4ef7\u3001\u4f4d\u7f6e\u6216\u9996\u9009\u9879\uff09\u53ef\u7528\u4e8e\u586b\u8865\u5185\u5bb9\u7a7a\u767d\u3002\u00a0<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u793a\u4f8b\u5305\u62ec eBay\u3001Houzz\u3001Care.com\u3001Expedia \u548c\u7f57\u5b5a\u3002\u00a0<br><\/p>\n\n\n\n<ul><li><strong>\u793e\u533a<\/strong><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/GChrP1pUAVYjU-FIx719PPpwCwKy2KKJJJvbLHWmarhixRINPlR3RXm7tL0vvQZH4uXs_Cdeqg9idBWsRXfo_kVBStB7KhxVBalbEMksp52mQac3uHBLZoxyzlxdqDQm5ZIF6tuh\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5728\u7ebf\u793e\u533a\u81ea\u7136\u4f1a\u521b\u5efa\u65e0\u9650\u7684\u539f\u521b\u5185\u5bb9\uff0c\u53ea\u8981\u7f51\u7ad9\u4e0a\u6709\u6d3b\u8dc3\u7528\u6237\u3002\u00a0\u00a0<br><\/p>\n\n\n\n<p>\u95ee\u7b54\u7f51\u7ad9\uff0c\u5982Quora\u548cStackOVerflow\uff0c\u90fd\u6709\u7ecf\u5e38\u5728\u8c37\u6b4c\u4e0a\u6392\u540d\u7684\u95ee\u7b54\u7f51\u9875\u3002\u8bba\u575b\uff08\u5982 Pintery \u548c 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class=\"wp-block-heading\">\u7f16\u7a0b SEO \u4e2d\u7684\u5e38\u89c1\u6280\u672f\u95ee\u9898\u00a0<\/h2>\n\n\n\n<p>\u5728\u8fd9\u4e00\u70b9\u4e0a\uff0c\u4f60\u5df2\u7ecf\u83b7\u5f97\u4e86\u76f8\u5f53\u4f53\u9762\u7684\u7406\u89e3\u7a0b\u5e8fSEO\u4ee5\u53ca\u5982\u4f55\u5efa\u7acbSEO\u4f18\u5316\u7684\u7740\u9646\u9875\u3002\u672c\u8282\u4e13\u95e8\u4ecb\u7ecd\u5e94\u7528\u7a0b\u5e8f\u5316SEO\u7684\u7f51\u7ad9\u53ef\u80fd\u4f1a\u9047\u5230\u7684\u95ee\u9898\u548c\u4f4e\u6548\u7387\u3002\u00a0<br><\/p>\n\n\n\n<p>\u76f8\u5173\uff1a<a href=\"https:\/\/alejandrorioja.com\/white-hat-seo-techniques\/\"> \u4e5f\u68c0\u67e5\u4ec0\u4e48\u662f\u767d\u5e3dSEO\u6280\u672f\u5728\u8fd9\u91cc<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u65e0\u6cd5\u83b7\u53d6\u9875\u9762\u722c\u7f51<\/h3>\n\n\n\n<p>\u5982\u679c\u8c37\u6b4c\u627e\u4e0d\u5230\u7f51\u9875\uff0c\u5219\u65e0\u6cd5\u5bf9\u7f51\u9875\u8fdb\u884c\u6392\u540d\u3002\u4e3a\u4e86\u907f\u514d\u8fd9\u79cd\u60c5\u51b5\uff0c\u8bf7\u786e\u4fdd\u9875\u9762\u5df2\u6574\u9f50\u5730\u5206\u7c7b\uff0c\u5982\u4e0b\u6240\u793a\u3002\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/eqI2QOvUr73L9J3lVLFzo79-v0NCRVR4KdYQAfRp6zoMYuK6POlifvpET9gsbt5IKFxy7vIPdHEnLwG5TxWmkkUilLB13jALpLAmsaIlRew9U4i2mb7Fdu4wZED81maYzX07UVwB\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5206\u7c7b\u5bfc\u81f4\u4e24\u4ef6\u4e8b\u60c5\uff1a\u5b83\u5efa\u7acb\u5bb9\u6613\u7684\u9762\u5305\u5c51\uff0c\u5e76\u786e\u4fdd\u8c37\u6b4c\u53ef\u4ee5\u627e\u5230\u4f60\u7684\u7f51\u9875\u3002\u4f46\u662f\uff0c\u60a8\u4e0d\u5e0c\u671b Google \u53ea\u627e\u5230\u8fd9\u4e9b\u7f51\u9875\uff0c\u60a8\u5e0c\u671b Google \u5bf9\u5176\u8fdb\u884c\u6392\u540d\u3002\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5185\u90e8\u94fe\u63a5<\/h3>\n\n\n\n<p>\u9875\u9762\u6392\u540d\u4ecd\u7136\u662f\u8c37\u6b4c\u7b97\u6cd5\u7684\u6838\u5fc3\uff0c\u9875\u9762\u6392\u540d\u901a\u8fc7\u5185\u90e8\u94fe\u63a5\u4f20\u9012\u3002\u7136\u800c\uff0c\u5185\u90e8\u94fe\u63a5\u662f\u4e00\u4e2a\u9886\u57df\uff0c\u4ec0\u4e48\u6700\u9002\u5408\u7528\u6237\u4e0e\u4ec0\u4e48\u662f\u6700\u597d\u7684SEO\u662f\u5b8c\u5168\u4e0d\u540c\u7684\u3002\u00a0<br><\/p>\n\n\n\n<p>\u8fd9\u91cc\u6709\u4e00\u4e9b\u6700\u597d\u7684SEO\u76f8\u5173\u5b9e\u8df5\u3002\u00a0<br><\/p>\n\n\n\n<ul><li><strong>\u9762\u5305\u5c51\u00a0<\/strong><\/li><\/ul>\n\n\n\n<p>\u5b9a\u4e49\u5c42\u6b21\u7ed3\u6784\u7684\u9762\u5305\u5c51\u5c06\u786e\u4fdd\u6bcf\u4e2a\u5b50\u7c7b\u522b\u5c06\u94fe\u63a5\u5230\u7236\u7c7b\u522b\u3002\u67b6\u6784\u6807\u8bb0\u8fd8\u5141\u8bb8 Google \u4e86\u89e3\u60a8\u7684\u7f51\u7ad9\u7684\u6743\u5a01\uff0c\u4f7f\u7f51\u7ad9\u5728 SERP 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