{"id":21174,"date":"2021-07-26T08:50:00","date_gmt":"2021-07-26T15:50:00","guid":{"rendered":"https:\/\/alejandrorioja.com\/blog\/?p=21145"},"modified":"2021-05-19T10:44:39","modified_gmt":"2021-05-19T17:44:39","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e6%8e%92%e5%90%8d%e5%92%8c%e7%a7%9f%e9%87%91-%e5%a6%82%e4%bd%95%e6%8e%92%e5%90%8d%e5%92%8c%e7%a7%9f%e9%87%91-%e4%b8%80%e4%b8%aa%e7%bd%91%e7%ab%99","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e6%8e%92%e5%90%8d%e5%92%8c%e7%a7%9f%e9%87%91-%e5%a6%82%e4%bd%95%e6%8e%92%e5%90%8d%e5%92%8c%e7%a7%9f%e9%87%91-%e4%b8%80%e4%b8%aa%e7%bd%91%e7%ab%99\/","title":{"rendered":"\u4ec0\u4e48\u662f\u6392\u540d\u548c\u79df\u91d1\uff1f\u5982\u4f55\u6392\u540d\u548c\u79df\u7528\u7f51\u7ad9\uff1f"},"content":{"rendered":"\n<p>\u5982\u679c\u4f60\u4e00\u76f4\u8ddf\u7740\u6211\u4e00\u6bb5\u65f6\u95f4\uff0c\u4f60\u77e5\u9053\u6211\u8bbe\u8ba1\u6211\u7684\u6307\u5357\u56f4\u7ed5\u4e00\u4e2a\u7b80\u5355\u7684\u89c4\u5219\uff1a\u7b80\u5316\u60a8\u7684\u6570\u5b57\u5de5\u4f5c\u6d41\u7a0b\uff0c\u5e76\u653e\u5927\u60a8\u7684\u4e1a\u52a1\u7684\u5f71\u54cd\uff01<br><\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u95ee\u6211\u5173\u4e8e\u6211\u7684\u9876\u7ea7SEO\u6280\u672f\u76ee\u524d\uff0c\u7a0b\u5e8fSEO\u548c\u6392\u540d\u548c\u79df\u91d1\u5c06\u6392\u540d\u80af\u5b9a\uff01<br><\/p>\n\n\n\n<p>\u5f53\u4eca\u7684\u73b0\u4ee3\u4e16\u754c\u4ee5\u60ca\u4eba\u7684\u901f\u5ea6\u6570\u5b57\u5316\u3002\u636e\u62a5<a href=\"https:\/\/secondmeasure.com\/datapoints\/airbnb-sales-surpass-most-hotel-brands\/\" target=\"_blank\" rel=\"noopener\">\u9053\uff0c\u5ba2<\/a>\u6237\u5728\u5728\u7ebf\u5ea6\u5047\u5e02\u573aAirBnB\u7684\u623f\u6e90\u4e0a\u82b1\u8d39\u6bd4\u5927\u591a\u6570\u9ad8\u6863\u9152\u5e97\u7684\u9884\u8ba2\u548c\u9884\u8ba2\u8981\u591a\u3002Facebook\uff0c\u4eca\u5929\u7684\u7b2c\u4e8c\u5927\u5728\u7ebf\u5e7f\u544a\u5e02\u573a\uff0c\u516c\u5e032019\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u6536\u5165\u8d85\u8fc716<a href=\"https:\/\/marketingland.com\/facebook-reported-strong-ad-revenue-growth-in-q2-instagram-ads-continue-to-drive-impression-growth-264398#:~:targetText=Facebook%20earned%20%2416.6%20billion%20in,the%20quarter%20was%2016.9%20billion.\" target=\"_blank\" rel=\"noopener\">0\u4ebf\u7f8e\u5143<\/a>\u3002<br><\/p>\n\n\n\n<p>\u6293\u624b\uff1f\u8fd9\u4e24\u4e2a\u7f51\u7ad9\u6ca1\u6709\u5b83\u4eec\u5217\u51fa\u7684\u8d44\u4ea7\u6216\u5b83\u4eec\u5ba3\u4f20\u7684\u4ea7\u54c1\u3002\u76f8\u53cd\uff0c\u5b83\u4eec\u662f\u5356\u5bb6\u53ef\u4ee5\u4e0e\u4e70\u5bb6\u5efa\u7acb\u8054\u7cfb\u7684\u5e73\u53f0\u3002\u00a0\u00a0<br><\/p>\n\n\n\n<p>\u8fd9\u79cd\u8054\u7cfb\u5177\u6709\u5de8\u5927\u7684\u6536\u5165\u6f5c\u529b\u3002\u636e\u4f30\u8ba1\uff0c\u76ee\u524d\u5168\u7403\u6570\u5b57\u5e7f\u544a\u603b\u6536\u5165\u768415%\u6765\u81ea\u5728\u7ebf\u8425\u9500\u4eba\u5458\uff0c\u4ed6\u4eec\u5ba3\u4f20\u5176\u4ed6\u516c\u53f8\u7684\u4ea7\u54c1\uff0c\u4ee5\u4e89\u53d6\u4e00\u5b9a\u7684\u5229\u6da6\u3002\u00a0<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u6570\u5341\u4ebf\u4eba\u5728\u7ebf\u8fde\u63a5\uff0c\u5176\u4e2d\u76f8\u5f53\u4e00\u90e8\u5206\u4eba\u57282018\u5e74\u81f3\u5c11\u8fdb\u884c\u4e86\u4e00\u6b21\u5728\u7ebf\u8d2d\u4e70\u3002\u7136\u800c\uff0c\u8bb8\u591a\u4f01\u4e1a\u8981\u4e48\u6ca1\u6709\u7f51\u7ad9\uff0c\u7ef4\u62a4\u4e0d\u597d\uff0c\u8981\u4e48\u5728\u6570\u5b57\u5e7f\u544a\u4e0a\u82b1\u5f97\u4e0d\u591f\u3002\u00a0\u00a0<br><\/p><\/blockquote>\n\n\n\n<p>\u4ece\u4e24\u4e2a\u89d2\u5ea6\u6765\u770b\uff0c\u8fd9\u663e\u793a\u4e86\u4e24\u4ef6\u4e8b\u3002\u4e00\u65b9\u9762\uff0c\u5e02\u573a\u5b58\u5728\u5de8\u5927\u7684\u7f3a\u53e3\u3002\u00a0<br><\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u53e6\u4e00\u65b9\u9762\uff0c\u5bf9\u4e8e\u90a3\u4e9b\u6b63\u5728\u5bfb\u627e\u5e76\u613f\u610f\u91c7\u53d6\u884c\u52a8\u7684\u4eba\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u673a\u9047\u7684\u91d1\u77ff\u3002\u5229\u7528\u641c\u7d22\u5f15\u64ce\u4f18\u5316 \uff08SEO\uff09 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class=\"wp-block-heading\">\u9762\u5411\u65b0\u5e02\u573a\u7684\u4e1a\u4e3b\u00a0<\/h3>\n\n\n\n<p>\u5728\u5c1d\u8bd5\u5229\u7528\u65b0\u7684\u5ba2\u6237\u7fa4\u65f6\uff0c\u79df\u7528\u7f51\u7ad9\u8981\u5bb9\u6613\u5f97\u591a\uff0c\u4e5f\u66f4\u4fbf\u5b9c\u3002\u00a0<br><\/p>\n\n\n\n<p>\u5f53\u5b83\u6210\u529f\uff0c\u7136\u540e\u795d\u8d3a\uff0c\u4f60\u628a\u81ea\u5df1\u4ecb\u7ecd\u5230\u4e00\u4e2a\u65b0\u7684\u5e02\u573a\uff0c\u4ee5\u4f4e\u6210\u672c\u3002\u5982\u679c\u4e0d\u662f\uff0c\u90a3\u4e48\u6ca1\u5173\u7cfb\uff0c\u56e0\u4e3a\u4f60\u7684\u8d39\u7528\u662f\u6700\u5c0f\u7684\u3002\u00a0<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6392\u540d\u548c\u51fa\u79df\u7f51\u7ad9\u7684\u6b65\u9aa4\u00a0<\/h2>\n\n\n\n<p>\u7f51\u7ad9\u6392\u540d\u548c\u51fa\u79df\u901a\u5e38\u6d89\u53ca\u4ee5\u4e0b\u6b65\u9aa4\uff1a\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/eyFm38K5t7RxxZ9ziXhnKFJMf7jrtgqDtOn6J8X-pIrFHLGfEs7vdbqNAsmVbCLacrqyBEU6TQbgJd_Q2yYe-bzqg_Kx4T25yLwVo4IQdw3de3t47H1imrjSUN1lgCGr-mpbTUfX\" alt=\"\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ol><li>\u9009\u62e9\u4e00\u4e2a\u5229\u57fa\u00a0<\/li><li>\u521b\u5efa\u57df\u540d<\/li><li>\u8bbe\u7f6e\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf<\/li><li>\u5173\u4e8e\u7ade\u4e89\u5bf9\u624b\u7684\u7814\u7a76<\/li><li>\u5206\u6790\u5173\u952e\u5b57<\/li><li>\u521b\u5efa\u5185\u5bb9<\/li><li>\u8bbe\u7f6e\u8c37\u6b4c\u6211\u7684\u4e1a\u52a1 \uff08GMB\uff09\u00a0<\/li><li>\u5b8c\u6574\u7684\u5f02\u5730SEO\u00a0<\/li><li>\u79df\u51fa\u7f51\u7ad9\u00a0\u00a0<\/li><\/ol>\n\n\n\n<p>\u8ba9\u6211\u7b80\u8981\u6982\u8ff0\u4e00\u4e0b\u804c\u7ea7\u548c\u79df\u91d1\u7684\u91cd\u8981\u6b65\u9aa4\u3002\u00a0<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9009\u62e9\u60a8\u53ef\u4ee5\u63a8\u5e7f\u7684\u5c3c\u5947<\/h2>\n\n\n\n<p>\u53d6\u5f97\u5fae\u5999\u7684\u5e73\u8861\uff0c\u5373\u5229\u57fa\u8db3\u591f\u6709\u5229\u53ef\u56fe\uff0c\u4ece\u76f8\u5bf9\u8f83\u9ad8\u7684\u641c\u7d22\u6d41\u91cf\u4e2d\u53ef\u4ee5\u8bc1\u660e\uff0c\u4f46\u7ade\u4e89\u529b\u5e76\u4e0d\u50cf\u6392\u540d\u7f51\u7ad9\u5c06\u662f\u6f2b\u957f\u800c\u6602\u8d35\u7684\u5de5\u4f5c\u3002\u9996\u5148\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u7f29\u5c0f\u8981\u6392\u540d\u7684\u57ce\u5e02\u548c\u5de5\u4e1a\u6765\u5173\u6ce8\u5f53\u5730\u4e1a\u52a1\u3002\u00a0<br><\/p>\n\n\n\n<p>\u7c97\u7565\u8861\u91cf\uff0c\u67e5\u627e\u6bcf\u6708\u672c\u5730\u641c\u7d22\u91cf\u8d85\u8fc7 200 \u5230 500 \u4ee5\u4e0b\u3002\u8fd9\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u5f00\u59cb\u3002\u00a0<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9009\u62e9\u57df\u540d<\/h2>\n\n\n\n<p>\u4ed4\u7ec6\u60f3\u60f3\u57df\u540d\uff0c\u56e0\u4e3a\u5b83\u6709\u660e\u663e\u7684\u533a\u522b\u3002\u8bf7\u6ce8\u610f\uff0cGoogle \u5bf9\u7cbe\u786e\u5339\u914d\u57df\u7684\u6743\u91cd\u5e76\u4e0d\u5927\uff0c\u4f46\u5b83\u4ecd\u7136\u662f\u4e00\u4e2a\u597d\u4e3b\u610f\uff0c\u9002\u5408\u57df\u4e2d\u7684\u4e00\u4e9b\u5b8c\u5168\u5339\u914d\u7684\u5355\u8bcd\u3002\u00a0<br><\/p>\n\n\n\n<p>\u5c1d\u8bd5\u4f7f\u7528\u5305\u542b\u6240\u9009\u4e3b\u5173\u952e\u5b57\u548c\u4f4d\u7f6e\u7684\u57df\u3002\u6b64\u5916\uff0c\u4ee5\u4e0d\u540c\u53ef\u8bfb\u7684\u65b9\u5f0f\u5c06\u4e00\u4e9b\u5173\u952e\u5b57\u672f\u8bed\u4e32\u5728\u4e00\u8d77\uff0c\u4ee5\u5b9e\u73b0\u7ecf\u6d4e\u5b9e\u60e0\u7684\u7ec4\u5408\u3002<br><\/p>\n\n\n\n<p>\u76f8\u5173\uff1a <a href=\"https:\/\/alejandrorioja.com\/godaddy-review\/\">\u60a8\u4e5f\u60f3\u5728\u8fd9\u91cc\u9605\u8bfb\u6211\u5bf9 GoDaddy \u7684\u8bc4\u8bba<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf<\/h2>\n\n\n\n<p>\u5982\u679c\u60a8\u4e0d\u592a\u70ed\u8877\u4e8e\u82b1\u8d39\u5927\u91cf\u65f6\u95f4\u7ba1\u7406\u5185\u5bb9\uff0c\u90a3\u4e48\u8bbe\u7f6e\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\u5c31\u52bf\u5728\u5fc5\u884c\u3002\u5173\u4e8e\u6700\u597d\u7684CMS\u5e73\u53f0\u7684\u8ba8\u8bba\u4e5f\u4e0d\u591a\u3002\u00a0<br><\/p>\n\n\n\n<p><a href=\"https:\/\/alejandrorioja.com\/wordpress-features\/\">WordPress \u662f\u514d\u8d39\u7684\uff0c<\/a>\u53ef\u81ea\u5b9a\u4e49\u6f02\u4eae\u7684\u4e3b\u9898\u548c\u8bbe\u8ba1\u3002\u6709\u6210\u5343\u4e0a\u4e07\u7684\u9ad8\u8d28\u91cf\u548c\u8be6\u7ec6\u7684\u6307\u5357\u5728\u90a3\u91cc\u6982\u8ff0\u4e86\u5982\u4f55\u521b\u5efaWP CMS\u3002\u00a0<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7814\u7a76\u60a8\u7684\u7ade\u4e89\u5bf9\u624b<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/BAN3Yz0o3VdJjpqJ1Ekco6y8BC1tnM8z5I1JcftQ2bKFHnqAqHECXEguBMcn6ZBXzYowhWeF2BurGJ2cdlRp8iQnSCPY2jGDCLwBDwZDfPGh_X0rL5cPESgH36yRltmNKGRosEcy\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5728\u8fd9\u91cc\uff0c\u5b83\u5f97\u5230\u591a\u4e00\u70b9\u6280\u672f\u3002\u4e86\u89e3\u4ec0\u4e48\u5bf9\u60a8\u6700\u5927\u7684\u7ade\u4e89\u5bf9\u624b\u548c\u5f71\u54cd\u8005\u6709\u6548\u3002\u00a0\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u7814\u7a76\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u5c06\u6d89\u53ca\u4f7f\u7528\u6709\u7528\u7684SEO\u5de5\u5177\uff0c\u4f8b\u5982\uff1a\u00a0<br><\/p>\n\n\n\n<ol><li>Ahrefs \u51b2\u6d6a\u8005 SEO\u00a0<\/li><li>\u6211\u53ef\u4ee5\u6392\u540d\u5417\uff1f\u00a0<\/li><li>\u68ee\u9c81\u4ec0<\/li><li>\u641c\u7d22\u6307\u6807<\/li><li>\u95f4\u8c0d\u798f<\/li><li>\u8fd8\u6709\u66f4\u591a\u3002<\/li><\/ol>\n\n\n\n<p><a href=\"https:\/\/alejandrorioja.com\/keyword-research\/\">\u522b\u5fd8\u4e86\u5728\u8fd9\u91cc\u8054\u7cfb\u6211\u7684\u6307\u5357\uff0c\u4e86\u89e3\u5982\u4f55\u641c\u7d22\u5173\u952e\u5b57<\/a><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5206\u6790\u5173\u952e\u5b57<\/h2>\n\n\n\n<p>\u4f5c\u4e3a\u4e00\u4e2a\u6392\u540d\u548c\u79df\u91d1\uff0c\u4f60\u5e94\u8be5\u8bb0\u4f4f\uff0c\u6700\u7ec8\u76ee\u6807\u662f\u79df\u51fa\u7f51\u7ad9\uff0c\u4ee5\u4ea7\u751f\u7ebf\u7d22\u3002\u4f7f\u5173\u952e\u5b57\u7b26\u5408\u6b64\u76ee\u6807;\u5173\u6ce8\u90a3\u4e9b\u8d2d\u4e70\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6700\u540e\u9636\u6bb5\u3002\u00a0<br><\/p>\n\n\n\n<p>\u6709\u5f88\u591a\u6307\u5357\u548c\u5de5\u5177\u5728\u90a3\u91cc\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u4ee5\u4f4e\u7ade\u4e89\u548c\u5408\u7406\u7684\u641c\u7d22\u91cf\u751f\u6210\u5173\u952e\u5b57\u3002\u00a0<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5199\u5165\u5185\u5bb9<\/h2>\n\n\n\n<p>\u5b8c\u6210\u5173\u952e\u5b57\u641c\u7d22\u540e\uff0c\u5c31\u53ef\u4ee5\u7ee7\u7eed\u521b\u5efa\u5185\u5bb9\u4e86\u3002\u4e13\u6ce8\u4e8e\u4e0e\u60a8\u7684\u5229\u57fa\u76f8\u5173\u7684\u6587\u7ae0\u548c\u535a\u5ba2\uff0c\u5e76\u4f7f\u7528\u60a8\u7814\u7a76\u7684\u5173\u952e\u5b57\u3002\u00a0\u00a0<br><\/p>\n\n\n\n<p>\u4e3b\u9875\u5e94\u5305\u542b\u4e00\u4e9b\u63cf\u8ff0\u60a8\u7684\u4e13\u4e1a\u77e5\u8bc6\u7684\u5185\u5bb9\uff0c\u7ea6\u9875\u9762\u5e94\u63d0\u4f9b\u4fe1\u606f\uff0c\u4ee5\u63d0\u9ad8\u60a8\u4f5c\u4e3a\u5185\u5bb9\u63d0\u4f9b\u5546\u7684\u5408\u6cd5\u6027\u548c\u6743\u5a01\u3002\u7ed3\u675f\u5e16\u5b50\uff0c\u660e\u786e\u884c\u52a8\u53f7\u53ec\uff0c\u5e2e\u52a9\u4ed6\u4eec\u91c7\u53d6\u63aa\u65bd\uff0c\u5c06\u8054\u7cfb\u4fe1\u606f\u7559\u7ed9\u53ef\u80fd\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u00a0<br><\/p>\n\n\n\n<p>\u4e0d\u7b26\u5408\u6b64\u76ee\u7684\u7684\u5185\u5bb9\u4ecd\u4f1a\u4f7f\u60a8\u6392\u540d\u9760\u524d\uff0c\u4f46\u8981\u5c0f\u5fc3\u4ee5\u9519\u8bef\u7684\u610f\u56fe\u5438\u5f15\u53d7\u4f17\u3002\u00a0<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8c37\u6b4c\u6211\u7684\u4e1a\u52a1 \uff08GMB\uff09<\/h2>\n\n\n\n<p>\u5728 Google \u6211\u7684\u4f01\u4e1a \uff08GMB\uff09 \u6ce8\u518c\u60a8\u7684\u7f51\u7ad9\uff0c\u4ee5\u83b7\u5f97\u5728 Google \u5730\u56fe\u4e2d\u5c55\u793a\u7684\u597d\u5904\u3002\u5c0f\u5fc3\u4e0d\u8981\u8df3\u8fc7\u6b64\u6b65\u9aa4\u3002\u00a0<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u5728\u8bb8\u591a\u672c\u5730\u641c\u7d22\u4e2d\u6ce8\u610f\u5230\uff0c\u5730\u56fe\u7ed3\u679c\u7684\u6392\u540d\u9ad8\u4e8e\u6709\u673a\u5217\u8868\u3002\u8c37\u6b4c\u5730\u56fe\u5305\u4ea7\u751f\u66f4\u591a\u7684\u70b9\u51fb\u548c\u7ebf\u7d22\u3002\u00a0<br><\/p>\n\n\n\n<p>\u5728 GMB \u4e0a\u6ce8\u518c\u7684\u6574\u4e2a\u8fc7\u7a0b\u53ef\u901a\u8fc7 GMB \u4eea\u8868\u677f\u5b8c\u6210\u3002\u00a0<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u573a\u5916SEO<\/h2>\n\n\n\n<p>\u901a\u8fc7\u5f3a\u5927\u7684\u5f02\u5730 SEO \u6d3b\u52a8\u8fdb\u4e00\u6b65<a href=\"https:\/\/alejandrorioja.com\/off-page-seo\/\">\u5f00\u53d1\u60a8\u7684\u4e2a\u4eba\u8d44\u6599<\/a>\u3002\u4e13\u6ce8\u4e8e\u6784\u5efa\u5f15\u6587\u548c\u53cd\u5411\u94fe\u63a5\u3002\u00a0<br><\/p>\n\n\n\n<p>\u5f15\u6587\u662f\u6307\u60a8\u5728\u672c\u5730\u76ee\u5f55\u4e2d\u7684\u4f4d\u7f6e\u3002\u9996\u5148\uff0c\u5728\u767d\u9875\u548c\u9ec4\u9875\u7b49\u5217\u8868\u4e2d\u521b\u5efa\u4e00\u4e2a\u4e2a\u4eba\u8d44\u6599\uff0c\u7136\u540e\u6269\u5c55\u5230 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