{"id":21190,"date":"2021-08-10T08:31:00","date_gmt":"2021-08-10T15:31:00","guid":{"rendered":"https:\/\/alejandrorioja.com\/blog\/?p=21139"},"modified":"2020-08-12T21:27:33","modified_gmt":"2020-08-13T04:27:33","slug":"google-knowledge-panel-2","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/fr\/google-knowledge-panel-2\/","title":{"rendered":"Comment ajouter un panneau de connaissances Google pour votre marque"},"content":{"rendered":"\n<p>Google est un tr\u00e9sor pour l\u2019information pour de nombreux utilisateurs, car vous pouvez utiliser le moteur de recherche po<a href=\"https:\/\/alejandrorioja.com\/reverse-image-search-on-google-facebook-pinterest\/\">ur trouver presque tout ce que vous devez savoi<\/a>r.\u00a0<br><\/p>\n\n\n\n<p>Mais, lorsque vous recherchez votre nom ou votre marque, vous vous retrouverez certainement face \u00e0 des milliers de pages partageant le m\u00eame nom. En tant qu\u2019entreprise ou une marque, cela peut \u00eatre troublant parce que vous ne pouvez pas trouver votre site exact facilement.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Google peut vous aider \u00e0 attirer l\u2019attention de votre public cible gr\u00e2ce \u00e0 divers outils comme le Google Knowledge Panel.\u00a0<\/p><\/blockquote>\n\n\n\n<p>Heureusement, Google dispose de plusieurs outils pour vous aider \u00e0 diriger votre audience vers votre site. Un de ces outils que vous pouvez essayer est le Google Knowledge Panel ou Knowledge Graph.<br><\/p>\n\n\n\n<p>J\u2019ai mis en place ce guide pour vous aider \u00e0 trier votre google Knowledge Panel et le rendre plus facile pour les gens de vous conna\u00eetre.<br><\/p>\n\n\n\n<p>Lisez ci-dessous ce que vous devez savoir sur le panneau de connaissances Google.<br><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"How To: Verify & Claim Your Google Knowledge Panel (2020)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/_MqTf0gVVYs?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que le Google Knowledge Panel ?<\/h2>\n\n\n\n<p>Le Google Knowledge Panel ou le Knowledge Graph est une section sp\u00e9ciale de la page des r\u00e9sultats de recherche de Google qui montre un r\u00e9sum\u00e9 du sujet principal recherch\u00e9. Il appara\u00eet g\u00e9n\u00e9ralement sur le c\u00f4t\u00e9 droit de l\u2019\u00e9cran et sur la premi\u00e8re page de la page de recherche.\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/cep7oMMyL5cuLwsyXYdXCE_2PVeicz_nRBKW12BMRIUQRoM5-kkmKQYweO4v-TDYZloqZjWZG-MGFqdH6UehFm10UQL4vHNqDvQlpqYC0P7hnvK1akQF7Ma2yTMdtQevBIiZ4LpS\" alt=\"\"\/><\/figure>\n\n\n\n<p>Voici un exemple de la fa\u00e7on dont le Google Knowledge Panel ressemble \u00e0 l\u2019auteur Dan Brown. <br><\/p>\n\n\n\n<p>Le panel d\u00e9taillera tout ce qu\u2019une personne a besoin de savoir sur une personne ou une entreprise sans aller plus loin dans Google Search. Pour les particuliers, il affichera des d\u00e9tails comme les anniversaires, alma mater, ce qu\u2019ils sont connus pour, les prix et les m\u00e9dias sociaux. Pour les entreprises, il mettra en vedette leurs coordonn\u00e9es, produits et autres contenus connexes.\u00a0<br><\/p>\n\n\n\n<p>Pertinent: C<a href=\"https:\/\/alejandrorioja.com\/how-does-google-make-money\/\">urieux de savoir comment Google fait de l\u2019argent? Lisez ici!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi devriez-vous demander votre panel de connaissances?<\/h2>\n\n\n\n<p>Si vous envisagez d\u2019obtenir un panel de connaissances, il peut propulser votre nom, votre marque et votre entreprise. Lorsque les personnes recherchent votre marque, Google affiche votre page sur le c\u00f4t\u00e9 droit de la premi\u00e8re page de r\u00e9sultat de recherche si vous avez un panneau de connaissances. Les gens penseront alors que votre page est le site qu\u2019ils recherchent et cliquez sur votre page.\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/jslI2oxaYieaZB8rBtGCYJKlR0RYiNC4jc6K8utw1u4RNvnayCXSoQZpyCofrJNf0n4mWvmBV4DYMUSyZZqX7LKhsHa8KaFemIobGW7ehpGeZnnrRzbiG5NDfvG6QtewwliI19P-\" alt=\"\"\/><\/figure>\n\n\n\n<p>Il leur fournira \u00e9galement les bonnes informations dont ils ont besoin pour conna\u00eetre votre entreprise imm\u00e9diatement.\u00a0\u00a0<br><\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<ol><li>\u00a0\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0\u00a0<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/qIrTEVq7zUO4P57KIcBhZflJVH2tD-bRDXC7C2-j1JJonNCGfo-yVOC0oL2hNG_OgsEcE24h1L4BsbTjA9ccoT-qvWIsrdIJZCEHsu1lIckhLb_d1TeHRm7V-oEyUjwjciULrAZa\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0<br><\/p>\n\n\n\n<ul><li>\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0\u00a0<\/h3>\n\n\n\n<ul><li>\u00a0\u00a0\u00a0<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0\u00a0\u00a0<\/h3>\n\n\n\n<ul><li>\u00a0\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0<\/li><\/ul>\n\n\n\n<p>\u00a0\u00a0<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<ol><li>\u00a0\u00a0<\/li><li>\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0<\/li><li>\u00a0\u00a0<\/li><li>\u00a0\u00a0<\/li><\/ol>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0<br><\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0\u00a0\u00a0<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0<br><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/w5mRXmso1_1t-YhwauRi4u_obgPX1616FqBO4RXoKjt4J-M8XXP8QgyLmrmtfAEomIE4JVjm9eFmzOUjSlCqxAPTYMzNvkFr3mX_N7_BUAW8lI5ChVkx3AU2XDkzJYouDvXAnCMR\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u00a0\u00a0 <\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0<br><\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0<br><\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0<br><\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<ol><li>\u00a0\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0<\/li><li>\u00a0\u00a0<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0\u00a0<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n\n\n\n<p>\u00a0\u00a0\u00a0<br><\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0<br><\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<ul><li>\u00a0<\/li><li>\u00a0<\/li><li>\u00a0<\/li><\/ul>\n\n\n\n<p>\u00a0\u00a0\u00a0 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google est un tr\u00e9sor pour l\u2019information pour de nombreux utilisateurs, car vous pouvez utiliser le moteur de recherche pour trouver presque tout ce que vous devez savoir.\u00a0 Mais, lorsque vous recherchez votre nom ou votre marque, vous vous retrouverez certainement face \u00e0 des milliers de pages partageant le m\u00eame nom. En tant qu\u2019entreprise ou une&hellip;<\/p>\n","protected":false},"author":1,"featured_media":21214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[262,1117],"tags":[],"lang":"fr","translations":{"fr":21190,"en":21139,"ja":21184,"ar":21185,"ko":21186,"nl":21187,"hi":21188,"ru":21189,"it":21191,"es":21192,"pt":21193,"zh":21194,"de":21195},"uagb_featured_image_src":{"full":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2.png",1200,675,false],"thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-150x150.png",96,96,true],"medium":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-300x300.png",300,300,true],"medium_large":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-768x432.png",768,432,true],"large":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-1024x576.png",1024,576,true],"1536x1536":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2.png",1200,675,false],"2048x2048":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2.png",1200,675,false],"post-thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-80x75.png",80,75,true],"goodlife-thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-80x75.png",80,75,true],"goodlife-grid":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-320x270.png",320,270,true],"goodlife-latest":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-320x225.png",320,225,true],"goodlife-latestshort":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-320x170.png",320,170,true],"goodlife-vertical":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-320x420.png",320,420,true],"goodlife-gallery":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-320x150.png",320,150,true],"goodlife-galleryvertical":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-320x350.png",320,350,true],"goodlife-poststyle1":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-770x433.png",770,433,true],"goodlife-thumbnail-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-40x150.png",40,150,true],"goodlife-thumbnail-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-160x150.png",160,150,true],"goodlife-thumbnail-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-20x18.png",20,18,true],"goodlife-grid-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-160x540.png",160,540,true],"goodlife-grid-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-640x540.png",640,540,true],"goodlife-grid-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-20x16.png",20,16,true],"goodlife-latest-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-160x450.png",160,450,true],"goodlife-latest-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-640x450.png",640,450,true],"goodlife-latest-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-20x14.png",20,14,true],"goodlife-latestshort-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-160x340.png",160,340,true],"goodlife-latestshort-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-640x340.png",640,340,true],"goodlife-latestshort-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-20x10.png",20,10,true],"goodlife-vertical-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-160x675.png",160,675,true],"goodlife-vertical-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-640x675.png",640,675,true],"goodlife-vertical-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-20x26.png",20,26,true],"goodlife-gallery-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-160x300.png",160,300,true],"goodlife-gallery-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-640x3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Rioja","author_link":"https:\/\/alejandrorioja.com\/author\/alerioja\/"},"uagb_comment_info":0,"uagb_excerpt":"Google est un tr\u00e9sor pour l\u2019information pour de nombreux utilisateurs, car vous pouvez utiliser le moteur de recherche pour trouver presque tout ce que vous devez savoir.\u00a0 Mais, lorsque vous recherchez votre nom ou votre marque, vous vous retrouverez certainement face \u00e0 des milliers de pages partageant le m\u00eame nom. En tant qu\u2019entreprise ou une&hellip;","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts\/21190"}],"collection":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/comments?post=21190"}],"version-history":[{"count":0,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts\/21190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/media\/21214"}],"wp:attachment":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/media?parent=21190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/categories?post=21190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/tags?post=21190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}