{"id":21193,"date":"2021-08-10T08:31:00","date_gmt":"2021-08-10T15:31:00","guid":{"rendered":"https:\/\/alejandrorioja.com\/blog\/?p=21139"},"modified":"2020-08-12T21:27:34","modified_gmt":"2020-08-13T04:27:34","slug":"google-knowledge-painel","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/pt\/google-knowledge-painel\/","title":{"rendered":"Como adicionar um painel de conhecimento do Google para sua marca"},"content":{"rendered":"\n<p>O Google \u00e9 um tesouro de informa\u00e7\u00f5es para muitos usu\u00e1rios porque voc\u00ea pode usar o mecanismo de busca para en<a href=\"https:\/\/alejandrorioja.com\/reverse-image-search-on-google-facebook-pinterest\/\">contrar quase tudo o que voc\u00ea precisa sabe<\/a>r.\u00a0<br><\/p>\n\n\n\n<p>Mas, quando voc\u00ea pesquisa seu nome ou sua marca, voc\u00ea definitivamente se ver\u00e1 enfrentando milhares de p\u00e1ginas compartilhando o mesmo nome. Como um neg\u00f3cio ou uma marca, isso pode ser preocupante porque voc\u00ea n\u00e3o pode encontrar seu site exato facilmente.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>O Google pode ajud\u00e1-lo a chamar a aten\u00e7\u00e3o do seu p\u00fablico-alvo atrav\u00e9s de v\u00e1rias ferramentas como o Painel de Conhecimento do Google.\u00a0<\/p><\/blockquote>\n\n\n\n<p>Felizmente, o Google tem v\u00e1rias ferramentas dispon\u00edveis para ajud\u00e1-lo a direcionar seu p\u00fablico para o seu site. Uma dessas ferramentas que voc\u00ea pode experimentar \u00e9 o Painel de Conhecimento do Google ou o Gr\u00e1fico de Conhecimento.<br><\/p>\n\n\n\n<p>Eu coloquei este guia para ajud\u00e1-lo a organizar o seu Painel de Conhecimento do Google e tornar mais f\u00e1cil para as pessoas conhec\u00ea-lo.<br><\/p>\n\n\n\n<p>Leia abaixo o que voc\u00ea precisa saber sobre o Painel de Conhecimento do Google.<br><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"How To: Verify & Claim Your Google Knowledge Panel (2020)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/_MqTf0gVVYs?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 o Painel de Conhecimento do Google?<\/h2>\n\n\n\n<p>O Painel de Conhecimento do Google ou o Gr\u00e1fico de Conhecimento \u00e9 uma se\u00e7\u00e3o especial na p\u00e1gina de resultados de pesquisa do Google que mostra um resumo do t\u00f3pico principal que est\u00e1 sendo pesquisado. Ele geralmente aparece no lado direito da tela e na primeira p\u00e1gina da p\u00e1gina de pesquisa.\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/cep7oMMyL5cuLwsyXYdXCE_2PVeicz_nRBKW12BMRIUQRoM5-kkmKQYweO4v-TDYZloqZjWZG-MGFqdH6UehFm10UQL4vHNqDvQlpqYC0P7hnvK1akQF7Ma2yTMdtQevBIiZ4LpS\" alt=\"\"\/><\/figure>\n\n\n\n<p>Abaixo est\u00e1 um exemplo de como o Painel de Conhecimento do Google se parece com o autor Dan Brown. <br><\/p>\n\n\n\n<p>O painel detalhar\u00e1 tudo o que uma pessoa precisa saber sobre um indiv\u00edduo ou uma empresa sem ir mais fundo na Pesquisa do Google. Para os indiv\u00edduos, ele exibir\u00e1 detalhes como anivers\u00e1rios, alma mater, pelo que s\u00e3o conhecidos, pr\u00eamios e m\u00eddias sociais. Para neg\u00f3cios, ele contar\u00e1 com seus detalhes de contato, produtos e outros conte\u00fados relacionados.\u00a0<br><\/p>\n\n\n\n<p>Relevante: <a href=\"https:\/\/alejandrorioja.com\/how-does-google-make-money\/\">Curioso para saber como o Google ganha dinheiro? Leia aqui!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por que voc\u00ea deve reivindicar seu painel de conhecimento?<\/h2>\n\n\n\n<p>Se voc\u00ea est\u00e1 pensando em obter um Painel de Conhecimento, ele pode impulsionar seu nome, marca e neg\u00f3cios. Quando as pessoas pesquisam por sua marca, o Google exibir\u00e1 sua p\u00e1gina no lado direito da primeira p\u00e1gina de resultado da pesquisa se voc\u00ea tiver um Painel de Conhecimento. As pessoas ent\u00e3o pensar\u00e3o que sua p\u00e1gina \u00e9 o site que est\u00e3o procurando e clicar\u00e3o em sua p\u00e1gina.\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/jslI2oxaYieaZB8rBtGCYJKlR0RYiNC4jc6K8utw1u4RNvnayCXSoQZpyCofrJNf0n4mWvmBV4DYMUSyZZqX7LKhsHa8KaFemIobGW7ehpGeZnnrRzbiG5NDfvG6QtewwliI19P-\" alt=\"\"\/><\/figure>\n\n\n\n<p>Ele tamb\u00e9m fornecer\u00e1 a eles as informa\u00e7\u00f5es certas que eles precisam saber sobre o seu neg\u00f3cio imediatamente.\u00a0\u00a0<br><\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<ol><li>\u00a0\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0\u00a0<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/qIrTEVq7zUO4P57KIcBhZflJVH2tD-bRDXC7C2-j1JJonNCGfo-yVOC0oL2hNG_OgsEcE24h1L4BsbTjA9ccoT-qvWIsrdIJZCEHsu1lIckhLb_d1TeHRm7V-oEyUjwjciULrAZa\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0<br><\/p>\n\n\n\n<ul><li>\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0\u00a0<\/h3>\n\n\n\n<ul><li>\u00a0\u00a0\u00a0<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0\u00a0\u00a0<\/h3>\n\n\n\n<ul><li>\u00a0\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0<\/li><\/ul>\n\n\n\n<p>\u00a0\u00a0<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<ol><li>\u00a0\u00a0<\/li><li>\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0<\/li><li>\u00a0\u00a0<\/li><li>\u00a0\u00a0<\/li><\/ol>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0<br><\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0\u00a0\u00a0<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0<br><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/w5mRXmso1_1t-YhwauRi4u_obgPX1616FqBO4RXoKjt4J-M8XXP8QgyLmrmtfAEomIE4JVjm9eFmzOUjSlCqxAPTYMzNvkFr3mX_N7_BUAW8lI5ChVkx3AU2XDkzJYouDvXAnCMR\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u00a0\u00a0 <\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0<br><\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0<br><\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0<br><\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<ol><li>\u00a0\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0\u00a0<\/li><li>\u00a0\u00a0<\/li><li>\u00a0\u00a0<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0\u00a0<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n\n\n\n<p>\u00a0\u00a0\u00a0<br><\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0<br><\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<ul><li>\u00a0<\/li><li>\u00a0<\/li><li>\u00a0<\/li><\/ul>\n\n\n\n<p>\u00a0\u00a0\u00a0 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Google \u00e9 um tesouro de informa\u00e7\u00f5es para muitos usu\u00e1rios porque voc\u00ea pode usar o mecanismo de busca para encontrar quase tudo o que voc\u00ea precisa saber.\u00a0 Mas, quando voc\u00ea pesquisa seu nome ou sua marca, voc\u00ea definitivamente se ver\u00e1 enfrentando milhares de p\u00e1ginas compartilhando o mesmo nome. Como um neg\u00f3cio ou uma marca, isso&hellip;<\/p>\n","protected":false},"author":1,"featured_media":21214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[274,1121],"tags":[],"lang":"pt","translations":{"pt":21193,"en":21139,"ja":21184,"ar":21185,"ko":21186,"nl":21187,"hi":21188,"ru":21189,"fr":21190,"it":21191,"es":21192,"zh":21194,"de":21195},"uagb_featured_image_src":{"full":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2.png",1200,675,false],"thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-150x150.png",96,96,true],"medium":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-300x300.png",300,300,true],"medium_large":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-768x432.png",768,432,true],"large":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-1024x576.png",1024,576,true],"1536x1536":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2.png",1200,675,false],"2048x2048":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2.png",1200,675,false],"post-thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-80x75.png",80,75,true],"goodlife-thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-80x75.png",80,75,true],"goodlife-grid":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-320x270.png",320,270,true],"goodlife-latest":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-320x225.png",320,225,true],"goodlife-latestshort":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-320x170.png",320,170,true],"goodlife-vertical":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-320x420.png",320,420,true],"goodlife-gallery":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-320x150.png",320,150,true],"goodlife-galleryvertical":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-320x350.png",320,350,true],"goodlife-poststyle1":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-770x433.png",770,433,true],"goodlife-thumbnail-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-40x150.png",40,150,true],"goodlife-thumbnail-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-160x150.png",160,150,true],"goodlife-thumbnail-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-20x18.png",20,18,true],"goodlife-grid-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-160x540.png",160,540,true],"goodlife-grid-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-640x540.png",640,540,true],"goodlife-grid-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-20x16.png",20,16,true],"goodlife-latest-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-160x450.png",160,450,true],"goodlife-latest-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-640x450.png",640,450,true],"goodlife-latest-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-20x14.png",20,14,true],"goodlife-latestshort-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-160x340.png",160,340,true],"goodlife-latestshort-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-640x340.png",640,340,true],"goodlife-latestshort-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-20x10.png",20,10,true],"goodlife-vertical-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-160x675.png",160,675,true],"goodlife-vertical-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-640x675.png",640,675,true],"goodlife-vertical-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-20x26.png",20,26,true],"goodlife-gallery-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-160x300.png",160,300,true],"goodlife-gallery-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/03\/google-knowledge-panel-2-640x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Rioja","author_link":"https:\/\/alejandrorioja.com\/author\/alerioja\/"},"uagb_comment_info":0,"uagb_excerpt":"O Google \u00e9 um tesouro de informa\u00e7\u00f5es para muitos usu\u00e1rios porque voc\u00ea pode usar o mecanismo de busca para encontrar quase tudo o que voc\u00ea precisa saber.\u00a0 Mas, quando voc\u00ea pesquisa seu nome ou sua marca, voc\u00ea definitivamente se ver\u00e1 enfrentando milhares de p\u00e1ginas compartilhando o mesmo nome. Como um neg\u00f3cio ou uma marca, isso&hellip;","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts\/21193"}],"collection":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/comments?post=21193"}],"version-history":[{"count":0,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts\/21193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/media\/21214"}],"wp:attachment":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/media?parent=21193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/categories?post=21193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/tags?post=21193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}