{"id":21238,"date":"2022-03-11T02:51:00","date_gmt":"2022-03-11T10:51:00","guid":{"rendered":"https:\/\/alejandrorioja.com\/blog\/?p=21219"},"modified":"2021-05-09T13:02:09","modified_gmt":"2021-05-09T20:02:09","slug":"%e5%9c%9f%e5%9c%b0%e6%89%a9%e5%bc%a0","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/zh\/%e5%9c%9f%e5%9c%b0%e6%89%a9%e5%bc%a0\/","title":{"rendered":"\u4ec0\u4e48\u662f\u571f\u5730\u548c\u6269\u5927\u6218\u7565\uff1f\u8ff7\u4f60\u6307\u5357[2020]"},"content":{"rendered":"\n<p>\u8ba9\u6211\u544a\u8bc9\u4f60\u4e00\u4e2a\u5047\u8bbe\u7684\u573a\u666f\u3002<br><\/p>\n\n\n\n<p>\u4f60\u8d70\u8fdb\u4e00\u5bb6\u9152\u5427\uff0c\u6709\u4e00\u4e2a\u6f02\u4eae\u7684\u5973\u4eba\uff0c\u4e0d\u50cf\u4f60\u4ee5\u524d\u89c1\u8fc7\u7684\u3002\u4f60\u8d70\u5230\u5979\u8ddf\u524d\uff0c\u95f2\u804a\uff0c\u7ed9\u5979\u70b9\u4e00\u676f\u996e\u6599\uff0c\u4e00\u822c\u53ea\u662f\u6709\u4e00\u4e2a\u76db\u5927\u7684\u65f6\u95f4\u5728\u4e00\u8d77\u7b11\u548c\u8c03\u60c5\u3002\u00a0\u00a0<br><\/p>\n\n\n\n<p>\u8fd9\u6301\u7eed\u4e86\u5927\u7ea6\u4e00\u4e24\u4e2a\u5c0f\u65f6\uff0c\u6162\u6162\u5730\u4f60\u610f\u8bc6\u5230\uff0c\u8c08\u8bdd\u7167\u4eae\u4e86\u4f60\uff0c\u8ba9\u4f60\u5feb\u4e50\uff0c\u5979\u662f\u4e00\u4e2a\u4f1f\u5927\u7684\u503e\u542c\u8005\u548c\u5b89\u6170\u8005\u3002\u4f60\u51b3\u5b9a\u4f60\u5df2\u7ecf\u53d7\u591f\u4e86\u95f2\u804a\u548c\u95f2\u804a\u3002\u00a0<br><\/p>\n\n\n\n<p>\u4f60\u8dea\u5728\u4e00\u4e2a\u819d\u76d6\u4e0a\uff0c\u62c9\u51fa\u4e00\u4e2a\u6212\u6307\uff0c\u5e76\u63d0\u51fa\u4f60\u60f3\u8981\u7684\u662f\u4e00\u4e2a&quot;\u6c38\u8fdc\u5e78\u798f&quot;\u3002<br><\/p>\n\n\n\n<p>\u4f60\u8ba4\u4e3a\u63a5\u4e0b\u6765\u4f1a\u53d1\u751f\u4ec0\u4e48\uff1f\u00a0<br><\/p>\n\n\n\n<p>\u662f\u7684,\u6ca1\u9519\u3002\u5fc3\u60c5\u53d8\u9178\u4e86\uff0c\u5973\u4eba\u7684\u8138\u8f6c\u8fc7\u8eab\uff0c\u5979\u6124\u6012\u5730\u8d70\u51fa\u4e86\u9152\u5427\uff0c\u4f60\u4e00\u65e0\u6240\u83b7\uff0c\u4f60\u53ef\u80fd\u518d\u4e5f\u89c1\u4e0d\u5230\u5979\u4e86\u3002\u00a0<br><\/p>\n\n\n\n<p>\u8fd9\u7edd\u5bf9\u4e0d\u662f\u5b83\u5e94\u8be5\u5982\u4f55\u5de5\u4f5c\u3002\u00a0<br><\/p>\n\n\n\n<p>\u5728\u73b0\u5b9e\u4e2d\uff0c\u4f60\u4f1a\u7ed3\u675f\u665a\u4e0a\u95ee\u5979\u7684\u7535\u8bdd\u53f7\u7801\uff0c\u5982\u679c\u5979\u60f3\u518d\u6b21\u548c\u4f60\u51fa\u53bb\u7684\u67d0\u4e2a\u65f6\u5019\u3002\u5982\u679c\u5979\u7ed9\u4f60\u5979\u7684\u6570\u5b57\uff0c\u5e76\u8bf4\u662f\u7684\uff0c\u90a3\u4e48\u606d\u559c\u4f60\uff0c\u4f60&quot;\u8fbe\u6210\u4e86\u534f\u8bae&quot;\u3002\u00a0<br><\/p>\n\n\n\n<p>\u5728\u90a3\u4e4b\u540e\uff0c\u4f60\u5efa\u7acb\u4f60\u7684\u8fde\u63a5\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u5760\u5165\u7231\u6cb3\uff0c\u5e76\u6ee1\u8db3\u5bf9\u65b9\u7684\u7236\u6bcd\u4e4b\u524d\uff0c\u4f60\u53bb\u5355\u819d\uff0c\u4ece\u53e3\u888b\u91cc\u62c9\u51fa\u6212\u6307\uff0c\u542c\u5230&quot;\u662f&quot;\u3002\u5728&quot;\u8fbe\u6210\u4ea4\u6613&quot;\u540e\uff0c\u60a8&quot;\u6269\u5927\u4e86\u4ea4\u6613\u8303\u56f4&quot;\u3002\u00a0<br><\/p>\n\n\n\n<p>\u9500\u552e\u6ca1\u6709\u4ec0\u4e48\u4e0d\u540c\u3002\u9700\u8981\u6709\u4e00\u4e2a\u8fdb\u5c55\u3002\u00a0<br><\/p>\n\n\n\n<p>\u4f60\u7684\u7b56\u7565\u662f&quot;\u571f\u5730\u6269\u5f20&quot;\u3002\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Making &quot;Land and Expand&quot; Work for You | Sales Strategies\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/4el2DulAYX0?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f&quot;\u571f\u5730\u4e0e\u6269\u5f20&quot;\uff1f<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/lgQiv02ATQXIpUexEGXf4wtdjsGkEomZptqq2pchRtUC6U3lSCuh1SPZv-roomfs9o4ipCB0CnaaGaOFNtTQ5JDkZZOAAvNo0sPvWcmANWEUtr_iqLJYzhVP9N4PHUf9yR7ipcjm\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u571f\u5730\u548c\u6269\u5927\uff0c\u7528\u975e\u5e38\u7b80\u5355\u7684\u672f\u8bed\u6765\u8bf4\uff0c\u610f\u5473\u7740\u5728\u6269\u5c55\u5230\u5176\u4ed6\u9886\u57df\u4e4b\u524d\u4ece\u5c0f\u5f00\u59cb\u3002\u00a0<br><\/p>\n\n\n\n<p>\u4ee5\u4e0a\u9762\u7684\u793a\u4f8b\u4e3a\u4f8b\u3002\u5982\u679c\u4f60\u5411\u4e00\u4e2a\u5b8c\u5168\u964c\u751f\u7684\u4eba\u6c42\u5a5a\uff0c\u4ed6\u4eec\u80af\u5b9a\u4f1a\u88ab\u5b83\u62d2\u4e4b\u95e8\u5916\u3002\u00a0<br><\/p>\n\n\n\n<p>\u7531\u4e8e\u8fc7\u4e8e\u524d\u536b\uff0c\u4e0e\u6f5c\u5728\u5ba2\u6237\u7684\u914d\u5408\u592a\u5feb\uff0c\u5c06\u4f7f\u4ed6\u4eec\u4e0e\u60a8\u548c\u60a8\u7684\u4e1a\u52a1\u5173\u95ed\uff0c\u60a8\u5c06\u5931\u53bb\u4ea4\u6613\u7684\u673a\u4f1a\u3002\u66f4\u7cdf\u7cd5\u7684<a href=\"https:\/\/www.forbes.com\/sites\/joshlinkner\/2014\/11\/20\/sell-more-with-a-land-and-expand-strategy\/#777ab77c51a6\" target=\"_blank\" rel=\"noopener\">\u662f\uff0c\u4f60\u5c06\u6765\u53ef\u80fd\u4f1a\u5931\u53bb\u4efb\u4f55\u5176\u4ed6\u673a\u4f1a<\/a>\u3002\u00a0<br><\/p>\n\n\n\n<p>\u4e00\u4e2a\u66f4\u5b9e\u9645\u548c\u6709\u5438\u5f15\u529b\u7684\u65b9\u6cd5\u662f\u5b8c\u6210\u4e00\u4e2a\u8f83\u5c0f\u7684\u4ea4\u6613\u3002\u00a0<br><\/p>\n\n\n\n<p>\u83b7\u5f97\u5355\u4e2a\u3001\u66f4\u5c0f\u3001\u66f4\u6709\u9488\u5bf9\u6027\u7684\u4ea4\u6613\uff0c\u60a8\u5c06\u4f5c\u4e3a\u503c\u5f97\u4fe1\u8d56\u7684\u5408\u4f5c\u4f19\u4f34\u548c\u670d\u52a1\u63d0\u4f9b\u5546\u4e0e\u5ba2\u6237\u4e00\u8d77\u5de5\u4f5c\u3002\u00a0<br><\/p>\n\n\n\n<p>\u53c8\u8bfb\uff1a<a href=\"https:\/\/alejandrorioja.com\/how-to-build-profitable-business\/\">\u5982\u4f55\u571f\u5730\u5efa\u7acb\u4e00\u4e2a\u6709\u5229\u53ef\u56fe\u7684\u4e1a\u52a1<\/a><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u571f\u5730\u6269\u5f20\u4f5c\u4e3a\u4e00\u79cd\u5546\u4e1a\u7b56\u7565<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/P4smEIn02lnz64ZUZvidik6Abg8R13tHQciRayPKwJ3IAlhEITEr3JtEjJYE5-7M9EFcPZ5OYN1QXzR7xBnTn9zIzes9JQ2Mgya6e3XxRdQ5f53vJw8G0HNKV46jXAVMO9iOPe9I\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u571f\u5730\u548c\u6269\u5c55\u6218\u7565\u7684\u5de5\u4f5c\u539f\u7406\u662f\uff0c\u60a8\u5f53\u524d\u7684\u5ba2\u6237\u4e5f\u662f\u60a8\u6700\u597d\u7684\u6536\u5165\u6765\u6e90\uff0c\u5f53\u60a8\u975e\u5e38\u4e86<a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2018\/12\/19\/grow-your-company-with-a-land-and-expand-strategy\/#2e38676637ce\" target=\"_blank\" rel=\"noopener\">\u89e3\u60a8\u7684\u5ba2\u6237\uff0c\u4ee5\u53ca\u5f53\u5ba2\u6237\u4fe1\u4efb\u60a8<\/a>\u65f6\uff0c\u5c31\u4f1a\u5b58\u5728\u8ffd\u52a0\u9500\u552e\u548c\u4ea4\u53c9\u9500\u552e\u6d3b\u52a8\u3002\u00a0<br><\/p>\n\n\n\n<p>\u5f53\u4ee3\u8868\u6216\u4ee3\u7406\u4eba\u4e0e\u7ec4\u7ec7\u8fbe\u6210\u7b80\u5355\u7684\u4ea4\u6613\u65f6\uff0c\u5b83\u5c31\u5f00\u59cb\u4e86\u3002\u5356\u65b9\u4e0e\u5ba2\u6237\u4e4b\u95f4\u5f62\u6210\u4e86\u826f\u597d\u7684\u5173\u7cfb\uff0c\u901a\u8fc7\u63d0\u4f9b\u793a\u8303\u6027\u670d\u52a1\u5efa\u7acb\u5728\u4fe1\u4efb\u4e4b\u4e0a\u3002\u00a0<br><\/p>\n\n\n\n<p>\u7136\u540e\uff0c\u5356\u65b9\u7ee7\u7eed\u4e3a\u7ec4\u7ec7\u63d0\u4f9b\u670d\u52a1\uff0c\u5728\u4e0d\u540c\u7684\u90e8\u95e8\u8d5a\u53d6\u66f4\u91cd\u5927\u7684\u4ea4\u6613\u548c\u9879\u76ee\u3002\u00a0<br><\/p>\n\n\n\n<p>\u4e3a\u4e86\u5b9e\u73b0\u8fd9\u4e00\u70b9\uff0c\u8fd9\u4e9b\u662f\u4e00\u4e9b\u5e7f\u6cdb\u7684\u6b65\u9aa4\u3002\u00a0<br><\/p>\n\n\n\n<ol><li>\u4e0e\u5ba2\u6237\u8fbe\u6210\u76f8\u5bf9\u8f83\u5c0f\u7684\u4ea4\u6613\u3002\u00a0<\/li><li>\u63d0\u4f9b\u670d\u52a1\uff0c\u52a0\u6df1\u5173\u7cfb\u548c\u4fe1\u4efb\u3002<\/li><li>\u901a\u8fc7\u5728\u540c\u4e00\u7ec4\u7ec7\u5185\u6293\u4f4f\u673a\u4f1a\u8fdb\u884c\u6269\u5c55\u3002\u00a0<\/li><\/ol>\n\n\n\n<p>\u571f\u5730\u6269\u5f20\u6218\u7565\u662f\u4e00\u79cd\u5546\u4e1a\u7b56\u7565\uff0c\u800c\u4e0d\u662f\u4e00\u79cd\u9500\u552e\u7b56\u7565\u3002\u4f60\u8fd9\u6837\u505a\u662f\u4e3a\u4e86\u4fc3\u8fdb\u4f60\u7684\u4e1a\u52a1\u4f5c\u4e3a\u4e00\u4e2a\u6574\u4f53\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u4f60\u7684\u9500\u552e\u3002\u00a0<br><\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u6709\u5173&quot;\u571f\u5730\u6269\u5c55\u6218\u7565&quot;\u5728\u60a8\u7684\u4e1a\u52a1\u4ea7\u54c1\u4e2d\u7684\u5e94\u7528\u7684\u4e00\u4e9b\u6307\u9488\u3002\u00a0<\/p>\n\n\n\n<h3 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class=\"wp-block-heading\">\u6784\u5efa&quot;\u5546\u673a\u56fe\u8868&quot;<\/h3>\n\n\n\n<p>&quot;\u673a\u4f1a\u56fe\u8868&quot;\u662f\u4e00\u79cd\u5de5\u5177\uff0c\u7528\u4e8e\u6982\u8ff0\u5ba2\u6237\u53ca\u5176\u611f\u5174\u8da3\u7684\u9886\u57df\u4e2d\u7684\u6240\u6709\u6f5c\u5728\u4e70\u5bb6\u3002\u5c06\u8fd9\u5f20\u5730\u56fe\u653e\u5728\u4e00\u8d77\uff0c\u60a8\u53ef\u4ee5\u786e\u5b9a\u60a8\u8ba4\u4e3a\u6709\u5229\u8ffd\u6c42\u7684\u9886\u57df\uff0c\u5e76\u4e14\u5728\u4e0e\u5ba2\u6237&quot;\u8fbe\u6210\u4ea4\u6613&quot;\u540e\u66f4\u5bb9\u6613\u5b8c\u6210\u3002\u00a0<br><\/p>\n\n\n\n<p>\u5f53\u7136\uff0c\u5f53\u60a8\u5e2e\u52a9\u60a8\u76f4\u63a5\u63a5\u89e6\u4ed6\u4eec\u7684\u9700\u8981\u65f6\uff0c\u60a8\u4e5f\u4f1a\u719f\u6089\u7ec4\u7ec7\u7684\u5176\u4ed6\u90e8\u95e8\uff0c\u5e76\u80fd\u591f\u5b66\u4e60\u5404\u79cd\u4e1c\u897f\uff0c\u4f8b\u5982\u4ed6\u4eec\u5904\u7406\u7684\u5e02\u573a\u4ee5\u53ca\u5982\u4f55\u5e2e\u52a9\u4ed6\u4eec\u8fbe\u5230\u76ee\u7684\u3002\u00a0<br><\/p>\n\n\n\n<p>\u5c06\u5b83\u4eec\u5168\u90e8\u5199\u4e0b\u6765\uff0c\u6df7\u5408\u548c\u5339\u914d\u4e00\u4e2a\u7c7b\u522b\u4e0e\u63a5\u89e6\u70b9\uff0c\u5e76\u7ed8\u5236\u51fa\u4e00\u4e2a\u884c\u52a8\u8ba1\u5212\uff0c\u4ee5\u4fbf\u4e0e\u6bcf\u4e2a\u533a\u57df\u4e92\u52a8\u3002\u00a0<\/p>\n\n\n\n<h3 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href=\"https:\/\/alejandrorioja.com\/understanding-programmatic-seo\/\">\u60f3\u6cd5<\/a>\u662f\u4e3b\u9898\u7684\u6982\u5ff5\u3002\u00a0<br><\/p>\n\n\n\n<p>\u5982\u4eca\uff0c\u8c37\u6b4c\u5728\u7406\u89e3\u6587\u7ae0\u4e3b\u9898\u4ee5\u53ca\u6587\u7ae0\u4e2d\u7684\u8bb8\u591a\u4e0d\u540c\u5173\u952e\u5b57\u5982\u4f55\u4ea4\u53c9\u65b9\u9762\u53d8\u5f97\u8d8a\u6765\u8d8a\u806a\u660e\u3002\u8bb8\u591a\u641c\u7d22\u7528\u6237\u5c1d\u8bd5\u641c\u7d22\u4e3b\u9898\uff0c\u800c\u4e0d\u662f\u4f7f\u7528\u5173\u952e\u5b57\uff0c\u8fd9\u662f\u8fc7\u53bb\u53d1\u751f\u7684\u4e8b\u60c5\u3002\u00a0<br><\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u8fd9\u5e76\u4e0d\u610f\u5473\u7740SEO\u4e13\u4e1a\u4eba\u58eb\u5e94\u8be5\u5ffd\u7565\u6587\u7ae0\u4e2d\u5173\u952e\u5b57\u7684\u4ef7\u503c\u3002\u00a0<br><\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u5305\u542b\u4e00\u7bc7\u6587\u7ae0\uff0c\u5728 SSP 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href=\"https:\/\/alejandrorioja.com\/seo-tools\/\">EO\u5de5<\/a>\u5177\uff0c\u5982Ahrefs\u6216\u4f18\u6b65\u5efa\u8bae\uff0c\u627e\u5230\u5173\u952e\u5b57\u548c\u957f\u5c3e\u53d8\u5316\uff0c\u4f60\u53ef\u4ee5\u8003\u8651\u4f7f\u7528\u3002\u00a0<br><\/p>\n\n\n\n<p>\u4f7f\u7528 Ahrefs\uff0c\u60a8\u53ef\u4ee5\u67e5\u770b\u6587\u7ae0\u7684\u7968\u4ef7\uff0c\u5e76\u67e5\u770b\u662f\u5426\u6709\u53ef\u7528\u4e8e\u6269\u5c55\u7684\u673a\u4f1a\u3002\u5173\u952e\u5b57\u7684\u4e3b\u5217\u8868\u5c06\u663e\u793a\u7f51\u7ad9\u4e0e\u54ea\u4e9b\u5173\u952e\u5b57\u76f8\u5173\u7684\u5173\u952e\u5b57\uff0c\u800c\u65e0\u9700\u8fdb\u884c\u4efb\u4f55\u4f18\u5316\u3002\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/FyAf8PbxI8Z14qPTy9ggbACI8RAvc_p5GapJsO26MpXTKecfRKpDuX6wj09M5RqfGFvl0W-iU7d1-nwHJa6yy5WuBFZ_5zSk78Os9Z-70lTULJVG4BYI2Sz8HJqJv1dnhKlKiRgS\" 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