{"id":21579,"date":"2022-03-09T09:21:00","date_gmt":"2022-03-09T17:21:00","guid":{"rendered":"https:\/\/alejandrorioja.com\/blog\/?p=21579"},"modified":"2023-10-20T06:11:49","modified_gmt":"2023-10-20T13:11:49","slug":"google-ads-tutorial","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/google-ads-tutorial\/","title":{"rendered":"Concise and Comprehensive Google Ads Tutorial for 2024"},"content":{"rendered":"\n

Summary<\/h4>

Google Ads is a paid advertising service in which advertisers, like you, pay per ad click. Pay-per-click advertising is a sort of marketing channel in which you pay for results in the form of clicks. Google displays your ad to interested people in your product based on the search phrase.<\/p>

Advertisers bid on search keywords for which they want their ad to appear. The winning bid is displayed at the top of the SERP or on other relevant platforms, depending on the chosen ad campaign.<\/p><\/div><\/div>\n\n\n\n

Far too often I have seen company owners, after making some money, use that money for investments. And sure, investing in angel vestures, index funds, or real estate is something beneficial in itself. <\/p>\n\n\n\n

But I can\u2019t entirely agree with them. Imagine owning a company, delivering value, selling excellent products, and getting money in return, and what do they do? <\/p>\n\n\n\n

They put their money on anything and everything, but NOT on their own business. <\/p>\n\n\n\n

Why don\u2019t they invest in things that benefit their business? Why don\u2019t they find ways to sell more of their offerings? <\/p>\n\n\n\n

Why don\u2019t they focus on what they have and what is already working instead of going off dilly-dallying in a field they know virtually nothing about? <\/p>\n\n\n\n

Advertise<\/a>! That\u2019s the way! <\/p>\n\n\n\n

If you want to spend money on advertisements in hopes of it reaching your intended targets, then you better make sure you invest it in the right places. Being wrong with your approach to digital marketing means millions of losses<\/a> for you. <\/p><\/blockquote>\n\n\n\n

There is a way of doing this but in today\u2019s internet-driven world, Google AdWords is commonly the way to go about marketing digitally.<\/p>\n\n\n\n

Google processes an average of over 40,000 queries each second<\/a>, numbering to a whopping 3.5 billion a day and 1.2 trillion per year. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

And as you can see here, the number steadily rose from 1999 to 2012. Expect the trend to continue as long as the internet is here. <\/p>\n\n\n\n

I mean, think about this. Assume that you, as a company owner, have an extra $10,000 on hand right now that you can use for anything. Would you rather: <\/p>\n\n\n\n

  1. Spend the money on start-up investments<\/a> that may not land you any advantages, <\/li>
  2. Try to snag a deal for a cheap building or condo unit, then sell them, not knowing if it will be bought or not, or<\/li>
  3. Spend the money learning about AdWords or hiring a professional, and then launching a Google AdWords campaign that will surely generate returns. <\/li><\/ol>\n\n\n\n

    If I were the owner, I would choose the third option. It is a sure opportunity to double, maybe even triple my investment, so the choice is a no brainer. <\/p>\n\n\n\n

    As highlighted above, there are billions of searches happening on Google daily. What if you could capture even a small part of those billions? <\/p>\n\n\n\n

    Imagine the number of people who are potential clients, interested in what you are selling and proposing, and are ready to purchase from you. You might be thinking that it must be so complicated to do that, and you would be better off not doing it because the difficulty offsets the benefits. <\/p>\n\n\n\n

    Well, as it turns out, it is not *that* hard; you only need to follow a set of steps. This Google AdWords Tutorial will outline just that. <\/p>\n\n\n\n

    I will show you the steps taken to create an effective Google AdWords campaign to increase visitors and sales.<\/p>\n\n\n\n

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