{"id":22303,"date":"2020-05-12T14:18:01","date_gmt":"2020-05-12T21:18:01","guid":{"rendered":"https:\/\/alejandrorioja.com\/?p=22266"},"modified":"2020-06-16T14:55:31","modified_gmt":"2020-06-16T21:55:31","slug":"buzzsumo-review-4","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/pt\/buzzsumo-review-4\/","title":{"rendered":"BuzzSumo Review: Caracter\u00edsticas, Pre\u00e7os, Pr\u00f3s & Contras"},"content":{"rendered":"\n<p>Olhando para os s<a href=\"https:\/\/influencermarketinghub.com\/top-instagram-influencers\/\" target=\"_blank\" rel=\"noopener\">ucessos d<\/a>e Cristiano Ronaldo e David Beckham, dois influenciadores de duas ind\u00fastrias diferentes, v\u00e1rios sites e marcas est\u00e3o alcan\u00e7ando pessoas como eles para impulsionar suas vendas e seguidores.<\/p>\n\n\n\n<p>Quando eu aprendi isso quando eu estava criando este site, eu pensei: &quot;Como posso aplicar sua estrat\u00e9gia em fazer meu pr\u00f3prio site t\u00e3o alto quanto meus concorrentes?&quot;<\/p>\n\n\n\n<p>Ent\u00e3o, enquanto eu estava me atualizando sobre SEO, encontrei uma ferramenta que pode me ajudar a alavancar isso onde tanto meu site quanto qualquer influenciador podem formar uma parceria.<\/p>\n\n\n\n<p>Hoje, discutirei o que \u00e9 a ferramenta BuzzSumo, quais caracter\u00edsticas ela tem, olhar para onde eles s\u00e3o fortes, e detectar quaisquer inconvenientes.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"What Is BuzzSumo? - Find Out In Just 3 Minutes!\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/rZbtJxzErq0?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre BuzzSumo<\/h2>\n\n\n\n<p>Brandwatch, uma empresa de intelig\u00eancia social com sede em Londres, \u00e9 a mente por tr\u00e1s desta su\u00edte de software. Seguindo sua experi\u00eancia no setor que ajudou a Whir<a href=\"https:\/\/www.whirlpool.com\/\" target=\"_blank\" rel=\"noopener\">lpool, Wa<\/a>lm<a href=\"https:\/\/www.walmart.com\/\" target=\"_blank\" rel=\"noopener\">art e De<\/a>ll a c<a href=\"https:\/\/www.dell.com\/\" target=\"_blank\" rel=\"noopener\">resc<\/a>er, seu produto serve como a pedra angular para seus usu\u00e1rios, a fim de aumen<a href=\"https:\/\/alejandrorioja.com\/must-try-content-marketing-trends\/\">tar sua produtividade, fluxo de trabalho e sucesso de conte\u00fado.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/ZmZjOCcwdFXbdaY3v_2HI9ceXIzl4_dOgDUUsZEnmArRK3X2_c2mdtotiJdFbvO3wNZZ5fVvt-VprLGWRKwP5h06LQszvVZfNWl0JMvkQwhr3fnkKuEfXzXYCetSoYjaxNS9IA0v\" alt=\"Captura de tela tirada do site buzzsumo que mostra o aplicativo.\" title=\"Telas de BuzzSumo\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Caracter\u00edsticas<\/h2>\n\n\n\n<p>Este pacote de software inclui quatro elementos principais que ajudar\u00e3o voc\u00ea a aprender a tend\u00eancia atual de conte\u00fado em plataformas sociais e resultados de pesquisa.\u00a0 Ele vai ajud\u00e1-lo a acompanhar o crescimento do seu site e aprender estrat\u00e9gias com sua concorr\u00eancia ao mesmo tempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Descoberta<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/xr2I_yGUytQA6U1PFbYi0oycvVQ8q3V6MzaPuVDxNUSvsGq5hE-U7j7FEtW8_TDLZYNJXuZDwEyNZlN7p0CHwjRP1hu_gn2DOOaCLh7KrYCEMnof79RTmVF2Zt4mCX_nygmg_R69\" alt=\"\" \/><\/figure>\n\n\n\n<p>Para esta parte do BuzzSumo, ele mostra todo o conte\u00fado atualizado, dependendo de qual dessas tr\u00eas guias voc\u00ea deseja selecionar:<\/p>\n\n\n\n<ol><li>Tend\u00eancias<\/li><li>T\u00f3picos<\/li><li>Perguntas<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Tend\u00eancias<\/h4>\n\n\n\n<p>Nesta subcategoria de Tend\u00eancias no BuzzSumo, ele exibe uma lista de artigos diferentes com suas respectivas m\u00e9tricas, como sua Pontua\u00e7\u00e3o de Tend\u00eancias e Engajamento.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"333\" height=\"293\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/05\/pasted-image-0-11.png\" alt=\"\" class=\"wp-image-22271\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/05\/pasted-image-0-11.png 333w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/05\/pasted-image-0-11-20x18.png 20w\" sizes=\"(max-width: 333px) 100vw, 333px\" \/><\/figure><\/div>\n\n\n\n<p>Como exemplo, temos um dos resultados que podem aparecer em sua plataforma.<\/p>\n\n\n\n<p>Os c\u00edrculos rotulados s\u00e3o o que se pode ver para cada resultado que eles mostram neste m\u00f3dulo. Em ordem, eles s\u00e3o:<\/p>\n\n\n\n<ol><li>T\u00edtulo do artigo<\/li><li>Autor<\/li><li>Data postada<\/li><li>Site origin<\/li><li>N\u00famero de compartilhamentos no Facebook<\/li><li>N\u00famero de compartilhamentos no Twitter<\/li><li>N\u00famero de a\u00e7\u00f5es para pinterest<\/li><li>N\u00famero de a\u00e7\u00f5es para Reddit<\/li><li>Links que podem ser encontrados no artigo<\/li><li>Pontua\u00e7\u00e3o evergreen<\/li><li>Engajamento Total<\/li><li>Salvar em um projeto BuzzSumo<\/li><li>Compartilhar resultados<\/li><\/ol>\n\n\n\n<p>Entre estes, h\u00e1 dois itens que s\u00f3 podem ser encontrados dentro deste aplicativo: pontua\u00e7\u00e3o Evergreen e Engajamento Total.\u00a0<\/p>\n\n\n\n<p>A pontua\u00e7\u00e3o da Evergree<a href=\"https:\/\/help.buzzsumo.com\/en\/articles\/1633271-buzzsumo-glossary-of-terms\" target=\"_blank\" rel=\"noopener\">n, defin<\/a>ida por seus desenvolvedores, \u00e9 a pontua\u00e7\u00e3o do pr\u00f3prio ranking do aplicativo com base no n\u00famero de compartilhamentos nas m\u00eddias sociais e backlinks que recebeu dentro de um m\u00eas ap\u00f3s sua publica\u00e7\u00e3o.<\/p>\n\n\n\n<p>O Engajamento Total, por outro lado, especifica a quantidade de intera\u00e7\u00e3o global entre sites sociais apenas do artigo especificado.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">T\u00f3picos<\/h4>\n\n\n\n<p>Nesta parte do aplicativo, estaremos focando em quais pal<a href=\"https:\/\/alejandrorioja.com\/ahrefs-review\/\">avras-chave ou t\u00f3picos est\u00e3o dispon\u00edveis <\/a>entre seu enorme banco de dados. Abaixo est\u00e1 um exemplo de como esta parte se parece.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/0_EedN0_h5vXLAOnUiqWcvCRtZf9XHW2RxGoiG3d9WCeTb1w8b5ekYz89s7xHGGAIMv6xb333Z3amRDw-r0ec8jqw9dgiDGlROunhqk5VcYGta-PQB3vPrCzjU-8US_db0GtojVW\" alt=\"\" \/><\/figure>\n\n\n\n<p>Esta tela no aplicativo pode ajudar a dar consci\u00eancia de quais t\u00f3picos usando a palavra-cha<a href=\"https:\/\/alejandrorioja.com\/whatsmyserp-review\/\">ve inserida produzem mais tr\u00e1feg<\/a>o.<\/p>\n\n\n\n<p>Um resultado desta tela pode se parecer com algo assim:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/3zIRruXrLWQaQNwM-uXB15FRVm0n6iGhTH8ReXuWwf06X74DRCtcQN-QEUSfE8gJlnGKMuIbjJWe2KMz2JHsk92rceraoJqRFGH7IPOS6jrhWQFteBiUSSGsSf1KCCfGfJ1NSPha\" alt=\"\" \/><\/figure><\/div>\n\n\n\n<p>Estes podem ser recuperados de artigos populares que falam sobre a palavra-chave, perguntas cr\u00edticas feitas em f\u00f3runs sobre a palavra-chave ou palavras-chave relacionadas que as pessoas est\u00e3o procurando.<\/p>\n\n\n\n<p>Consiste nos seguintes elementos:<\/p>\n\n\n\n<ol><li>\u00a0<\/li><li>\u00a0<\/li><li>\u00a0<\/li><li>\u00a0<\/li><li>\u00a0<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">\u00a0<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/E194nbmIIIGekmGm3HKN4fkZnCFJuUbnyTQNQvBGO7KZ2_ajIM5X88I0MBdf_YADi8FLEdn4dkQ2h61REqqWIrG5Toub2cqR-ZecDsOZYk5QV_Cvf2XrxElq5fIjZ9Pd9axU5uhU\" alt=\"\" \/><\/figure>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<ol><li>\u00a0<\/li><li>\u00a0<\/li><li>\u00a0<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">\u00a0<\/h4>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/JceMjj4OYfokgl6s54fsUSIvn7-OiNmoZ7jUc4qXw2t1s-YDh85UjvCX8Dsmv106LYIBz-arYjZoYKi9w68sOiw_ReIm7yzpAtWArWdgW2kaESP6pO0RVgbXHQJFO3gSKGAGMy1j\" alt=\"\" \/><\/figure>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00a0<\/h4>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/fQZk1AaLsJdLT635HicJew9pbUuTrxajTrZ8oO050JSIe6mp6tp4aObHmPVY5fn09xoGefbHI3MMRL2vMycVpScmwQC2vRaIhn30W8EivSqyMVg78WuMLTl4984Pdlmida9k3pSO\" alt=\"\" \/><\/figure><\/div>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00a0<\/h4>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/O07RGSs7rZXMpdSuyS3k_LhQ6sN-1jlNstifg5BpfqShKjHAuLWjt-lyshfx7gHrGekKKoTZDMJ7_sDMz1H4PPQyuzHQvAYGZUBirNtSpDJVr9qMYrDwml7GCGYQ5UVLzQWD4dwa\" alt=\"\" \/><\/figure>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<ol><li>\u00a0<\/li><li>\u00a0<\/li><li>\u00a0<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0<br><\/p>\n\n\n\n<ol><li>\u00a0<\/li><li>\u00a0<\/li><li>\u00a0<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">\u00a0<\/h4>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<ol><li>\u00a0<\/li><li>\u00a0<\/li><li>\u00a0<\/li><li>\u00a0<\/li><li>\u00a0<\/li><li>\u00a0<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/lODdDjDOj0tTbOw0mvtuvDrQmFCid7z1SmcLxudekLDdMD-HLk8frX1R8nY5vDxk6F0DSBouiXBwoPt_C1tjw14df_EDtccLBocH8P_-lcLl863c0HlBEEPu0NKGoALlJrRWUhKA\" alt=\"\" \/><\/figure>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00a0<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/jBtRlrVJ1gLHuxhC7UIVSalfjSRGmf9I3J2cUM2z9PVrwwE8LsF7dHLy_N2yNVxusHO-AJyZrGS4B1aJql0n_wvml-etUWbjKdpuhO4mjrND_sZAEKRL4zi8NBwTIHYJkUNPabKo\" alt=\"\" \/><\/figure>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00a0<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/cVPnVAZ_Jad5ce7ZtbujHVAouZ0-FZcgTNATKF8mqE7jgCZc6Afgn--P6HgWxLsBakRWqdc7ALi4gN84XRd5nKC6fBbQqPQuwCSv04Fd7GJXH92p1rTW1QetXXfshPxXoJcfTVq8\" alt=\"\" \/><\/figure>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/8Q3SaAUOSbTMFw5FeC1WPT5f5nKgwYTgOm6FjW6iyGYSGBEpP6x8lhS7OHiy3gBIU1GguDpimWeD95LJAiLOxwfM1a6BaHcNzoTCxEvEt5ZALH0C2fho4iuVGRkH2dtfxrsLruOm\" alt=\"\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00a0<\/h4>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/gO6NqmtK5scz5dONCm8olmR7TovIVdqHp8NBRRhFm9trXU30hnWwxBpDY4DzMnbjB8dZV7-l2dSogb-KTBURnuq5uqYVT7H0AFBl4YnmSNoNymNEznI3w3KjZNq8zwqVlW0RAH7J\" alt=\"\" \/><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Uc7z2e0cZ7FQq5StjZm4hd3-5yPmqLptUCRBYv9zVVKXmr2emH7ZAQ91ITtaZpSnrUiSs6ZQYfV1UrX4vXooJFC8FiEMkpRFuqqrZBjWR7CggB38CgcK_T-cPuE_6-pyuLsCbYsF\" alt=\"\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\u00a0<\/h4>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/2SaZX72El9y11kvkl3V_uyrEr0oTpusrjZCHUAuHcjs9-zxX_FPFSLzZxXULTQ1b9q5SZc1bbsv3QshpTOQkVNu7q0SLMaPrlrQVxdJMsVJP0FmR2mPf0AaJYbOvBlBiVQeWFUIu\" alt=\"\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u00a0<\/h4>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/TsbkTIXWBdLh4-UkkuG8ztUxy4JRHyafrGugIlBYlQpEF8laMzXH46caxthgUGfnL7sTNys0QTrFr_g46Qf087vwrj3mXfRCUJVRxQUEfA8SBKIsbWSq4UiUlLBOjTG36ZKHnvCT\" alt=\"\" \/><\/figure>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<ol><li>\u00a0<\/li><li>\u00a0<\/li><li>\u00a0<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n\n\n\n<p>\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n\n\n\n<p>\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<ul><li>\u00a0<\/li><li>\u00a0<\/li><li>\u00a0<\/li><\/ul>\n\n\n\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Olhando para os sucessos de Cristiano Ronaldo e David Beckham, dois influenciadores de duas ind\u00fastrias diferentes, v\u00e1rios sites e marcas est\u00e3o alcan\u00e7ando pessoas como eles para impulsionar suas vendas e seguidores. Quando eu aprendi isso quando eu estava criando este site, eu pensei: &quot;Como posso aplicar sua estrat\u00e9gia em fazer meu pr\u00f3prio site t\u00e3o 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