{"id":24228,"date":"2020-06-15T07:20:30","date_gmt":"2020-06-15T14:20:30","guid":{"rendered":"https:\/\/alejandrorioja.com\/?p=24228"},"modified":"2023-10-10T19:27:26","modified_gmt":"2023-10-11T02:27:26","slug":"shopify-vs-wix","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/shopify-vs-wix\/","title":{"rendered":"Shopify Vs. Wix: What Should You Choose For Your Online Business"},"content":{"rendered":"\n<p><em>Disclaimer: This post contains affiliate links through which I receive commissions. The reviews and opinions expressed in this article are my own.<\/em><\/p>\n\n\n\n<p>I am going to say it again \u2013 I am an e-commerce junkie. I have tried one e-commerce platform to another in the pursuit of finding what would be the best for my store, and finding the one for me is not an easy task.<\/p>\n\n\n\n<p>If you realize that this is the best time to start your online shop, then you have already taken the first step to venture onto e-commerce. If you have been on my page, you know I already have a recommended list for you.<\/p>\n\n\n\n<p>What this entry will do is review top contenders for the <a href=\"https:\/\/alejandrorioja.com\/best-ecommerce-platforms\/\">best e-commerce platforms<\/a> \u2013 Wix and <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a>.&nbsp; I understand that some of you would want choices but might get overwhelmed with all the platforms out there.<\/p>\n\n\n\n<p>I will give you a comparison of the two so you could make up your mind.<\/p>\n\n\n\n<p>Both platforms \u2013 Wix and <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a>, can offer a lot for your online store\u2019s success. To learn more about the advantages and features of these platforms, here is a review:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Shopify vs Wix - Let\u2019s See who Builds the Best Online Stores\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/lTx8wojAQkE?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How platforms help Ecommerce<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/trwGshAJ61IpzSnzCfVKvt-NfSYVvTwNkL0sNiu9Epb7-GRIexxU1GpvSeOakzhO4oAj3pMr07TNiwIpIySky5yBMf_ASlWJLKTbp5fj48t2ipvVi_8Wp8_hjTbcdQgzVcGKdqD0\" alt=\"\" \/><\/figure>\n\n\n\n<p>You already have an idea for your store, and you have been <a href=\"https:\/\/alejandrorioja.com\/create-million-dollar-ecommerce-business\/\">researching how to make it successful<\/a>. I know you have come across the term \u201ce-commerce platform\u201d more than once and have asked yourself what it is and what would be the best for you.<\/p>\n\n\n\n<p>A piece of software, an E-Commerce platform, lets you create and build your shop online and run it virtually. It provides you with the tools needed to successfully manage your business \u2013 from the inventory to your stocks, to sales and marketing, and the day-to-day business operations.<\/p>\n\n\n\n<p>An ecommerce platform lets you be competitive in the market.<\/p>\n\n\n\n<p>FIrst, decide what kind of e-commerce entrepreneur you want to be and how to get the ball rolling. Next, decide on the niche and <a href=\"https:\/\/alejandrorioja.com\/how-to-optimize-your-website-speed\/\">start building your store<\/a>.<\/p>\n\n\n\n<p>This chance to build your online business from scratch could all sound overwhelming. I could attest to that.&nbsp; The good news is \u2013 these platforms do not require advanced skills on web designing to create one.<\/p>\n\n\n\n<p>There are many platforms to consider, and there are many features to weigh and consider. Here\u2019s a rundown of the two of them.<\/p>\n\n\n\n<p>Relevant: Read the comparison of Shopify and Amazon <a href=\"https:\/\/alejandrorioja.com\/shopify-vs-amazon\/\">here<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shopify at a glance<\/h2>\n\n\n\n<p><a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> was designed and launched as a platform for online businesses. It has helped 600,000 businesses online with combined revenue of $55 billion. It is a complete framework that lets you start and grow your online business. It allows you to do the selling, whether it be online, on your physical shop, or any of your social media accounts.&nbsp; <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> is better designed for full-time businesses.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/uzonDLgZHYRzbwVZKXr4AuZoPtbAkd6T-A_kqsXMAeX3TQEmOY-Rq6xqWnqjiGZoPTxSjXYhA_SUNtl5d3agcWrHYbAxEMluM3hL2EAcAwxms5bztJ_MQrTB2yWxW-zFsYogDfpE\" alt=\"\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Wix at a glance<\/h2>\n\n\n\n<p>Wix\u2019s primary function is to be a platform for content. It could accommodate you if you wish to create brochures, photographer\u2019s portfolios, news sites, or even a straightforward blog site. You could say that this is a better option if your business grows around content or writing or if selling is not the main focus of your website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1071\" height=\"612\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-16_59_12-1.png\" alt=\"\" class=\"wp-image-24238\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-16_59_12-1.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-16_59_12-1.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-16_59_12-1.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-16_59_12-1.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-16_59_12-1.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-16_59_12-1.png 1071w\" sizes=\"(max-width: 1071px) 100vw, 1071px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Wix Vs. Shopify<\/h2>\n\n\n\n<p>Wix builds websites that eventually came around as an e-commerce platform, while <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> was designed for this very purpose. Even with different initial functionality, Wix does not&nbsp; offer you less than <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a>.&nbsp; &nbsp; &nbsp;<\/p>\n\n\n\n<p>The question now is: Are you a consistent user or a hopeful entrepreneur in the e-commerce world?<\/p>\n\n\n\n<p>I will go through the differences and possible deal breakers at an even closer look and help you decide.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Basic Functionality<\/h3>\n\n\n\n<p>When talking about the ease of use, both platforms have good things to offer and can be impressive. Basic functionality is what lets you navigate the page quickly, which could also mean you spend more time selling than going around your page.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_a2e842-87, .wp-block-kadence-advancedheading.kt-adv-heading_a2e842-87[data-kb-block=\"kb-adv-heading_a2e842-87\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_a2e842-87 mark, .wp-block-kadence-advancedheading.kt-adv-heading_a2e842-87[data-kb-block=\"kb-adv-heading_a2e842-87\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 id=\"kt-adv-heading_a2e842-87\" class=\"kt-adv-heading_a2e842-87 wp-block-kadence-advancedheading\">      Shopify<\/h4>\n\n\n\n<ol><li>Structured fit for online selling<\/li><li>Easier to add products<\/li><li>Editing and dashboard interface is detached<\/li><li>Takes time in getting used to<\/li><\/ol>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_9f3aca-92, .wp-block-kadence-advancedheading.kt-adv-heading_9f3aca-92[data-kb-block=\"kb-adv-heading_9f3aca-92\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_9f3aca-92 mark, .wp-block-kadence-advancedheading.kt-adv-heading_9f3aca-92[data-kb-block=\"kb-adv-heading_9f3aca-92\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 id=\"kt-adv-heading_9f3aca-92\" class=\"kt-adv-heading_9f3aca-92 wp-block-kadence-advancedheading\">      Wix<\/h4>\n\n\n\n<ol><li>Simple drag-and-drop functionality \u2013 click on a feature and drag it wherever you want it to be.<\/li><li>Good for creativity but a little puzzling when it comes to adding goods.<\/li><li>Themes are less restrictive<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Customizability and designs<\/h3>\n\n\n\n<p>The first thing that people notice is design. You are more likely to visit a shop that has everything in order and which the aesthetic appeals to you, rather than a shop that looked like it was not given a thought.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_655857-44, .wp-block-kadence-advancedheading.kt-adv-heading_655857-44[data-kb-block=\"kb-adv-heading_655857-44\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_655857-44 mark, .wp-block-kadence-advancedheading.kt-adv-heading_655857-44[data-kb-block=\"kb-adv-heading_655857-44\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 id=\"kt-adv-heading_655857-44\" class=\"kt-adv-heading_655857-44 wp-block-kadence-advancedheading\">       Shopify<\/h4>\n\n\n\n<ol><li>Specially designed for selling and themes are geared towards it<\/li><li>\u00a0Independent designers create the theme templates and have a more inclusive range of free and paid templates<\/li><li>No design skills necessary<\/li><li><a href=\"https:\/\/getshogun.com\/learn\/shopify-theme-customization\" target=\"_blank\" rel=\"noopener\">Easy to customize<\/a> themes<\/li><li>Designs cater mobiles, too<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1246\" height=\"490\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.shopify.com-2020.06.15-17_18_30-1.png\" alt=\"\" class=\"wp-image-24242\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.shopify.com-2020.06.15-17_18_30-1.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.shopify.com-2020.06.15-17_18_30-1.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.shopify.com-2020.06.15-17_18_30-1.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.shopify.com-2020.06.15-17_18_30-1.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.shopify.com-2020.06.15-17_18_30-1.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.shopify.com-2020.06.15-17_18_30-1.png 1246w\" sizes=\"(max-width: 1246px) 100vw, 1246px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_241fb4-e0, .wp-block-kadence-advancedheading.kt-adv-heading_241fb4-e0[data-kb-block=\"kb-adv-heading_241fb4-e0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_241fb4-e0 mark, .wp-block-kadence-advancedheading.kt-adv-heading_241fb4-e0[data-kb-block=\"kb-adv-heading_241fb4-e0\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 id=\"kt-adv-heading_241fb4-e0\" class=\"kt-adv-heading_241fb4-e0 wp-block-kadence-advancedheading\">      Wix<\/h4>\n\n\n\n<ol><li>Unable to switch after initial design choice<\/li><li>Customizing the design plan can only be done by the Wix code.<\/li><li>Designs cater mobiles, too<\/li><li>Over 500 design templates available<\/li><li>Templates are of general models and need customization to turn it to an online shop<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"563\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-17_15_52.png\" alt=\"\" class=\"wp-image-24239\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-17_15_52.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-17_15_52.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-17_15_52.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-17_15_52.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-17_15_52.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-17_15_52.png 1270w\" sizes=\"(max-width: 1270px) 100vw, 1270px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Sales and marketing capability<\/h3>\n\n\n\n<p>You would think that <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> would be on the lead as e-commerce is its primary function.<\/p>\n\n\n\n<p>On the other hand, Wix has something up its sleeve. Sometimes, it all boils down to presentation. If your products look beautiful, they can be sold.<\/p>\n\n\n\n<ul><li><strong>Sales function<\/strong><\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> is a one-stop-shop for your online business. Wix, may not be powerful, but would still impress you with the things you can do on this platform.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_784e55-fc, .wp-block-kadence-advancedheading.kt-adv-heading_784e55-fc[data-kb-block=\"kb-adv-heading_784e55-fc\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_784e55-fc mark, .wp-block-kadence-advancedheading.kt-adv-heading_784e55-fc[data-kb-block=\"kb-adv-heading_784e55-fc\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 id=\"kt-adv-heading_784e55-fc\" class=\"kt-adv-heading_784e55-fc wp-block-kadence-advancedheading\">       Shopify<\/h4>\n\n\n\n<ol><li>Requires integration of a 3<sup>rd<\/sup> party to sell digital products<\/li><li>&nbsp;Allows selling of physical, service, and digital products<\/li><li>Allows you to add limitless items of multiple variants<\/li><li>You\u2019ll need an app to zoom photos and play videos<\/li><\/ol>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_5a65e0-c2, .wp-block-kadence-advancedheading.kt-adv-heading_5a65e0-c2[data-kb-block=\"kb-adv-heading_5a65e0-c2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_5a65e0-c2 mark, .wp-block-kadence-advancedheading.kt-adv-heading_5a65e0-c2[data-kb-block=\"kb-adv-heading_5a65e0-c2\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 id=\"kt-adv-heading_5a65e0-c2\" class=\"kt-adv-heading_5a65e0-c2 wp-block-kadence-advancedheading\">      Wix<\/h4>\n\n\n\n<ol><li>Allows selling of tangible, service, and digital products<\/li><li>Requires an app to sell services and products<\/li><li>The video function is built-in in the site<\/li><li>Unique check out page for your brand<\/li><\/ol>\n\n\n\n<p><strong>Marketing function<\/strong><\/p>\n\n\n\n<p>There are so many apps that you can use together with the e-commerce platform that can help you <a href=\"https:\/\/alejandrorioja.com\/ways-to-improve-your-ecommerce-conversion-rate\/\">promote your brand or shop<\/a>.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_d3260e-21, .wp-block-kadence-advancedheading.kt-adv-heading_d3260e-21[data-kb-block=\"kb-adv-heading_d3260e-21\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_d3260e-21 mark, .wp-block-kadence-advancedheading.kt-adv-heading_d3260e-21[data-kb-block=\"kb-adv-heading_d3260e-21\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 id=\"kt-adv-heading_d3260e-21\" class=\"kt-adv-heading_d3260e-21 wp-block-kadence-advancedheading\">       Shopify<\/h4>\n\n\n\n<ol><li>Heavily relies on 3<sup>rd<\/sup> party apps for marketing<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">      Wix<\/h4>\n\n\n\n<ol><li>&nbsp;Wix Ascend \u2013 a separate subscription that will let you manage your marketing campaigns as an all-in-one marketing solution<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Social media integration and email marketing<\/h3>\n\n\n\n<p><a href=\"https:\/\/alejandrorioja.com\/social-media-engagement-rate\/\">Connecting&nbsp; to social media platforms<\/a> like Facebook and Instagram and marketplaces like Amazon and eBay helps establish your business and boost sales. While Wix does not support social media integration, <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> offers this feature.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_adf8dd-a8, .wp-block-kadence-advancedheading.kt-adv-heading_adf8dd-a8[data-kb-block=\"kb-adv-heading_adf8dd-a8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_adf8dd-a8 mark, .wp-block-kadence-advancedheading.kt-adv-heading_adf8dd-a8[data-kb-block=\"kb-adv-heading_adf8dd-a8\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 id=\"kt-adv-heading_adf8dd-a8\" class=\"kt-adv-heading_adf8dd-a8 wp-block-kadence-advancedheading\">      Shopify<\/h4>\n\n\n\n<ol><li>Allows selling across different channels and platforms or multi-channel integration<\/li><li>Enables creation of email campaigns on the admin page<\/li><li>Can integrate with Omnisend Marketing and Privy<\/li><\/ol>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_0c73d4-34, .wp-block-kadence-advancedheading.kt-adv-heading_0c73d4-34[data-kb-block=\"kb-adv-heading_0c73d4-34\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_0c73d4-34 mark, .wp-block-kadence-advancedheading.kt-adv-heading_0c73d4-34[data-kb-block=\"kb-adv-heading_0c73d4-34\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 id=\"kt-adv-heading_0c73d4-34\" class=\"kt-adv-heading_0c73d4-34 wp-block-kadence-advancedheading\">       Wix<\/h4>\n\n\n\n<ol><li>No capability of linking to social media sites<\/li><li>Can only send three e-mails with no Ascend subscription<\/li><li>Needs to subscribe to Wix Ascent for premium features<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Blogging and SEO<\/h3>\n\n\n\n<p>Blogging is the unique function of creating content to get the word out about your online shop.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2020\/03\/02\/how-does-e-commerce-seo-work\/#2445e4166c6c\" target=\"_blank\" rel=\"noopener\">Search Engine Optimization (SEO) <\/a>is the ability to rank solid in search engines<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_3d4499-59, .wp-block-kadence-advancedheading.kt-adv-heading_3d4499-59[data-kb-block=\"kb-adv-heading_3d4499-59\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_3d4499-59 mark, .wp-block-kadence-advancedheading.kt-adv-heading_3d4499-59[data-kb-block=\"kb-adv-heading_3d4499-59\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 id=\"kt-adv-heading_3d4499-59\" class=\"kt-adv-heading_3d4499-59 wp-block-kadence-advancedheading\">      Shopify<\/h4>\n\n\n\n<ol><li>Blogging capability is not as impressive \u2013 no blog-specific and built-in analytics feature<\/li><li>Needs Liquid developer for blog customization<\/li><\/ol>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_1443a4-49, .wp-block-kadence-advancedheading.kt-adv-heading_1443a4-49[data-kb-block=\"kb-adv-heading_1443a4-49\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_1443a4-49 mark, .wp-block-kadence-advancedheading.kt-adv-heading_1443a4-49[data-kb-block=\"kb-adv-heading_1443a4-49\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 id=\"kt-adv-heading_1443a4-49\" class=\"kt-adv-heading_1443a4-49 wp-block-kadence-advancedheading\">      Wix<\/h4>\n\n\n\n<ol><li>Creates blogs beautifully and seamlessly built but there\u2019s no archive option<\/li><li>Wix is built for novice users who want to design their page<\/li><li>No Archive functionality for blogs \u2013 saving old posts for future readability<\/li><\/ol>\n\n\n\n<p>Both Wix and <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> make it easier for your page to be searchable on search engines. They can also:<\/p>\n\n\n\n<ul><li>Customize URLs for easy search<\/li><li>Add and edit meta titles and headlines<\/li><li>Add alt text to the images attachment<\/li><li>Offer best SEO practice guidance<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Payment and shipping option<\/h3>\n\n\n\n<p>Your online shop would need a facility to process credit and debit card payments. Shipping is the ability to transport the products to your customers after payment is processed.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_75a264-b4, .wp-block-kadence-advancedheading.kt-adv-heading_75a264-b4[data-kb-block=\"kb-adv-heading_75a264-b4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_75a264-b4 mark, .wp-block-kadence-advancedheading.kt-adv-heading_75a264-b4[data-kb-block=\"kb-adv-heading_75a264-b4\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 id=\"kt-adv-heading_75a264-b4\" class=\"kt-adv-heading_75a264-b4 wp-block-kadence-advancedheading\">       Shopify<\/h4>\n\n\n\n<ol><li>Has coverage for 100 payment gateways but Square with transaction fees for 3<sup>rd<\/sup> party gateways<\/li><li>No charge for <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> Payment<\/li><li>Offers free shipping to sync with other shippers<\/li><\/ol>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_713636-92, .wp-block-kadence-advancedheading.kt-adv-heading_713636-92[data-kb-block=\"kb-adv-heading_713636-92\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_713636-92 mark, .wp-block-kadence-advancedheading.kt-adv-heading_713636-92[data-kb-block=\"kb-adv-heading_713636-92\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 id=\"kt-adv-heading_713636-92\" class=\"kt-adv-heading_713636-92 wp-block-kadence-advancedheading\">       Wix<\/h4>\n\n\n\n<ol class=\"is-style-default\"><li>Traditional payment options including Square, but does not accept Amazon and Apple Pay<\/li><li>No charge for 3<sup>rd<\/sup> party gateways<\/li><li>Does not offer printable labels and would need other apps for global shipping.<\/li><\/ol>\n\n\n\n<p><strong>Selling in multiple currencies<\/strong><\/p>\n\n\n\n<p>More sales would usually mean more sales. This requires more effort and a whole lot of marketing strategies. This could also mean selling to more places and catering to potential customers, even from other countries. This feature allows consumers to see the price in their currency and check out and pay using the same.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Shopify<\/h4>\n\n\n\n<ol><li>The multi-currency payment option is built-in on other templates<\/li><li>Ability to sell in local currencies using a multi-currency app<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">    Wix<\/h4>\n\n\n\n<ol><li>Will require a currency converter app to see local price<\/li><li>Does not allow for checking out on other currencies.<\/li><\/ol>\n\n\n\n<p><strong>Point of sale function<\/strong><\/p>\n\n\n\n<p>This option will enable you to build a physical store or stall. POS allows you to accept payments using card readers installed on smartphones and still sync on your site\u2019s inventory. Both have POS functionality, however,<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00a0Shopify<\/h4>\n\n\n\n<ol><li>POS functionality is available on almost all countries<\/li><li>A key feature and integrated on <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a><\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">      Wix<\/h4>\n\n\n\n<ol><li>Only available in the US, using Square<\/li><li>\u00a0POS is an additional product, and you need to work with Square to make it work<\/li><\/ol>\n\n\n\n<p>Dropshipping<\/p>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2019\/08\/30\/four-tips-for-starting-a-successful-dropshipping-business\/#30469974f7fc\" target=\"_blank\" rel=\"noopener\">Dropshipping<\/a> is best if you do not have the space to keep products, or you just want to keep less. It is an online retail approach that lets you take the order and forward it to your supplier so they can take care of the shipping.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00a0Shopify<\/h4>\n\n\n\n<ol><li>Lets you connect to multiple dropshipping companies using an app<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">      Wix<\/h4>\n\n\n\n<ol><li>Recently integrated Modalyst in their features to allow dropshipping.<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Inventory and abandoned cart management<\/h3>\n\n\n\n<p>It helps you manage and keep track of the products sold and goods that are still available. Your list would let you deliver your products promptly.<\/p>\n\n\n\n<p>Abandoned Cart Management is a vital feature that lets you send a follow-up email to your customers who have not checked out their carts yet. This enables you to recover lost sales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">      Shopify<\/h4>\n\n\n\n<ol><li>&nbsp;Lets you upload multiple products<\/li><li>Inventory gets updated even on stall or store sales<\/li><li>Lets you use the stock management tool, download revenue reports, and the inventory interface is easy to navigate.<\/li><li>Sends one follow up email for carts not yet checked out<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">      Wix<\/h4>\n\n\n\n<ol><li>Limited stock inventory management functionality<\/li><li>Would require 3<sup>rd<\/sup> party apps if you need an inventory report or analysis of site visitors<\/li><li>Sends two automated emails for abandoned carts as follow up but requires a 3<sup>rd<\/sup> party app.<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Pricing and set-up fees<\/h3>\n\n\n\n<p>Both Wix and <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> are free of setting up fees for your first online store. You will only be charged for premium sites and if you wish to use the tools for your online shop.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_358e4e-03, .wp-block-kadence-advancedheading.kt-adv-heading_358e4e-03[data-kb-block=\"kb-adv-heading_358e4e-03\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_358e4e-03 mark, .wp-block-kadence-advancedheading.kt-adv-heading_358e4e-03[data-kb-block=\"kb-adv-heading_358e4e-03\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 id=\"kt-adv-heading_358e4e-03\" class=\"kt-adv-heading_358e4e-03 wp-block-kadence-advancedheading\">Shopify<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.shopify.com\/pricing\" target=\"_blank\" rel=\"noopener\">Three main plans<\/a> for <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a>:<\/p>\n\n\n\n<ol><li><a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> Basic &#8211; $29\/month<\/li><li><a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> &#8211; $79\/month<\/li><li><a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> Advanced $299\/month<\/li><\/ol>\n\n\n\n<p><a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> Basic should be enough for your online store needs unless you\u2019re a bigger store catering to a bigger market. It already has discount codes, unlimited storage for products, and integration of multi-channel. It is advisable to upgrade to <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> and Advanced <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> if you want to get better data analytics and reporting.<\/p>\n\n\n\n<p>You can enjoy <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a><a href=\"https:\/\/www.shopify.com\/free-trial?ref=wbe&subid1=wxvsshop&subid2=b8555057c786e3d268306d8d13b7c6e3\" target=\"_blank\" rel=\"noopener\"> 14-day free trial<\/a> to get the hang of it.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"599\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/image6.jpg\" alt=\"\" class=\"wp-image-24249\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/image6.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/image6.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/image6.jpg 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/image6.jpg 622w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_f0ac04-ab, .wp-block-kadence-advancedheading.kt-adv-heading_f0ac04-ab[data-kb-block=\"kb-adv-heading_f0ac04-ab\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_f0ac04-ab mark, .wp-block-kadence-advancedheading.kt-adv-heading_f0ac04-ab[data-kb-block=\"kb-adv-heading_f0ac04-ab\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 id=\"kt-adv-heading_f0ac04-ab\" class=\"kt-adv-heading_f0ac04-ab wp-block-kadence-advancedheading\">Wix<\/h4>\n\n\n\n<p>\u00a0<a href=\"https:\/\/www.wix.com\/upgrade\/website\" target=\"_blank\" rel=\"noopener\">Three main plans<\/a> for Wix<\/p>\n\n\n\n<ol><li>Basic business &#8211; $20\/month<\/li><li>Unlimited business &#8211; $25\/month<\/li><li>VIP Business &#8211; $35\/month<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"915\" height=\"639\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-18_30_21.png\" alt=\"\" class=\"wp-image-24253\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-18_30_21.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-18_30_21.png 230w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-18_30_21.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-18_30_21.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-18_30_21.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-18_30_21.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-18_30_21.png 915w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/figure>\n\n\n\n<p>All three plans come with 20GB-50GB data storage, $300 ad vouchers, and unlimited bandwidth. The Business VIP plan would get you priority support and response.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Both Shopify and Wix<\/h4>\n\n\n\n<ol><li>No implemented charges for bandwidth<\/li><li>No transaction fee \u2013 only credit card processing fees<\/li><li>Free 14-day trial period<\/li><\/ol>\n\n\n\n<p><strong>You can sign up for <a href=\"https:\/\/www.wixanswers.com\/\" target=\"_blank\" rel=\"noopener\">Wix\u2019s Premium Plan<\/a> 14-day trial period and see if it suits you and your needs.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Apps and add ons<\/h3>\n\n\n\n<p>Embedding apps on your online store allows you to access more tools and features to boost your shop\u2019s performance. There are also mobile apps that you manage your shop on the go and at the palm of your hands.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_16192b-17, .wp-block-kadence-advancedheading.kt-adv-heading_16192b-17[data-kb-block=\"kb-adv-heading_16192b-17\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_16192b-17 mark, .wp-block-kadence-advancedheading.kt-adv-heading_16192b-17[data-kb-block=\"kb-adv-heading_16192b-17\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 id=\"kt-adv-heading_16192b-17\" class=\"kt-adv-heading_16192b-17 wp-block-kadence-advancedheading\">Shopify<\/h4>\n\n\n\n<ol><li><a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> App Store \u2013 allows your customer to create a wishlist, set delivery to dropship and use currency conversion<\/li><li><a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> mobile app \u2013 you can manage your store wherever you are<\/li><li><a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> POS mobile app \u2013 for <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> users with physical shops or market stalls and need to sync inventory and take payments<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1305\" height=\"428\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-apps.shopify.com-2020.06.15-18_31_53.png\" alt=\"\" class=\"wp-image-24254\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-apps.shopify.com-2020.06.15-18_31_53.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-apps.shopify.com-2020.06.15-18_31_53.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-apps.shopify.com-2020.06.15-18_31_53.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-apps.shopify.com-2020.06.15-18_31_53.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-apps.shopify.com-2020.06.15-18_31_53.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-apps.shopify.com-2020.06.15-18_31_53.png 1305w\" sizes=\"(max-width: 1305px) 100vw, 1305px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Wix<\/h4>\n\n\n\n<ol><li>Ecwid \u2013 sets up your abandoned cart emails and gives access to global shipping payments<\/li><li>Wix has a multilingual app powerful enough that turns your site into any language.<\/li><li>Wix Mobile App can create blogs and manage events<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1116\" height=\"591\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-18_33_34.png\" alt=\"\" class=\"wp-image-24255\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-18_33_34.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-18_33_34.png 320w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-18_33_34.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-18_33_34.png 640w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-18_33_34.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-18_33_34.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-18_33_34.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/06\/screenshot-www.wix_.com-2020.06.15-18_33_34.png 1116w\" sizes=\"(max-width: 1116px) 100vw, 1116px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Technical and customer support<\/h3>\n\n\n\n<p>It is possible that you have reached this part and still have not decided which e-commerce platform you will use to start your online business. The make or break of it all \u2013 customer service.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Shopify<\/h4>\n\n\n\n<ol><li>24\/7 Customer Support<\/li><li>Live chat support available<\/li><li>Need to sync inventory and take payments<\/li><li>Template support is 3<sup>rd<\/sup> party<\/li><li>Phone support avai;able for 7 regions only \u2013 North America, United Kingdom, Ireland, Australia, Singapore, HongKong, and New Zealand<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Wix<\/h4>\n\n\n\n<ol><li>In-editor help which answers frequently asked questions<\/li><li>Wix Help Center has videos and articles to help you<\/li><li>Charges extra for VIP support and urgent response<\/li><li>Unable to call but you provide your number, and they will call you back<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Both platforms offer<\/h4>\n\n\n\n<ol><li>Over the phone and email support<\/li><li>Dedicated social media accounts<\/li><li>Forums and a help center<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Alternatives to Shopify and Wix<\/h2>\n\n\n\n<p>Wix and <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> are two of the top contenders in the sea of e-commerce platforms. However, you still have a lot more to choose from, if neither of these two appeals to you.<\/p>\n\n\n\n<p>Here are three more alternatives that you might want to consider:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">BigCommerce<\/h4>\n\n\n\n<p>If you have a bigger business in mind and find <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> or Wix a little smaller-scaled than you want it to be, then BigCommerce is your guy. It\u2019s perfect for rapidly growing enterprises. It has the best and most built-in features compared to any platform. It can help your shop become an e-commerce empire. For stores generating up to $1 million profit, the highest price plan is suitable for you.<\/p>\n\n\n\n<p>Here\u2019s where you can check <a href=\"https:\/\/alejandrorioja.com\/recommends\/bigcommerce\/\">BigCommerce<\/a> and start your 15-day trial period now.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Squarespace<\/h4>\n\n\n\n<p>Boasting with the sleekest templates available, your online store would stand out. Although a little trickier to use compared to other e-commerce platforms because it demands more creativity, it still has superb built-in features and a reliable inventory management system.<\/p>\n\n\n\n<p>Here\u2019s<a href=\"https:\/\/www.squarespace.com\/ecommerce-website\" target=\"_blank\" rel=\"noopener\"> Squarespace<\/a>.<\/p>\n\n\n\n<p>You would also like to read the comparison of Wix vs. Squarespace <a href=\"https:\/\/alejandrorioja.com\/wix-vs-squarespace\/\">here<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Weebly<\/h4>\n\n\n\n<p>If you are looking for a more cost-efficient alternative, you can consider Weebly. It is regarded as the best value for money choice out there. It\u2019s easy to use and is for someone who wants to give building a website a chance and has a few sellable products on the side. Anything more complex than the primary e-commerce site <a href=\"https:\/\/www.weebly.com\/online-store?c=mkt_w_chnl:aff_geo:all_prtnr:sas_subprtnr:611883_camp:brand_adtype:txtlnk_ag:weebly_lptype:hp_var:358504&sscid=31k4_nsj88\" target=\"_blank\" rel=\"noopener\">Weebly<\/a> offers, you might want to consider other platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<p>Here\u2019s a quick question and answer for frequently asked questions:<\/p>\n\n\n\n<p><strong>1. Can I code on any of these platforms?<\/strong><\/p>\n\n\n\n<p>A: Yes, <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> has Liquid \u2013 <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify\u2019s<\/a> template language, accessible to make customizations on templates. Wix code can also be accessed to enhance themes and templates.<\/p>\n\n\n\n<p><strong>2. Do Wix and Shopify support discount functionality?<\/strong><\/p>\n\n\n\n<p>A: Yes, for both. You can create discount codes for your customers to enjoy. For Wix, you have to set how much. <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> is more advanced as it lets you give out percentage discounts.<\/p>\n\n\n\n<p><strong>3. Which is better for SEO functionality?<\/strong><\/p>\n\n\n\n<p>A: Wix has a bit more advantage here. Both platforms allow URL slugs and meta titles and descriptions; however, only Wix offers keyword support. Wix, since it is a content site, has more stable blogging features, which is essential for Search Engine Optimization.<\/p>\n\n\n\n<p><strong>4. Will the themes respond to mobiles?<\/strong><\/p>\n\n\n\n<p>A: Yes. <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> has ten free themes and 50+ options for themes with ecommerce capabilities, while Wix has 71. Each one of those themes will work on your phone, so the site looks good on handsets and tablets, too, and could mean an additional to your sale.<\/p>\n\n\n\n<p><strong>5. Do these platforms support multilingual functionality?<\/strong><\/p>\n\n\n\n<p>A: Wix allows the set up of different versions of the same page in various languages. It can translate links, texts, SEO settings, and Wix Stores with just a click of a button. <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a>, on the other hand, requires a third-party app, such as GTranslate, to offer this function.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping up<\/h2>\n\n\n\n<p>These ecommerce platforms let you kickstart your online business. Both have pros and cons and would depend on the kind of entrepreneur that you are or want to be. Wix Vs. <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a> is a battle between two outstanding platforms and great online shop builders.&nbsp;<\/p>\n\n\n\n<p>These two powerful platforms can impact your online store and make a significant difference in its future.<\/p>\n\n\n\n<p>Wix Is more of a general-purpose platform and would be perfect if you are looking to build this kind of website. The layout tools and a more comprehensive range of templates make it suitable for this kind of business. Wix\u2019s no transaction fee and abandoned cart recovery management that sends two follow up e-mails are plus sides on top of selling cheaper than <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a>, on the other hand, works with fully responsive templates, has multi-currency functionality, has a broader range of essential apps, and it\u2019s AMP support on products, make it a more business-like choice.<\/p>\n\n\n\n<p>Wix is for entrepreneurs who want to start with simple brochures and are not dedicated to full-time selling, while corporate and power users use <a href=\"https:\/\/alejandrorioja.com\/recommends\/shopify\/\">Shopify<\/a>.<\/p>\n\n\n\n<p>Let me know in the comments which of these two you ended up choosing. You can also tell me if there\u2019s any other e-commerce platform you prefer over these so I can check out.<\/p>\n\n\n\n<p>Liked this article? Feel free to share it. You can also read more to prepare you on your online business journey.<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/alejandrorioja.com\/shopify-vs-amazon\/\">Amazon or Shopify? Which one should you choose and why?<\/a><\/li><li><a href=\"https:\/\/alejandrorioja.com\/shopify-vs-etsy\/\">Comparing Etsy and Shopify<\/a> <\/li><li><a href=\"https:\/\/alejandrorioja.com\/wix-vs-squarespace\/\">Wix or Squarespace? Find out which of the two is the best website builder<\/a><\/li><\/ul>\n\n\n\n<p>Want me to review any other ecommerce platform? Let me know in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Disclaimer: This post contains affiliate links through which I receive commissions. The reviews and opinions expressed in this article are my own. I am going to say it again \u2013 I am an e-commerce junkie. 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Rioja","author_link":"https:\/\/alejandrorioja.com\/author\/alerioja\/"},"uagb_comment_info":0,"uagb_excerpt":"Disclaimer: This post contains affiliate links through which I receive commissions. 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