I think of a successful marketing campaign as a well-oiled system, multiple parts working in harmony to achieve a single result. Marketing has evolved into a multi-faceted process, especially in today\u2019s technology and social media-driven landscape. <\/p>\n\n\n\n
No longer can you rely on one thing to carry your brand. For example, in the past, you could depend on your company\u2019s excellent public relations and storied history to net your customers. <\/p>\n\n\n\n
Now with so much competition and many platforms to market on, somebody is bound to sweep the rug under your feet if you are not careful. You cannot settle for some shoddy and weak marketing plan; brand communication must be strong and unified. <\/p>\n\n\n\n
There are lots of advertising and marketing mediums right now, and marketing campaigns are becoming more powerful and creative. To stand out from the lot, you need to assert your presence through a consistent message and aggressive branding, not separately, but together<\/a>.\u00a0\u00a0<\/p><\/blockquote>\n\n\n\n
Integrated marketing communication (IMC), which became popular in the 1900s, is returning as a central concept in today\u2019s brand advertising. But for beginners the question is what is this concept? and how do you apply it to your marketing efforts?\u00a0\u00a0<\/p>\n\n\n\n
Before we get into details, watch how big brands like Coca-Cola implement IMC in their business.<\/p>\n\n\n\n