{"id":25150,"date":"2020-07-13T02:28:52","date_gmt":"2020-07-13T09:28:52","guid":{"rendered":"https:\/\/alejandrorioja.com\/?p=25097"},"modified":"2021-05-09T12:28:55","modified_gmt":"2021-05-09T19:28:55","slug":"15-examples-of-great-copywriting-2","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/it\/15-examples-of-great-copywriting-2\/","title":{"rendered":"Top 15 Esempi di grande copywriting e come farlo"},"content":{"rendered":"\n<p>Ci sono momenti in cui voglio scrivere di pi\u00f9, ma non posso.<\/p>\n\n\n\n<p>Capisci cosa intendo? Ti s<br><br>ei impegnato a leggere tutti i miei post perch\u00e9 credo che quello che scrivo sia divertente, allettante e informativo. Ma anche <br><br>io sperimento blocco dello scrittore di tanto in tanto. Lasciate che vi dica questo, \u00e8 davvero frustrante!\u00a0<\/p>\n\n\n\n<p>Per allontanarmi dai successi a blocchi del mio scrittore, vado online e leggo alcuni dei copywriter pi\u00f9 strabilianti che abbia mai incontrato e in pochi minuti o ore (se mi diverto), le parole iniziano a riempirmi la mente e sul mio portatile, vado a iniziare con la mia scrittura.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"How To Become A Copywriter: The 5 Step Process\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/8jFLSOnpS3w?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Che cos&#39;\u00e8 la copywriting?<br><\/h2>\n\n\n\n<p>Copywriting sta riorganizzando le parole per far vendere meglio le cose. \u00c8 l&#39;arte di mescolare e pubblicare parole pubblicitarie creativamente che, quando vengono lette, il pubblico si impegner\u00e0 sicuramente con lo scrittore e il prodotto venduto. \u00c8 memorabile perch\u00e9 il suo gioco di parole \u00e8 tempestivo, controverso e unico. E la parte migliore di questo \u00e8 copywriting lascia una grande impressione.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>I migliori esempi di copywriting<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/HsBLtuWgBz7lzBtbam4C0zdKnC2ugY6_z-B-gnv2dlFWLeNHWrldCgzw0tbi7QRaiK8mnTYZK-iq1cJF0dcpfIl0lfVbYoVNIuPMDnY45aEIS9EimrcbWQs_BHwXDVE1alE_OXvA\" alt=\"\"\/><\/figure>\n\n\n\n<p>Leggere e godersi esempi di copywriting \u00e8 uno dei modi brillanti per imparare a scrivere una copia. Solo un consiglio, capire il motivo dietro la scelta di ogni copywriter di parole. Ci sono diversi tipi di copywriting che \u00e8 possibile padroneggiare, definiamo ogni tipo:<\/p>\n\n\n\n<ol><li><strong>Vend<\/strong>ite &#8211; Questo \u00e8 il tipo pi\u00f9 ovvio di copywriting, si pu\u00f2 vedere sulla pubblicit\u00e0 online e in stampa<\/li><li><strong>SEO (Search Engine Optimization) &#8211; <\/strong>Questo \u00e8 molto famoso per le aziende. A volte lo uso io stesso, come suggerisce il nome, questa \u00e8 l&#39;ottimizzazione delle parole in modo che il motore di ricerca (Google) possa facilmente rilevare e identificare le parole che sono pi\u00f9 ricerca nel web<\/li><li><strong>Contenuto W<\/strong>eb: \u00e8 qui che mi inserisco. Il contenuto web \u00e8 il sangue di internet, \u00e8 qui che i lettori sono impegnati, ispirati e informati.\u00a0<\/li><li><strong>Tecnico- <\/strong>Questo \u00e8 un tipo diverso di copywriting perch\u00e9 questo promuove i risultati aziendali e richiede una conoscenza approfondita del prodotto.<\/li><li><strong>Creative- <\/strong>Questo tipo di copywriting si trova per lo pi\u00f9 in spot pubblicitari e jingle. Devi pensare agli acquirenti e pensare a ci\u00f2 che vorrebbero sentire e godere<\/li><li>\u00a0\u00a0<\/li><\/ol>\n\n\n\n<p>\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0\u00a0<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"738\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/Picture3.0.jpg\" alt=\"\" class=\"wp-image-25109\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/Picture3.0.jpg 599w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/Picture3.0-20x25.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/Picture3.0-385x474.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/Picture3.0-300x370.jpg 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" 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