{"id":25180,"date":"2020-07-13T08:55:25","date_gmt":"2020-07-13T15:55:25","guid":{"rendered":"https:\/\/alejandrorioja.com\/?p=25180"},"modified":"2023-10-11T19:14:21","modified_gmt":"2023-10-12T02:14:21","slug":"how-to-do-cpa-marketing","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/how-to-do-cpa-marketing\/","title":{"rendered":"How To Do CPA Marketing: The Complete Guide"},"content":{"rendered":"\n<p>When it comes to having a successful business, marketing is somewhere on the top on the list of things you absolutely have to put your efforts in.&nbsp;<\/p>\n\n\n\n<p>Marketing can make miracles. One good marketing campaign can be the push you need to create a long-lasting and profitable brand.&nbsp;<\/p>\n\n\n\n<p>As a person that has a few business ventures, believe me when I tell you that I\u2019ve tried all the types of marketing there are.&nbsp;<\/p>\n\n\n\n<p>CPA marketing is by far one of the most effective and efficient types of marketing there are.&nbsp;<\/p>\n\n\n\n<p>And many people have the impression that it is an easy task or some kind of a winning formula.<\/p>\n\n\n\n<p>The truth is that CPA marketing requires a lot of dedication, effort, and taking feedback into account. It is a thorough process.&nbsp;<\/p>\n\n\n\n<p>With the right type of knowledge, you can have what it takes to take your business to the next level.&nbsp;<\/p>\n\n\n\n<p>That is why, in this post, I will explain what is CPA marketing, what are the benefits, how does it work, and tips connected to implementing CPA marketing.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"How to Start CPA Marketing STEP by STEP for Beginners! 2020\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/JOJmqVoEx2I?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is CPA marketing?<\/h2>\n\n\n\n<p>CPA or Click Per Action marketing is an<a href=\"https:\/\/alejandrorioja.com\/how-to-do-affiliate-marketing\/\"> affiliate model<\/a> where a commission is paid once a user takes a certain action.&nbsp;<\/p>\n\n\n\n<p>The action can be different things depending on your business and preferences.&nbsp;<\/p>\n\n\n\n<p>It can be for example watching some video or clicking on a certain link, getting a quote, making an actual purchase, etc.&nbsp;<\/p>\n\n\n\n<p>CPA affiliates then receive a certain fee for each of these actions that a user does or completes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does CPA marketing work?&nbsp;<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"444\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/marketing-strategy-connting-digital-devices-concept_53876-23053.jpg\" alt=\"\" class=\"wp-image-25186\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/marketing-strategy-connting-digital-devices-concept_53876-23053.jpg 626w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/marketing-strategy-connting-digital-devices-concept_53876-23053-20x14.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/marketing-strategy-connting-digital-devices-concept_53876-23053-385x273.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/marketing-strategy-connting-digital-devices-concept_53876-23053-300x213.jpg 300w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/marketing-strategy-connting-digital-devices-concept_53876-23053-600x426.jpg 600w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/figure><\/div>\n\n\n\n<p>Before you try to implement CPA marketing, you have to understand how it works.&nbsp;<\/p>\n\n\n\n<p>It can look complicated to some, but once you break down the whole process it becomes quite simple and logical.&nbsp;<\/p>\n\n\n\n<p>Who is involved in CPA marketing?&nbsp;<\/p>\n\n\n\n<ol><li><strong>An affiliate<\/strong>: this person is some type of influencer whose job is to promote certain products or businesses with the goal to send more traffic to their site and achieve conversions.&nbsp;<\/li><li><strong>A business<\/strong>: this is the business or person that needs to drive traffic and essentially achieve more conversions on their webpage (in this case your business). The goal of the traffic can be different, it doesn\u2019t only have to be conversions or purchases.<\/li><li><strong>A CPA network<\/strong>: this is the platform on which the affiliate and business collaborate and promote the products\/businesses. For example, the network can be Instagram, YouTube, Facebook, Twitter, or specialized websites.&nbsp;<\/li><\/ol>\n\n\n\n<p>Let\u2019s imagine, for instance, that the affiliate is a fitness influencer, the network is Instagram, and the business is a company that produces fitness clothing.&nbsp;<\/p>\n\n\n\n<p>The influencer wants to find companies that pay him to promote their products while doing what he loves and communicates this with his Instagram followers.&nbsp;<\/p>\n\n\n\n<p>The company that produces fitness clothing wants to target the audience of this specific influencer because it is in the right age and geographical group for their broader marketing strategy.&nbsp;<\/p>\n\n\n\n<p>Instagram is the network on which they will collaborate.&nbsp;<\/p>\n\n\n\n<p>In the end, all sides get what they want. The influencer gets paid and usually gets free samples of the products for promotion.<\/p>\n\n\n\n<p>The business reaches its intended audience and pays only for those that actually click on their website and purchase some products.&nbsp;<\/p>\n\n\n\n<p>Win-Win.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of CPA marketing&nbsp;<\/h2>\n\n\n\n<p>CPA marketing has quite some benefits that are important to be mentioned:&nbsp;<\/p>\n\n\n\n<ol><li>CPA marketing is based on performance. You only pay for the tasks that were successful, so if there\u2019s no success in your CPA collaboration, it won\u2019t really cost you anything.<\/li><li>The opportunities for money-making using CPA marketing are high if you are an affiliate. If you are truly dedicated to promoting the businesses, you can easily earn a good living.&nbsp;<\/li><li>For businesses, CPA marketing can be quite effective especially when it comes to businesses that are just starting up or do not have a lot of finances for investing in their marketing. CPA marketing is quicker and a lot cheaper than other marketing techniques.&nbsp;<\/li><li>The reach of CPA marketing can be truly wide which can only bring good things for your brand.&nbsp;<\/li><li>CPA marketing is good for building brand awareness. It is beneficial that all the people see it. Even if they do not click or convert, people will still get familiar with your brand and maybe reach out in the future.&nbsp;<\/li><li>It is fairly easy to set up a CPA marketing campaign. You just need to find the right affiliates to reach out to and then let them do the rest of the job.&nbsp;<\/li><li>Because you only pay after the action is taken, the risk is quite low.<\/li><\/ol>\n\n\n\n<p>Relevant: <a href=\"https:\/\/alejandrorioja.com\/understanding-integrated-marketing-communication\/\">All you need to know about integrated marketing communication<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CPA marketing tips\u00a0<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"416\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/black-pencil-yellow-backgroud-with-light-bulb-line_39608-112.jpg\" alt=\"\" class=\"wp-image-25184\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/black-pencil-yellow-backgroud-with-light-bulb-line_39608-112.jpg 626w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/black-pencil-yellow-backgroud-with-light-bulb-line_39608-112-20x13.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/black-pencil-yellow-backgroud-with-light-bulb-line_39608-112-385x256.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/black-pencil-yellow-backgroud-with-light-bulb-line_39608-112-300x199.jpg 300w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/black-pencil-yellow-backgroud-with-light-bulb-line_39608-112-600x399.jpg 600w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. Find an offer\u00a0<\/h3>\n\n\n\n<p>If you want to start with CPA marketing, you have to find the right offer to promote suitable to your business.<\/p>\n\n\n\n<p>But where to start?&nbsp;<\/p>\n\n\n\n<p>There are a lot of options out there that might be suitable for you, but you should really analyze them in order to choose the one that\u2019s the best fitting for your marketing campaign.&nbsp;<\/p>\n\n\n\n<p>For that, you have to search through different offers where many reputed networks facilitate your search.&nbsp;<\/p>\n\n\n\n<p>You can filter offers by different variables like price, category, or something else depending on the website.&nbsp;<\/p>\n\n\n\n<p>Some of the most famous ones are <a href=\"https:\/\/odigger.com\/\" target=\"_blank\" rel=\"noopener\">ODigger<\/a> and <a href=\"http:\/\/offervault.com\" target=\"_blank\" rel=\"noopener\">offervault.com<\/a>. But there are others as well such as MaxBounty, Clickbooth, Peerfly, Admitad, W4, and more.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Once you filter the important variables for you and find an offer that you think it\u2019s suitable for your business, analyze the offer by looking at all the information offered.&nbsp;<\/p>\n\n\n\n<p>Check the landing page on the website that you choose, since it is highly important.&nbsp;<\/p>\n\n\n\n<p>Choose an offer on which landing page looks clean and professional and doesn\u2019t have too many fields.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Network joining\u00a0<\/h3>\n\n\n\n<p>Once you have analyzed the right offers, you should join the network.&nbsp;<\/p>\n\n\n\n<p>Now, usually, these networks have some type of joining process that requires content details, and in some cases even filling out some paperwork.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t be discouraged by this since the reason for these processes is to make sure that everything is authentic and which businesses are legit in order to provide the best networking experience for all sides included.&nbsp;<\/p>\n\n\n\n<p>Moreover, networks will most likely need to make a connection with you through phone not because they want to make it difficult for you to join the network, but because they want to verify how legit you are.&nbsp;<\/p>\n\n\n\n<p>You should take advantage of this and reach out first which will let them know that you are a serious person and you are interested in real collaborations.&nbsp;<\/p>\n\n\n\n<p>And whatever you do, just be honest and transparent. You do not have to have extensive knowledge or experience to get in, you just have to be willing to make CPA marketing work.&nbsp;<\/p>\n\n\n\n<p>State that you are just beginning, or that you are trying things out. Do not state that you have past experiences if you really don\u2019t.&nbsp;<\/p>\n\n\n\n<p>A good tip is also to mail them from the address of your site since they usually check these things.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Check CPA networks\u2019 reviews<\/h3>\n\n\n\n<p>We are all aware that the internet is a vast place where all types of pages and networks can be found.&nbsp;<\/p>\n\n\n\n<p>Some of the CPA networks will be shady and have bad reviews. Usually, that is for a good reason.&nbsp;<\/p>\n\n\n\n<p>Before you decide to join a certain network, dig into a little bit of research, and read the reviews.&nbsp;<\/p>\n\n\n\n<p>It\u2019s logical that no network out there will have a perfect score with all positive reviews, but you should aim for a network that most people have had a pleasant experience with.<\/p>\n\n\n\n<p>If some network doesn\u2019t have reviews, with some research on Google you can find out other experiences and people\u2019s opinions.&nbsp;<\/p>\n\n\n\n<p>Take the time to do so.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Say NO to old-fashioned banners\u00a0<\/h3>\n\n\n\n<p>As soon as you are a part of a certain CPA network and you have chosen the right offer for you, the next step would be integrating it into your site.&nbsp;<\/p>\n\n\n\n<p>Now, if you are lazy you would just slap an old-fashioned banner and be done with it.&nbsp;<\/p>\n\n\n\n<p>This won\u2019t help with conversions!<\/p>\n\n\n\n<p>You have to use this opportunity to make your site look legit by integrating the CPA\u2019s right in.<\/p>\n\n\n\n<p>They should look as seamless as possible, so much so that people can\u2019t tell from looking at it that it is CPA marketing unless they are familiar with it.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Driving traffic to the website\u00a0<\/h3>\n\n\n\n<p>Everything is in vain if there is no traffic that comes to your website.<\/p>\n\n\n\n<p>There are a lot of ways out there that can help you to generate some traffic to your site, but you have to find one that is the most efficient for you in particular.&nbsp;<\/p>\n\n\n\n<p><strong>SEO&nbsp;<\/strong><\/p>\n\n\n\n<p>We can\u2019t talk about driving traffic to a website and ranking well without mentioning <a href=\"https:\/\/alejandrorioja.com\/what-is-seo\/\">SEO<\/a>.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a long-term strategy that can help your website in more than one way<\/p>\n\n\n\n<p>It can be a tricky thing to implement SEO and to start out with a <a href=\"https:\/\/alejandrorioja.com\/seo-tips\/\">good SEO strategy<\/a>, but once you <a href=\"https:\/\/alejandrorioja.com\/seo-tools\/\">succeed to rank your keywords high<\/a>, the traffic will pour in.<\/p>\n\n\n\n<p><strong>SEM<\/strong><\/p>\n\n\n\n<p>Search Engine Marketing is another great way to drive traffic to your site.&nbsp;<\/p>\n\n\n\n<p>It is a form of marketing through the internet that captures promoting your website by increasing the traffic through paid advertising.<\/p>\n\n\n\n<p>You pay to be more visible on the search engines.&nbsp;<\/p>\n\n\n\n<p>Here, you have Google Ads, Bing Ads, and PPC (Pay Per Click) advertising.&nbsp;<\/p>\n\n\n\n<p>Read: <a href=\"https:\/\/alejandrorioja.com\/google-ads-tutorial\/\">Concise and Comprehensive Google Ads Tutorial for 2020<\/a><\/p>\n\n\n\n<p><strong>SMM<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/alejandrorioja.com\/combine-email-and-social-media-marketing\/\">Social Media Marketing<\/a> is the third quite used way to efficiently send traffic to your website.&nbsp;<\/p>\n\n\n\n<p>Social media is a great way to grow and maintain your online appearance and reach a lot of people.&nbsp;<\/p>\n\n\n\n<p>It takes time to build good social media profiles that people are loyal to and trust, but once that\u2019s somewhat done you can totally ask your followers to visit your website.&nbsp;<\/p>\n\n\n\n<p>Some of the most used social media platforms of today are Facebook, Instagram, YouTube, Pinterest, etc.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Use the right CPA tools\u00a0<\/h3>\n\n\n\n<p>For an effective CPA marketing campaign that will have positive results, you have to use the right tools.<\/p>\n\n\n\n<p>Some of those tools should be focused on automating the CPA earnings, and additionally some CPA marketing tools.&nbsp;<\/p>\n\n\n\n<p>These types of tools will be extremely helpful to you in terms of completing surveys and offers received from the networks you chose.&nbsp;<\/p>\n\n\n\n<p>A few tools that you should look into are Buffer, Coby Survey Tool, Prosper 202, Bitrix24, MailChimp, AdPlexity, Ansterx, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Hire an affiliate manager\u00a0<\/h3>\n\n\n\n<p>CPA marketing requires a lot of effort and dedication- you have to follow what\u2019s happening and act according to the feedback.&nbsp;<\/p>\n\n\n\n<p>It\u2019s not something that you just set up and let it run by itself. You have to communicate with affiliates or website owners, you have to come up with promotions, drive traffic to your website, etc depending on which side of the CPA marketing you are.&nbsp;<\/p>\n\n\n\n<p>If you have a lot on your plate, you might not be able to pour the necessary attention into this.<\/p>\n\n\n\n<p>That is why you should consider employing an affiliate manager who knows what they\u2019re doing when it comes to CPA marketing.&nbsp;<\/p>\n\n\n\n<p>Affiliate managers can help you out whether you\u2019re an affiliate or a business that collaborates with affiliates.&nbsp;<\/p>\n\n\n\n<p>If you are an affiliate, affiliate managers can:<\/p>\n\n\n\n<ol><li>Review offers and give your strategic insights&nbsp;<\/li><li>Give you insight on the type of links or ads to use for optimizing conversion<\/li><li>Offer you tips for effectively promoting the products<\/li><li>Give you updates on the products and new creatives&nbsp;<\/li><\/ol>\n\n\n\n<p>If you are an advertiser, affiliate managers can:<\/p>\n\n\n\n<ol><li>Contact and recruit the best affiliates in your niche<\/li><li>Come up with new promotional ideas for your products<\/li><li>Negotiate with affiliates, oversee ROI, compare affiliate programs with competitors<\/li><li>Send consistent messages about the brand and products to the network<\/li><\/ol>\n\n\n\n<p>And much more than this. It is totally worth it to leave it to the professionals if your budget lets you.&nbsp;<\/p>\n\n\n\n<p>Additionally, keep a close and personal relationship with your affiliate manager, always check up on how things are going, and be kind!&nbsp;<\/p>\n\n\n\n<p>If you build a kind, respectful relationship with your affiliate manager, you will be able to work together towards better offers and in the end increase your commission fees.&nbsp;<\/p>\n\n\n\n<p>Keep an eye on the competing networks to see if they are running some of your offers but at a higher rate.<\/p>\n\n\n\n<p>If you see that, ask your affiliate manager to match that. In most cases, they will because of course, they don\u2019t want you to change the network.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping up!<\/h2>\n\n\n\n<p>If you made it to the end- congrats!&nbsp;<\/p>\n\n\n\n<p>You learned the basics of CPA Marketing which I know will help you out if you decide to try CPA marketing for yourself.&nbsp;<\/p>\n\n\n\n<p>CPA is a very nice strategy no matter how big or developed your business is at the moment.&nbsp;<\/p>\n\n\n\n<p>The big ROI is what makes it so worth your while.&nbsp;<\/p>\n\n\n\n<p>At first glance, it might look too complicated to try but I promise you once you try it for yourself and see how things are, you will see how actually simple it is.&nbsp;<\/p>\n\n\n\n<p>It is good to know these things even if your affiliate manager is in charge of most of these things.&nbsp;<\/p>\n\n\n\n<p>The more you know about the whole process, the better you can know about the affiliate manager\u2019s work and together you can brainstorm some awesome ideas.&nbsp;<\/p>\n\n\n\n<p>Remember to steer clear from the shady networks because those can do more harm than good when it comes to your reputation and online appearance.&nbsp;<\/p>\n\n\n\n<p>If you found this post helpful, check out these other posts on different types of marketing:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/alejandrorioja.com\/what-is-relationship-marketing\/\">Relationship marketing &#8211; what is it and how it helps business?<\/a>\u00a0<\/li><li><a href=\"https:\/\/alejandrorioja.com\/a-guide-to-cost-leadership-strategy\/\">Why cost leadership strategy is good for your business?<\/a>\u00a0<\/li><li><a href=\"https:\/\/alejandrorioja.com\/top-10-marketing-books-to-read\/\">10 marketing books you should read<\/a>\u00a0<\/li><\/ul>\n\n\n\n<p>Have you tried CPA Marketing? Comment and let me know what\u2019s your experience so far.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to having a successful business, marketing is somewhere on the top on the list of things you absolutely have to put your efforts in.&nbsp; Marketing can make miracles. One good marketing campaign can be the push you need to create a long-lasting and profitable brand.&nbsp; As a person that has a 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