{"id":25199,"date":"2020-07-13T08:55:25","date_gmt":"2020-07-13T15:55:25","guid":{"rendered":"https:\/\/alejandrorioja.com\/?p=25180"},"modified":"2021-05-09T12:26:17","modified_gmt":"2021-05-09T19:26:17","slug":"%e5%a6%82%e4%bd%95%e5%81%9a-cpa-%e8%90%a5%e9%94%80","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/zh\/%e5%a6%82%e4%bd%95%e5%81%9a-cpa-%e8%90%a5%e9%94%80\/","title":{"rendered":"\u5982\u4f55\u505a\u6ce8\u518c\u4f1a\u8ba1\u5e08\u8425\u9500\uff1a\u5b8c\u6574\u7684\u6307\u5357[2020]"},"content":{"rendered":"\n<p>\u5f53\u8c08\u5230\u6709\u4e00\u4e2a\u6210\u529f\u7684\u4f01\u4e1a\uff0c\u8425\u9500\u662f\u67d0\u5904\u7684\u4e1c\u897f\uff0c\u4f60\u7edd\u5bf9\u5fc5\u987b\u6295\u5165\u4f60\u7684\u52aa\u529b\u3002\u00a0<\/p>\n\n\n\n<p>\u8425\u9500\u53ef\u4ee5\u521b\u9020\u5947\u8ff9\u3002\u4e00\u4e2a\u597d\u7684\u8425\u9500\u6d3b\u52a8\u662f\u63a8\u52a8\u4f60\u521b\u5efa\u4e00\u4e2a\u6301\u4e45\u548c\u6709\u5229\u53ef\u56fe\u7684\u54c1\u724c\u3002\u00a0<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u4e00\u4e2a\u6709\u4e00\u4e9b\u5546\u4e1a\u5192\u9669\u7684\u4eba\uff0c\u76f8\u4fe1\u6211\uff0c\u5f53\u6211\u544a\u8bc9\u4f60\uff0c\u6211\u5df2\u7ecf\u5c1d\u8bd5\u4e86\u6240\u6709\u7c7b\u578b\u7684\u8425\u9500\u6709\u3002\u00a0<\/p>\n\n\n\n<p>\u6ce8\u518c\u4f1a\u8ba1\u5e08\u8425\u9500\u662f\u8fc4\u4eca\u4e3a\u6b62\u6700\u6709\u6548\u3001\u6700\u6709\u6548\u7684\u8425\u9500\u7c7b\u578b\u4e4b\u4e00\u3002\u00a0<\/p>\n\n\n\n<p>\u5f88\u591a\u4eba\u7684\u5370\u8c61\u662f\uff0c\u8fd9\u662f\u4e00\u4e2a\u7b80\u5355\u7684\u4efb\u52a1\u6216\u67d0\u79cd\u6210\u529f\u7684\u516c\u5f0f\u3002<\/p>\n\n\n\n<p>\u4e8b\u5b9e\u662f\uff0cCPA\u8425\u9500\u9700\u8981\u5927\u91cf\u7684\u5949\u732e\u7cbe\u795e\u3001\u52aa\u529b\u548c\u8003\u8651\u53cd\u9988\u3002\u8fd9\u662f\u4e00\u4e2a\u5f7b\u5e95\u7684\u8fc7\u7a0b\u3002\u00a0<\/p>\n\n\n\n<p>\u6709\u4e86\u6b63\u786e\u7684\u77e5\u8bc6\u7c7b\u578b\uff0c\u60a8\u53ef\u4ee5\u62e5\u6709\u5c06\u4e1a\u52a1\u66f4\u4e0a\u4e00\u5c42\u697c\u7684\u80fd\u529b\u3002\u00a0<\/p>\n\n\n\n<p>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\uff0c\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5c06\u89e3\u91ca\u4ec0\u4e48\u662f\u6ce8\u518c\u4f1a\u8ba1\u5e08\u8425\u9500\uff0c\u4ec0\u4e48\u662f\u597d\u5904\uff0c\u5b83\u662f\u5982\u4f55\u5de5\u4f5c\u7684\uff0c\u4ee5\u53ca\u4e0e\u5b9e\u65bd\u6ce8\u518c\u4f1a\u8ba1\u5e08\u8425\u9500\u76f8\u5173\u7684\u63d0\u793a\u3002\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"How to Start CPA Marketing STEP by STEP for Beginners! 2020\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/JOJmqVoEx2I?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u6ce8\u518c\u4f1a\u8ba1\u5e08\u8425\u9500\uff1f<\/h2>\n\n\n\n<p>CPA \u6216\u6309\u64cd\u4f5c\u70b9\u51fb\u8425\u9500\u662f<a href=\"https:\/\/alejandrorioja.com\/how-to-do-affiliate-marketing\/\">\u4e00\u79cd\u8054\u76df\u6a21<\/a>\u5f0f\uff0c\u5176\u4e2d\u4e00\u65e6\u7528\u6237\u91c7\u53d6\u7279\u5b9a\u64cd\u4f5c\uff0c\u5373\u53ef\u652f\u4ed8\u4f63\u91d1\u3002\u00a0<\/p>\n\n\n\n<p>\u6839\u636e\u60a8\u7684\u4e1a\u52a1\u548c\u504f\u597d\uff0c\u64cd\u4f5c\u53ef\u80fd\u6709\u6240\u4e0d\u540c\u3002\u00a0<\/p>\n\n\n\n<p>\u5b83\u53ef\u4ee5\u662f\u4f8b\u5982\u89c2\u770b\u4e00\u4e9b\u89c6\u9891\u6216\u70b9\u51fb\u67d0\u4e2a\u94fe\u63a5\uff0c\u83b7\u53d6\u62a5\u4ef7\uff0c\u8fdb\u884c\u5b9e\u9645\u8d2d\u4e70\u7b49\u3002\u00a0<\/p>\n\n\n\n<p>\u7136\u540e\uff0cCPA \u5173\u8054\u516c\u53f8\u4f1a\u4e3a\u7528\u6237\u6267\u884c\u6216\u5b8c\u6210\u7684\u6bcf\u4e2a\u64cd\u4f5c\u6536\u53d6\u4e00\u5b9a\u7684\u8d39\u7528\u3002\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CPA \u8425\u9500\u5de5\u4f5c\u5982\u4f55\uff1f\u00a0<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"444\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/marketing-strategy-connting-digital-devices-concept_53876-23053.jpg\" alt=\"\" class=\"wp-image-25186\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/marketing-strategy-connting-digital-devices-concept_53876-23053.jpg 626w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/marketing-strategy-connting-digital-devices-concept_53876-23053-20x14.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/marketing-strategy-connting-digital-devices-concept_53876-23053-385x273.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/marketing-strategy-connting-digital-devices-concept_53876-23053-300x213.jpg 300w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/marketing-strategy-connting-digital-devices-concept_53876-23053-600x426.jpg 600w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/figure><\/div>\n\n\n\n<p>\u5728\u5c1d\u8bd5\u5b9e\u65bd CPA \u8425\u9500\u4e4b\u524d\uff0c\u60a8\u5fc5\u987b\u4e86\u89e3\u5176\u5de5\u4f5c\u539f\u7406\u3002\u00a0<\/p>\n\n\n\n<p>\u5bf9\u67d0\u4e9b\u4eba\u6765\u8bf4\uff0c\u5b83\u770b\u8d77\u6765\u5f88\u590d\u6742\uff0c\u4f46\u662f\u4e00\u65e6\u4f60\u5206\u89e3\u4e86\u6574\u4e2a\u8fc7\u7a0b\uff0c\u5b83\u5c31\u53d8\u5f97\u975e\u5e38\u7b80\u5355\u548c\u5408\u4e4e\u903b\u8f91\u3002\u00a0<\/p>\n\n\n\n<p>\u8c01\u53c2\u4e0e\u6ce8\u518c\u4f1a\u8ba1\u5e08\u8425\u9500\uff1f\u00a0<\/p>\n\n\n\n<ol><li><strong>\u8054\u76df\uff1a<\/strong>\u6b64\u4eba\u662f\u67d0\u79cd\u7c7b\u578b\u7684\u5f71\u54cd\u8005\uff0c\u5176\u5de5\u4f5c\u662f\u63a8\u5e7f\u67d0\u4e9b\u4ea7\u54c1\u6216\u4e1a\u52a1\uff0c\u76ee\u7684\u662f\u5411\u5176\u7f51\u7ad9\u53d1\u9001\u66f4\u591a\u6d41\u91cf\u5e76\u5b9e\u73b0\u8f6c\u5316\u3002\u00a0<\/li><li><strong>\u4e1a\u52a1<\/strong>\uff1a\u8fd9\u662f\u9700\u8981\u63a8\u52a8\u6d41\u91cf\u5e76\u5728\u5176\u7f51\u9875\u4e0a\u5b9e\u73b0\u66f4\u591a\u8f6c\u5316\uff08\u5728\u6b64\u4f8b\u4e2d\u4e3a\u60a8\u7684\u4e1a\u52a1\uff09\u7684\u4e1a\u52a1\u6216\u4eba\u5458\u3002\u6d41\u91cf\u7684\u76ee\u6807\u53ef\u80fd\u4e0d\u540c\uff0c\u5b83\u4e0d\u4ec5\u5fc5\u987b\u8f6c\u6362\u6216\u8d2d\u4e70\u3002<\/li><li><strong>\u6ce8\u518c\u4f1a<\/strong>\u8ba1\u5e08\u7f51\u7edc\uff1a\u8fd9\u662f\u8054\u76df\u548c\u4f01\u4e1a\u534f\u4f5c\u548c\u63a8\u5e7f\u4ea7\u54c1\/\u4e1a\u52a1\u7684\u5e73\u53f0\u3002\u4f8b\u5982\uff0c\u8be5\u7f51\u7edc\u53ef\u4ee5\u662f Instagram\u3001YouTube\u3001Facebook\u3001Twitter \u6216\u4e13\u95e8\u7f51\u7ad9\u3002\u00a0<\/li><\/ol>\n\n\n\n<p>\u4f8b\u5982\uff0c\u8ba9\u6211\u4eec\u60f3\u8c61\u4e00\u4e0b\uff0c\u8054\u76df\u662f\u4e00\u4e2a\u5065\u8eab\u5f71\u54cd\u8005\uff0c\u7f51\u7edc\u662fInstagram\uff0c\u4f01\u4e1a\u662f\u4e00\u4e2a\u751f\u4ea7\u5065\u8eab\u670d\u88c5\u7684\u516c\u53f8\u3002\u00a0<\/p>\n\n\n\n<p>\u5f71\u54cd\u8005\u5e0c\u671b\u627e\u5230\u516c\u53f8\uff0c\u652f\u4ed8\u4ed6\u63a8\u5e7f\u4ed6\u4eec\u7684\u4ea7\u54c1\uff0c\u540c\u65f6\u505a\u4ed6\u559c\u6b22\u7684\u4e8b\u60c5\uff0c\u5e76\u4e0e\u4ed6\u7684Instagram\u8ffd\u968f\u8005\u6c9f\u901a\u3002\u00a0<\/p>\n\n\n\n<p>\u751f\u4ea7\u5065\u8eab\u670d\u88c5\u7684\u516c\u53f8\u5e0c\u671b\u7784\u51c6\u8fd9\u4e2a\u7279\u5b9a\u5f71\u54cd\u8005\u7684\u89c2\u4f17\uff0c\u56e0\u4e3a\u5176\u66f4\u5e7f\u6cdb\u7684\u8425\u9500\u7b56\u7565\u7684\u5e74\u9f84\u548c\u5730\u57df\u90fd\u662f\u6b63\u786e\u7684\u3002\u00a0<\/p>\n\n\n\n<p>Instagram \u662f\u4ed6\u4eec\u5c06\u534f\u4f5c\u7684\u7f51\u7edc\u3002\u00a0<\/p>\n\n\n\n<p>\u6700\u540e\uff0c\u5404\u65b9\u90fd\u5f97\u5230\u4ed6\u4eec\u60f3\u8981\u7684\u3002\u5f71\u54cd\u8005\u83b7\u5f97\u62a5\u916c\uff0c\u901a\u5e38\u83b7\u5f97\u514d\u8d39\u4ea7\u54c1\u6837\u54c1\u8fdb\u884c\u4fc3\u9500\u3002<\/p>\n\n\n\n<p>\u8be5\u4e1a\u52a1\u5230\u8fbe\u5176\u76ee\u6807\u53d7\u4f17\uff0c\u53ea\u652f\u4ed8\u90a3\u4e9b\u5b9e\u9645\u70b9\u51fb\u4ed6\u4eec\u7684\u7f51\u7ad9\uff0c\u5e76\u8d2d\u4e70\u4e00\u4e9b\u4ea7\u54c1\u3002\u00a0<\/p>\n\n\n\n<p>\u53cc\u8d62\u3002\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6ce8\u518c\u4f1a\u8ba1\u5e08\u8425\u9500\u7684\u597d\u5904\u00a0<\/h2>\n\n\n\n<p>\u6ce8\u518c\u4f1a\u8ba1\u5e08\u8425\u9500\u6709\u76f8\u5f53\u591a\u7684\u597d\u5904\uff0c\u662f\u91cd\u8981\u7684\u8981\u63d0\u53ca\uff1a\u00a0<\/p>\n\n\n\n<ol><li>\u6ce8\u518c\u4f1a\u8ba1\u5e08\u8425\u9500\u57fa\u4e8e\u7ee9\u6548\u3002\u60a8\u53ea\u9700\u4e3a\u6210\u529f\u7684\u4efb\u52a1\u4ed8\u8d39\uff0c\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u7684 CPA \u534f\u4f5c\u5931\u8d25\uff0c\u60a8\u5c31\u4e0d\u4f1a\u4ed8\u51fa\u4efb\u4f55\u4ee3\u4ef7\u3002<\/li><li>\u5982\u679c\u60a8\u662f\u4f1a\u5458\uff0c\u4f7f\u7528 CPA \u8425\u9500\u8d5a\u94b1\u7684\u673a\u4f1a\u5f88\u9ad8\u3002\u5982\u679c\u4f60\u771f\u7684\u81f4\u529b\u4e8e\u4fc3\u8fdb\u4e1a\u52a1\uff0c\u4f60\u53ef\u4ee5\u5f88\u5bb9\u6613\u5730\u8d5a\u53d6\u826f\u597d\u7684\u751f\u6d3b\u3002\u00a0<\/li><li>\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bf4\uff0cCPA \u8425\u9500\u53ef\u80fd\u76f8\u5f53\u6709\u6548\uff0c\u5c24\u5176\u662f\u5bf9\u4e8e\u521a\u521a\u8d77\u6b65\u6216\u6ca1\u6709\u5927\u91cf\u8d44\u91d1\u7528\u4e8e\u6295\u8d44\u8425\u9500\u7684\u4f01\u4e1a\u3002\u6ce8\u518c\u4f1a\u8ba1\u5e08\u8425\u9500\u6bd4\u5176\u4ed6\u8425\u9500\u6280\u672f\u66f4\u5feb\uff0c\u4fbf\u5b9c\u5f97\u591a\u3002\u00a0<\/li><li>CPA \u8425\u9500\u7684\u8986\u76d6\u9762\u53ef\u4ee5\u771f\u6b63\u5e7f\u6cdb\uff0c\u8fd9\u53ea\u80fd\u4e3a\u4f60\u7684\u54c1\u724c\u5e26\u6765\u597d\u4e1c\u897f\u3002\u00a0<\/li><li>\u6ce8\u518c\u4f1a\u8ba1\u5e08\u8425\u9500\u5bf9\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u5927\u6709\u4f5c\u4e3a\u3002\u6240\u6709\u4eba\u90fd\u80fd\u770b\u5230\uff0c\u8fd9\u662f\u6709\u76ca\u7684\u3002\u5373\u4f7f\u4ed6\u4eec\u4e0d\u70b9\u51fb\u6216\u8f6c\u6362\uff0c\u4eba\u4eec\u4ecd\u7136\u4f1a\u719f\u6089\u4f60\u7684\u54c1\u724c\uff0c\u4e5f\u8bb8\u5728\u672a\u6765\u4f38\u51fa\u63f4\u624b\u3002\u00a0<\/li><li>\u5efa\u7acb\u6ce8\u518c\u4f1a\u8ba1\u5e08\u8425\u9500\u6d3b\u52a8\u662f\u76f8\u5f53\u5bb9\u6613\u7684\u3002\u4f60\u53ea\u9700\u8981\u627e\u5230\u5408\u9002\u7684\u5173\u8054\u516c\u53f8\u8054\u7cfb\uff0c\u7136\u540e\u8ba9\u4ed6\u4eec\u505a\u5176\u4f59\u7684\u5de5\u4f5c\u3002\u00a0<\/li><li>\u56e0\u4e3a\u60a8\u53ea\u5728\u91c7\u53d6\u884c\u52a8\u540e\u4ed8\u8d39\uff0c\u6240\u4ee5\u98ce\u9669\u76f8\u5f53\u4f4e\u3002<\/li><\/ol>\n\n\n\n<p>\u76f8\u5173<a href=\"https:\/\/alejandrorioja.com\/understanding-integrated-marketing-communication\/\">\uff1a\u6240\u6709\u60a8\u9700\u8981\u4e86\u89e3\u7684\u5173\u4e8e\u96c6\u6210\u8425\u9500\u6c9f\u901a<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6ce8\u518c\u4f1a\u8ba1\u5e08\u8425\u9500\u6280\u5de7\u00a0<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"416\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/black-pencil-yellow-backgroud-with-light-bulb-line_39608-112.jpg\" alt=\"\" class=\"wp-image-25184\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/black-pencil-yellow-backgroud-with-light-bulb-line_39608-112.jpg 626w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/black-pencil-yellow-backgroud-with-light-bulb-line_39608-112-20x13.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/black-pencil-yellow-backgroud-with-light-bulb-line_39608-112-385x256.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/black-pencil-yellow-backgroud-with-light-bulb-line_39608-112-300x199.jpg 300w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/black-pencil-yellow-backgroud-with-light-bulb-line_39608-112-600x399.jpg 600w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u67e5\u627e\u4f18\u60e0\u00a0<\/h3>\n\n\n\n<p>\u5982\u679c\u4f60\u60f3\u4ece\u6ce8\u518c\u4f1a\u8ba1\u5e08\u8425\u9500\u5f00\u59cb\uff0c\u4f60\u5fc5\u987b\u627e\u5230\u5408\u9002\u7684\u62a5\u4ef7\u6765\u63a8\u5e7f\u9002\u5408\u60a8\u7684\u4e1a\u52a1\u3002<\/p>\n\n\n\n<p>\u4f46\u4ece\u54ea\u91cc\u5f00\u59cb\u5462\uff1f\u00a0<\/p>\n\n\n\n<p>\u6709\u5f88\u591a\u9009\u9879\u53ef\u80fd\u9002\u5408\u4f60\uff0c\u4f46\u4f60\u771f\u7684\u5e94\u8be5\u5206\u6790\u5b83\u4eec\uff0c\u4ee5\u9009\u62e9\u6700\u9002\u5408\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u3002\u00a0<\/p>\n\n\n\n<p>\u4e3a\u6b64\uff0c\u60a8\u5fc5\u987b\u641c\u7d22\u4e0d\u540c\u7684\u4ea7\u54c1\/\u670d\u52a1\uff0c\u8bb8\u591a\u8457\u540d\u7684\u7f51\u7edc\u90fd\u6709\u52a9\u4e8e\u60a8\u7684\u641c\u7d22\u3002\u00a0<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u6839\u636e\u7f51\u7ad9\u7684\u4e0d\u540c\u53d8\u91cf\uff08\u5982\u4ef7\u683c\u3001\u7c7b\u522b\u6216\u5176\u4ed6\u5185\u5bb9\uff09\u7b5b\u9009\u4ea7\u54c1\/\u670d\u52a1\u3002\u00a0<\/p>\n\n\n\n<p>\u4e00\u4e9b\u6700\u8457\u540d\u7684\u662f\u5965\u8fea\u683c\u548coff<a href=\"https:\/\/odigger.com\/\" target=\"_blank\" rel=\"noopener\">erv<\/a>au<a href=\"http:\/\/offervault.com\" target=\"_blank\" rel=\"noopener\">lt.com<\/a>\u3002\u4f46\u4e5f\u6709\u5176\u4ed6\uff0c\u5982MaxBounty\uff0c\u70b9\u51fb\u52a9\u63a8\u5668\uff0cPeerfly\uff0c\u627f\u8ba4\uff0cW4\uff0c\u7b49\u7b49\u3002\u00a0\u00a0<\/p>\n\n\n\n<p>\u7b5b\u9009\u60a8\u7684\u91cd\u8981\u53d8\u91cf\u5e76\u627e\u5230\u60a8\u8ba4\u4e3a\u9002\u5408\u60a8\u4e1a\u52a1\u7684\u8981\u7ea6\u540e\uff0c\u901a\u8fc7\u67e5\u770b\u63d0\u4f9b\u7684\u6240\u6709\u4fe1\u606f\u6765\u5206\u6790\u4ea7\u54c1\/\u670d\u52a1\u3002\u00a0<\/p>\n\n\n\n<p>\u67e5\u770b\u60a8\u9009\u62e9\u7684\u7f51\u7ad9\u4e0a\u7684\u7740\u9646\u9875\uff0c\u56e0\u4e3a\u5b83\u975e\u5e38\u91cd\u8981\u3002\u00a0<\/p>\n\n\n\n<p>\u9009\u62e9\u4e00\u4e2a\u4ea7\u54c1\uff0c\u8be5\u7740\u9646\u9875\u770b\u8d77\u6765\u5e72\u51c0\u548c\u4e13\u4e1a\uff0c\u6ca1\u6709\u592a\u591a\u7684\u5b57\u6bb5\u3002\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u7f51\u7edc\u8fde\u63a5\u00a0<\/h3>\n\n\n\n<p>\u5206\u6790\u6b63\u786e\u7684\u4ea7\u54c1\/\u670d\u52a1\u540e\uff0c\u60a8\u5e94\u8be5\u52a0\u5165\u7f51\u7edc\u3002\u00a0<\/p>\n\n\n\n<p>\u73b0\u5728\uff0c\u901a\u5e38\uff0c\u8fd9\u4e9b\u7f51\u7edc\u6709\u67d0\u79cd\u7c7b\u578b\u7684\u52a0\u5165\u8fc7\u7a0b\uff0c\u9700\u8981\u5185\u5bb9\u7ec6\u8282\uff0c\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u751a\u81f3\u586b\u5199\u4e00\u4e9b\u6587\u4e66\u5de5\u4f5c\u3002\u00a0<\/p>\n\n\n\n<p>\u4e0d\u8981\u56e0\u6b64\u800c\u6c14\u9981\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u6d41\u7a0b\u7684\u8d77\u56e0\u662f\u4e3a\u4e86\u786e\u4fdd\u4e00\u5207\u662f\u771f\u5b9e\u7684\uff0c\u54ea\u4e9b\u4f01\u4e1a\u662f\u5408\u6cd5\u7684\uff0c\u4ee5\u4fbf\u4e3a\u5305\u62ec\u5404\u65b9\u5728\u5185\u7684\u5404\u65b9\u63d0\u4f9b\u6700\u4f73\u7684\u7f51\u7edc\u4f53\u9a8c\u3002\u00a0<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u7f51\u7edc\u5f88\u53ef\u80fd\u9700\u8981\u901a\u8fc7\u7535\u8bdd\u4e0e\u60a8\u5efa\u7acb\u8fde\u63a5\uff0c\u4e0d\u662f\u56e0\u4e3a\u4ed6\u4eec\u60f3\u4f7f\u60a8\u96be\u4ee5\u52a0\u5165\u7f51\u7edc\uff0c\u800c\u662f\u56e0\u4e3a\u4ed6\u4eec\u60f3\u9a8c\u8bc1\u60a8\u6709\u591a\u5408\u6cd5\u3002\u00a0<\/p>\n\n\n\n<p>\u4f60\u5e94\u8be5\u5229\u7528\u8fd9\u4e00\u70b9\uff0c\u5e76\u9996\u5148\u4f38\u51fa\u63f4\u624b\uff0c\u8fd9\u5c06\u8ba9\u4ed6\u4eec\u77e5\u9053\u4f60\u662f\u4e00\u4e2a\u4e25\u8083\u7684\u4eba\uff0c\u4f60\u6709\u5174\u8da3\u5728\u771f\u6b63\u7684\u5408\u4f5c\u3002\u00a0<\/p>\n\n\n\n<p>\u65e0\u8bba\u4f60\u505a\u4ec0\u4e48\uff0c\u53ea\u8981\u8bda\u5b9e\u548c\u900f\u660e\u3002\u4f60\u4e0d\u5fc5\u6709\u5e7f\u6cdb\u7684\u77e5\u8bc6\u6216\u7ecf\u9a8c\u8fdb\u5165\uff0c\u4f60\u53ea\u9700\u8981\u613f\u610f\u4f7fCPA\u8425\u9500\u5de5\u4f5c\u3002\u00a0<\/p>\n\n\n\n<p>\u8bf4\u660e\u4f60\u624d\u521a\u521a\u5f00\u59cb\uff0c\u6216\u8005\u4f60\u6b63\u5728\u5c1d\u8bd5\u3002\u4e0d\u8981\u8bf4\u4f60\u6709\u8fc7\u53bb\u7684\u7ecf\u9a8c\uff0c\u5982\u679c\u4f60\u771f\u7684\u6ca1\u6709\u3002\u00a0<\/p>\n\n\n\n<p>\u4e00\u4e2a\u5f88\u597d\u7684\u63d0\u793a\u4e5f\u662f\u90ae\u5bc4\u4ed6\u4eec\u4ece\u60a8\u7684\u7f51\u7ad9\u7684\u5730\u5740\uff0c\u56e0\u4e3a\u4ed6\u4eec\u901a\u5e38\u68c0\u67e5\u8fd9\u4e9b\u4e1c\u897f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u67e5\u770b CPA \u7f51\u7edc\u7684\u8bc4\u8bba<\/h3>\n\n\n\n<p>\u6211\u4eec\u90fd\u77e5\u9053\uff0c\u4e92\u8054\u7f51\u662f\u4e00\u4e2a\u5e7f\u9614\u7684\u5730\u65b9\uff0c\u6240\u6709\u7c7b\u578b\u7684\u9875\u9762\u548c\u7f51\u7edc\u90fd\u53ef\u4ee5\u627e\u5230\u3002\u00a0<\/p>\n\n\n\n<p>\u4e00\u4e9b Cpa \u7f51\u7edc\u5c06\u662f\u9634\u6697\u7684\uff0c\u6709\u4e0d\u597d\u7684\u8bc4\u8bba\u3002\u901a\u5e38\uff0c\u8fd9\u662f\u6709\u5145\u5206\u7406\u7531\u7684\u3002\u00a0<\/p>\n\n\n\n<p>\u5728\u4f60\u51b3\u5b9a\u52a0\u5165\u67d0\u4e2a\u7f51\u7edc\u4e4b\u524d\uff0c\u5148\u8fdb\u884c\u4e00\u4e9b\u7814\u7a76\uff0c\u5e76\u9605\u8bfb\u8bc4\u8bba\u3002\u00a0<\/p>\n\n\n\n<p>\u8fd9\u662f\u5408\u4e4e\u903b\u8f91\u7684\uff0c\u6ca1\u6709\u7f51\u7edc\u5728\u90a3\u91cc\u5c06\u6709\u4e00\u4e2a\u5b8c\u7f8e\u7684\u5206\u6570\u4e0e\u6240\u6709\u7684\u79ef\u6781\u8bc4\u4ef7\uff0c\u4f46\u4f60\u5e94\u8be5\u7784\u51c6\u4e00\u4e2a\u7f51\u7edc\uff0c\u5927\u591a\u6570\u4eba\u6709\u4e00\u4e2a\u6109\u5feb\u7684\u7ecf\u9a8c\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4e00\u4e9b\u7f51\u7edc\u6ca1\u6709\u8bc4\u8bba\uff0c\u4e00\u4e9b\u5bf9\u8c37\u6b4c\u7684\u7814\u7a76\uff0c\u4f60\u53ef\u4ee5\u627e\u51fa\u5176\u4ed6\u7ecf\u9a8c\u548c\u4eba\u4eec\u7684\u610f\u89c1\u3002\u00a0<\/p>\n\n\n\n<p>\u82b1\u65f6\u95f4\u8fd9\u6837\u505a\u3002\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u5bf9\u8001\u5f0f\u6a2a\u5e45\u8bf4\u4e0d\u00a0<\/h3>\n\n\n\n<p>\u4e00\u65e6\u60a8\u662f\u67d0\u4e2a CPA \u7f51\u7edc\u7684\u4e00\u90e8\u5206\uff0c\u5e76\u4e14\u60a8\u9009\u62e9\u4e86\u9002\u5408\u60a8\u7684\u4ea7\u54c1\/\u670d\u52a1\uff0c\u4e0b\u4e00\u6b65\u5c06\u5c06\u5176\u96c6\u6210\u5230\u60a8\u7684\u7f51\u7ad9\u4e2d\u3002\u00a0<\/p>\n\n\n\n<p>\u73b0\u5728\uff0c\u5982\u679c\u4f60\u662f\u61d2\u60f0\u7684\uff0c\u4f60\u53ea\u4f1a\u62cd\u6253\u4e00\u4e2a\u8001\u5f0f\u7684\u65d7\u5e1c\uff0c\u5e76\u5b8c\u6210\u5b83\u3002\u00a0<\/p>\n\n\n\n<p>\u8fd9\u5bf9\u4e8e\u8f6c\u5316\u6ca1\u6709\u5e2e\u52a9\uff01<\/p>\n\n\n\n<p>\u4f60\u5fc5\u987b\u5229\u7528\u8fd9\u4e2a\u673a\u4f1a\uff0c\u4f7f\u60a8\u7684\u7f51\u7ad9\u770b\u8d77\u6765\u5408\u6cd5\uff0c\u901a\u8fc7\u96c6\u6210CPA\u7684\u6743\u5229\u3002<\/p>\n\n\n\n<p>\u4ed6\u4eec\u5e94\u8be5\u770b\u8d77\u6765\u5c3d\u53ef\u80fd\u65e0\u7f1d\uff0c\u8fd9\u4e48\u591a\uff0c\u8ba9\u4eba\u4eec\u4e0d\u80fd\u4ece\u770b\u5b83\uff0c\u8fd9\u662f Cpa \u8425\u9500\uff0c\u9664\u975e\u4ed6\u4eec\u719f\u6089\u5b83\u3002\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u63a8\u52a8\u7f51\u7ad9\u6d41\u91cf\u00a0<\/h3>\n\n\n\n<p>\u5982\u679c\u6ca1\u6709\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u7684\u6d41\u91cf\uff0c\u4e00\u5207\u90fd\u662f\u5f92\u52b3\u7684\u3002<\/p>\n\n\n\n<p>\u6709\u5f88\u591a\u65b9\u6cd5\u53ef\u4ee5\u5e2e\u52a9\u60a8\u751f\u6210\u4e00\u4e9b\u6d41\u91cf\u5230\u60a8\u7684\u7f51\u7ad9\uff0c\u4f46\u4f60\u5fc5\u987b\u627e\u5230\u4e00\u4e2a\u662f\u6700\u6709\u6548\u7684\uff0c\u7279\u522b\u662f\u4f60\u3002\u00a0<\/p>\n\n\n\n<p><strong>SEO\u00a0<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u4e0d\u80fd\u8c08\u8bba\u9a71\u52a8\u6d41\u91cf\u5230\u7f51\u7ad9\u548c\u6392\u540d\u597d\u4e0d\u63d0SE<a href=\"https:\/\/alejandrorioja.com\/what-is-seo\/\">O<\/a>\u3002\u00a0<\/p>\n\n\n\n<p>\u8fd9\u662f\u4e00\u4e2a\u957f\u671f\u6218\u7565\uff0c\u53ef\u4ee5\u5e2e\u52a9\u60a8\u7684\u7f51\u7ad9\u5728\u4e0d\u6b62\u4e00\u79cd\u65b9\u5f0f<\/p>\n\n\n\n<p>\u5b83\u53ef\u4ee5\u662f\u4e00\u4e2a\u68d8\u624b\u7684\u4e8b\u60c5\uff0c\u5b9e\u73b0SEO\u548c\u5f00\u59cb\u4e0e\u4e00<a href=\"https:\/\/alejandrorioja.com\/seo-tips\/\">\u4e2a\u826f\u597d\u7684SE<\/a>O\u7b56\u7565\uff0c\u4f46<a href=\"https:\/\/alejandrorioja.com\/seo-tools\/\">\u4e00\u65e6\u4f60\u6210\u529f\u5730\u6392\u540d\u4f60\u7684\u5173<\/a>\u952e\u5b57\u9ad8\uff0c\u6d41\u91cf\u5c06\u6d8c\u5165\u3002<\/p>\n\n\n\n<p><strong>\u626b\u63cf\u7535\u955c<\/strong><\/p>\n\n\n\n<p>\u641c\u7d22\u5f15\u64ce\u8425\u9500\u662f\u53e6\u4e00\u4e2a\u4f1f\u5927\u7684\u65b9\u5f0f\uff0c\u4ee5\u63a8\u52a8\u6d41\u91cf\u5230\u60a8\u7684\u7f51\u7ad9\u3002\u00a0<\/p>\n\n\n\n<p>\u5b83\u662f\u4e00\u79cd\u901a\u8fc7\u4e92\u8054\u7f51\u8fdb\u884c\u8425\u9500\u7684\u5f62\u5f0f\uff0c\u901a\u8fc7\u4ed8\u8d39\u5e7f\u544a\u589e\u52a0\u6d41\u91cf\u6765\u5ba3\u4f20\u60a8\u7684\u7f51\u7ad9\u3002<\/p>\n\n\n\n<p>\u4f60\u4ed8\u94b1\u5728\u641c\u7d22\u5f15\u64ce\u4e0a\u66f4\u663e\u773c\u3002\u00a0<\/p>\n\n\n\n<p>\u5728\u8fd9\u91cc\uff0c\u60a8\u6709 Google \u5e7f\u544a\u3001\u5fc5\u5e94 Bing \u5e7f\u544a\u548c PPC\uff08\u6309\u70b9\u51fb\u4ed8\u8d39\uff09\u5e7f\u544a\u3002\u00a0<\/p>\n\n\n\n<p>\u9605\u8bfb<a href=\"https:\/\/alejandrorioja.com\/google-ads-tutorial\/\">\uff1a \u7b80\u6d01\u548c\u5168\u9762\u7684\u8c37\u6b4c\u5e7f\u544a\u6559\u7a0b 2020<\/a><\/p>\n\n\n\n<p><strong>Smm<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/alejandrorioja.com\/combine-email-and-social-media-marketing\/\">\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u662f<\/a>\u7b2c\u4e09\u79cd\u975e\u5e38\u5e38\u7528\u7684\u65b9\u5f0f\uff0c\u6709\u6548\u5730\u53d1\u9001\u6d41\u91cf\u5230\u60a8\u7684\u7f51\u7ad9\u3002\u00a0<\/p>\n\n\n\n<p>\u793e\u4ea4\u5a92\u4f53\u662f\u53d1\u5c55\u548c\u7ef4\u62a4\u60a8\u7684\u5728\u7ebf\u5916\u89c2\u548c\u8986\u76d6\u5f88\u591a\u4eba\u7684\u4e00\u4e2a\u5f88\u597d\u7684\u65b9\u5f0f\u3002\u00a0<\/p>\n\n\n\n<p>\u5b83\u9700\u8981\u65f6\u95f4\u6765\u5efa\u7acb\u826f\u597d\u7684\u793e\u4ea4\u5a92\u4f53\u914d\u7f6e\u6587\u4ef6\uff0c\u4eba\u4eec\u662f\u5fe0\u8bda\u548c\u4fe1\u4efb\u7684\uff0c\u4f46\u4e00\u65e6\u6709\u70b9\u5b8c\u6210\uff0c\u4f60\u53ef\u4ee5\u5b8c\u5168\u8981\u6c42\u4f60\u7684\u8ffd\u968f\u8005\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u3002\u00a0<\/p>\n\n\n\n<p>\u5f53\u4eca\u4e00\u4e9b\u4f7f\u7528\u6700\u591a\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u662f Facebook \u3001Instagram \u3001Youtube \u3001Plicent \u7b49\u3002\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. \u4f7f\u7528\u6b63\u786e\u7684 CPA \u5de5\u5177\u00a0<\/h3>\n\n\n\n<p>\u8981\u8fdb\u884c\u6709\u6548\u7684 CPA \u8425\u9500\u6d3b\u52a8\uff0c\u624d\u80fd\u4ea7\u751f\u79ef\u6781\u7684\u7ed3\u679c\uff0c\u60a8\u5fc5\u987b\u4f7f\u7528\u6b63\u786e\u7684\u5de5\u5177\u3002<\/p>\n\n\n\n<p>\u5176\u4e2d\u4e00\u4e9b\u5de5\u5177\u5e94\u4fa7\u91cd\u4e8e CPA \u6536\u76ca\u7684\u81ea\u52a8\u5316\uff0c\u6b64\u5916\u8fd8\u5e94\u4fa7\u91cd\u4e8e\u4e00\u4e9b CPA \u8425\u9500\u5de5\u5177\u3002\u00a0<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u7c7b\u578b\u7684\u5de5\u5177\u5728\u5b8c\u6210\u4ece\u60a8\u9009\u62e9\u7684\u7f51\u7edc\u6536\u5230\u7684\u8c03\u67e5\u548c\u4f18\u60e0\u65b9\u9762\u5c06\u975e\u5e38\u6709\u5e2e\u52a9\u3002\u00a0<\/p>\n\n\n\n<p>\u4e00\u4e9b\u5de5\u5177\uff0c\u4f60\u5e94\u8be5\u7814\u7a76\u662f\u7f13\u51b2\u533a\uff0c\u79d1\u6bd4\u8c03\u67e5\u5de5\u5177\uff0c\u7e41\u8363202\uff0cBitrix24\uff0c\u90ae\u4ef6\u5947\u666e\uff0cAdPlexity\uff0cAnsterx\u7b49\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. \u8058\u8bf7\u8054\u76df\u7ecf\u7406\u00a0<\/h3>\n\n\n\n<p>CPA 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class=\"wp-block-heading\">\u5305\u88c5\u8d77\u6765\uff01<\/h2>\n\n\n\n<p>\u5982\u679c\u4f60\u5230\u6700\u540e\uff0c\u606d\u559c\u4f60\uff01\u00a0<\/p>\n\n\n\n<p>\u4f60\u5b66\u4f1a\u4e86\u6ce8\u518c\u4f1a\u8ba1\u5e08\u8425\u9500\u7684\u57fa\u672c\u77e5\u8bc6\uff0c\u6211\u77e5\u9053\u5982\u679c\u4f60\u51b3\u5b9a\u81ea\u5df1\u5c1d\u8bd5\u6ce8\u518c\u4f1a\u8ba1\u5e08\u8425\u9500\uff0c\u5b83\u4f1a\u5e2e\u52a9\u4f60\u3002\u00a0<\/p>\n\n\n\n<p>CPA\u662f\u4e00\u4e2a\u975e\u5e38\u597d\u7684\u7b56\u7565\uff0c\u65e0\u8bba\u60a8\u7684\u4e1a\u52a1\u76ee\u524d\u591a\u4e48\u5927\u6216\u591a\u4e48\u53d1\u8fbe\u3002\u00a0<\/p>\n\n\n\n<p>\u5de8\u5927\u7684\u6295\u8d44\u56de\u62a5\u7387\u662f\u4ec0\u4e48\u4f7f\u5b83\u5982\u6b64\u503c\u5f97\u4f60\u82b1\u65f6\u95f4\u3002\u00a0<\/p>\n\n\n\n<p>\u4e4d\u4e00\u770b\uff0c\u5b83\u53ef\u80fd\u770b\u8d77\u6765\u592a\u590d\u6742\uff0c\u5c1d\u8bd5\uff0c\u4f46\u6211\u5411\u4f60\u4fdd\u8bc1\uff0c\u4e00\u65e6\u4f60\u5c1d\u8bd5\u81ea\u5df1\uff0c\u770b\u770b\u4e8b\u60c5\u662f\u5982\u4f55\uff0c\u4f60\u4f1a\u770b\u5230\u5b83\u662f\u591a\u4e48\u7b80\u5355\u3002\u00a0<\/p>\n\n\n\n<p>\u5373\u4f7f\u60a8\u7684\u8054\u76df\u7ecf\u7406\u8d1f\u8d23\u5927\u90e8\u5206\u8fd9\u4e9b\u4e8b\u60c5\uff0c\u4e86\u89e3\u8fd9\u4e9b\u4e8b\u60c5\u4e5f\u662f\u4ef6\u597d\u4e8b\u3002\u00a0<\/p>\n\n\n\n<p>\u4f60\u8d8a\u4e86\u89e3\u6574\u4e2a\u8fc7\u7a0b\uff0c\u4f60\u8d8a\u80fd\u4e86\u89e3\u8054\u76df\u7ecf\u7406\u7684\u5de5\u4f5c\uff0c\u4e00\u8d77\u96c6\u601d\u5e7f\u76ca\u4e00\u4e9b\u771f\u68d2\u60f3\u6cd5\u3002\u00a0<\/p>\n\n\n\n<p>\u8bf7\u8bb0\u4f4f\uff0c\u8981\u907f\u5f00\u9634\u6697\u7684\u7f51\u7edc\uff0c\u56e0\u4e3a\u5f53\u6d89\u53ca\u5230\u4f60\u7684\u58f0\u8a89\u548c\u7f51\u4e0a\u5916\u89c2\u65f6\uff0c\u8fd9\u4e9b\u7f51\u7edc\u5f0a\u5927\u4e8e\u5229\u3002\u00a0<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u53d1\u73b0\u6b64\u5e16\u5b50\u6709\u5e2e\u52a9\uff0c\u8bf7\u67e5\u770b\u4ee5\u4e0b\u6709\u5173\u4e0d\u540c\u7c7b\u578b\u7684\u8425\u9500\u7684\u5176\u4ed6\u5e16\u5b50\uff1a<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/alejandrorioja.com\/what-is-relationship-marketing\/\">\u5173\u7cfb\u8425\u9500 &#8211; \u5b83\u662f\u4ec0\u4e48\uff0c\u5b83\u5982\u4f55\u5e2e\u52a9\u4e1a\u52a1<\/a>\uff1f<\/li><li><a href=\"https:\/\/alejandrorioja.com\/a-guide-to-cost-leadership-strategy\/\">\u4e3a\u4ec0\u4e48\u6210\u672c\u9886\u5148\u6218\u7565\u5bf9\u60a8\u7684\u4e1a\u52a1\u662f\u597d\u53bb\u7684<\/a>\uff1f<\/li><li><a href=\"https:\/\/alejandrorioja.com\/top-10-marketing-books-to-read\/\">\u4f60\u5e94\u8be5\u8bfb\u7684 10 \u672c\u8425\u9500<\/a>\u4e66<\/li><\/ul>\n\n\n\n<p>\u4f60\u8bd5\u8fc7\u6ce8\u518c\u8425\u9500\u5417\uff1f\u8bc4\u8bba\uff0c\u8ba9\u6211\u77e5\u9053\u4f60\u5230\u76ee\u524d\u4e3a\u6b62\u7684\u7ecf\u9a8c\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5f53\u8c08\u5230\u6709\u4e00\u4e2a\u6210\u529f\u7684\u4f01\u4e1a\uff0c\u8425\u9500\u662f\u67d0\u5904\u7684\u4e1c\u897f\uff0c\u4f60\u7edd\u5bf9\u5fc5\u987b\u6295\u5165\u4f60\u7684\u52aa\u529b\u3002\u00a0 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