{"id":25203,"date":"2020-07-13T08:11:36","date_gmt":"2020-07-13T15:11:36","guid":{"rendered":"https:\/\/alejandrorioja.com\/?p=25171"},"modified":"2021-05-09T12:27:21","modified_gmt":"2021-05-09T19:27:21","slug":"what-is-relationship-marketing-2","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/it\/what-is-relationship-marketing-2\/","title":{"rendered":"Che cos&#39;\u00e8 il marketing relazionale e come farlo? Consigli e trucchi"},"content":{"rendered":"\n<p>Il marketing \u00e8 un argomento veramente complesso perch\u00e9 comporta cos\u00ec tanti rami diversi che possono lasciare le imprese molto confuse.\u00a0<\/p>\n\n\n\n<p>E &#39;molto facile perdere alcune direzioni di importanti tipi di marketing. Potrebbe essere meglio scegliere alcuni tipi di marketing e attenersi a loro.\u00a0<\/p>\n\n\n\n<p>In questo post, parler\u00f2 dell&#39;importanza del marketing relazionale e del motivo per cui dovrebbe raggiungere i tuoi modi migliori per promuovere il tuo marchio e i tuoi prodotti o servizi.\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Il marketing relazionale \u00e8 estremamente importante perch\u00e9 ti permette di essere in stretto contatto con i tuoi clienti. <a href=\"https:\/\/oivac.com\/event\/relationship-marketing\/\" target=\"_blank\" rel=\"noopener\"><\/a><\/p><\/blockquote>\n\n\n\n<p>Se capisci come i tuoi clienti vedono il tuo marchio e i tuoi prodotti o servizi, puoi offrire loro qualcosa di pi\u00f9 di quello, esigenze non soddisfatte.\u00a0<\/p>\n\n\n\n<p>E se offri loro di pi\u00f9, il tuo rapporto diventer\u00e0 ancora pi\u00f9 forte ed \u00e8 meglio che produrre fidelizzazione del marchio nei tuoi clienti.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"What is Relationship Marketing?\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/iBBje33-rtI?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Che cos&#39;\u00e8 il marketing relazionale?\u00a0<\/h2>\n\n\n\n<p>Il marketing relazionale sta fondamentalmente costruendo buoni rapporti con i tuoi clienti che alla fine li trasformeranno in clienti fedeli.\u00a0<\/p>\n\n\n\n<p>Questo \u00e8 molto importante per i marchi perch\u00e9 essenzialmente l&#39;obiettivo di qualsiasi azienda \u00e8 quello di avere clienti fedeli che continuano a tornare al business e preferiscono quel particolare marchio rispetto ad altri marchi del settore.\u00a0<\/p>\n\n\n\n<p>Ad esempio, se una persona a caso che ti ha fermato per strada ti ha chiesto dei soldi perch\u00e9 ne hanno davvero bisogno, potresti essere confuso.\u00a0<\/p>\n\n\n\n<p>Si dovrebbe prendere la vostra decisione in base alla quantit\u00e0 di denaro che stanno chiedendo a voi, il loro aspetto, come genuino suonano, o come buono di un motivo hanno per urgente bisogno di qualche soldo.\u00a0<\/p>\n\n\n\n<p>E alla fine, si potrebbe finire per dare loro i soldi, ma in un sacco di casi, si potrebbe decidere di non farlo.\u00a0<\/p>\n\n\n\n<p>D&#39;altra parte, se alcuni dei tuoi amici e familiari pi\u00f9 cari venissero da te e ti chiedessero la stessa somma di denaro, prenderesti la tua decisione in base al rapporto che hai con loro e alla lealt\u00e0 che hai costruito.\u00a0<\/p>\n\n\n\n<p>\u00c8 fondamentalmente lo stesso quando si tratta di marchi e aziende. Pi\u00f9 persone si fidano del marchio, pi\u00f9 lo sceglieranno nel pool della concorrenza.\u00a0<\/p>\n\n\n\n<p>Leggi anche: <a href=\"https:\/\/flux.la\/how-to-build-trust-in-brand\/\" target=\"_blank\" rel=\"noopener\">Come costruire la fiducia nel tuo marchio?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Come fare il marketing relazionale?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"417\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/human-resources-management-recruitment-business-build-team-concept-businessman-hand-putting-wood-cube-block-top_20693-217.jpg\" alt=\"\" class=\"wp-image-25177\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/human-resources-management-recruitment-business-build-team-concept-businessman-hand-putting-wood-cube-block-top_20693-217.jpg 626w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/human-resources-management-recruitment-business-build-team-concept-businessman-hand-putting-wood-cube-block-top_20693-217-20x13.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/human-resources-management-recruitment-business-build-team-concept-businessman-hand-putting-wood-cube-block-top_20693-217-385x256.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/human-resources-management-recruitment-business-build-team-concept-businessman-hand-putting-wood-cube-block-top_20693-217-300x200.jpg 300w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/human-resources-management-recruitment-business-build-team-concept-businessman-hand-putting-wood-cube-block-top_20693-217-600x400.jpg 600w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<p>Si potrebbe essere la lettura sul marketing delle relazioni per la prima volta, o si potrebbe avere gi\u00e0 implementato alcune cose, ma si desidera migliorare.\u00a0<\/p>\n\n\n\n<p>In entrambi i casi, spiegher\u00f2 alcuni dei modi che sono efficaci per costruire relazioni durature e fiduciose con i tuoi clienti che saranno utili.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Servizio clienti<\/h3>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<ol><li>\u00a0\u00a0<\/li><li>\u00a0<\/li><li>\u00a0<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<ol><li>\u00a0<\/li><li>\u00a0<\/li><li>\u00a0<\/li><li>\u00a0<\/li><\/ol>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<ul><li>\u00a0<\/li><li>\u00a0<\/li><li>\u00a0<\/li><\/ul>\n\n\n\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il marketing \u00e8 un argomento veramente complesso perch\u00e9 comporta cos\u00ec tanti rami diversi che possono lasciare le imprese molto confuse.\u00a0 E &#39;molto facile perdere alcune direzioni di importanti tipi di marketing. Potrebbe essere meglio scegliere alcuni tipi di marketing e attenersi a loro.\u00a0 In questo post, parler\u00f2 dell&#39;importanza del marketing relazionale e del motivo per&hellip;<\/p>\n","protected":false},"author":1,"featured_media":25175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1137,362],"tags":[],"lang":"it","translations":{"it":25203,"en":25171,"ja":25201,"ar":25202,"nl":25204,"es":25205,"pt":25206,"ko":25207,"hi":25208,"fr":25209,"ru":25210,"zh":25211,"de":25212},"uagb_featured_image_src":{"full":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing.png",1200,675,false],"thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing.png",128,72,false],"medium":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing.png",1200,675,false],"medium_large":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-768x432.png",768,432,true],"large":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing.png",1200,675,false],"1536x1536":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing.png",1200,675,false],"2048x2048":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing.png",1200,675,false],"post-thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-80x75.png",80,75,true],"goodlife-thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-80x75.png",80,75,true],"goodlife-grid":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-320x270.png",320,270,true],"goodlife-latest":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-320x225.png",320,225,true],"goodlife-latestshort":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-320x170.png",320,170,true],"goodlife-vertical":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-320x420.png",320,420,true],"goodlife-gallery":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-320x150.png",320,150,true],"goodlife-galleryvertical":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-320x350.png",320,350,true],"goodlife-poststyle1":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-770x433.png",770,433,true],"goodlife-thumbnail-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-40x150.png",40,150,true],"goodlife-thumbnail-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-160x150.png",160,150,true],"goodlife-thumbnail-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-20x18.png",20,18,true],"goodlife-grid-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-160x540.png",160,540,true],"goodlife-grid-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-640x540.png",640,540,true],"goodlife-grid-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-20x16.png",20,16,true],"goodlife-latest-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-160x450.png",160,450,true],"goodlife-latest-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-640x450.png",640,450,true],"goodlife-latest-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-20x14.png",20,14,true],"goodlife-latestshort-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-160x340.png",160,340,true],"goodlife-latestshort-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-640x340.png",640,340,true],"goodlife-latestshort-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-20x10.png",20,10,true],"goodlife-vertical-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-160x675.png",160,675,true],"goodlife-vertical-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-640x675.png",640,675,true],"goodlife-vertical-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/what-is-relationship-marketing-20x26.png",20,26,true],"goodlife-gallery-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/wha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Potrebbe essere meglio scegliere alcuni tipi di marketing e attenersi a loro.\u00a0 In questo post, parler\u00f2 dell&#39;importanza del marketing relazionale e del motivo per&hellip;","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts\/25203"}],"collection":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/comments?post=25203"}],"version-history":[{"count":0,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts\/25203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/media\/25175"}],"wp:attachment":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/media?parent=25203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/categories?post=25203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/tags?post=25203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}