{"id":25266,"date":"2020-07-14T03:38:11","date_gmt":"2020-07-14T10:38:11","guid":{"rendered":"https:\/\/alejandrorioja.com\/?p=25227"},"modified":"2020-07-14T03:38:11","modified_gmt":"2020-07-14T10:38:11","slug":"%eb%85%b9%ec%83%89-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/ko\/%eb%85%b9%ec%83%89-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80\/","title":{"rendered":"\ub179\uc0c9 \ub9c8\ucf00\ud305\uc740 \ubb34\uc5c7\uc774\uba70 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c\uc694?[Benefits & Tips]"},"content":{"rendered":"\n<p>\uc6b0\ub9ac\ub294 \ubaa8\ub450 \uc6b0\ub9ac\uc758 \uc0b6\uacfc \uc77c\uc774 \uc6b0\ub9ac\uac00 \uc0b4\uace0 \uc788\ub294 \uc9c0\uad6c\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc5d0 \ub300\ud574 \uc5b4\ub290 \uc815\ub3c4 \uc778\uc2dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\ud0c4\uc18c \ubc1c\uc790\uad6d \uc99d\uac00, \ud50c\ub77c\uc2a4\ud2f1 \uc0ac\uc6a9, \ud654\uc11d \uc5f0\ub8cc, \ub098\ubb34 \uc790\ub974\uae30, \uba39\uae30, \ubc00\ub835 \ub3d9\ubb3c \ub4f1\uc73c\ub85c \uc778\ud574 \uc9c0\uad6c\uac00 \ub3cc\uc544\uc624\uc9c0 \uc54a\ub294 \uc9c0\uc810\uc5d0 \uac00\uae4c\uc6cc\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/p><\/blockquote>\n\n\n\n<p>\uae30\ud6c4 \ubcc0\ud654\ub294 \ud604\uc2e4\uc774\uba70, \uc6b0\ub9ac \uc0ac\ud68c\uac00 \ud558\ub294 \ud53c\ud574\uac00 \uac00\uc7a5 \ud070 \uc774\uc720\uc785\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ucd5c\uadfc\uc5d0\ub294 \uc810\uc810 \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc81c\ud488\uc744 \uc120\ud0dd\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub85c \uc778\ud574 \uc810\uc810 \ub354 \ub9ce\uc740 \uae30\uc5c5\uc774 \uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p class=\"has-text-align-left\">\uc5f0\uad6c\uc5d0 \ub530<a href=\"https:\/\/saiplatform.org\/uploads\/Modules\/Library\/WBCSD_Sustainable_Consumption_web.pdf\" target=\"_blank\" rel=\"noopener\">\ub974\uba74<\/a>, \uc18c\ube44\uc790\uc758 \uac00\uce58\uc640 \uc774\uc0c1\uc740 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \ub354 \uc9c0\uc18d \uac00\ub2a5\ud558\uace0 \ucc45\uc784\uc788\ub294 \ucabd\uc73c\ub85c \uc774\ub3d9\ud558\uace0 \uc788\ub294 \uac83\uc774 \ubd84\uba85\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"has-text-align-center\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"474\" src=\"https:\/\/lh3.googleusercontent.com\/Ex-lk6FKRZGXm2UGcxz45Jmbudd2LXQ6GdiymgC3WeluaJQBpXfUl0kYBFJ-NSmhYLEJNwDDisW28F0FvhNurxvIOiaDkKCNobgaPTifoKHPHQrK96oSO0Tep1YfiZxSlLPSoWvu\"><\/p>\n\n\n\n<p>\ub192\uc740 \ube44\uc728\uc740 \ud658\uacbd \uc9c0\uc18d \uac00\ub2a5\uc131\uc5d0 \ub300\ud55c \uc88b\uc740 \ud3c9\ud310\uc744 \uac00\uc9c4 \uae30\uc5c5\uc5d0\uc11c \uc81c\ud488\uc744 \uad6c\uc785\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uadf8\uac83\uc73c\ub85c, \uc810\uc810 \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ub179\uc0c9 \ub9c8\ucf00\ud305\uc5d0 \uc758\ud574 \uc601\ud5a5\uc744 \ubc1b\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc628\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uc774 \ubb38\uc11c\uc5d0\uc11c\ub294 \ub179\uc0c9 \ub9c8\ucf00\ud305\uc774 \ubb34\uc5c7\uc778\uc9c0, \uadf8\ub9b0 \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud558\ub294 \uc774\uc810\uc774 \ubb34\uc5c7\uc778\uc9c0, \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud1b5\ud569\ud558\uae30 \uc704\ud574 \uad6c\ud604\ud560 \uc218 \uc788\ub294 \uac00\ub2a5\ud55c \uc804\ub7b5\uc744 \uc124\uba85\ud569\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\ub2e4\uc74c\uc740 \uac70\ub300\ud55c \ube0c\ub79c\ub4dc\uac00 \ub179\uc0c9 \ub9c8\ucf00\ud305\uc744 \ud5a5\ud574 \uc774\ub3d9\ud558\ub294 \ubc29\ubc95\uc758 \uc88b\uc740 \uc608\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Introducing PlantBottle\u2122\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/aEVVJxqWaZ8?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\ub179\uc0c9 \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n\n\n\n<p>\uadf8\ub9b0 \ub9c8\ucf00\ud305\uc740 \uc81c\ud488\uc758 \ud658\uacbd \uc801 \uc774\uc810\uc744 \uae30\ubc18\uc73c\ub85c \ub9c8\ucf00\ud305\uc785\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uac04\ub2e8\ud558\uac8c \ud558\uba74 \uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \uac15\uc870\ud558\uc5ec \uc81c\ud488\uc744 \ud64d\ubcf4\ud558\ub294 \ub370 \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\uac83\uc740 \ub610\ud55c &quot;\uc5d0\ucf54 \ub9c8\ucf00\ud305&quot;\uc73c\ub85c \uc77c\ubd80 \uc7a5\uc18c\uc5d0\uc11c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4., \ud558\uc9c0\ub9cc \uadf8\uac83\uc740 \ub179\uc0c9 \ub9c8\ucf00\ud305\uac19\uc740 \uac83\uc744 \uc758\ubbf8.\u00a0<\/p>\n\n\n\n<p>\ucd5c\uadfc \uba87 \ub144 \ub3d9\uc548 \uac00\uc7a5 \ud070 \ub3d9\ud5a5 \uc911 \ud558\ub098\ub294 \ud658\uacbd \uac74\uac15\uc744 \uc9c0\uc6d0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4 \ub54c\ubb38\uc5d0, \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uadf8\ub4e4\uc774 \uc0b4\uace0 \uad6c\uc785\ud558\ub294 \ubc29\uc2dd\uc744 \ubcc0\uacbd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uc774 \ub54c\ubb38\uc5d0 \uae30\uc5c5\uc740 \uc0ac\ud68c\uc801 \ucc45\uc784\uc744 \ud574\uacb0\ud558\uace0 \uce5c\ud658\uacbd \uc81c\ud488\uc744 \uc120\ud638\ud558\ub294 \uc0ac\ub78c\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc801\uc808\ud55c \uc804\ub7b5\uc744 \uc218\ub9bd\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e4\uc74c\uacfc \uac19\uc740 \ub179\uc0c9 \ub9c8\ucf00\ud305\uc5d0 \uad00\ub828\ub41c \ub9ce\uc740 \ub2e4\ub978 \uac83\ub4e4\uc774\uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4 :\u00a0<\/p>\n\n\n\n<ol><li>\uce5c\ud658\uacbd \uc81c\ud488 \uc81c\uc791<\/li><li>\uc9c0\uc18d \uac00\ub2a5\ud55c \ubc29\uc2dd\uc73c\ub85c \uc81c\ud488 \ud3ec\uc7a5<\/li><li>\uc9c0\uc18d \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \uad00\ud589 \uc0ac\uc6a9\u00a0<\/li><li>\uae30\uc874 \uc81c\ud488\uc758 \uce5c\ud658\uacbd \uc774\uc810 \ud64d\ubcf4<\/li><li>\uc0dd\uc0b0\uc5d0 \uc7ac\ud65c\uc6a9 \uc7ac\ub8cc \uc0ac\uc6a9\u00a0<\/li><li>\ub179\uc0c9 \uc5d0\ub108\uc9c0 \uc0ac\uc6a9\u00a0<\/li><li>\uc0dd\uc0b0 \ud3d0\uae30\ubb3c \uac10\uc18c\u00a0<\/li><li>\uce5c\ud658\uacbd \ubc29\ubc95 \ud65c\uc6a9<\/li><li>\ud604\uc9c0\uc5d0\uc11c \uad6c\ub9e4 \ub610\ub294 \ud310\ub9e4, \uc6b4\uc1a1 \uc5d0\ub108\uc9c0 \uac10\uc18c\u00a0<\/li><li>\ud3ec\uc7a5 \uac10\uc18c\u00a0<\/li><li>\uc7ac\uc0ac\uc6a9 \uac00\ub2a5\ud558\uac70\ub098 \uc7ac\ud65c\uc6a9 \uac00\ub2a5\ud55c \uc81c\ud488 \ub9cc\ub4e4\uae30\u00a0<\/li><\/ol>\n\n\n\n<p>\uc804\ubc18\uc801\uc73c\ub85c, \ub179\uc0c9 \ub9c8\ucf00\ud305\uc740 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc774 \ub4dc\ub294 \uac83\uc73c\ub85c \ud310\uba85 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4,\ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uc81c\ud488\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc808\uc815\uc5d0 \uc788\uae30 \ub54c\ubb38\uc5d0 \ud655\uc2e4\ud788 \ud6e8\uc52c \ub354 \uc218\uc775\uc131\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\u00a0<\/p>\n\n\n\n<p>\uce5c\ud658\uacbd \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud558\ub294 \ubaa9\ud45c\ub294 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc9c0\uc18d \uac00\ub2a5\ud55c \uad00\ud589\uc744 \uad6c\ud604\ud558\ub294 \uac83\uc774\uba70 \uc0ac\ud68c\uc801 \ucc45\uc784\uc744 \uc785\uc99d\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c \uc6b4\uc1a1, \ud3ec\uc7a5, \uc5d0\ub108\uc9c0 \uc0ac\uc6a9 \ub4f1\uc5d0 \ub300\ud55c \ube44\uc6a9\uc744 \uc808\uac10\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uadf8\ub9b0\uc6cc\uc2dc\ub780?<\/h2>\n\n\n\n<p>\uc9c0\uc18d \uac00\ub2a5\ud55c \uc81c\ud488\uacfc \uad00\ud589\uc5d0\uc11c \uc774\uc775\uc744 \uc5bb\uc744 \uc218\uc788\ub294 \uac00\ub2a5\uc131\uc740 \ub9e4\uc6b0 \ub192\uace0, \uadf8 \uad6c\ud604\uc740 \ub9e4\uc6b0 \ube44\uc300 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0, \ub9ce\uc740 \uae30\uc5c5\uc740 \ubc14\ub85c \uac00\uae30\ub97c\ud558\ub824\uace0\ud569\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uadf8\ub4e4\uc740 \ub179\uc0c9 \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub179\uc0c9 \uc18c\ube44\uc790\ub97c \ud65c\uc6a9\ud558\ub824\uace0 \uc2e4\uc81c\ub85c \ub179\uc0c9\uc73c\ub85c \uac04\uc8fc\ub418\uc9c0 \uc54a\ub294 \uc81c\ud488\uc744 \ud310\ub9e4\ud558\ub824\uace0\ud558\uba70, \uc774\uac83\uc740 Greenwash\ub77c\uace0\ud569\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uc774 \uae30\uc5c5\ub4e4\uc740 \uc2e4\uc81c\ub85c \uadf8\ub807\uc9c0 \uc54a\uc744 \ub54c \uc81c\ud488\uc744 \ud658\uacbd \uce5c\ud654\uc801\uc73c\ub85c \ubc30\uce58\ud558\ub824\uace0 \ub178\ub825\ud569\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uc774\uac83\uc758 \uac04\ub2e8\ud55c \uc608\ub294 \uc790\uc2e0\uc758 \uc7a5\uc810\uc5d0 \ub179\uc0c9 \uc0c9\uc0c1\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc0c9\uc0c1\uc740 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \ud3ec\uc7a5\uc5d0 \ub179\uc0c9\uc0c9\uc744 \uc0ac\uc6a9\ud558\uace0 \ub179\uc0c9\uc774\ub77c\ub294 \ub2e8\uc5b4\ub97c \uc5b4\ub518\uac00\uc5d0 \ucd94\uac00\ud558\uc5ec \uce5c\ud658\uacbd\uc774\ub77c\ub294 \uac83\uc744 \uc815\ud655\ud788 \uc758\ubbf8\ud558\uc9c0\ub294 \uc54a\uc9c0\ub9cc, \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uadf8\ub7f0 \ub290\ub08c\uc774 \ub4e4\uace0 \uc5b4\uca0c\ub4e0 \uad6c\uc785\ud569\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uadf8\ub9b0\uc6cc\uc2dc\ub294 \uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\uc73c\uba70 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud3c9\ud310\uc744 \uc27d\uac8c \ubd80\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uace0\uac1d\uc740 \uc81c\ud488\uc774 \uc2e4\uc81c\ub85c \uc9c0\uc18d \uac00\ub2a5\ud55c\uc9c0 \ud655\uc778\ud558\uae30 \uc704\ud574 \ucd94\uac00 \uc778\uc99d\uc744 \uc704\ud574 \ud3ec\uc7a5\uc744 \uc810\uc810 \ub354 \ud655\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uadf8\ub9b0 \ub9c8\ucf00\ud305\uc758 \uc774\uc810\u00a0<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/getty_162897095_970647970450057_48919.jpg\" alt=\"\" class=\"wp-image-25235\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/getty_162897095_970647970450057_48919.jpg 1920w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/getty_162897095_970647970450057_48919-768x432.jpg 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/getty_162897095_970647970450057_48919-1536x864.jpg 1536w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/getty_162897095_970647970450057_48919-770x433.jpg 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/getty_162897095_970647970450057_48919-20x11.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/getty_162897095_970647970450057_48919-385x217.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/getty_162897095_970647970450057_48919-1540x866.jpg 1540w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/getty_162897095_970647970450057_48919-300x169.jpg 300w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/getty_162897095_970647970450057_48919-600x338.jpg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<p>\ub179\uc0c9 \ub9c8\ucf00\ud305\uc740 \ub0b4\ubd80\uc640 \uc678\ubd80 \ubaa8\ub450 \uae30\uc5c5\uc5d0 \uc81c\uacf5\ud558\ub294 \ud61c\ud0dd\uc774 \uaf64 \ub9ce\uc774 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uadf8\ub9b0 \ub9c8\ucf00\ud305\uc758 \ub0b4\ubd80 \uc774\uc810<\/h3>\n\n\n\n<ol><li>\uadf8\uac83\uc740 \ud310\ub9e4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4\u00a0<\/li><li>\uae30\uc5c5\uc774 \uc6b4\uc601 \ubc0f \uc0dd\uc0b0 \ube44\uc6a9\uc744 \uc808\uac10\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/li><li>\uc5d0\ub108\uc9c0 \uc0ac\uc6a9\ub7c9\uc744 \ub0ae\ucda5\ucda5\uc2b5\ub2c8\ub2e4.\u00a0<\/li><li>\uc774 \ud68c\uc0ac\ub294 \ub354 \ub098\uc740 \ubcc0\ud654\ub97c \ub9cc\ub4e4\uace0 \uc790\ud558\ub294 \uc7a0\uc7ac\uc801 \uc778 \uc9c1\uc6d0\uc5d0\uac8c \ub354 \ub9e4\ub825\uc801\uc785\ub2c8\ub2e4.\u00a0<\/li><li>\ud574\uc678 \uc2dc\uc7a5 \uc9c4\ucd9c \uae30\ud68c \ub354 \ub192\ub2e4\u00a0<\/li><li>\ud504\ub9ac\ubbf8\uc5c4 \ubd80\ubb38 \uc9c4\uc785 \uac00\ub2a5\uc131 \uc99d\ub300 \ubc0f \ucd94\uac00 \ud655\uc7a5\u00a0<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\uce5c\ud658\uacbd \ub9c8\ucf00\ud305\uc758 \uc678\ubd80 \uc774\uc810\u00a0<\/h3>\n\n\n\n<ol><li>\uc0ac\ud68c<a href=\"https:\/\/alejandrorioja.com\/brand-equity\/\">\uc5d0\uc11c \ud68c\uc0ac\uc758 \ub354<\/a> \ub098\uc740 \uc774\ubbf8\uc9c0\u00a0<\/li><li>\uc81c\ud488 \uc7ac\uc0dd \ubc0f \uac1c\uc120 \ucd09\uc9c4\u00a0<\/li><li>\uacf5\uacf5\uae30\uad00 \ubc0f \uc815\ubd80\uae30\uad00\uacfc\uc6b0\ud638\uad00\uacc4 \ud615\uc131\u00a0<\/li><li>\ud68c\uc0ac\ub97c \uce5c\ud658\uacbd \ud68c\uc0ac\ub85c \uad11\uace0\ud560 \uc218 \uc788\ub294 \uae30\ud68c<\/li><li>\ube0c\ub79c\ub4dc \uc120\ud638\ub3c4 \ucc3d\ucd9c\u00a0<\/li><li>\uace0\uac1d \ucda9\uc131\ub3c4 \ucc3d\ucd9c\u00a0<\/li><li>\uc790\uad6d\uc758 \uc9c0\uc18d\uac00\ub2a5\uc131\uc5d0 \uae30\uc5ec\u00a0<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\uce5c\ud658\uacbd \ub9c8\ucf00\ud305 \uc804\ub7b5\u00a0<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1692\" height=\"1163\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing.jpg\" alt=\"\" class=\"wp-image-25234\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing.jpg 1692w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing-768x528.jpg 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing-1536x1056.jpg 1536w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing-770x529.jpg 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing-20x14.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing-385x265.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing-1540x1059.jpg 1540w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing-300x206.jpg 300w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing-600x412.jpg 600w\" sizes=\"(max-width: 1692px) 100vw, 1692px\" \/><\/figure><\/div>\n\n\n\n<p>\uc55e\uc11c \uc5b8\uae09\ud588\ub4ef\uc774, \uadf8\ub9b0\uc138\uc2f1\uc740 \uc88b\uc740 \uc0dd\uac01\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc774\ub97c \uc5fc\ub450\uc5d0 \ub450\uace0 \uc774\ub7ec\ud55c \uc804\ub7b5\uc740 \uc9c4\uc815\uc73c\ub85c \uc9c0\uc18d \uac00\ub2a5\ud55c \ub178\ub825\uc744 \uae30\uc6b8\uc774<a href=\"https:\/\/alejandrorioja.com\/increase-website-traffic\/\">\uace0 \uace0\uac1d\uacfc \uc720\uc77c\ud55c \uc9d1\uc778<\/a> \uc9c0\uad6c\uc758 \uc0c1\ud0dc\uc5d0 \uc9c4\uc815\uc73c\ub85c \uad00\uc2ec\uc744 \uae30\uc6b8\uc774\ub824\ub294 \uae30\uc5c5\uc744 \uc704\ud55c \uac83\uc785\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \uadf8\ub9b0 \ub514\uc790\uc778\u00a0<\/h3>\n\n\n\n<p>\ub179\uc0c9 \ub514\uc790\uc778\uc740 \ub2e8\uc9c0 \uc0c9\uc0c1\uc5d0 \uad00\ud55c \uac83\uc774 \uc544\ub2c8\uba70 \uc7ac\ud65c\uc6a9 \uac00\ub2a5\ud55c \uae30\ud638\ub97c \ub450\ub4dc\ub9ac\uace0 \uc9dc\uc794!\u00a0<\/p>\n\n\n\n<p>\uadf8\uac83\uc740 \ub2f9\uc2e0\uc774 \ud3ec\uc7a5\uc744 \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \uc8fc\uc7a5\ud558\ub294 \ubb34\uc5c7\uc774\ub4e0\uc5d0 \ucda9\uc2e4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uadf8 \ubaa9\uc801\uc744 \uc704\ud574, \ub179\uc0c9 \ub514\uc790\uc778\uc744 \uac16\ub294 \uccab \ubc88\uc9f8 \ub2e8\uacc4\ub294 \uc2e4\uc81c\ub85c \ub179\uc0c9 \uc81c\ud488\uc744 \uac16\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uac83\uc774 \uc0ac\uc2e4\uc778 \uacbd\uc6b0, \uc5b4\ub5a4 \ub179\uc0c9 \uc138\ucc99\uc5d0 \ub300\ud55c \ud544\uc694\uac00 \uc5c6\uc744 \uac83\uc785\ub2c8\ub2e4, \ub2f9\uc2e0\uc758 \ube0c\ub79c\ub4dc\uc758 \uc88b\uc740 \uba85\uc131\uc740 \ub354 \uac15\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uc81c\ud488\uc744 \uc124\uacc4\ud560 \ub54c\ub294 \uc804\uccb4 \uc0dd\uc0b0 \ud504\ub85c\uc138\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \uc5fc\ub450\uc5d0 \ub450\uc5b4\uc57c \ud569\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uc7ac\ub8cc\uac00 \uc5b4\ub514\uc5d0\uc11c \uc654\ub294\uc9c0, \uadf8 \uacfc\uc815\uc5d0 \uc885\uc0ac\ud558\ub294 \uadfc\ub85c\uc790\uac00 \uc5b4\ub5bb\uac8c \ucc98\ub9ac\ub418\ub294\uc9c0, \ud3d0\uae30\ubb3c\uc774 \uc5bc\ub9c8\ub098 \ub9ce\uc774 \ubc1c\uc0dd\ud558\ub294\uc9c0, \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc5d0\ub108\uc9c0\uc640 \ubb3c\uc774 \ub0ad\ube44\ub418\ub294\uc9c0, \uc81c\ud488\uc744 \ud3ec\uc7a5\ud558\uace0 \uc6b4\uc1a1\ud558\ub294 \ubc29\ubc95, \uc911\uace0 \uc81c\ud488 \ubc0f \ubc31\ub9cc \uac1c\uc758 \ub2e4\ub978 \uc9c8\ubb38\uc73c\ub85c \uc5b4\ub5bb\uac8c \uc77c\uc5b4\ub0a0 \uac83\uc778\uc9c0\uc5d0 \uc8fc\uc758\ub97c \uae30\uc6b8\uc5ec\uc57c \ud569\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\ub179\uc0c9 \ub9c8\ucf00\ud305\uc744\ud558\uace0 \uc788\ub2e4\uba74, \ub2f9\uc2e0\uc740 \ubc14\ub85c \ub610\ub294 \uc804\ud600 \uadf8\uac83\uc744\ud560 \ud544\uc694\uac00.\u00a0<\/p>\n\n\n\n<p>\ud655\uc2e4\ud788 \uace0\ub824\ud574\uc57c \ud560 \uac83\uc774 \ub9ce\uc73c\uba70, \uc774 \uac83\uc744 \uc5bb\ub294 \uac83\uc740 \ub9e4\uc6b0 \ube44\uc300 \uc218 \uc788\uc9c0\ub9cc, \uadf8\ub807\uac8c \ud55c\ub2e4\uba74 \ud655\uc2e4\ud788 \uc218\uc775\uc131\uc774 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \ud22c\uba85\uc131 \uc2e4\ucc9c\u00a0<\/h3>\n\n\n\n<p>\ud2b9\ud788 \uc9c0\uc18d \uac00\ub2a5\uc131\uc774 \ub9e4\uc6b0 \uc911\uc694\ud55c \uacbd\uc6b0 \uace0\uac1d\uc774 \ucda9\uc131\ub3c4\ub97c \uc720\uc9c0\ud558\ub824\uba74 \ubb38\uc81c\uac00 \uc788\ub294 \uacbd\uc6b0\uc5d0\ub3c4 \uc644\uc804\ud788 \ud22c\uba85\ud574\uc57c \ud569\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<ol><li><strong>\uc561\uc138\uc2a4 \uc81c\uacf5<\/strong>: \uace0\uac1d\uc774 \uc81c\ud488 \ubc0f \uad00\ud589\uc758 \uc815\ud655\ud55c \uc138\ubd80 \uc815\ubcf4\ub97c \ucc3e\uc744 \uc218 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uace0 \uc9c4\ud589 \uc0c1\ud669\uc5d0 \ub300\ud55c \ubcf4\uace0\uc11c<\/li><li><strong>\ud45c\uc900: <\/strong>ISO, \uc720\uc5d4 \ud658\uacbd \ud504\ub85c\uadf8\ub7a8 \ubc0f \uae30\ud0c0 \uae00\ub85c\ubc8c \uadf8\ub8f9\uacfc \uac19\uc740 \uae00\ub85c\ubc8c \ud45c\uc900 \ubc0f \ud504\ub808\uc784\uc6cc\ud06c \uce21\uc815\uac12 \ubc0f \ubcf4\uace0\uc11c\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4.\u00a0<\/li><li><strong>\uae09\uc9c4\uc801 \ud22c\uba85\uc131<\/strong>: \uace0\uac1d\uacfc \ud568\uaed8 \uac00\ub2a5\ud55c \ud55c \ub9ce\uc774 \uacf5\uac1c\ud558\uba74 \ub208\uc5d0 \ud070 \uc810\uc218\ub97c \ub9e4\uac8c \ub429\ub2c8\ub2e4.<\/li><li><strong>\ub098\uc05c \uc18c\uc2dd\ub3c4 \uc54c\ub824<\/strong>\uc8fc\uc138\uc694: \uace0\uac1d\uc774 \ud68c\uc0ac\uac00 \uc815\ubcf4\ub97c \uc228\uae38 \ub54c \uc815\ub9d0 \uc2eb\uc5b4\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub2f9\uc2e0\uc744 \uc2e0\ub8b0, \ub108\ubb34 \uc88b\uc740 \uc815\ubcf4\ub97c \uacf5\uac1c\ud558\uc5ec \uadf8\ub4e4\uc744 \uc2e0\ub8b0<\/li><li><strong>\ubcf4\uace0<\/strong>\uc11c: \uace0\uac1d, \uc8fc\uc8fc\uac00 \uc9c4\ud589 \uc0c1\ud669\uc744 \uc5c5\ub370\uc774\ud2b8\ud558\uae30 \uc704\ud55c \uc9c0\uc18d \uac00\ub2a5\uc131\uc5d0 \ub300\ud55c \uc815\uae30\uc801\uc778 \ubcf4\uace0 <\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">3. \uacf5\uc815\ud55c \uac00\uaca9 \ucc45\uc815<\/h3>\n\n\n\n<p>\uace0\uac1d\uc740 \uc0dd\uc0b0 \ube44\uc6a9\uc774 \ub192\uace0 \uc784\uae08\uc774 \uacf5\uc815\ud558\uae30 \ub54c\ubb38\uc5d0 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc81c\ud488\uc5d0 \ub300\ud574 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ubd88 \ud560 \uac83\uc73c\ub85c \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucd5c\uc18c\ud55c <a href=\"https:\/\/alejandrorioja.com\/a-guide-to-cost-leadership-strategy\/\">\uc9c0\uc18d \uac00\ub2a5\ud55c \uc81c\ud488\uc5d0<\/a> \ub354 \ub192\uc740 \uac00\uaca9\uc744 \ub450\ub294 \uac83\uc740 \uace0\uac1d\uc744 \uc2e4\ud328\ud558\uace0 \uadf8\uac83\uc740 \ub2f9\uc2e0\uc758 \uba85\uc131\uacfc \uc774\uc775\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc785\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\ub9ce\uc740 \uae30\uc5c5\ub4e4\uc740 \uac00\uaca9\uc774 \ub354 \ub192\uc73c\uba74 \uace0\uac1d\uc774 \uc81c\ud488\uc774 \uae30\ubcf8\uc801\uc73c\ub85c \uc9c0\uc18d \uac00\ub2a5\ud558\ub2e4\uace0 \ubbff\uac8c \ub420 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uc774\uac83\uc740 \ub610\ud55c \ub179\uc0c9 \uc138\ucc99\uc785\ub2c8\ub2e4\u00a0<\/p>\n\n\n\n<p>\uc81c\ud488\uc774 \ub2e4\ub978 \ube44\uc9c0\uc18d \uac00\ub2a5\ud55c \uc635\uc158\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc774 \ub4dc\ub294 \uacbd\uc6b0 \uace0\uac1d\uacfc \uc138\ubd80 \uc0ac\ud56d\uc744 \uc804\ub2ec\ud558\ub824\uace0 \ud569\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uc81c\ud488\uc774 \ub204\ub9b4 \uc218 \uc788\ub294 \uc774\uc810\uc774 \ud074\uc218\ub85d \uc9c0\uc18d \uac00\ub2a5\ud55c \uc81c\ud488\uc73c\ub85c \uc88b\uc740 \ube44\uc988\ub2c8\uc2a4\ub85c \ub178\ucd9c\ub420 \uc218 \uc788\ub294 \uae30\ud68c\uac00 \ub354 \ucee4\uc9d1\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uc5b4\ub5a4 \uba74\uc5d0\uc11c \uc81c\ud488\uc774 \uc5bc\ub9c8\ub098 \uc9c0\uc18d \uac00\ub2a5\ud55c\uc9c0 \uc5d0 \ub300\ud55c \uc99d\uac70\ub97c \uc81c\uacf5\ud558\ub294 \uacbd\uc6b0 \uace0\uac1d\uc774 \uace0\uac1d\uc744 \uc2e0\ub8b0\ud558\uace0 \ud68c\uc0ac\uc5d0 \uc6b0\uc218\ud55c \ub9c8\ucf00\ud305 \uc790\ub8cc\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \ucc45\uc784\uac10 \uc788\ub294 \uc18c\ube44\u00a0<\/h3>\n\n\n\n<p>\uc9c0\uc18d \uac00\ub2a5\ud55c \uc81c\ud488\uc744 \uc124\uacc4\ud558\ub294 \uac83\uc740 \ubc29\uc815\uc2dd\uc758 \ud55c \ubd80\ubd84\uc785\ub2c8\ub2e4. \uc218\uba85 \uc8fc\uae30\uac00 \uc9e7\uc740 \uacbd\uc6b0 \ucc45\uc784\uac10 \uc788\uac8c \uc0ac\uc6a9\ud558\uace0 \uc0ac\uc6a9 \ud6c4 \ud3d0\uae30\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \ud301\uc744 \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucf58 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc988\uc5d0 \ub530\ub974\uba74, \uc18c\ube44\uc790\uc758 \uc57d 90%\ub294 \uc81c\ud488\uc758 \uc801\uc808\ud55c \uc0ac\uc6a9 \ubc0f \ud3d0\uae30\uc5d0 \ub300\ud55c \ucc45\uc784\uc774 \uc788\ub2e4\ub294 \ub370 \ub3d9\uc758\ud569\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>85%\ub294 \uc81c\ud488\uc744 \uc62c\ubc14\ub974\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uace0 \uc218\uba85 \uc8fc\uae30 \ud6c4\uc5d0 \ud3d0\uae30\ud558\ub294 \ub370 \uae30\uc5c5\uc758 \uc5ed\ud560\uc774 \uc788\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\ub77c\ubca8\uc5d0 \uc81c\ud488\uc758 \uc801\uc808\ud55c \uc0ac\uc6a9 \ubc0f \ud3d0\uae30\uc5d0 \ud544\uc694\ud55c \uc815\ubcf4\ub97c \uc791\uc131\ud558\ub294 \uac83\uc740 \uadc0\ud558\uc758 \ucc45\uc784\uc785\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uc774 \ub77c\ubca8\uc740 \uace0\uac1d\uc774 \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uc815\ubcf4\ub97c \ucc3e\ub294 \uccab \ubc88\uc9f8 \uc7a5\uc18c\uc785\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\ub2f9\uc2e0\uc740 \ud56d\uc0c1 \uadf8\uac83\uc73c\ub85c \ucc3d\uc758\ub825\uc744 \uc2dc\ub3c4\ud558\uace0 \uc81c\ub300\ub85c \uc81c\ud488\uc744 \ub3cc\ubcf4\ub294 \ubc29\ubc95\uc744 \uc77d\uace0, \ub274\uc2a4 \ub808\ud130 \ub4f1\uc744 \ud1b5\ud574 \uadf8\ub4e4\uc5d0\uac8c \uc54c\ub9ac\ub294 \ubc29\ubc95\uc744 \uc77d\uc744 \uc6f9 \uc0ac\uc774\ud2b8\uc5d0 \uace0\uac1d\uc744 \ucd08\ub300 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uc7a0\uc7ac<a 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