{"id":25274,"date":"2020-07-14T03:38:11","date_gmt":"2020-07-14T10:38:11","guid":{"rendered":"https:\/\/alejandrorioja.com\/?p=25227"},"modified":"2021-05-09T12:20:10","modified_gmt":"2021-05-09T19:20:10","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e7%bb%bf%e8%89%b2%e8%90%a5%e9%94%80","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e7%bb%bf%e8%89%b2%e8%90%a5%e9%94%80\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7eff\u8272\u8425\u9500\u4ee5\u53ca\u5982\u4f55\u505a\u5230\u8fd9\u4e00\u70b9\uff1f[Benefits & Tips]"},"content":{"rendered":"\n<p>\u6211\u4eec\u6216\u591a\u6216\u5c11\u5730\u610f\u8bc6\u5230\u6211\u4eec\u7684\u751f\u6d3b\u548c\u5de5\u4f5c\u5bf9\u6211\u4eec\u751f\u6d3b\u5728\u5730\u7403\u4e0a\u7684\u5f71\u54cd\u3002\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u6211\u4eec\u4e0d\u65ad\u589e\u52a0\u7684\u78b3\u8db3\u8ff9\u3001\u5851\u6599\u3001\u5316\u77f3\u71c3\u6599\u7684\u4f7f\u7528\u3001\u780d\u4f10\u6811\u6728\u3001\u8fdb\u98df\u548c\u5077\u730e\u52a8\u7269\uff0c\u4f7f\u5730\u7403\u66f4\u63a5\u8fd1\u65e0\u56de\u62a5\u70b9\u3002\u00a0<\/p><\/blockquote>\n\n\n\n<p>\u6c14\u5019\u53d8\u5316\u662f\u771f\u5b9e\u7684\uff0c\u6211\u4eec\u4f5c\u4e3a\u793e\u4f1a\u9020\u6210\u7684\u635f\u5bb3\u662f\u9020\u6210\u6c14\u5019\u53d8\u5316\u7684\u6700\u5927\u539f\u56e0\u3002\u00a0<\/p>\n\n\n\n<p>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6700\u8fd1\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u9009\u62e9\u53ef\u6301\u7eed\u4ea7\u54c1\uff0c\u5e76\u56e0\u6b64\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4f01\u4e1a\u8bd5\u56fe\u63d0\u4f9b\u53ef\u6301\u7eed\u6027\u3002\u00a0<\/p>\n\n\n\n<p class=\"has-text-align-left\">\u6839\u636e\u4e00<a href=\"https:\/\/saiplatform.org\/uploads\/Modules\/Library\/WBCSD_Sustainable_Consumption_web.pdf\" 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class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Introducing PlantBottle\u2122\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/aEVVJxqWaZ8?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 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class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u7eff\u8272\u6e05\u6d17\uff1f<\/h2>\n\n\n\n<p>\u7531\u4e8e\u4ece\u53ef\u6301\u7eed\u4ea7\u54c1\u548c\u5b9e\u8df5\u4e2d\u83b7\u5229\u7684\u53ef\u80fd\u6027\u76f8\u5f53\u9ad8\uff0c\u800c\u4e14\u8fd9\u4e9b\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u5b9e\u65bd\u6210\u672c\u76f8\u5f53\u9ad8\uff0c\u8bb8\u591a\u4f01\u4e1a\u8bd5\u56fe\u8d70\u6377\u5f84\u3002\u00a0<\/p>\n\n\n\n<p>\u4ed6\u4eec\u8bd5\u56fe\u901a\u8fc7\u7eff\u8272\u8425\u9500\u6765\u5229\u7528\u7eff\u8272\u6d88\u8d39\u8005\u6765\u9500\u552e\u5b9e\u9645\u4e0a\u4e0d\u88ab\u8ba4\u4e3a\u662f\u7eff\u8272\u7684\u4ea7\u54c1\uff0c\u8fd9\u5c31\u662f\u6240\u8c13\u7684\u7eff\u8272\u6e05\u6d17\u3002\u00a0<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u4f01\u4e1a\u8bd5\u56fe\u5b9a\u4f4d\u4ed6\u4eec\u7684\u4ea7\u54c1\u4e3a\u73af\u4fdd\uff0c\u800c\u4e8b\u5b9e\u4e0a\u4ed6\u4eec\u4e0d\u662f\u3002\u00a0<\/p>\n\n\n\n<p>\u4e00\u4e2a\u7b80\u5355\u7684\u4f8b\u5b50\u5c31\u662f\u4f7f\u7528\u7eff\u8272\u6765\u53d1\u6325\u4ed6\u4eec\u7684\u4f18\u52bf\u3002\u989c\u8272\u5bf9\u8d2d\u4e70\u51b3\u7b56\u6709\u5f88\u5927\u5f71\u54cd\uff0c\u56e0\u4e3a\u6211\u4eec\u7684\u60f3\u6cd5\u4e2d\u5bf9\u989c\u8272\u6709\u4e00\u4e9b\u770b\u6cd5\u3002\u00a0<\/p>\n\n\n\n<p>\u8bb8\u591a\u4f01\u4e1a\u4f7f\u7528\u7eff\u8272\u4f5c\u4e3a\u4ed6\u4eec\u7684\u5305\u88c5\uff0c\u5e76\u6dfb\u52a0\u8fd9\u4e2a\u8bcd\u7eff\u8272\u67d0\u5904\uff0c\u8fd9\u4e0d\u5b8c\u5168\u610f\u5473\u7740\u5b83\u662f\u73af\u4fdd\u7684\uff0c\u4f46\u5f88\u591a\u4eba\u89c9\u5f97\u5b83\u662f\u548c\u8d2d\u4e70\u5b83\u53cd\u6b63\u3002\u00a0<\/p>\n\n\n\n<p>\u7eff\u8272\u6e05\u6d17\u5177\u6709\u8bef\u5bfc\u6027\uff0c\u5f88\u5bb9\u6613\u4f7f\u4f01\u4e1a\u58f0\u8a89\u53d7\u635f\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5ba2\u6237\u8d8a\u6765\u8d8a\u591a\u5730\u68c0\u67e5\u5305\u88c5\u4ee5\u5bfb\u627e\u989d\u5916\u7684\u8ba4\u8bc1\uff0c\u4ee5\u786e\u4fdd\u4ea7\u54c1\u771f\u6b63\u5177\u6709\u53ef\u6301\u7eed\u6027\u3002\u00a0<\/p>\n\n\n\n<h2 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href=\"https:\/\/alejandrorioja.com\/brand-equity\/\">\u53f8\u5728\u793e\u4f1a\u4e2d\u66f4<\/a>\u597d\u7684\u5f62\u8c61\u00a0<\/li><li>\u4fc3\u8fdb\u4ea7\u54c1\u7684\u66f4\u65b0\u53ca\u5176\u6539\u8fdb\u00a0<\/li><li>\u4e0e\u516c\u5171\u7ec4\u7ec7\u548c\u653f\u5e9c\u673a\u6784\u5efa\u7acb\u53cb\u597d\u5173\u7cfb\u00a0<\/li><li>\u6709\u673a\u4f1a\u628a\u516c\u53f8\u5ba3\u4f20\u4e3a\u7eff\u8272\u516c\u53f8<\/li><li>\u521b\u5efa\u54c1\u724c\u504f\u597d\u00a0<\/li><li>\u521b\u5efa\u5ba2\u6237\u5fe0\u8bda\u5ea6\u00a0<\/li><li>\u4fc3\u8fdb\u5176\u56fd\u5bb6\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u00a0<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u7eff\u8272\u8425\u9500\u7b56\u7565\u00a0<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1692\" height=\"1163\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing.jpg\" alt=\"\" class=\"wp-image-25234\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing.jpg 1692w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing-768x528.jpg 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing-1536x1056.jpg 1536w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing-770x529.jpg 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing-20x14.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing-385x265.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing-1540x1059.jpg 1540w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing-300x206.jpg 300w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/07\/green-marketing-600x412.jpg 600w\" sizes=\"(max-width: 1692px) 100vw, 1692px\" \/><\/figure><\/div>\n\n\n\n<p>\u6b63\u5982\u6211\u524d\u9762\u63d0\u5230\u7684\uff0c\u6d17\u7eff\u4e0d\u662f\u4e2a\u597d\u4e3b\u610f\u3002\u6709\u9274\u4e8e\u6b64\uff0c\u8fd9\u4e9b\u6218\u7565\u662f\u4e3a\u90a3\u4e9b\u771f\u6b63\u613f\u610f\u505a\u51fa\u53ef\u6301\u7eed<a href=\"https:\/\/alejandrorioja.com\/increase-website-traffic\/\">\u52aa\u529b\uff0c\u771f\u6b63\u5173\u5fc3<\/a>\u4ed6\u4eec\u7684\u5ba2\u6237\u548c\u6211\u4eec\u552f\u4e00\u7684\u5bb6-\u5730\u7403\u7684\u72b6\u6001\u7684\u516c\u53f8\u3002\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u7eff\u8272\u8bbe\u8ba1\u00a0<\/h3>\n\n\n\n<p>\u7eff\u8272\u8bbe\u8ba1\u4e0d\u53ea\u662f\u5173\u4e8e\u989c\u8272\u548c\u62cd\u6253\u4e00\u4e2a\u53ef\u56de\u6536\u7684\u6807\u5fd7 &#8211; \u77a7\uff01\u00a0<\/p>\n\n\n\n<p>\u8fd9\u662f\u5173\u4e8e\u5fe0\u4e8e\u4f60\u901a\u8fc7\u5305\u88c5\u5411\u60a8\u7684\u5ba2\u6237\u58f0\u79f0\u7684\u4efb\u4f55\u4e1c\u897f\u3002\u00a0<\/p>\n\n\n\n<p>\u4e3a\u6b64\uff0c\u5b9e\u73b0\u7eff\u8272\u8bbe\u8ba1\u7684\u7b2c\u4e00\u6b65\u5b9e\u9645\u4e0a\u662f\u62e5\u6709\u7eff\u8272\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u8fd9\u662f\u771f\u7684\uff0c\u5c06\u4e0d\u9700\u8981\u4efb\u4f55\u7eff\u8272\u6e05\u6d17\uff0c\u60a8\u7684\u54c1\u724c\u826f\u597d\u7684\u58f0\u8a89\u53ea\u4f1a\u53d8\u5f97\u66f4\u5f3a\u3002\u00a0<\/p>\n\n\n\n<p>\u5728\u8bbe\u8ba1\u4ea7\u54c1\u65f6\uff0c\u60a8\u5fc5\u987b\u5728\u6574\u4e2a\u751f\u4ea7\u8fc7\u7a0b\u4e2d\u7262\u8bb0\u53ef\u6301\u7eed\u6027\u3002\u00a0<\/p>\n\n\n\n<p>\u4f60\u5fc5\u987b\u6ce8\u610f\u6750\u6599\u4ece\u4f55\u800c\u6765\uff0c\u5de5\u4eba\u662f\u5982\u4f55\u53c2\u4e0e\u7684\uff0c\u4ed6\u4eec\u662f\u5982\u4f55\u5904\u7406\u7684\uff0c\u4ea7\u751f\u591a\u5c11\u5e9f\u7269\uff0c\u6d6a\u8d39\u591a\u5c11\u80fd\u6e90\u548c\u6c34\uff0c\u4ea7\u54c1\u5982\u4f55\u5305\u88c5\u548c\u8fd0\u8f93\uff0c\u4e8c\u624b\u4ea7\u54c1\u548c\u767e\u4e07\u5176\u4ed6\u95ee\u9898\u4f1a\u53d1\u751f\u4ec0\u4e48\u3002\u00a0<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u6b63\u5728\u505a\u7eff\u8272\u8425\u9500\uff0c\u4f60\u5fc5\u987b\u505a\u5bf9\u6216\u6ca1\u6709\u5728\u6240\u6709\u3002\u00a0<\/p>\n\n\n\n<p>\u6709\u5f88\u591a\u8981\u8003\u8651\u80af\u5b9a\uff0c\u5b83\u53ef\u80fd\u662f\u76f8\u5f53\u6602\u8d35\u7684\uff0c\u8ba9\u8fd9\u4e00\u5207\u53bb\uff0c\u4f46\u5982\u679c\u4f60\u505a\u5bf9\u4e86\uff0c\u8fd9\u5c06\u662f\u6709\u5229\u53ef\u56fe\u7684\u80af\u5b9a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u5b9e\u8df5\u900f\u660e\u5ea6\u00a0<\/h3>\n\n\n\n<p>\u5982\u679c\u60a8\u5e0c\u671b\u60a8\u7684\u5ba2\u6237\u5fe0\u8bda\uff0c\u5c24\u5176\u662f\u5f53\u53ef\u6301\u7eed\u6027\u5bf9\u5ba2\u6237\u975e\u5e38\u91cd\u8981\u65f6\uff0c\u5373\u4f7f\u51fa\u73b0\u95ee\u9898\uff0c\u60a8\u4e5f\u5fc5\u987b\u5b8c\u5168\u900f\u660e\u3002\u00a0<\/p>\n\n\n\n<ol><li><strong>\u63d0\u4f9b\u8bbf<\/strong>\u95ee\u6743\u9650\uff1a\u786e\u4fdd\u60a8\u7684\u5ba2\u6237\u80fd\u591f\u627e\u5230\u60a8\u7684\u4ea7\u54c1\u548c\u5b9e\u8df5\u7684\u5177\u4f53\u7ec6\u8282\u4ee5\u53ca\u8fdb\u5ea6\u62a5\u544a<\/li><li><strong>\u6807\u51c6<\/strong>\uff1a\u4f7f\u7528\u5168\u7403\u6807\u51c6\u548c\u6846\u67b6\u63aa\u65bd\u548c\u62a5\u544a\uff0c\u5982ISO\u3001\u8054\u5408\u56fd\u73af\u5883\u8ba1\u5212\u548c\u5176\u4ed6\u5168\u7403\u56e2\u4f53\u3002\u00a0<\/li><li><strong>\u6fc0\u8fdb\u7684\u900f<\/strong>\u660e\u5ea6\uff1a\u5c3d\u53ef\u80fd\u591a\u5730\u4e0e\u5ba2\u6237\u62ab\u9732\uff0c\u90fd\u4f1a\u7ed9\u4f60\u5f97\u5206\u3002<\/li><li><strong>\u4e5f\u544a\u8bc9\u574f\u6d88<\/strong>\u606f\uff1a\u5f53\u516c\u53f8\u5411\u4ed6\u4eec\u9690\u7792\u4fe1\u606f\u65f6\uff0c\u5ba2\u6237\u975e\u5e38\u8ba8\u538c\u3002\u4ed6\u4eec\u4fe1\u4efb\u4f60\uff0c\u4e5f\u4fe1\u4efb\u4ed6\u4eec\uff0c\u4e5f\u900f\u9732\u4e0d\u592a\u597d\u7684\u4fe1\u606f<\/li><li><strong>\u62a5<\/strong>\u544a\uff1a\u5b9a\u671f\u62a5\u544a\u53ef\u6301\u7eed\u6027\uff0c\u66f4\u65b0\u5ba2\u6237\u3001\u80a1\u4e1c\u7684\u8fdb\u5c55\u60c5\u51b5 <\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u516c\u5e73\u5b9a\u4ef7<\/h3>\n\n\n\n<p>\u5ba2\u6237\u671f\u671b\u4e3a\u53ef\u6301\u7eed\u7684\u4ea7\u54c1\u652f\u4ed8\u66f4\u591a\u8d39\u7528\uff0c\u56e0\u4e3a\u751f\u4ea7\u4ea7\u54c1\u7684\u6210\u672c\u8f83\u9ad8\uff0c\u800c\u4e14\u5de5\u8d44\u662f\u516c\u5e73\u7684\u3002<\/p>\n\n\n\n<p>\u5bf9\u6781<a href=\"https:\/\/alejandrorioja.com\/a-guide-to-cost-leadership-strategy\/\">\u4e0d\u53ef\u6301\u7eed\u7684\u4ea7<\/a>\u54c1\u63d0\u51fa\u66f4\u9ad8\u7684\u4ef7\u683c\u4f1a\u4f7f\u60a8\u7684\u5ba2\u6237\u7834\u4ea7\uff0c\u5e76\u4e14\u4f1a\u5f71\u54cd\u60a8\u7684\u58f0\u8a89\u548c\u5229\u6da6\u3002\u00a0<\/p>\n\n\n\n<p>\u5f88\u591a\u4f01\u4e1a\u8ba4\u4e3a\uff0c\u5982\u679c\u4ef7\u683c\u66f4\u9ad8\uff0c\u90a3\u4e48\u5ba2\u6237\u4f1a\u76f8\u4fe1\u8be5\u4ea7\u54c1\u5728\u9ed8\u8ba4\u60c5\u51b5\u4e0b\u662f\u53ef\u6301\u7eed\u7684\u3002\u00a0<\/p>\n\n\n\n<p>\u8fd9\u4e5f\u662f\u7eff\u8272\u6e05\u6d17\u00a0<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u7684\u4ea7\u54c1\u6210\u672c\u9ad8\u4e8e\u5176\u4ed6\u4e0d\u53ef\u6301\u7eed\u7684\u9009\u9879\uff0c\u60a8\u5e0c\u671b\u4e0e\u5ba2\u6237\u4f20\u8fbe\u5177\u4f53\u7ec6\u8282\u3002\u00a0<\/p>\n\n\n\n<p>\u60a8\u7684\u4ea7\u54c1\u83b7\u5f97\u7684\u597d\u5904\u66f4\u5927\uff0c\u60a8\u4f5c\u4e3a\u53ef\u6301\u7eed\u4ea7\u54c1\u826f\u597d\u7684\u4f01\u4e1a\u7684\u673a\u4f1a\u4e5f\u66f4\u5927\u3002\u00a0<\/p>\n\n\n\n<p>\u4ece\u4e00\u5b9a\u6765\u8bf4\uff0c\u5982\u679c\u60a8\u63d0\u4f9b\u60a8\u7684\u4ea7\u54c1\u6709\u591a\u53ef\u6301\u7eed\u7684\u8bc1\u636e\uff0c\u8fd9\u65e2\u4f1a\u4f7f\u5ba2\u6237\u4fe1\u4efb\u60a8\uff0c\u53c8\u6210\u4e3a\u60a8\u516c\u53f8\u4f18\u79c0\u7684\u8425\u9500\u6750\u6599\u3002\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u8d1f\u8d23\u4efb\u7684\u6d88\u8d39\u00a0<\/h3>\n\n\n\n<p>\u8bbe\u8ba1\u53ef\u6301\u7eed\u7684\u4ea7\u54c1\u662f\u7b49\u5f0f\u7684\u4e00\u90e8\u5206\u3002\u5982\u679c\u4ed6\u4eec\u7684\u751f\u547d\u5468\u671f\u77ed\uff0c\u4ed6\u4eec\u5e94\u8be5\u5305\u62ec\u5982\u4f55\u8d1f\u8d23\u4efb\u5730\u4f7f\u7528\u5b83\u4eec\u5e76\u5728\u4f7f\u7528\u540e\u5904\u7f6e\u4ed6\u4eec\u7684\u63d0\u793a\u3002<\/p>\n\n\n\n<p>\u6839\u636eCone\u901a\u4fe1\uff0c\u7ea690%\u7684\u6d88\u8d39\u8005\u540c\u610f\uff0c\u6b63\u786e\u4f7f\u7528\u548c\u5904\u7f6e\u4ea7\u54c1\u7684\u8d23\u4efb\u843d\u5728\u4ed6\u4eec\u80cc\u4e0a\u3002\u00a0<\/p>\n\n\n\n<p>85% \u7684\u4eba\u8ba4\u4e3a\uff0c\u5728\u63d0\u4f9b\u4ed6\u4eec\u5982\u4f55\u6b63\u786e\u4f7f\u7528\u4ea7\u54c1\u5e76\u5728\u751f\u547d\u5468\u671f\u540e\u5904\u7f6e\u4ea7\u54c1\u65b9\u9762\uff0c\u4f01\u4e1a\u626e\u6f14\u4e86\u91cd\u8981\u89d2\u8272\u3002\u00a0<\/p>\n\n\n\n<p>\u60a8\u6709\u8d23\u4efb\u9996\u5148\u5728\u6807\u7b7e\u4e0a\u7f16\u5199\u6b63\u786e\u4f7f\u7528\u548c\u5904\u7f6e\u4ea7\u54c1\u6240\u9700\u7684\u4fe1\u606f\u3002\u00a0<\/p>\n\n\n\n<p>\u6807\u7b7e\u662f\u5ba2\u6237\u67e5\u627e\u8fd9\u4e9b\u7c7b\u578b\u7684\u4fe1\u606f\u7684\u7b2c\u4e00\u4e2a\u4f4d\u7f6e\u3002\u00a0<\/p>\n\n\n\n<p>\u60a8\u59cb\u7ec8\u53ef\u4ee5\u5c1d\u8bd5\u521b\u9020\u6027\u5730\u4f7f\u7528\u5b83\uff0c\u5e76\u9080\u8bf7\u60a8\u7f51\u7ad9\u4e0a\u7684\u5ba2\u6237\u9605\u8bfb\u5982\u4f55\u6b63\u786e\u62a4\u7406\u4ea7\u54c1\uff0c\u901a\u8fc7\u65f6\u4e8b\u901a\u8baf\u901a\u77e5\u4ed6\u4eec\uff0c\u7b49\u7b49\u3002\u00a0<\/p>\n\n\n\n<p>\u627e<a href=\"https:\/\/alejandrorioja.com\/understanding-integrated-marketing-communication\/\">\u5230\u9002\u5408\u53d7\u4f17\u7684\u4fe1\u606f<\/a>\uff0c\u4f46\u65f6\u523b\u8981\u63d0\u4f9b\u4fe1\u606f\u3002\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u5408\u4e4e\u9053\u5fb7\u00a0<\/h3>\n\n\n\n<p>\u65e9\u57282015\u5e74\uff0c\u7f8e\u56fd\u73af\u4fdd\u7f72\uff08EPA\uff09\u53d1\u73b0\uff0c\u8457\u540d\u7684\u6c7d\u8f66\u5236\u9020\u5546\u5927\u4f17\u6c7d\u8f66\u5728\u5176\u8f66\u8f86\u4e2d\u5b89\u88c5\u4e86&quot;\u5931\u8d25\u88c5\u7f6e&quot;\u3002\u539f\u56e0\u662f\u4ed6\u4eec\u4e4b\u6240\u4ee5\u80fd\u5728\u6392\u653e\u6d4b\u8bd5\u4e2d\u4f5c\u5f0a\u3002\u00a0<\/p>\n\n\n\n<p>\u8fd9<a href=\"https:\/\/www.wsj.com\/articles\/volkswagen-posts-deep-loss-after-taking-18-28-billion-hit-on-emissions-scandal-1461333307\" target=\"_blank\" rel=\"noopener\">\u4f7f\u516c\u53f8\u635f\u5931\u4e86182<\/a>.8\u4ebf\u7f8e\u5143\uff0c\u66f4\u91cd\u8981\u7684\u662f\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u5931\u53bb\u4e86\u4fe1\u4efb\u3002\u00a0<\/p>\n\n\n\n<p>\u7eff\u8272\u6e05\u6d17\u548c\u4e0d\u9053\u5fb7\u884c\u4e3a\u80af\u5b9a\u6210\u672c\u66f4\u4f4e\u3001\u66f4\u5feb\u3001\u975e\u5e38\u65b9\u4fbf\u3002\u00a0<\/p>\n\n\n\n<p>\u4f46\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u4ed6\u4eec\u7684\u6210\u672c\u53ef\u80fd\u4f1a\u8d85\u8fc7\u4f01\u4e1a\uff0c\u5176\u4e2d\u6765\u4e4b\u4e0d\u6613\u7684\u54c1\u724c\u7684\u58f0\u8a89\u3002\u00a0<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u60a8\u5e94\u8be5\u59cb\u7ec8\u91c7\u53d6\u9ad8\u8def\u5b9e\u65bd\u7eff\u8272\u8425\u9500\u6218\u7565\uff0c\u8fd9\u4e9b\u6218\u7565\u662f\u771f\u5b9e\u7684\uff0c\u5e76\u4e14\u5c06\u771f\u6b63\u9020\u798f\u4e8e\u60a8\u7684\u5ba2\u6237\u548c\u4e1a\u52a1\u3002\u00a0<\/p>\n\n\n\n<p>\u76f8\u5173\uff1a<a href=\"https:\/\/alejandrorioja.com\/top-10-marketing-books-to-read\/\"> \u4f60\u73b0\u5728\u5e94\u8be5\u8bfb\u7684 10 \u672c\u8425\u9500\u4e66<\/a><\/p>\n\n\n\n<h2 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