{"id":25941,"date":"2020-08-10T09:31:08","date_gmt":"2020-08-10T16:31:08","guid":{"rendered":"https:\/\/alejandrorioja.com\/?p=25941"},"modified":"2023-10-25T08:37:43","modified_gmt":"2023-10-25T15:37:43","slug":"understanding-competitive-advantage","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/understanding-competitive-advantage\/","title":{"rendered":"Understanding Competitive Advantage: Definition, Types & Examples"},"content":{"rendered":"\n

One of the most important goals of any business\u2019s marketing strategy<\/a> is to stand out when compared to its competitors. <\/p>\n\n\n\n

We see this all the time, equally good products being preferred differently. What makes people choose one product instead of another if they have the same quality, or the same price, or the same function? <\/p>\n\n\n\n

Usually, the answer to this question is that they have something to offer more than the competitors and this doesn\u2019t need to be in terms of a price, or quality although it might. <\/p>\n\n\n\n

That is why many businesses showcase their UPSs or unique selling points to make their case as to how they are different from all the other competitors out there. <\/p>\n\n\n\n

But then the question is, if all the businesses have their USP, then they\u2019re not that unique, huh? <\/p>\n\n\n\n

If all of them broadcast what\u2019s so special about them, then at some point the customers get desensitized in a big portion. <\/p>\n\n\n\n

That\u2019s why the differentiating has to be taken to a whole new level. That\u2019s where competitive advantages come into play. <\/p>\n\n\n\n

Figuring out what your competitive advantages are as a business or a brand can mean so much because then you can use those advantages to your leverage. <\/p>\n\n\n\n

Boosting your marketing efforts and the reputation of your brand which will influence the customers\u2019 opinion in the end is a good way to go about this. <\/p>\n\n\n\n

In this post, I will talk about what competitive advantage is, which types are there, and share some examples of competitive advantages with you. <\/p>\n\n\n\n

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