{"id":26275,"date":"2022-04-14T05:19:00","date_gmt":"2022-04-14T12:19:00","guid":{"rendered":"https:\/\/alejandrorioja.com\/?p=26255"},"modified":"2021-05-09T11:30:10","modified_gmt":"2021-05-09T18:30:10","slug":"a-%e6%8c%87%e5%8d%97%e5%88%9b%e5%bb%ba%e6%82%a8%e7%9a%84%e7%ac%ac%e4%b8%80%e5%b9%bf%e5%91%8a","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/zh\/a-%e6%8c%87%e5%8d%97%e5%88%9b%e5%bb%ba%e6%82%a8%e7%9a%84%e7%ac%ac%e4%b8%80%e5%b9%bf%e5%91%8a\/","title":{"rendered":"\u521b\u5efa\u60a8\u7684\u7b2c\u4e00\u4e2a\u5e7f\u544a\u8bcd\u5e7f\u544a\u7684\u5206\u6b65\u6307\u5357"},"content":{"rendered":"\n<p>\u65e0\u8bba\u60a8\u7684\u5728\u7ebf\u4e1a\u52a1\u6d89\u53ca\u8d44\u52a9\u5176\u4ed6\u4f01\u4e1a\u8fd8\u662f\u521b\u5efa\u5927\u91cf\u535a\u5ba2\uff0c\u60a8\u90fd\u5fc5\u987b\u901a\u8fc7\u969c\u788d\u6765\u521b\u5efa<a href=\"https:\/\/alejandrorioja.com\/online-marketing-digital-guide\/\">\u5728\u7ebf\u8425\u9500\u7b56\u7565<\/a>\u3002<\/p>\n\n\n\n<p>\u8c37\u6b4c\u5e7f\u544a\u8bcd\u662f\u4e92\u8054\u7f51\u4e0a\u6700\u53d7\u6b22\u8fce\u7684\u5e7f\u544a\u670d\u52a1\u4e4b\u4e00\u3002\u7531\u6700\u5927\u7684\u641c\u7d22\u5f15\u64ce\u4e4b\u4e00\u5236\u9020\uff0c\u5145\u5206\u5229\u7528\u8fd9\u4e2a\u5e73\u53f0\u5c06\u786e\u4fdd\u53ef\u89c1\u6027\uff0c\u5e76\u8d5a\u53d6\u66f4\u591a\u7684\u5e73\u53f0\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5c06\u5411\u60a8\u5c55\u793a\u5982\u4f55\u521b\u5efa\u60a8\u7684\u7b2c\u4e00\u4e2a Adwords \u5e7f\u544a\u3002\u6211\u4eec\u5c06\u4e86\u89e3 Goo<a href=\"https:\/\/alejandrorioja.com\/google-ads-tutorial\/\">gle Ad<\/a>words \u662f\u4e00\u9879\u670d\u52a1\uff0c\u4ee5\u53ca\u6709\u5173\u5982\u4f55\u521b\u5efa\u5e7f\u544a\u540e\u7684\u8be6\u7ec6\u6b65\u9aa4\u3002<\/p>\n\n\n\n<p>\u5728\u6b64\u4e4b\u524d\uff0c\u8bf7\u89c2\u770b\u4e0b\u9762\u7684\u7b80\u77ed\u89c6\u9891\uff0c\u4e86\u89e3\u6570\u5b57\u8425\u9500\u5bf9\u60a8\u7684\u4e1a\u52a1\u7684\u91cd\u8981\u6027\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Digital Marketing Benefits\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/NnW0UB8cm6Q?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u8c37\u6b4c\u5e7f\u544a\u8bcd<\/h2>\n\n\n\n<p>\u5728\u672c\u8282\u4e2d\uff0c\u6211\u4eec\u5c06\u8ba8\u8bba Google Adwords\u3002\u5b83\u5c06\u5206\u4e3a\u4e24\u4e2a\u90e8\u5206\uff1a\u5b83\u662f\u5982\u4f55\u521b\u5efa\u7684\uff0c\u5b83\u6709\u4ec0\u4e48\u529f\u80fd\u3002\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5386\u53f2<\/h3>\n\n\n\n<p>\u8fd9\u4e2a\u5728\u7ebf\u5e7f\u544a\u5e73\u53f0\u59cb\u4e8e2000\u5e7410\u670823\u65e5\u3002\u5b83\u5728\u5168\u4e16\u754c350\u5bb6\u4f01\u4e1a\u548c\u5e7f\u544a\u516c\u53f8\u4e2d\u63a8\u51fa\u3002\u8c37\u6b4c\u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98\u62c9\u91cc\u2022\u4f69\u5947\uff08Larry Page\uff09\u8868\u793a\uff0c\u8be5\u5e73\u53f0\u53ef\u4ee5\u5e2e\u52a9\u4efb\u4f55\u4f01\u4e1a\u6839\u636e\u5176\u76ee\u6807\u548c\u9884\u7b97\u521b\u5efa\u7075\u6d3b\u7684\u6570\u5b57\u8425\u9500\u8ba1\u5212\u3002<\/p>\n\n\n\n<p>\u8425\u9500\u5de5\u5177\u7684\u5de5\u4f5c\u65b9\u5f0f\u4e0e\u8c37\u6b4c\u7684\u4f18\u8d28\u8d5e\u52a9\u8ba1\u5212\u7c7b\u4f3c\uff0c\u5404\u79cd\u4f01\u4e1a\u90fd\u53ef\u4ee5\u8d2d\u4e70\u5173\u952e\u5b57\u3002\u8d2d\u4e70\u540e\uff0c\u516c\u53f8\u5c06\u521b\u5efa\u4e0e\u5b83\u76f8\u5173\u7684\u5e7f\u544a\u3002\u5f53\u6709\u4eba\u5c06 Google \u4e0e\u5173\u952e\u5b57\u4e00\u8d77\u4f7f\u7528\u65f6\uff0c\u8be5\u5e7f\u544a\u5c06\u5305\u542b\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u3002<\/p>\n\n\n\n<p>\u6b64\u5904\u9700\u8981\u8003\u8651\u7684\u4e00\u4e2a\u57fa\u672c\u56e0\u7d20\u662f\u6bcf\u5343\u79a7\u5e74\u6210\u672c \uff08CPM\uff09\uff0c\u5373\u516c\u53f8\u5411\u5e7f\u544a\u5ba2\u6237\u652f\u4ed8\u6bcf 1\uff0c000 \u6b21\u5e7f\u544a\u70b9\u51fb\u91d1\u989d\u3002\u76ee\u524d\uff0c\u9876\u7ea7\u5e7f\u544a\u5355\u5143\u7684\u8d39\u7387\u4e3a1.5\u7f8e\u5206\uff0c\u4e2d\u95f4\u5e7f\u544a\u5355\u5143\u4e3a1.2\u7f8e\u5206\uff0c\u5e95\u5c42\u5e7f\u544a\u5355\u5143\u4e3a1\u7f8e\u5206\u3002<\/p>\n\n\n\n<p>\u6b64\u540e\uff0c\u4ed6\u4eec\u5728\u5e73\u53f0\u7684\u57fa\u672c\u529f\u80fd\u4e0a\u6dfb\u52a0\u4e86\u66f4\u591a\u529f\u80fd\u30022003\u5e74\uff0c\u5b83\u63a8\u51fa\u4e86\u8c37\u6b4cAdSense\u3002\u4e00\u5e74\u524d\uff0c\u4ed6\u4eec\u53d1\u5e03\u4e86\u4e00\u4e2a\u66f4\u597d\u7684\u5e73\u53f0\u7248\u672c\uff0c\u5e76\u4e00\u76f4\u5728\u5b83\u4e0a\u9762\u6dfb\u52a0\u529f\u80fd\u3002<\/p>\n\n\n\n<p>\u4ece\u90a3\u65f6\u8d77\uff0c\u4ed6\u4eec\u4e00\u76f4\u5728\u5411\u5e73\u53f0\u6dfb\u52a0\u66f4\u591a\u529f\u80fd\u30022005 \u5e74\uff0c\u4ed6\u4eec\u5c06\u8be5\u5e73\u53f0\u4e0e Goog<a href=\"https:\/\/alejandrorioja.com\/how-to-use-google-analytics\/\">le \u5206\u6790\u96c6\u6210<\/a>\u3002\u8fd9\u662f\u56e0\u4e3a\u80fd\u591f\u4f7f\u7528\u4ed6\u4eec\u4e8e\u90a3\u5e743\u6708\u6536\u8d2d\u7684\u4e4c\u5c14\u94a6\u516c\u53f8\u5236\u9020\u7684\u6280\u672f\u3002<\/p>\n\n\n\n<p>\u9664\u6b64\u4e4b\u5916\uff0c\u4ed6\u4eec\u8fdb\u5165\u89c6\u9891\u5e7f\u544a\uff0cGmail\u5e7f\u544a\uff0c\u5e76\u63d0\u4f9b\u5e7f\u544a\u7684 iOS \u591a\u5e74\u6765\u3002\u7531\u4e8e\u8fd9\u4e9b\u53d1\u5c55\uff0c\u4ed6\u4eec\u80fd\u591f\u6210\u4e3a\u8fc4\u4eca\u4e3a\u6b62\u6700\u7a81\u51fa\u7684\u5728\u7ebf\u5e7f\u544a\u5546\u4e4b\u4e00\u3002\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7279\u5f81<\/h3>\n\n\n\n<p>\u81ea19\u5e74\u524d\u63a8\u51fa\u4ee5\u6765\uff0c\u5b83\u6709\u5f88\u591a\u529f\u80fd\u53ef\u4f9b\u7528\u6237\u4f7f\u7528\u3002\u5b83\u4eec\u5305\u62ec\u4ee5\u4e0b\u5185\u5bb9\uff1a<\/p>\n\n\n\n<ol><li><a href=\"https:\/\/alejandrorioja.com\/keyword-research\/\">\u5173\u952e\u5b57\u89c4<\/a>\u5212\u5668 &#8211; \u663e\u793a\u6709\u5173\u641c\u7d22\u67e5\u8be2\u7684\u4fe1\u606f\uff0c\u5e76\u7ba1\u7406\u5e73\u53f0\u5185\u7684\u73b0\u6709\u5e7f\u544a\u6d3b\u52a8\uff0c\u5176\u4e2d\u5404\u516c\u53f8\u8fd8\u53ef\u4ee5\u4e3a\u5404\u81ea\u7684\u5e7f\u544a\u7cfb\u5217\u6295\u6807\u67d0\u4e9b\u5173\u952e\u5b57<\/li><li>AdWords Express &#8211; \u4e00\u79cd\u81ea\u52a8\u5316\u670d\u52a1\uff0c\u901a\u8fc7 Google \u9762\u5411\u5c0f\u578b\u4f01\u4e1a\u7684\u673a\u5668\u4eba\u7ba1\u7406\u548c\u53d1\u8d77\u6570\u5b57\u8425\u9500\u6d3b\u52a8<\/li><li>Google \u5e7f\u544a\u7f16\u8f91\u5668 &#8211; \u8be5\u5e73\u53f0\u7684\u529f\u80fd\uff0c\u53ef\u5e2e\u52a9\u7528\u6237\u5bf9\u5e7f\u544a\u8fdb\u884c\u6279\u91cf\u66f4\u6539\u548c\u7f16\u8f91\u5e7f\u544a\uff0c\u5373\u4f7f\u60a8\u672a\u8fde\u63a5\u5230\u4e92\u8054\u7f51<\/li><li><a href=\"https:\/\/alejandrorioja.com\/how-does-google-make-money\/\">Google \u5e7f\u544a<\/a>\u7ba1\u7406\u5e10\u6237 &#8211; \u4e00\u9879\u9762\u5411\u5e73\u53f0\u4e0a\u5e7f\u544a\u516c\u53f8\u4f7f\u7528 Google \u5e7f\u544a\u7ba1\u7406\u72ec\u7acb\u5ba2\u6237\u7684\u670d\u52a1<\/li><li>\u8986\u76d6\u89c4\u5212\u5e08 &#8211; \u4e00\u4e2a\u7279\u6b8a\u5de5\u5177\uff0c\u901a\u8fc7\u4efb\u4f55\u8c37\u6b4c\u7684\u89c6\u9891\u5408\u4f5c\u4f19\u4f34\u6765\u9884\u6d4b\u89c6\u9891\u5e7f\u544a\u7684\u672a\u6765\u8986\u76d6\u9762\u548c\u8303\u56f4<\/li><li>IP \u5730\u5740\u6392\u9664 &#8211; \u8fd9\u4f7f\u5e7f\u544a\u5ba2\u6237\u80fd\u591f\u6839\u636e\u8bbf\u95ee\u8005\u7684\u4f4d\u7f6e\u548c\u8bed\u8a00\u6839\u636e\u5176 IP \u63a7\u5236\u54ea\u4e9b\u5e7f\u544a\u7684\u5c55\u793a<\/li><li>Google \u5408\u4f5c\u4f19\u4f34 &#8211; \u4e00\u9879\u57f9\u8bad\u8ba1\u5212\uff0c\u4efb\u4f55\u7528\u6237\u90fd\u53ef\u4ee5\u5728\u51fa\u4e8e\u4e13\u4e1a\u76ee\u7684\u4f7f\u7528\u5e73\u53f0\u65f6\u83b7\u5f97\u8ba4\u8bc1<\/li><li>\u5b9a\u4f4d\u5e7f\u544a &#8211; \u4f7f\u516c\u53f8\u80fd\u591f\u9009\u62e9\u663e\u793a\u6709\u5173\u57df\u540d\u3001\u4e3b\u9898\u548c\u7528\u6237\u4eba\u53e3\u7edf\u8ba1\u7684\u5e7f\u544a<\/li><li>\u518d\u8425\u9500 &#8211; \u4f7f\u4f01\u4e1a\u80fd\u591f\u5411\u8fd4\u56de\u7684\u8bbf\u95ee\u8005\u5c55\u793a\u4e00\u7ec4\u5e7f\u544a<\/li><li>\u667a\u80fd\u8d2d\u7269\u5e7f\u544a &#8211; \u7ed3\u5408\u6807\u51c6\u8d2d\u7269\u548c\u5c55\u793a\u518d\u8425\u9500\u529f\u80fd\uff0c\u63d0\u9ad8 Google \u5546\u5bb6\u4e2d\u5fc3\u7684\u77e5\u540d\u5ea6\u7684\u529f\u80fd<\/li><li>\u5e7f\u544a\u9644\u52a0 &#8211; \u4f7f\u5e7f\u544a\u5ba2\u6237\u80fd\u591f\u5c06\u8bc4\u8bba\u3001\u9644\u52a0\u94fe\u63a5\u548c\u77ed\u4fe1\u5e94\u7528\u7eb3\u5165\u5e73\u53f0\u4e0a\u7684\u5e7f\u544a\uff0c\u5e76\u6709\u51e0\u4e2a\u624b\u52a8\u548c\u81ea\u52a8\u6269\u5c55\u53ef\u4f9b\u9009\u62e9<\/li><li>Google \u70b9\u51fb\u547c\u53eb &#8211; \u4e00\u9879\u5141\u8bb8\u7528\u6237\u76f4\u63a5\u4ece\u641c\u7d22\u7ed3\u679c\u9875\u9762\u8054\u7cfb\u5e7f\u544a\u5ba2\u6237\u7684\u670d\u52a1<\/li><li>Google AdWords \u5ba2\u6237 3 \u6708 &#8211; \u5141\u8bb8 Google \u4e0a\u7684\u7528\u6237\u6839\u636e\u4ed6\u4eec\u540c\u610f\u4e0e\u4ed6\u4eec\u5206\u4eab\u7684\u4fe1\u606f\u5c55\u793a\u4e13\u95e8\u9488\u5bf9\u4ed6\u4eec\u7684\u5e7f\u544a<\/li><li>\u8c37\u6b4c\u5e7f\u544a\u6388\u6743 &#8211; \u5141\u8bb8\u67d0\u4e9b\u975e\u8425\u5229\u7ec4\u7ec7\u4f7f\u7528\u8be5\u5e73\u53f0<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u5728 Google \u5e7f\u544a\u8bcd\u4e2d\u521b\u5efa\u5e7f\u544a\u7684\u6b65\u9aa4<\/h2>\n\n\n\n<p>\u4ece\u6211\u4eec\u4ece\u4e0a\u4e00\u8282\u4e2d\u5b66\u5230\u7684\u5185\u5bb9\uff0cGoogle AdWords \u662f\u4e00\u4e2a\u5e73\u53f0\uff0c\u5404\u79cd\u4f01\u4e1a\u90fd\u53ef\u4ee5\u4f7f\u7528\u8be5\u5e73\u53f0\u8d2d\u4e70\u5173\u952e\u5b57\u3002\u4ed6\u4eec\u8fd8\u53ef\u4ee5\u5728\u8be5\u5e73\u53f0\u4e0a\u53d1\u5e03\u5e7f\u544a\uff0cGoogle \u4e0a\u7684\u6bcf\u4e2a\u4eba\u6216\u7279\u5b9a\u7528\u6237\u7fa4\u4f53\u90fd\u53ef\u4ee5\u770b\u5230\u8fd9\u4e9b\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u6765\u63a2\u7d22\u4e00\u4e0b\u5982\u4f55\u521b\u5efa Google \u5e7f\u544a\u7cfb\u5217\u5e7f\u544a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c 1 \u6b65\uff1a\u6ce8\u518c Google \u5e7f\u544a\u540d\u5e10\u6237<\/h3>\n\n\n\n<p>\u5728 Google Adwords \u4e2d\u521b\u5efa\u5e7f\u544a\u4e4b\u524d\uff0c\u60a8\u5fc5\u987b\u5148\u521b\u5efa Google \u5e10\u6237\u3002\u5982\u679c\u60a8\u62e5\u6709\u81ea\u5df1\u7684\u4f01\u4e1a\u6216\u5e0c\u671b\u5728\u6b64\u5e73\u53f0\u4e0a\u63d0\u4f9b\u5e7f\u544a\u670d\u52a1\uff0c\u6700\u597d\u521b\u5efa\u5355\u72ec\u7684\u5e10\u6237\u3002<\/p>\n\n\n\n<p>\u4e4b\u540e\uff0c\u60a8\u5c06\u5728\u767b\u5f55\u6b63\u786e\u7684 <a href=\"https:\/\/ads.google.com\/\" target=\"_blank\" rel=\"noopener\">Goog<\/a>le \u5e10\u6237\u65f6\u8bbf\u95ee Google \u5e7f\u544a\u7f51\u7ad9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c 2 \u6b65\uff1a\u8003\u8651\u60a8\u7684 Adwords \u9884\u7b97<\/h3>\n\n\n\n<p>\u5f53\u60a8\u5fc5\u987b\u82b1\u8d39\u5728 Google Adwords \u5e7f\u544a\u7cfb\u5217\u4e0a\u65f6\uff0c\u9700\u8981\u652f\u4ed8\u4e24\u4e2a\u8d39\u7528\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\u4e2a\u662f\u4f60\u7684\u6bcf\u65e5\u9884\u7b97\u3002\u5b83\u662f\u6307\u60a8\u5e0c\u671b\u5728\u4e00\u5929\u4e2d\u5728\u6574\u4e2a\u8425\u9500\u6d3b\u52a8\u4e0a\u82b1\u8d39\u591a\u5c11\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u9884\u7b97\u5305\u62ec\u53e6\u4e00\u4e2a\u6210\u672c\uff0c\u8fd9\u88ab\u79f0\u4e3a\u4e00\u4e2a\u5927\u3002\u8fd9\u662f\u60a8\u613f\u610f\u5728\u5173\u952e\u5b57\u4e0a\u82b1\u8d39\u7684\u91d1\u989d\uff0c\u4ee5\u53ca\u7528\u6237\u70b9\u51fb\u60a8\u7684\u5e7f\u544a\u7684\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u89c4\u5219\u662f\uff0c\u5982\u679c\u60a8\u4e3a Google \u5e7f\u544a\u5e10\u6237\u9884\u7559\u4e86\u9884\u7b97\uff0c\u60a8\u5e94\u8be5\u5728\u6240\u6709\u5e7f\u544a\u7cfb\u5217\u4e2d\u5e73\u5747\u5206\u914d\u9884\u7b97\u3002\u7136\u540e\uff0c\u60a8\u5e94\u8be5\u7559\u610f\u5e7f\u544a\u7cfb\u5217\u7684\u6709\u6548\u6027\uff0c\u5e76\u6839\u636e\u9700\u8981\u8fdb\u884c\u8c03\u6574\u3002\u9884\u7b97\u5206\u914d\u8fd8\u5e94\u57fa\u4e8e\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u3002<\/p>\n\n\n\n<p>\u5f53\u6d89\u53ca\u5230\u60a8\u7684\u51fa\u4ef7\u9884\u7b97\u65f6\uff0c\u8bf7\u9009\u62e9\u6709\u52a9\u4e8e\u4f7f\u60a8\u7684\u5e7f\u544a\u5728\u6574\u4f53\u641c\u7d22\u6392\u540d\u4e2d\u66f4\u52a0\u53ef\u89c1\u7684\u51fa\u4ef7\u3002\u6b63\u786e\u7684\u51fa\u4ef7\u8fd8\u4e0e\u60a8\u9009\u62e9\u6bcf\u4e2a<a href=\"https:\/\/alejandrorioja.com\/high-cpc-adsense-keywords\/\">\u5e7f\u544a\u7cfb\u5217\u7684\u5173\u952e<\/a>\u5b57\u96c6\u6709\u5173\u3002\u4e0b\u4e00\u8282\u5c06\u8ba8\u8bba\u8fd9\u4e2a\u95ee\u9898\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c 3 \u6b65\uff1a\u9009\u62e9\u6b63\u786e\u7684\u5173\u952e\u5b57<\/h3>\n\n\n\n<p>\u9009\u62e9\u5408\u9002\u7684\u5173\u952e\u5b57\u662f\u6210\u529f\u4f7f\u7528 Google Adwords \u7684\u5173\u952e\u3002\u5728\u4f7f\u7528\u60a8\u7684\u9884\u7b97\u6295\u6807\u4e4b\u524d\uff0c\u8ba9\u6211\u4eec\u770b\u770b\u5b58\u5728\u54ea\u4e9b\u5173\u952e\u5b57\uff0c\u4ee5\u53ca\u6211\u4eec\u5e94\u8be5\u4f7f\u7528\u54ea\u4e2a\u5173\u952e\u5b57\u7528\u4e8e\u6211\u4eec\u7684\u5e7f\u544a\u7cfb\u5217\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u5173\u952e\u5b57\u7c7b\u578b<\/h4>\n\n\n\n<p>\u6709\u4e24\u79cd\u7c7b\u578b\u7684\u5173\u952e\u5b57\uff1a\u5e38\u89c4\u5173\u952e\u5b57\u548c\u7279\u5b9a\u5173\u952e\u5b57\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u6b63\u5728\u9500\u552e\u5ba0\u7269\u914d\u4ef6\uff0c\u60a8\u53ef\u4ee5\u7784\u51c6\u7684\u4e00\u822c\u5173\u952e\u5b57\u662f&quot;\u5ba0\u7269\u914d\u4ef6&quot;\u3002\u4f46\u662f\uff0c\u4e00\u4e2a\u7279\u5b9a\u7684\u5173\u952e\u5b57\u5c06\u5305\u62ec&quot;\u5728\u4e9a\u5229\u6851\u90a3\u5dde\u8d2d\u4e70\u72d7\u98df&quot;\u6216&quot;\u8010\u7528\u7684\u76ae\u9769\u72d7\u9886&quot;\u3002<\/p>\n\n\n\n<p>\u9009\u62e9\u7279\u5b9a\u5173\u952e\u5b57\u53d6\u51b3\u4e8e\u60a8\u662f\u5426\u8981\u51c6\u786e\u5217\u51fa\u60a8\u9500\u552e\u7684\u5e7f\u544a\uff0c\u662f\u5426\u5e0c\u671b\u8ba9\u60a8\u5730\u533a\u7684\u7528\u6237\u77e5\u9053\u60a8\u9500\u552e\u5e7f\u544a\uff0c\u6216\u8005\u4e24\u8005\u5e76\u65e0\u4e24\u8005\u3002\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u9009\u62e9\u6b63\u786e\u7684\u5173\u952e\u5b57<\/h4>\n\n\n\n<p>\u80fd\u591f\u6210\u529f\u4f7f\u7528 Google Adwords \u5e76\u4e0d\u662f\u8981\u8d2d\u4e70\u6240\u6709\u5e38\u89c4\u5173\u952e\u5b57\u6216\u8d2d\u4e70\u6240\u6709\u7279\u5b9a\u5173\u952e\u5b57\u3002\u9009\u62e9\u6b64\u7b56\u7565\u610f\u5473\u7740\u60a8\u5c06\u94b1\u6d6a\u8d39\u5728\u9519\u8bef\u7684\u5173\u952e\u5b57\u4e0a\uff0c\u5e76\u6df7\u6dc6\u60a8\u7684\u5ba2\u6237\u5bf9\u60a8\u7684\u4e1a\u52a1\u662f\u4ec0\u4e48\u3002<\/p>\n\n\n\n<p>\u4f60\u53ef\u4ee5\u4f7f\u7528\u8c37\u6b4c\u7684\u5173\u952e\u5b57\u89c4\u5212\u5668\uff0c\u800c\u4e0d\u662f\u968f\u4fbf\u731c\u6d4b\u4f60\u5e94\u8be5<a href=\"https:\/\/alejandrorioja.com\/what-is-keyword-clustering\/\">\u9009\u62e9\u54ea\u4e9b\u5173\u952e\u5b57<\/a>\u3002\u8981\u4f7f\u7528\u5b83\uff0c\u4ee5\u4e0b\u662f\u4ee5\u4e0b\u6b65\u9aa4\uff1a<\/p>\n\n\n\n<ol><li>\u5728&quot;\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1&quot;\u6846\u4e2d\u8f93\u5165\u4e09\u4e2a\u6216\u56db\u4e2a\u77ed\u8bed\u3002<\/li><li>\u8f93\u5165\u8981\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u770b\u5230\u7684\u7f51\u7ad9\u3002<\/li><li>\u8f93\u5165\u4ea7\u54c1\u6216\u670d\u52a1\u7c7b\u522b\u3002<\/li><li>\u5728\u5b9a\u4f4d\u5217\u4e0b\uff0c\u8bf7\u786e\u4fdd\u4e3a\u56fd\u5bb6\/\u5730\u533a\u3001\u8bed\u8a00\u3001\u641c\u7d22\u5f15\u64ce\u548c\u5426\u5b9a\u5173\u952e\u5b57\u9009\u62e9\u6b63\u786e\u7684\u4fe1\u606f\u3002<\/li><li>\u5728&quot;\u81ea\u5b9a\u4e49\u641c\u7d22&quot;\u5217\u4e0b\uff0c\u5305\u62ec\u5fc5\u8981\u7684\u7b5b\u9009\u5668\uff0c\u4ee5\u7f29\u5c0f\u8981\u67e5\u770b\u7684\u5173\u952e\u5b57\u8303\u56f4\u3002<\/li><li>\u68c0\u67e5\u8981\u5728&quot;\u65e5\u671f\u8303\u56f4&quot;\u4e0b\u6574\u7406\u5e73\u5747\u6bcf\u6708\u641c\u7d22\u7ed3\u679c\u7684\u6570\u636e\u96c6\u3002<\/li><li>\u5355\u51fb\u8be5\u5de5\u5177\u7684&quot;\u83b7\u53d6\u60f3\u6cd5&quot;\u4ee5\u751f\u6210\u5173\u952e\u5b57\u5217\u8868\u3002<\/li><\/ol>\n\n\n\n<p>\u5b83\u5c06\u751f\u6210\u4e00\u4e2a\u7ed3\u679c\u8868\uff0c\u663e\u793a\u5173\u952e\u5b57\uff0c\u663e\u793a\u6bcf\u6708\u5e73\u5747\u641c\u7d22\u6b21\u6570\u3001\u5173\u952e\u5b57\u7684\u7ade\u4e89\u529b\u4ee5\u53ca\u8981\u5bf9\u5173\u952e\u5b57\u51fa\u4ef7\u65f6\u6bcf\u6b21\u70b9\u51fb\u7684\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u9009\u62e9\u5173\u952e\u5b57\u8fd8\u4e0e\u5339\u914d\u7c7b\u578b\u6709\u5173\u3002\u6709\u4e09\u79cd\u7c7b\u578b\uff1a\u5bbd\u6cdb\u3001\u77ed\u8bed\u548c\u7cbe\u786e\u3002\u00a0<\/p>\n\n\n\n<p>\u4e0e\u5173\u952e\u5b57\u7684\u5e7f\u6cdb\u5339\u914d\u610f\u5473\u7740\u7ed3\u679c\u4f1a\u62fe\u53d6\u4efb\u4f55\u4e0e\u5b83\u76f8\u5173\u7684\u5355\u8bcd\u3002\u540c\u65f6\uff0c\u77ed\u8bed\u5339\u914d\u5c06\u9009\u53d6\u77ed\u8bed\u4e2d\u4f7f\u7528\u7684\u5173\u952e\u5b57\u3002\u6700\u540e\uff0c\u5b8c\u5168\u5339\u914d\u610f\u5473\u7740\u641c\u7d22\u7ed3\u679c\u5c06\u5305\u542b\u8f93\u5165\u7684\u7cbe\u786e\u5173\u952e\u5b57\u3002<\/p>\n\n\n\n<p>\u4e0b\u8868\u5217\u4e3e\u4e86\u5728 Google \u641c\u7d22\u65f6\u5982\u4f55\u5e94\u7528\u8fd9\u4e9b\u5185\u5bb9\u7684\u793a\u4f8b\uff1a<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Qq1qVpuGKhG9_4ebkc6zWMo_lMTTuXlmthv3V2_CVQ8amKXuOO5RjsULsB_DdxmM7wmH2IKl-dpNLEKbO2X4ZPmMUfNGR2kL8CO4vBafOXqiib1yuZ0fvthZxu3d8DLysoYLFqR6\" width=\"592\" height=\"465\"><\/p>\n\n\n\n<p><em>\u6765\u6e90\uff1a \u5c3c\u5c14 \u00b7 \u5e15<\/em><a href=\"https:\/\/neilpatel.com\/what-is-google-adwords\/\" target=\"_blank\" rel=\"noopener\"><em>\u7279\u5c14\u7684\u4ec0\u4e48\u662f\u8c37\u6b4c\u5e7f\u544a\u8bcd<\/em><\/a><\/p>\n\n\n\n<p>\u8bf7\u6ce8\u610f\uff0c\u4e00\u65e6\u60a8\u9009\u62e9\u8981\u51fa\u4ef7\u7684\u5173\u952e\u5b57\uff0c\u5373\u60a8\u5e0c\u671b\u60a8\u7684\u5e7f\u544a\u5b9e\u9645\u663e\u793a\u5728\u60a8\u672a\u6765\u8bbf\u95ee\u8005\u8f93\u5165\u7684\u641c\u7d22\u5b57\u8bcd\u4e2d\u3002\u8bf7\u52a1\u5fc5\u6392\u9664\u60a8\u4e0d\u5e0c\u671b\u5e7f\u544a\u5c55\u793a\u7684\u4efb\u4f55\u5426\u5b9a\u5173\u952e\u5b57\u3002<\/p>\n\n\n\n<p>\u4f7f\u7528\u5426\u5b9a\u5173\u952e\u5b57\u5c06\u5e7f\u544a\u8bb0\u5f55\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\uff0c\u5c06\u4f7f\u60a8\u7684\u4e1a\u52a1\u5728\u5ba2\u6237\u773c\u4e2d\u8d2c\u503c\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u8fd9\u8fd8\u6709\u52a9\u4e8e\u4fdd\u6301\u60a8\u7684\u4e1a\u52a1\u5408\u6cd5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c 4 \u6b65\uff1a\u67e5\u770b\u60a8\u7684\u7ade\u4e89\u5bf9\u624b<\/h3>\n\n\n\n<p>\u5f53\u60a8\u5f00\u516c\u53f8\u65f6\uff0c\u9884\u8ba1\u60a8\u5c06\u9047\u5230\u7ade\u4e89\u3002\u8fd9\u5305\u62ec\u5f53\u60a8\u5c1d\u8bd5\u5c06\u5e7f\u544a\u653e\u5728\u641c\u7d22\u7ed3\u679c\u7684\u9876\u90e8\u65f6\u3002\u6709\u5f88\u591a\u65b9\u6cd5\u8ba9\u4f60\u68c0\u67e5\u7ade\u4e89\u6709\u591a\u56f0\u96be\u3002<\/p>\n\n\n\n<p>\u5728\u672c\u8282\u4e2d\uff0c\u6211\u5c06\u5411\u60a8\u5c55\u793a\u5982\u4f55\u4f7f\u7528\u4e24\u79cd\u5de5\u5177\u6536\u96c6\u6b64\u4fe1\u606f\uff1aSpyfu \u548c Uber \u5efa\u8bae\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u95f4\u8c0d\u798f<\/h4>\n\n\n\n<p>SpyFu \u5f15\u4ee5\u4e3a\u8c6a<a href=\"https:\/\/www.spyfu.com\/semrush-alternative\" target=\"_blank\" rel=\"noopener\">\u7684<\/a>\u6700\u4f73\u5173\u952e\u5b57\u7814\u7a76\u5de5\u5177\u4e4b\u4e00\uff0c\u60a8\u53ef\u4ee5\u652f\u4ed8\u8ba2\u9605\u8d39\u3002\u4ed6\u4eec\u4f7f\u7528\u4ece 8000 \u4e07\u4e2a\u57df\u548c 50 \u4ebf\u4e2a\u7ed3\u679c\u6536\u96c6\u7684\u6570\u636e\uff0c\u540c\u65f6\u6bcf\u5929\u66f4\u65b0\u6b64\u6570\u636e\u5e93\u3002\u00a0<\/p>\n\n\n\n<p>\u8981\u4f7f\u7528\u6b64\u5de5\u5177\uff0c\u60a8\u53ea\u9700\u901a\u8fc7\u641c\u7d22\u680f\u8f93\u5165\u5173\u952e\u5b57\uff0c\u5373\u53ef\u751f\u6210\u5982\u4e0b&quot;\u4fe1\u7eb8&quot;\u7684\u7ed3\u679c\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1322\" height=\"601\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/screenshot-www.spyfu_.com-2020.08.14-16_43_00.png\" alt=\"\" class=\"wp-image-26267\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/screenshot-www.spyfu_.com-2020.08.14-16_43_00.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/screenshot-www.spyfu_.com-2020.08.14-16_43_00.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/screenshot-www.spyfu_.com-2020.08.14-16_43_00.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/screenshot-www.spyfu_.com-2020.08.14-16_43_00.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/screenshot-www.spyfu_.com-2020.08.14-16_43_00.png 300w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/screenshot-www.spyfu_.com-2020.08.14-16_43_00.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/screenshot-www.spyfu_.com-2020.08.14-16_43_00.png 1322w\" sizes=\"(max-width: 1322px) 100vw, 1322px\" \/><\/figure>\n\n\n\n<p>\u5982\u679c\u60a8\u5355\u51fb&quot;\u5e7f\u544a\u5ba2\u6237\u5386\u53f2\u8bb0\u5f55&quot;\u4e0b\u7684\u9009\u9879\u5361\uff0c\u53ef\u4ee5\u67e5\u770b\u5728\u5173\u952e\u5b57\u4e0b\u6392\u540d\u524d\u4e09\u4f4d\u7684\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u4f18\u6b65\u5efa\u8bae<\/h4>\n\n\n\n<p>\u7531\u5c3c\u5c14\u5e15\u7279\u5c14\uff0c\u8fd9\u4e2a<a href=\"https:\/\/alejandrorioja.com\/seo-tools\/\">SEO<\/a>\u5de5\u5177\u4e5f\u53ef\u4ee5\u5e2e\u52a9\u4f60\u7814\u7a76\u7f51\u7ad9\u548c\u5173\u952e\u5b57\u5982\u4f55\u505a\u5f97\u5f88\u597d\u3002\u00a0<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u5e94\u7528\u7a0b\u5e8f\u8f93\u5165&quot;\u4fe1\u7eb8&quot;\uff0c\u5e76\u53ef\u4ee5\u83b7\u5f97\u4ee5\u4e0b\u7ed3\u679c\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1348\" height=\"513\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/screenshot-app.neilpatel.com-2020.08.14-16_38_10.png\" alt=\"\" class=\"wp-image-26265\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/screenshot-app.neilpatel.com-2020.08.14-16_38_10.png 768w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/screenshot-app.neilpatel.com-2020.08.14-16_38_10.png 770w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/screenshot-app.neilpatel.com-2020.08.14-16_38_10.png 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/screenshot-app.neilpatel.com-2020.08.14-16_38_10.png 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/screenshot-app.neilpatel.com-2020.08.14-16_38_10.png 300w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/screenshot-app.neilpatel.com-2020.08.14-16_38_10.png 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/screenshot-app.neilpatel.com-2020.08.14-16_38_10.png 1348w\" sizes=\"(max-width: 1348px) 100vw, 1348px\" \/><\/figure>\n\n\n\n<p><em>\u8d44\u6599\u6765\u6e90\uff1aUber\u5efa\u8bae&quot;<\/em><a href=\"https:\/\/app.neilpatel.com\/en\/ubersuggest\/overview?lang=en&locId=2840&keyword=stationery+paper\" target=\"_blank\" rel=\"noopener\"><em>\u6587\u5177\u7eb8&quot;\u7684\u7ed3<\/em><\/a><em>\u679c<\/em><\/p>\n\n\n\n<p>\u5411\u4e0b\u6eda\u52a8\uff0c\u60a8\u8fd8\u53ef\u4ee5\u4e86\u89e3\u641c\u7d22\u6b64\u5173\u952e\u5b57\u7684\u4eba\u6570\u3001\u641c\u7d22\u8be5\u5173\u952e\u5b57\u7684\u4eba\u7684\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u3001\u662f\u5426\u901a\u8fc7\u4ed8\u8d39 SEO \u8fdb\u884c\u70b9\u51fb\uff0c\u4ee5\u53ca\u5efa\u8bae\u7684\u5173\u952e\u5b57\u4ee5\u5e2e\u52a9\u60a8\u6392\u5728\u7b2c\u4e00\u4f4d\u3002<\/p>\n\n\n\n<p>\u76f8\u5173\uff1a \u5728\u6b64\u5904\u9605\u8bfb Uber \u5efa\u8bae\u7684\u8be6<a href=\"https:\/\/alejandrorioja.com\/ubersuggest-review\/\"><em>\u7ec6\u8bc4\u8bba<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c 5 \u6b65\uff1a\u521b\u5efa\u5e7f\u544a<\/h3>\n\n\n\n<p>\u6700\u540e\uff0c\u5728\u7814\u7a76\u8981\u5b9a\u4f4d\u7684\u5173\u952e\u5b57\u540e\uff0c\u4e0b\u4e00\u6b65\u662f\u5c06\u5e7f\u544a\u8f93\u5165 Google Adwords 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href=\"https:\/\/support.google.com\/google-ads\/answer\/90956\" target=\"_blank\" rel=\"noopener\">\u6216 Google<\/a> \u5c55\u793a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/117120\" target=\"_blank\" rel=\"noopener\">\u5e7f\u544a\u7f51\u7edc\u4e2d\u6dfb\u52a0\u5e7f\u544a<\/a><\/li><li>\u5173\u952e\u5b57 &#8211; \u4e00\u65e6\u60a8\u7684\u672a\u6765\u89c2\u770b\u8005\u641c\u7d22\u67d0\u4e9b\u5173\u952e\u5b57\uff0c\u5c31\u8ba9\u60a8\u7684\u5e7f\u544a\u88ab\u770b\u5230<\/li><\/ol>\n\n\n\n<p>\u6b64\u8fc7\u7a0b\u7684\u6700\u540e\u4e00\u6b65\u662f\u8f93\u5165\u60a8\u7684\u5e10\u5355\u4fe1\u606f\u3002\u8fd9\u5305\u62ec\u60a8\u7684\u59d3\u540d\u3001\u8425\u4e1a\u5730\u5740\u548c\u4ed8\u6b3e\u65b9\u5f0f\u3002\u00a0<\/p>\n\n\n\n<p>\u63d0\u4ea4\u4e0a\u8ff0\u6570\u636e\u540e\uff0c\u60a8\u5c06\u88ab\u91cd\u5b9a\u5411\u5230\u4eea\u8868\u677f\u3002\u4f46\u662f\uff0c\u60a8\u5fc5\u987b\u7b49\u5f85\u4e00\u4e0b\uff0c\u76f4\u5230 Google 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