{"id":26293,"date":"2020-08-24T02:08:26","date_gmt":"2020-08-24T09:08:26","guid":{"rendered":"https:\/\/alejandrorioja.com\/?p=26293"},"modified":"2023-09-28T21:58:35","modified_gmt":"2023-09-29T04:58:35","slug":"5-digital-marketing-ideas-to-consider-during-the-covid-19-pandemic","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/5-digital-marketing-ideas-to-consider-during-the-covid-19-pandemic\/","title":{"rendered":"5 Digital Marketing Ideas To Consider During The COVID-19 Pandemic"},"content":{"rendered":"\n

The impact of the COVID-19 pandemic is being felt by all businesses\u2014 large and small\u2014 around the world.<\/p>\n\n\n\n

It may be obvious, but as people are advised to practice social distancing and avoid unnecessary outside trips, many businesses have experienced fewer and fewer customers inside their stores.<\/p>\n\n\n\n

In fact, since the start of the pandemic, businesses have seen a drop in in-person store visits by up to 90 percent within just a month\u2019s span. <\/p>\n\n\n\n

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Image Source: Wordstream<\/a><\/p>\n\n\n\n

Businesses started noticing the small dips in in-store visits in late February. And by the 1st<\/sup> week of March, it went further down by 24 percent. And as the virus spread exponentially, scaring off people, store visits were down by 46 percent at the start of the 2nd<\/sup> week.<\/p>\n\n\n\n

As leaders addressed their countries and the CDC issued global travel warnings, in-store visits continued down to 90% less than pre-pandemic levels. And up until the 1st<\/sup> week of July, businesses saw virtually no unnecessary store visits, hitting an all-time low, with most businesses forced to close their physical store.<\/p>\n\n\n\n

These unexpected and stringent limitations on the foot traffic that most businesses rely upon,  has also impacted the way businesses and advertisers are handling their daily operations and finding ways to keep their businesses alive.<\/p>\n\n\n\n

As it\u2019s clear that traditional brick and mortar businesses can no longer rely on foot traffic in order to make sales, they are now focusing on their online presence and digital marketing.<\/p>\n\n\n\n

As a matter of fact, since the COVID-19 outbreak, we\u2019ve seen an increase in digital and online activities–mainly because the whole world is forced to stay cooped up inside their homes, and they\u2019re looking for things to do.  <\/p>\n\n\n\n

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Image Source: Datareportal<\/a><\/p>\n\n\n\n

With this in view, lets have a look at some of the ideas that can help you counter the hit of this pandemic on your business. But first, you would like to check this video:<\/p>\n\n\n\n

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