{"id":26373,"date":"2020-08-27T09:51:03","date_gmt":"2020-08-27T16:51:03","guid":{"rendered":"https:\/\/alejandrorioja.com\/?p=26373"},"modified":"2023-10-23T09:08:53","modified_gmt":"2023-10-23T16:08:53","slug":"5-tips-for-making-your-ppc-campaigns-more-profitable","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/5-tips-for-making-your-ppc-campaigns-more-profitable\/","title":{"rendered":"5 Tips For Making Your PPC Campaigns More Profitable"},"content":{"rendered":"\n<p><a href=\"https:\/\/startups.co.uk\/marketing\/tips\/how-to-use-pay-per-click-advertising\/\" target=\"_blank\" rel=\"noopener\">Pay-per-click<\/a> is a model of online advertising that\u2019s acquired incredible traction over the past few years. If you\u2019re to get the most out of your PPC campaigns, then you\u2019ll need to expend a little bit of thought and energy. <\/p>\n\n\n\n<p>If you\u2019re looking for better results from the same spend, then it\u2019s worth considering a few reliable tips. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Pay-Per-Click-Advertising Explained For Beginners\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/-GuaADkztuE?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Review PPC Performance by Day and Time<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"417\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/business-strategy-success-target-goals_1421-33.jpg\" alt=\"\" class=\"wp-image-26382\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/business-strategy-success-target-goals_1421-33.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/business-strategy-success-target-goals_1421-33.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/business-strategy-success-target-goals_1421-33.jpg 300w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/business-strategy-success-target-goals_1421-33.jpg 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/business-strategy-success-target-goals_1421-33.jpg 626w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/figure><\/div>\n\n\n\n<p>Your campaigns aren\u2019t going to perform consistently, independent of the time of day. If your customers aren\u2019t awake to click on ads, then your campaign won\u2019t generate a particularly handsome return. That\u2019s an extreme example. But variances in time can produce subtle differences that are worth knowing about. Work out when the most profitable hours are, and focus your efforts there. Make regular reviews a part of your process.<\/p>\n\n\n\n<p>Relevant: You would also like to read how to do CPA marketing <a href=\"https:\/\/alejandrorioja.com\/how-to-do-cpa-marketing\/\"><em>here<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use call-tracking technology<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"417\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/woman-using-smartphone-cellphone-subway_7186-35.jpg\" alt=\"\" class=\"wp-image-26384\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/woman-using-smartphone-cellphone-subway_7186-35.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/woman-using-smartphone-cellphone-subway_7186-35.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/woman-using-smartphone-cellphone-subway_7186-35.jpg 300w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/woman-using-smartphone-cellphone-subway_7186-35.jpg 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/woman-using-smartphone-cellphone-subway_7186-35.jpg 626w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/figure><\/div>\n\n\n\n<p>If you\u2019re generating leads through the telephone, then you\u2019ll need a means of tying a given caller to the marketing channel through which they\u2019ve acquired your number. That way, you\u2019ll be able to <a href=\"http:\/\/www.responsetap.com\/gb\/\" target=\"_blank\" rel=\"noopener\">identify which channels are performing best<\/a> and allocate your marketing budget accordingly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Harness Mobile Traffic<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"370\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/modern-creative-communication-internet-network-connect-smart-city_31965-6673.jpg\" alt=\"\" class=\"wp-image-26385\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/modern-creative-communication-internet-network-connect-smart-city_31965-6673.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/modern-creative-communication-internet-network-connect-smart-city_31965-6673.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/modern-creative-communication-internet-network-connect-smart-city_31965-6673.jpg 300w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/modern-creative-communication-internet-network-connect-smart-city_31965-6673.jpg 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/modern-creative-communication-internet-network-connect-smart-city_31965-6673.jpg 626w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/figure><\/div>\n\n\n\n<p>There\u2019s been a clear shift toward mobile in the <a href=\"https:\/\/alejandrorioja.com\/which-ecommerce-platform-is-best-for-small-businesses\/\">world of eCommerce<\/a>, and this shift has been especially pronounced among younger people, who\u2019ve grown up with the smartphone. As such, any PPC campaign that doesn\u2019t account for the needs (and screen layouts) of mobile-based customers is asking for trouble. Make sure that your website is just as responsive on mobile as on desktop. Make sure that text items are not truncated, and that the language you\u2019re using on the mobile site reflects the tastes of mobile customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make a Plan and Stick to It<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"352\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/group-casually-dressed-business-people-discussing-ideas-office_7861-1633.jpg\" alt=\"\" class=\"wp-image-26387\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/group-casually-dressed-business-people-discussing-ideas-office_7861-1633.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/group-casually-dressed-business-people-discussing-ideas-office_7861-1633.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/group-casually-dressed-business-people-discussing-ideas-office_7861-1633.jpg 300w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/group-casually-dressed-business-people-discussing-ideas-office_7861-1633.jpg 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/group-casually-dressed-business-people-discussing-ideas-office_7861-1633.jpg 626w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a> provides a whole host of opportunities to make minor tweaks. But getting down into the weeds like this can make even the most seasoned marketer lose sight of the bigger picture. Unless you have a broad understanding of what you\u2019d like your marketing campaign to achieve, then you may have difficulty measuring success.<\/p>\n\n\n\n<p>Your marketing plans should be composed well in advance, particularly if the product or service you\u2019re offering is very seasonal, such as a summer holiday or a Christmas present. Your competition will have been prepping for these occasions months in advance; so must you!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Custom Audiences<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"352\" src=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/high-angle-dart-piece-paper-with-target-audience_23-2148443791.jpg\" alt=\"\" class=\"wp-image-26388\" srcset=\"https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/high-angle-dart-piece-paper-with-target-audience_23-2148443791.jpg 20w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/high-angle-dart-piece-paper-with-target-audience_23-2148443791.jpg 385w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/high-angle-dart-piece-paper-with-target-audience_23-2148443791.jpg 300w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/high-angle-dart-piece-paper-with-target-audience_23-2148443791.jpg 600w, https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/high-angle-dart-piece-paper-with-target-audience_23-2148443791.jpg 626w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/figure><\/div>\n\n\n\n<p>If you don\u2019t understand who it is that you\u2019re targeting, then your campaigns are not going to be anywhere near as effective. In many cases, <a href=\"https:\/\/www.investopedia.com\/terms\/p\/paretoprinciple.asp\" target=\"_blank\" rel=\"noopener\">a majority of your customers will come from a minority of customers<\/a>. A technology firm, for example, might make premium products targeted toward a small \u2018enthusiast\u2019 contingent among their broader customer base. Identify where your high-value customers are, and compose a marketing plan that reflects the potential value of the specific customers being targeted.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping up!<\/h2>\n\n\n\n<p>For an effective PPC campaigns, you need to be objective, and have a proper plan to get the most out if your spend. Hopefully, these tips will help you develop a successful PPC campaign that gets you great traction over time.<\/p>\n\n\n\n<p>If this article was helpful, I suggest you also check the following resources and reviews:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/alejandrorioja.com\/top-4-reasons-of-high-bounce-rate\/\">What is high bounce rate and how to decrease it?<\/a><\/li><li><a href=\"https:\/\/alejandrorioja.com\/joomla-vs-wordpress-comparison\/\">Comparing Joomla Vs. WordPress: Which one is the best?<\/a><\/li><li><a href=\"https:\/\/alejandrorioja.com\/top-8-wordpress-competitors\/\">Top WordPress competitors 2020<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pay-per-click is a model of online advertising that\u2019s acquired incredible traction over the past few years. If you\u2019re to get the most out of your PPC campaigns, then you\u2019ll need to expend a little bit of thought and energy. If you\u2019re looking for better results from the same spend, then it\u2019s worth considering a few&hellip;<\/p>\n","protected":false},"author":1,"featured_media":30138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[175],"tags":[],"lang":"en","translations":{"en":26373},"uagb_featured_image_src":{"full":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6.png",1200,675,false],"thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6.png",128,72,false],"medium":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6.png",1200,675,false],"medium_large":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-768x432.png",768,432,true],"large":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6.png",1200,675,false],"1536x1536":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6.png",1200,675,false],"2048x2048":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6.png",1200,675,false],"post-thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-80x75.png",80,75,true],"goodlife-thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-80x75.png",80,75,true],"goodlife-grid":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-320x270.png",320,270,true],"goodlife-latest":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-320x225.png",320,225,true],"goodlife-latestshort":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-320x170.png",320,170,true],"goodlife-vertical":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-320x420.png",320,420,true],"goodlife-gallery":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-320x150.png",320,150,true],"goodlife-galleryvertical":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-320x350.png",320,350,true],"goodlife-poststyle1":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-770x433.png",770,433,true],"goodlife-thumbnail-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-40x150.png",40,150,true],"goodlife-thumbnail-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-160x150.png",160,150,true],"goodlife-thumbnail-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-20x18.png",20,18,true],"goodlife-grid-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-160x540.png",160,540,true],"goodlife-grid-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-640x540.png",640,540,true],"goodlife-grid-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-20x16.png",20,16,true],"goodlife-latest-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-160x450.png",160,450,true],"goodlife-latest-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-640x450.png",640,450,true],"goodlife-latest-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-20x14.png",20,14,true],"goodlife-latestshort-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-160x340.png",160,340,true],"goodlife-latestshort-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-640x340.png",640,340,true],"goodlife-latestshort-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-20x10.png",20,10,true],"goodlife-vertical-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-160x675.png",160,675,true],"goodlife-vertical-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-640x675.png",640,675,true],"goodlife-vertical-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-20x26.png",20,26,true],"goodlife-gallery-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-160x300.png",160,300,true],"goodlife-gallery-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-640x300.png",640,300,true],"goodlife-gallery-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2020\/08\/Copy-of-Canva-Review-6-20x9.png",20,9,true],"goodlife-galleryvertical-small":["https:\/\/alejandrorioja.com\/wp-cont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Rioja","author_link":"https:\/\/alejandrorioja.com\/author\/alerioja\/"},"uagb_comment_info":0,"uagb_excerpt":"Pay-per-click is a model of online advertising that\u2019s acquired incredible traction over the past few years. If you\u2019re to get the most out of your PPC campaigns, then you\u2019ll need to expend a little bit of thought and energy. If you\u2019re looking for better results from the same spend, then it\u2019s worth considering a few&hellip;","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts\/26373"}],"collection":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/comments?post=26373"}],"version-history":[{"count":0,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts\/26373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/media\/30138"}],"wp:attachment":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/media?parent=26373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/categories?post=26373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/tags?post=26373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}