{"id":26571,"date":"2020-10-09T05:53:06","date_gmt":"2020-10-09T12:53:06","guid":{"rendered":"https:\/\/alejandrorioja.com\/?p=26571"},"modified":"2023-10-22T08:33:22","modified_gmt":"2023-10-22T15:33:22","slug":"how-to-utilize-instagram-to-scale-your-video-marketing-efforts","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/how-to-utilize-instagram-to-scale-your-video-marketing-efforts\/","title":{"rendered":"How To Utilize Instagram To Scale Your Video Marketing Efforts"},"content":{"rendered":"\n

From a platform that started as a basic photo-sharing application back in 2010, Instagram<\/a> has come a long way. Back in the day, the app was a platform where friends could connect, share selfies, pet photos, and food escapades; but today it’s one of the main marketing forums used by brands and influencers to reach out to a larger audience<\/p>\n\n\n\n

The social media network is ever-changing. Especially in the last couple of years, it seems like the development team is sparing no expense in introducing new tools that could aid businesses and brands in their marketing efforts.  <\/p>\n\n\n\n

Whether it is through IGTV offering advanced analytics support, driving traffic via Instagram stories, or posts with shopping features, the platform means business! Out of these developments, video content has been at the forefront of connecting with the audience as it allows a quick content consumption. <\/p>\n\n\n\n

As consumers\u2019 attention span fell from 12 seconds to 8 seconds, while it posed a challenge for brands to keep the audience engaged, at the same time it opened a new venue in the shape of video marketing<\/a> to get results.   <\/p>\n\n\n\n

With this in view, we will discuss some of the key ways in which you can boost your sales, drive engagement and increase brand awareness through video marketing <\/strong>strategies you can use on your Instagram channel. <\/p>\n\n\n\n

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