{"id":29344,"date":"2021-06-30T19:47:45","date_gmt":"2021-07-01T02:47:45","guid":{"rendered":"https:\/\/alejandrorioja.com\/?p=29344"},"modified":"2023-10-16T08:41:56","modified_gmt":"2023-10-16T15:41:56","slug":"se-ranking-keyword-rank-tracker-review","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/se-ranking-keyword-rank-tracker-review\/","title":{"rendered":"SE Ranking Keyword Rank Tracker Review"},"content":{"rendered":"\n

Analyzing keyword rankings allows you to find out what ranking spots your website occupies in search of its target search queries. Doing so helps assess a site\u2019s current search visibility as well as the effectiveness of its search engine optimization campaign. <\/p>\n\n\n\n

Today, I will tell you how to obtain keyword ranking data using all-in-one SEO and digital marketing platform SE Ranking.<\/p>\n\n\n\n

What You Need to Know about SE Ranking<\/h2>\n\n\n\n

SE Ranking is a platform designed specifically for SEO and digital marketing specialists. The tool-packed platform combines data from search engines with data from their analytics services like Google Search Console and Google Analytics. One of the biggest advantages of using SE Ranking is that you don’t have to be a pro to start getting positive results. The onboarding process guides users step-by-step through different website optimization stages. At the same time, this allows SEOs to collect the most important data on competitors, keywords, and rankings.<\/p>\n\n\n\n

In addition, SE Ranking allows you to run an SEO audit of your website against several parameters, get information on competitors’ websites, choose keywords to track for your website, and so much more. <\/p>\n\n\n\n

One of the most important and useful features of the SE Ranking service is the Rank Tracker tool<\/a>. In a nutshell, it helps analyze a site’s performance in search based on the ranking positions of its target keyword search queries. Using this tool, SEOs and marketers can get accurate information on any site’s visibility in search for queries related to their target audience. <\/p>\n\n\n\n

How to Run a Site Position Check?<\/h2>\n\n\n\n

Once you know how your website\u2019s pages are ranking on SERPs for your target keywords, you will be able to discover issues that may be preventing them from driving the right amount of traffic your way. On top of that, keeping an eye on your digital rivals\u2019 keyword rankings helps you understand if they are creating new, better content that can push your pages down in search.<\/p>\n\n\n\n

Creating a project for the site<\/h3>\n\n\n\n

Let me show you how to do it step by step using the following example.<\/p>\n\n\n\n

1. Add a new project and specify the site URL<\/em><\/p>\n\n\n\n

Once you\u2019ve specified the website URL you want to track, determine the keyword rank tracking search depth (top-100 or top-200 search results). If your website is rather new, then it\u2019s best to track rankings among the top-200 results. I liked the fact that the service allows me to automatically check rankings at specified frequencies (daily, once every 3 days, once a week) and get a rankings report sent right to my inbox. Of course, you also have the option to perform manual keyword rankings checks when necessary.<\/p>\n\n\n\n

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2. Add keywords for tracking<\/em><\/p>\n\n\n\n

In the next step, you can specify which keywords you want to track for your website. There are several ways of doing that. You can either enter each keyword manually, import them from a file, or even from your Google Analytics account. But if you don\u2019t know what keywords to track, SE Ranking has got your back as it offers the Suggest keywords<\/em> option. <\/p>\n\n\n\n

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Just specify the region and enter either your site, that of a competitor, or even a keyword until you find all the keywords that are relevant to your website. And if you\u2019re working with hundreds or even thousands of keywords, you can add them to specific keyword groups that will make it easier for you to manage and keep track of a large number of search queries.<\/p>\n\n\n\n

3. Select a search engine and country<\/em><\/p>\n\n\n\n

Under the Search engines<\/em> step, you have the option to specify one or more search engines where you want to monitor keyword rankings. Besides choosing a search engine, make sure to specify the country. I want to point out that SE Ranking allows you to specify the country of the search engine, city, and even postal code to get more accurate ranking data.<\/p>\n\n\n\n

Plus, if you are targeting residents of the same country who speak different languages, you have the freedom to select the Google interface language. This will allow you to target, for example, every French-speaking person in Canada.<\/p>\n\n\n\n

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4. Specify your SERP competition<\/em><\/p>\n\n\n\n

During the setup process, another useful tab caught my eye\u2014Competitors. Since your website doesn\u2019t exist in a vacuum, it\u2019s vitally important to know how your digital rivals are ranking for the same keywords you are targeting on your own website. This helps you understand when you need to step up your game in search.<\/p>\n\n\n\n

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Similar to the keywords step, you can also specify your competition manually or select them from a list of suggested options based on keyword commonality. Depending on your pricing plan, you can keep track of 5 to 20 competitor websites.<\/p>\n\n\n\n

Note: <\/strong>As was mentioned at the beginning of this article, SE Ranking combines data from search engines with data from their analytics services like Google Search Console and Google Analytics. In the last project creation step, you have the liberty to connect your Google accounts to SE Ranking and access all the necessary data without having to switch back and forth between tabs. <\/p>\n\n\n\n

Analyzing keyword rankings<\/h3>\n\n\n\n

Once your project is set up and ready for action, the platform will automatically analyze keyword rankings. So, where do you need to look first?<\/p>\n\n\n\n

Under Rankings \u2192 Detailed<\/em>, you can get an in-depth breakdown of all of your tracked keywords (search volume, traffic forecast, visibility, SERP features, etc.) along with their ranking positions.<\/p>\n\n\n\n

Note that every SEO tool I\u2019ve worked with, including SE Ranking starts tracking keyword rankings on the day you created your project and added the keywords. So, if you want to have more rankings data to work with, you will need to wait. By the way, you can always recheck keyword rankings manually by going to Recheck data \u2192 Recheck rankings \u2192 Recheck all<\/em>.<\/p>\n\n\n\n

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While SE Ranking is further collecting data on your website, let\u2019s run a bit ahead and take a look at a Rankings report to give you an idea of how to make the most of it.<\/p>\n\n\n\n

What Does the Keyword Rankings Report Include?<\/h2>\n\n\n\n

As was touched on, in addition to providing information on keyword ranking positions, the Rankings module also contains a number of useful metrics, summary graphs, plus it allows you to customize the tool\u2019s settings. <\/p>\n\n\n\n

Quick filters for keyword rankings<\/h3>\n\n\n\n

With the help of quick filters, you can see the distribution of the site’s keyword rankings among the top SERP results as well as the percentage ratio, plus you can click on a filter to view all the keywords that fall within a certain ranking range. <\/p>\n\n\n\n

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This allows you to quickly understand your overall performance in search, with arrows showing a ranking increase\/decrease. Under the Changes<\/em> element on the right-hand side, you can also see the ranking dynamics of all of your tracked keywords.<\/p>\n\n\n\n

SEO metrics and graphs<\/h3>\n\n\n\n

As you scroll below, you will find various graph previews that show important SEO metrics based on the site\u2019s rankings. By clicking on a preview, you can see its expanded graph. For convenience, you can even hide the graphs by minimizing them. Doing so will allow you to view more data on a single screen.<\/p>\n\n\n\n

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Now, let us examine what information each graph provides:<\/p>\n\n\n\n

The Average position <\/em>graph displays <\/em>the average ranking position of all keywords tracked in the project for the selected search engine. If you apply a quick filter, data will be updated.<\/p>\n\n\n\n

The Traffic forecast<\/em> graph displays <\/em>the estimated number of visitors the site can potentially get by targeting all of its tracked keywords. The value is based on the site\u2019s current page rankings and the search volume of the targeted keywords.<\/p>\n\n\n\n

The Search visibility <\/em>graph <\/em>lets you know what percentage of people will see your site in search if they run a search for one of your target keywords.<\/p>\n\n\n\n

The SERP features <\/em>graph <\/em>specifies how many times the site was displayed in a SERP feature due to a well-optimized keyword ranking<\/a> campaign. The expanded graph provides a breakdown of every SERP feature you can get featured for based on your target keywords: Images, Video, Features snippets, Carousel results, and People also ask, to name a few.<\/p>\n\n\n\n

The % in TOP 10 <\/em>graph indicates the percentage of target keywords that rank on the first SERP, as in the top 10 search results. You are free to view a different range of keywords by clicking on a quick filter in the top right-hand corner of the graph.<\/p>\n\n\n\n

The Selected keywords<\/em> graph allows you to checkmark keywords in the table and compares each keyword\u2019s performance stats.<\/p>\n\n\n\n

These graphs were designed to get a bird\u2019 eye view of our website\u2019s keyword rankings without diving into specific details.<\/p>\n\n\n\n

Keyword rankings table<\/h3>\n\n\n\n

Now that we\u2019ve gone through various rankings summary data SE Ranking has to offer, let\u2019s finally move down to the detailed rankings table where all the good stuff can be found. Here\u2019s what you can see in the keyword rankings table:<\/p>\n\n\n\n