{"id":29655,"date":"2021-10-06T03:57:56","date_gmt":"2021-10-06T10:57:56","guid":{"rendered":"https:\/\/alejandrorioja.com\/?p=29655"},"modified":"2023-09-30T14:37:36","modified_gmt":"2023-09-30T21:37:36","slug":"how-to-find-a-good-alternative-to-ezoic","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/how-to-find-a-good-alternative-to-ezoic\/","title":{"rendered":"How To Find A Good Alternative To Ezoic"},"content":{"rendered":"\n

Hey, we get it. You want the best for your website, and you want to get the most out of it. That’s probably why you\u2019re thinking about switching from Ezoic<\/a> or whether it\u2019s the right service option in the first place. Web reviews have given them a decent rating and it\u2019s a more recognizable name. But you can’t help but shake the feeling that there could be something else out there, something better suited to you. Or maybe you\u2019ve given it a try and feel it was no true upgrade from Google\u2019s AdSense.\u00a0<\/p>\n\n\n\n

We want to help you on your journey to find the header bidding service of your dreams. We took into consideration the features Ezoic offers, why you may want to find an alternative solution, and came up with a few pointers to aid your journey.<\/p>\n\n\n\n

What Does Ezoic Offer?<\/h2>\n\n\n\n

Ezoic<\/a> collects data ranging from geolocation, seasonality, and browsing behavior to optimize ad size, color, location yield, density, and network. On top of that, it is a Certified Google Partner. Ezoic collaborates with Google AdSense to improve its analytics, and you can even keep your AdSense account open (if you use one).<\/p>\n\n\n\n

Ezoic uses Ad Mediation, which brings different ad networks together to compete for ad space on the same level. The platform also offers AdTester services, which tests different combinations of ads to generate ideal user experience metrics. It then customizes each visitor’s web experience according to how users interact with these ads.\u00a0<\/p>\n\n\n\n

Related: Read my review of Ezoic here<\/a>. <\/em><\/p>\n\n\n\n

The Downsides to Ezoic<\/h2>\n\n\n\n

Though there is nothing inherently “bad” about Ezoic, there are some downsides to using the platform. This is especially true if you’re used to a more hands-on approach to header bidding and website operations. Let’s see why someone would want to make the switch to Ezoic or avoid it altogether.<\/p>\n\n\n\n

Fully-Automated Services<\/strong><\/h3>\n\n\n\n

Ezoic is an automated service, meaning that the technology behind its ad and layout optimization services uses AI decision-making. You’re also handing over control of your website’s domain name system (DNS). This is great if you want to focus on other things on your website but leaves little room for you to get in there and customize some of Ezoic’s decision-making. You lose a good amount of control over your website.<\/p>\n\n\n\n

In general, this issue is somewhat similar to one most publishers face with AdSense. The lack of control means less decision-making in how you want your website to look and feel. There are a lot of moving parts in maintaining and presenting a website. Ads don\u2019t stand alone but have to work and compliment the content already there. When it comes time to change and adapt your holistic strategy, this lack of control will prove frustrating! <\/p>\n\n\n\n

It Does Lots of Things, Maybe Too Many<\/strong><\/h3>\n\n\n\n

Hey, let’s face it. Ezoic advertises itself as the full package. But the full package may be too much. If you’re looking for a simple, single-track platform, Ezoic may not be the best choice for you. And because Ezoic offers other services outside of advertising, like content and layout optimization and even an iOS app creator, understanding what you need and\/or want from the get-go could be confusing. <\/p>\n\n\n\n

Another harsh reality is the one thing you look to them for\u2013ads\u2013 is the weaker of their services. Let\u2019s dive into this more. <\/p>\n\n\n\n

Not All Ads Are “Responsive”<\/strong><\/h3>\n\n\n\n

The term responsive means that website features adjust their size and layout according to different displays. For example, a mobile responsive website adjusts its layout so a smartphone user can easily navigate the website. Not every ad that Ezoic provides is responsive, specifically its banner ads and link ads. Both are image-based ads. <\/p>\n\n\n\n

Does Not Support All Ad Types<\/strong><\/h3>\n\n\n\n

Ezoic offers many ad types, but if you’re looking for these, in particular, you’re out of luck. Ads they do not offer include:<\/p>\n\n\n\n