{"id":29833,"date":"2021-12-10T03:11:10","date_gmt":"2021-12-10T11:11:10","guid":{"rendered":"https:\/\/alejandrorioja.com\/?p=29833"},"modified":"2023-10-23T20:12:08","modified_gmt":"2023-10-24T03:12:08","slug":"how-to-use-google-page-speed-insight","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/how-to-use-google-page-speed-insight\/","title":{"rendered":"How To Use Google Page Speed Insight?"},"content":{"rendered":"\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__outer-wrap uagb-inline_notice__align-left uagb-block-4dc39700\"><h4 class=\"uagb-notice-title\">Summary<\/h4><div class=\"uagb-notice-text\"><p>Google has developed Page Speed Insight (PSI), a powerful tool that generates reports on a website\u2019s performance on desktop and mobile.\u00a0<\/p><p>From the user\u2019s perspective, <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2019\/09\/11\/how-important-is-page-speed-really\/?sh=121c3a631533\" target=\"_blank\" rel=\"noreferrer noopener\">the faster the page speed<\/a>, the better the experience. Websites with fast loading times decrease the bounce-off rate, thus ranking higher in Google\u2019s organic search.<\/p><p>There are ways to brush up the Google PSI: image compression, HTML minification, device AMP, and cache utilization.<\/p><\/div><\/div>\n\n\n\n<p>If you love reading blog posts and shopping online, there are tons of available websites to choose from. But, have you ever experienced putting up with a website that took its time to load the page?<\/p>\n\n\n\n<p>If you have, so did I! I must say it wasn\u2019t a good experience.<\/p>\n\n\n\n<p>In my observation, some owners put tons of large pictures on their websites. Doing this will result in slow page speed.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/alejandrorioja.com\/what-is-seo\/\">SEO<\/a>, this is not ideal because you\u2019re not retaining users on your website. To cater to this complication, Google now provides PageSpeed Insight which is a very useful tool.<\/p>\n\n\n\n<p>In addition to this, there are 4 ways to score 100% on Google\u2019s PSI. Keep reading to know more.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"How to Speed Up Your Website And Increase Your Website&#039;s Revenue\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/13jOMJhKISE?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is page speed?<\/h2>\n\n\n\n<p>Page speed is defined in two ways; first, it is the time to display content above the fold. The second is the amount of time a browser fully supplies the whole page.<\/p>\n\n\n\n<p>Other factors to consider are the user\u2019s internet connection, web browsing data, and domain hosting service.<\/p>\n\n\n\n<p>While these are elements beyond your control as the website owner, you can optimize images, Javascript, and videos.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why does page speed matter?<\/h2>\n\n\n\n<p>So, why does page speed matter? Page speed is very important to rank your website on Google\u2019s organic search.<\/p>\n\n\n\n<p>The page load time is the main reason you have to focus on page speed as it equates to success.<\/p>\n\n\n\n<p>To further illustrate the importance of page speed, Google has a new <a href=\"https:\/\/think.storage.googleapis.com\/docs\/mobile-page-speed-new-industry-benchmarks.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Page Speed Benchmark<\/a>. They found out as the page\u2019s loading time increases, the higher chance the user will bounce off.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/wsGcZjpWLGBc_VA3rXb7wEsEg1L6dwCDT1PDBVJfTy8vbtX-XsAXDnhtH3cTDgeBYfecWAI-1VQSiEudwQDXw-ALE6O5S8bicXTC3G1rwhutpjdOoaHmRRE5X-Yj4IA5A6qsE2o4\" alt=\"\"\/><\/figure>\n\n\n\n<p>Image source: <a href=\"https:\/\/think.storage.googleapis.com\/docs\/mobile-page-speed-new-industry-benchmarks.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/think.storage.googleapis.com\/docs\/mobile-page-speed-new-industry-benchmarks.pdf<\/a><\/p>\n\n\n\n<p>The image above shows the probability of bouncing off per page load time. So, if your website\u2019s load time is from 1-10s, the bounce rate is at 123%, which is extremely high.<\/p>\n\n\n\n<p>Knowing all these, what tool can help you improve your page\u2019s speed? The answer is right on the title: Google\u2019s Page Speed Insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are Google\u2019s Page Speed Insights?<\/h2>\n\n\n\n<p>The Google Page Speed Insights (PSI) is a tool that analyses a webpage\u2019s content and gives page speed for both desktop and mobile versions. It also sights points for improvement and optimization.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/rqzJ3nDFkPDOncC2Nd16KqZ0moUchWlIT-nlntEKEsx6yKwENCmS8DsPgsr4G6AvyLi2nFlCeq4qaSqqbUYiRR9WBjBFBTJT-X34ufLb66QrX0DXhbpZQwiAoVh3GBLnktd05Rrd\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/X5bDi8KjV2Fi9LjptRIfSHqn-CppLXqUnVE82Pg4rl0aFjOWP00SuPsfqwL3NEjNWhzPNRBQQdUHm8uYEBWvoQ-3a4BtS6PozceuETx2pf6CJfMaPJgn3l0Hovb3SATi2Mj5IDYF\" alt=\"\"\/><\/figure>\n\n\n\n<p>Image source: <a href=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/10\/screen-shot-2021-10-08-at-10.44.33-am-6165c59ba7e66-sej.png\" target=\"_blank\" rel=\"noopener\">SEJ<\/a><\/p>\n\n\n\n<p>Since you\u2019re a website owner, you have to dig deeper into the cause of your page\u2019s slow speed. By doing this, you\u2019ll know what necessary changes to make before scoring 100% in your PSI.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Use PageSpeed Insights Tool<\/h2>\n\n\n\n<p>Sites take time to load due to images size and cache clearing, but not all the time. To get you started, go to your <a href=\"https:\/\/pagespeed.web.dev\/?utm_source=psi&utm_medium=redirect\" target=\"_blank\" rel=\"noreferrer noopener\">PageSpeed Insights Tool<\/a>.<\/p>\n\n\n\n<p>Then, \u201cAnalyze\u201d and let Google do its test.&nbsp;<\/p>\n\n\n\n<p>There are two things here: First, Google gathers your page\u2019s field data stored in <a href=\"https:\/\/developers.google.com\/web\/tools\/chrome-user-experience-report\" target=\"_blank\" rel=\"noreferrer noopener\">Chrome User Experience Report<\/a>. Secondly, it\u2019s checking your page\u2019s performance using the <a href=\"https:\/\/developers.google.com\/web\/tools\/lighthouse\" target=\"_blank\" rel=\"noreferrer noopener\">LightHouse API<\/a>.\u00a0<\/p>\n\n\n\n<p>The methods above help improve and remove factors that might affect your website\u2019s load time. Also, PSI will bring about a comprehensive report that includes opportunities, diagnostics, passed audits, field and lab data.&nbsp;<\/p>\n\n\n\n<p>For you to understand your PSI report, there\u2019s a color coding for each indicator. Green means good, yellow means there are points for improvement, supplies, and red means poor.<\/p>\n\n\n\n<p>Here\u2019s a detailed guide on how to shed light on each field of the report.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Field Data<\/h3>\n\n\n\n<p>The first is field data which divides the webpage\u2019s performance and speed into 4 criteria. Each with a specific load time and speed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/HxlVO-LMGG5UoPHxynh2Jx8gw7Cwi8hcvXXTHaRpf9M26A2A53sAnxTI9GpmL7S9ye_ybwzu0TK9awG6GFw0dZD6qtW5vOXCeSelSbWWEyVrW7BtGyGUMO-FY6EK5SeO4IK0RKR-\" alt=\"\"\/><\/figure>\n\n\n\n<p>Image source: <a href=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/10\/screen-shot-2021-10-11-at-12.20.06-pm-6165c9fd6585b-sej.png\" target=\"_blank\" rel=\"noopener\">SEJ<\/a><\/p>\n\n\n\n<ol><li><strong>First Contentful Paint (FCP)<\/strong> &#8211; The first criterion shows the time it takes for the first text or image to load.<\/li><li><strong>Largest Contentful Paint (LCP)<\/strong> &#8211; Next is the LCP, which conveys the time to load the biggest text or image.<\/li><li><strong>First Input Delay (FID)<\/strong> &#8211; The third criterion is called first input delay. It reveals how much time the browser takes to reply to a user.<\/li><li><strong>Cumulative Layout Shift (CLS)<\/strong> &#8211; Lastly, the CLSC measures any mobility within the page.&nbsp;<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Lab Data<\/h3>\n\n\n\n<p>Here we have lab data that uses the LightHouse API. Under this type of report, there are three criteria:<\/p>\n\n\n\n<ol><li><strong>Speed index<\/strong>, which shows the time for the content to emerge during a page load.<\/li><li><strong>Time interactivity<\/strong> conveys the page time until it becomes fully interactive.<\/li><li><strong>The total blocking time<\/strong> indicates the sum of the first contentful paint and full interactivity.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/-QqdJF-4_UupJWHPGcxsZxpViVfTVYyuwKXi_y_x9pxrV-x4rHPUnFBWup0Lhw_aNCXG3L0w7q61ZSfoO65PaH_PmmILchkTLJVSO75dB1msH72-NHpzU-B_OOWsgmWW0DkA7cwL\" alt=\"\"\/><\/figure>\n\n\n\n<p>Image source:<a href=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/10\/screen-shot-2021-10-11-at-12.21.07-pm-6165ca435b0fb-sej.png\" target=\"_blank\" rel=\"noopener\"> SEJ<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Opportunities and Diagnostics<\/h3>\n\n\n\n<p>The third report is called Opportunities and diagnostics, which gives a certain improvement for page speed. Also, the tool aims to provide action points in line with your management system.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/d8wmanGlMko_7KKDKvP7SAz88xDkyZLwne6eaDquWLXuZ4fQ_JkdGL4YaQ8Le6bdsEbcwY_rq6Cu-cT2_NfJ-AHrM365E8k-IsaBlKcfhBzhVERjQ4TUJXBmoEcxTrFuy3yE0kyt\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/p7hKnOVn_NQ6tKmcFTgr7yZoKelXfT5o2QSgVTwZwAMW2nvr2s_bxjDySp6evhuFsia3djyRodK1APR9chQKUydoGX9qvDWowN8WlweTLJ6VlfZTiBhW9Y0KH-LWY1wv0uHZsUod\" alt=\"\"\/><\/figure>\n\n\n\n<p>Image source: <a href=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/10\/screen-shot-2021-10-11-at-12.41.26-pm-6165caa35c853-sej.png\" target=\"_blank\" rel=\"noreferrer noopener\">SEJ<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Passed Audits<\/h3>\n\n\n\n<p>The last type of report is passed audits which shows what the website has been doing right. Of course, the more audits passed, pass plugins in your website optimization with its best practices.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/S5ndmrHfQxJHk5EAqRRQ7P3WIU1IKNhOEWIRCLUhGOTn7waAO60ZNCwoXl7iPQRpIPH9rOeF5ThSL6LUIUpwOPCBc1FMMegCPw1mG9_ycnu-3JCAGcx-xT002063IGgG1X5DERuL\" alt=\"\"\/><\/figure>\n\n\n\n<p>Image source: <a href=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2021\/10\/screen-shot-2021-10-11-at-12.54.36-pm-6165cb4b5b4db-sej.png\" target=\"_blank\" rel=\"noreferrer noopener\">SEJ<\/a><\/p>\n\n\n\n<p>Now that you\u2019ve learned about these things, here are 4 ways to score 100% on Google PageSpeed Insight.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Score a Perfect 100%?<\/h2>\n\n\n\n<p>Achieving 100% on PSI is not an easy task, so you still have to burn the midnight oil. Nonetheless, if you want to gain traffic and reduce bounce-off rates, you\u2019ll have to do these methods.<\/p>\n\n\n\n<ol><li>Compress your images<\/li><\/ol>\n\n\n\n<p>Large images cause the page to load slowly. To optimize this, you have to compress the images using tools.<\/p>\n\n\n\n<p>For example, in <a href=\"https:\/\/alejandrorioja.com\/wordpress-vs-webflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a>, you can use the <a href=\"https:\/\/wordpress.org\/plugins\/wp-smushit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smush Image<\/a> to resize your images. To use this feature, add the plugin it will scan your media library and detect images.\u00a0<\/p>\n\n\n\n<p>Not to mention, you can also compress or resize multiple images by uploading them directly into the plugin. Notably, Smush is a fast tool because it can handle 50 images at a time.<\/p>\n\n\n\n<p>Another tool you can use to compress images is the <a href=\"https:\/\/apps.shopify.com\/crush-pics\" target=\"_blank\" rel=\"noreferrer noopener\">Crush.pics.<\/a> If you run an e-commerce site, you can resize your photos.<\/p>\n\n\n\n<p>To add to the list, you can employ\u00a0 <a href=\"https:\/\/imagecompressor.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizilla<\/a> and <a href=\"https:\/\/compressjpeg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Compress JPEG<\/a>. These are free tools you can avail of if you can\u2019t add a plugin.<\/p>\n\n\n\n<ol start=\"2\"><li>Utilize Browser Caching<\/li><\/ol>\n\n\n\n<p>The next method is to make use of your browser caching. How does browser caching work?<\/p>\n\n\n\n<p>It stores data from pages loaded before, so you don\u2019t have to reload once you visit the site again. A visitor lands on another page on your website, and the logos and footers won\u2019t have to load again.<\/p>\n\n\n\n<p>The result is faster page speed. Like the Smush, there\u2019s a plugin for this.<\/p>\n\n\n\n<p>Again, for WordPress, you can add <a href=\"https:\/\/wordpress.org\/plugins\/w3-total-cache\/\" target=\"_blank\" rel=\"noreferrer noopener\">W3 Total Cache<\/a>. It\u2019s one of the most popular cache plugins and claims to improve your overall site.<\/p>\n\n\n\n<p>If you\u2019re not a coder, you can begin with this cache since it\u2019s easy to use.<\/p>\n\n\n\n<ol start=\"3\"><li>Minimize your HTML<\/li><\/ol>\n\n\n\n<p>Minification is the third method on the list. The process entails the removal of unnecessary and duplicated data that affects how a browser processes the HTML.<\/p>\n\n\n\n<p>In addition, minimizing the HTML space is a huge factor when getting a perfect score in Google\u2019s PSI.&nbsp;<\/p>\n\n\n\n<p>On your plugin page, you can add <a href=\"https:\/\/github.com\/cferdinandi\/gmt-html-minify\" target=\"_blank\" rel=\"noreferrer noopener\">HTML Minify<\/a>. The tool will help in formatting, fixing, removing, and shortening code if necessary.<\/p>\n\n\n\n<p>As a bonus, HTML Minify is free and can be downloaded in seconds.<\/p>\n\n\n\n<p>After installing the Minify, go to the setting tab and enable all settings except for Support multi-byte UTF-8 encoding. The plugin will also recommend actions for each setting.<\/p>\n\n\n\n<p>Google\u2019s PSI suggests you minify HTML, CASS, and JavaScript. To activate this, enable the \u201cMinify HTML\u201d + \u201cInline JavaScript\u201d in the settings.<\/p>\n\n\n\n<p>Then, select yes and remove HTML, JavaScript, and CSS comments.<\/p>\n\n\n\n<ol start=\"4\"><li>Device AMP<\/li><\/ol>\n\n\n\n<p>Lastly, you can implement the <a href=\"https:\/\/instapage.com\/blog\/amp\" target=\"_blank\" rel=\"noreferrer noopener\">Accelerated Mobile Pages<\/a>. The AMP is a program by Google to help faster page loading for mobile devices.<\/p>\n\n\n\n<p>Its format is aimed at disposing of any irrelevant information for a better mobile experience. Users can also have a more optimized experience by eliminating features that don\u2019t work well on mobile devices.<\/p>\n\n\n\n<p>The AMP looks like this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Kxk9d9aFH8f1x13-TZt993vhltMkT6NJUjgORyFj9Q-TkJeJmYovUHZRVZe8_YxQXO04R4eWyycKkAVk07g_SJ2hf1kVZ7t4R1ylFfujAsnfLjPLMzcC1NNc5KX_Y52_6UfoBA8d\" alt=\"\"\/><\/figure>\n\n\n\n<p>Image source: <a href=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/11\/amp-examples.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">WP Beginner<\/a><\/p>\n\n\n\n<p>The AMP allows the user to experience a good format and lets the pages load quickly. In short, the page is a simplified version of its actual website.<\/p>\n\n\n\n<p>For this reason, the user can load the page in less than 10 seconds and can view multiple pages without clicking the back button.<\/p>\n\n\n\n<p>It\u2019s fitting to say that AMP can significantly increase mobile speed, and in return, it will be an avenue to score high on Google\u2019s PSI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Page Speed Beneficial for Your Website<\/h2>\n\n\n\n<p>The page speed will help retain users on your website. The time your page loads affect your users\u2019 experience.<\/p>\n\n\n\n<p>In return, Google can use this as a factor to rank you in the organic search. By all means, the best page load time is 3 seconds.&nbsp;<\/p>\n\n\n\n<p>Users rely mostly on search engines. If they often experience slow websites, they\u2019ll stop using those. That\u2019s why speed will boost your website.<\/p>\n\n\n\n<p>What have you learned in this post? To help you understand more, here are some articles you\u2019ll love:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/alejandrorioja.com\/content-quality-vs-quantity-should-you-write-one-long-blog-post-or-10-shorter-ones\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Quality Vs. Quantity: Should You Write One Long Blog Post Or 10 Shorter Ones?<\/a><\/li><li><a href=\"https:\/\/alejandrorioja.com\/top-10-editorial-tools-to-keep-your-content-organized\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top 10 Editorial Tools To Keep Your Content Organized<\/a><\/li><li><a href=\"https:\/\/alejandrorioja.com\/seo-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">20 Best SEO Tools for 2021( Free and Paid)<\/a><\/li><\/ul>\n\n\n\n<p>Be sure to comment and share so I can know your thoughts about this.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you love reading blog posts and shopping online, there are tons of available websites to choose from. But, have you ever experienced putting up with a website that took its time to load the page? If you have, so did I! I must say it wasn\u2019t a good experience. In my observation, some 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