{"id":30009,"date":"2022-03-04T03:32:27","date_gmt":"2022-03-04T11:32:27","guid":{"rendered":"https:\/\/alejandrorioja.com\/?p=30009"},"modified":"2023-10-12T13:47:53","modified_gmt":"2023-10-12T20:47:53","slug":"importance-of-featured-snippets","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/importance-of-featured-snippets\/","title":{"rendered":"The Importance Of Featured Snippets For Your Website SEO"},"content":{"rendered":"\n

Summary<\/h4>

Featured snippets are important because they show an additional search engine results page (SERP<\/a>) feature that can be secured. They provide great opportunities to gain more clicks to a page, with about an 8% increase!<\/p>

In addition, they offer your website more visibility as they are located at the topmost page of the search results and boost brand awareness.\u00a0<\/p>

These come in boxes that appear at the top of the search results page and give information to accurately and succinctly answer queries while citing a website. They are simply designed to catch the search results and not necessarily the webpage.<\/p><\/div><\/div>\n\n\n\n

For the past years, the world of search engine optimization has been troubled by the same problem of achieving the search result\u2019s number one position. Getting the topmost position in crucial and competitive searches is my and other SEO professionals\u2019 obsession.<\/p>\n\n\n\n

However, the game of SEO<\/a> has changed a lot in the past few years. So, having my website shine among the crowd is an increasingly tough proposition.\u00a0<\/p>\n\n\n\n

This is because new competitors rise all time, and they tend to create content that can draw the user\u2019s eye toward them and away from mine.<\/p>\n\n\n\n

\u201cRank 0\u201d or \u201cPosition 0\u201d is Google SERP\u2019s highest organic ranking result. It determines the placement of my site above all the rest of the organic search results.<\/p>\n\n\n\n

Keep reading to know the best ways to attract attention to reach \u201cRank 0\u201d or take over the SERPs through featured snippets!<\/p>\n\n\n\n

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