{"id":30794,"date":"2023-02-08T01:23:56","date_gmt":"2023-02-08T09:23:56","guid":{"rendered":"https:\/\/alejandrorioja.com\/?p=30794"},"modified":"2023-09-29T21:52:27","modified_gmt":"2023-09-30T04:52:27","slug":"paid-marketing-for-b2b-a-2023-guide","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/paid-marketing-for-b2b-a-2023-guide\/","title":{"rendered":"Paid Marketing For B2B: A 2023 Guide<\/strong>"},"content":{"rendered":"\n

Every business, including business-to-business (B2B) companies, need marketing. This allows the business to remain on top against other competitors. Marketing also helps obtain qualified leads and increases opportunities for sales.<\/p>\n\n\n\n

Marketing can be done through various methods and strategies. Such strategies can be narrowed down to two categories\u2014organic marketing and paid marketing. Though they have a similar aim, they differ in how they achieve visibility and recognition.<\/p>\n\n\n\n

The Difference Between Organic And Paid Marketing<\/strong><\/h2>\n\n\n\n

Organic marketing generally involves strategies that attract people to your business without spending on promotions and advertising placements. Traditional word-of-mouth is a great example of organic marketing. In digital marketing, guest blogging and search engine optimization (SEO) strategies are also part of organic marketing.<\/p>\n\n\n\n

From the name itself, paid marketing refers to strategies where your business has to pay for prime advertising spots. Television and radio ads are the most classic examples of this. If you’re familiar with digital marketing services<\/a>, this comes in the form of pay-per-click (PPC) ads and social media ads.<\/p>\n\n\n\n

The discussion below can also serve as your short guide to paid marketing in 2023.<\/p>\n\n\n\n

\"Paid
Business creative coworkers team Meeting Discussing showing the results chart and graph Work<\/figcaption><\/figure>\n\n\n\n

Advantages Of Paid Marketing<\/strong><\/h2>\n\n\n\n

Both organic and paid marketing strategies are beneficial to your business. However, paid marketing is more advantageous for B2B businesses for the following reasons:<\/p>\n\n\n\n

1. Nurtures Leads More Effectively<\/strong><\/h3>\n\n\n\n

Paid marketing can act as a middle ground for nurturing potential leads and customers in the middle of the sales funnel. You can achieve this by encouraging advertising content downloads, app downloads, and newsletter signups. Following up on your leads is a great way to persuade prospective customers to finally make a purchase.<\/p>\n\n\n\n

2. Allows You To Target The Right People<\/strong><\/h3>\n\n\n\n

Another benefit of implementing paid marketing is that you can target your ideal audience. Targeting these people can help as they can potentially be your customers. There are different targeting factors to help you reach the right audience, such as:<\/p>\n\n\n\n